Download or read book Ladislav Sutnar written by Reto Caduff and published by . This book was released on 2014-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called "information design." Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and "design thinking" as it ever was.
Download or read book About Two Squares written by El Lissitzky and published by MIT Press (MA). This book was released on 1991 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Lissitzky's About 2 Squares is a story about how two squares, one red, one black, transform a world. The commentary, More About 2 Squares, boxed in the same slipcase, provides a detailed analysis of this seminal work.
Download or read book Package Design written by Ladislav Sutnar and published by . This book was released on 1953 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dru stevn pr ce Sutnar Sudek written by Josef Sudek and published by . This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Avant garde Art in Everyday Life written by Matthew S. Witkovsky and published by Art Inst of Chicago. This book was released on 2011 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents profiles of six European artists and photographs of their work to showcase the use of modernism on objects and products used for daily life during the twentieth century.
Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 2261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Download or read book Letters from the Avant Garde written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 1996-03 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best letterhead designs from 1915 to 1950.
Download or read book Max Bill s View of Things written by Jakob Bill and published by Lars Muller Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international touring exhibition -Die gute Form- was conceived by Max Bill on behalf of the Swiss Werkbund and was shown for the first time in 1949 at the Basel Mustermesse trade fair. This publication documents Bill's initiative in reproductions of the original display panels and layout plans for the venues visited by the exhibition, and places Die gute Form in a theoretical context that considers its reception and impact within the history of design.
Download or read book Century of the Child written by Juliet Kinchin and published by The Museum of Modern Art. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines individual and collective visions for the material world of children, from utopian dreams for the citizens of the future to the dark realities of political conflict and exploitation. Surveying more than 100 years of toys, clothing, playgrounds, schools, children's hospitals, nurseries, furniture, posters, animation and books, this richly illustrated catalogue illuminates how progressive design has enhanced the physical, intellectual, and emotional development of children and, conversely, how models of children's play have informed experimental aesthetics and imaginative design thinking.
Download or read book How Posters Work written by Ellen Lupton and