Download or read book Language and Culture of the Television Ad written by Susan Gayle Strauss and published by . This book was released on 1998 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Language and Culture Through Television Commercials written by Daniel F. Roberts and published by . This book was released on 1995 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television Commercials as a Window on American Culture for Teaching Adult English as a Second Language Students written by Clifford J. Bieberly and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Educators teaching English as a second language to adult students must keep course materials relevant, up-to-date and low cost. This research examines the possibility of using television commercials to supplement existing teaching materials, making lessons more culturally relevant. Often direct translations reveal that the translator, while knowing the rules of the language, did not fully understand the nuances of that language's culture. The idea that language and culture are interwoven is well established. While some understanding of one without the other is possible, finding ways to blend language and culture in the classroom can give non-native speakers an aid to understanding implied and literal meanings. This dissertation describes research on how American culture is intertwined in the ubiquitous television commercial and how these 30-second "slices of life" could benefit ESL education. It examines American concepts depicted in television advertisements on the four largest networks and then investigates the relative merits of using TV commercials as a teaching tool. This study uses the Map of Culture, developed by anthropologist Edward T. Hall in 1959, for content analysis of ten primary message systems that can categorize cultural descriptions. A sample of nearly 2,000 national television commercials was recorded from four major networks--ABC, CBS, Fox and NBC--during primetime in November 2001. Only national commercials aired more than six times that month were analyzed for trends in illustrating both manifest and latent cultural meanings, and even cultural taboos. Random examples were then selected to create a suite of ESL classroom materials. Television advertising was chosen for this study because of its accessibility and its ability to provide both visual and auditory content. Materials created for use in the classroom included a discussion model with pretest component, a video of selected commercials, a Q & A format follow-up discussion guide, and a post-test measurement instrument. ESL teachers and students who tested the materials and were surveyed on feasibility, logistics, students' interest level, content, and cultural relevance. Television commercials were found to include cultural content useful in ESL lessons and in class testing showed favorable outcomes. The study results could positively impact ESL pedagogy.
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Download or read book Language and culture in organization and consumer behaviors written by Xi Li and published by Frontiers Media SA. This book was released on 2023-11-02 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising as Communication written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Download or read book Korean Language in Culture and Society written by Ho-min Sohn and published by University of Hawaii Press. This book was released on 2005-12-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended as a companion to the popular KLEAR Textbooks in Korean Language series and designed and edited by a leading Korean linguist, this is the first volume of its kind to treat specifically the critical role of language in Korean culture and society. An introductory chapter provides the framework of the volume, defining language, culture, and society and their interrelatedness and presenting an overview of the Korean language vis-à-vis its culture and society from evolutionary and dynamic perspectives. Early on, contributors examine the invention and use of the Korean alphabet, South Korea’s "standard language" vs. North Korea’s "cultured language," and Korean in contact with Chinese and Japanese. Several topics representative of Korean socio-cultural vocabulary (sound symbolic words, proverbs, calendar-related terms, kinship terms, slang expressions) are discussed, followed by a consideration of Korean honorifics and other related issues. Two chapters on Korean media, one on advertisements and the other a comparative analysis of television ads in Korea, Japan, and the U.S., follow. Finally, contributors look at salient features of the language, narrative structure, and dialectal variation. All chapters are accompanied by a set of student questions and a useful bibliography. A beginning level of proficiency in Korean is sufficient to digest the Korean examples with facility, making this volume accessible to a wide range of students. Contributors: Andrew S. Byon, Sungdai Cho, Young-A Cho, Young-mee Y. Cho, Miho Choo, Shin Ja J. Hwang, Ross King, Haejin Elizabeth Koh, Jeyseon Lee, Douglas Ling, Duk-Soo Park, Yong-Yae Park, S. Robert Ramsey, Carol Schulz, Ho-min Sohn, Susan Strauss, Hye-Sook Wang, Jaehoon Yeon.
Download or read book Parody and Taste in Postwar American Television Culture written by Ethan Thompson and published by Routledge. This book was released on 2010-12-14 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this original study, Thompson explores the complicated relationships between Americans and television during the 1950s, as seen and effected through popular humor. Parody and Taste in Postwar American Television Culture documents how Americans grew accustomed to understanding politics, current events, and popular culture through comedy that is simultaneously critical, commercial, and funny. Along with the rapid growth of television in the 1950s, an explosion of satire and parody took place across a wide field of American culture—in magazines, comic books, film, comedy albums, and on television itself. Taken together, these case studies don’t just analyze and theorize the production and consumption of parody and television, but force us to revisit and revise our notions of postwar "consensus" culture as well.
Download or read book The Multimodal Analysis of Television Commercials written by Barry Pennock Speck and published by Universitat de València. This book was released on 2013-10-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Advertising and Culture written by Mary Cross and published by Praeger. This book was released on 1996-07-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects. Topics include the myths and promises of advertising, the selling of racial and gender stereotypes, the construction of corporate images, the postmodern discourse of advertising, its literary techniques, and its persuasive strategies. This scholarly approach to advertising will be of interest to students and scholars in the fields of communication, cultural studies, and popular culture.
Download or read book Advertising Across Cultures A Linguistic semiotic Analysis of British and Italian Tv Commercials written by Nicola Borrelli and published by . This book was released on 2010 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The influence of culture on advertisement written by Franziska Pfund and published by GRIN Verlag. This book was released on 2002-10-20 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Didactics for the subject English - Miscellaneous, grade: 2,0 (B), Stellenbosch Universitiy (International Office), course: Advanced English Writing Skills, language: English, abstract: The relevance of this topic is shown by the following true story of the Gerber Company: Gerber once decided to sell their brand of baby food in a West African country. They exported the product and ran the same copy that had been selling jars for them by the billion since 1926. They put the famous label on the jar, with the baby wearing a big smile which, over the years, had helped them become a household name back home. Reports soon came back from the distributor, announcing zero sales. Later, reports came back on the national news, telling or rioting in the streets, and casualties. Worried company chiefs watching television back home in the Unites States thought they glimpsed people burning copies of their poster in the background. Much later, it transpired that in many African countries, there was a very real but hitherto undocumented assumption that what you see on the label is what′s in the jar. This came over to consumers as a coarse hint that the little boy, far from endorsing the product, was the product: people thought they were being expected to feed their black babies with white baby. Sensibilities were naturally offended by this immodest proposal, and outrage soon gave way to violence. (Anholt, 2000:51) This story shows that culture has an enormous impact on advertisements. The fact that makes it more important than it has never been before, is globalization. As more and more companies are taking the decision to market their products abroad, they are facing cultural and linguistic dilemmas which international advertising invariably raises. This report aims to give an insight into this complex subject. [...]
Download or read book U S Television as a Cultural Force The Americanization of Cultures written by Mieke Schüller and published by GRIN Verlag. This book was released on 2007-02-08 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thesis (M.A.) from the year 2006 in the subject American Studies - Culture and Applied Geography, grade: 1,0, Johannes Gutenberg University Mainz (Fachbereich 05 - Philosophie und Philologie), language: English, abstract: The advent of electronic media in the 1920s marked the beginning of the information age and contributed to the formation of modern mass society. The introduction of new communication media, which allowed for the mass production and distribution of information and entertainment services, had wide-reaching consequences for social and cultural life: it transformed human cognition; it changed the organization of everyday life; it linked the world more closely together by means of a global media network. Particularly the television medium opened up a new perspective on the world and revolutionized entertainment, and it soon started its triumphant advance throughout the world. The U.S. played a prominent role in the development and global distribution of television technology and programming. America began early to experiment with television technology, but for the time being, it was commercial radio that “quickly grew to become the primary entertainment and information source for Americans throughout the Great Depression and World War II” (Emmert, “Broadcast Media”). At last, television was introduced to the public at the New York World’s Fair in 1939, which had “Tomorrow - Now!” (Campbell et al. 13) as a motto. The public gave the new medium an enthusiastic reception, and soon after World War II, “television's visual images replaced the audio-only limitation of radio as the predominant entertainment and news vehicle” (Emmert, “Broadcast Media”). During the 1940s and 1950s, television technology and broadcasting transmission techniques were further refined: The cable system was rapidly enhanced and soon stretched across the U.S., thereby gradually replacing the transmission by over-the-air broadcasting signals, which is extremely susceptible to interferences. But only the advent of the cost-effective satellite broadcasting technology made the global transmission of mass media services possible: The invention and continuous improvement of satellite communications, computers and computer networks, cable television and fiber optics offer the means of blanketing any part of the world instantaneously with a torrent of imagery and data.
Download or read book Language and Culture at Work written by Stephanie Schnurr and published by Routledge. This book was released on 2017-01-20 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language and Culture at Work provides an overview of the complex role that culture plays in workplace contexts. Eight chapters cover the core aspects of culture at work, comprising: Face and politeness Decision making Leadership Identity Gender Work-life balance The authors draw on a significant corpus of authentic workplace data collected in numerous professional and medical settings involving participants from a variety of different socio-cultural backgrounds (including Chinese, Filipino, Indian, British, Dutch, Hong Kong, Taiwanese and Australian). Using in-depth analyses of authentic interactions and interviews, the book proposes a new integrated framework for researching culture at work from a sociolinguistic perspective. This is key reading for researchers and recommended for those working in the areas of sociolinguistics, communication studies, discourse analysis and applied linguistics. It will be of particular interest to students of professional and workplace communication, intercultural communication and intercultural pragmatics.
Download or read book Gender Language and Culture written by Lidia Tanaka and published by John Benjamins Publishing. This book was released on 2004-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the relationship between gender, age and role in Japanese television interviews. It covers a wide range of topics on Japanese communication; cultural and gender variables are interwoven in the interpretation of the findings. The study shows how participants interact through language and how they project their identities in the context of the interview. Based on a qualitative analysis, speech in mixed and same gender interactions is analysed, turntaking, terms of address and aizuchi (listener's responses) are examined. The findings reveal interesting characteristics of all-female interactions, such as the influence of age that appears to be more important than gender; an observation that has repercussions in the study of gender and language differences in modern Japan. This book is an interdisciplinary study that integrates notions of politeness and theories of gender and language, and will be of interest to people researching Japanese culture and communication, gender studies and institutional language.
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
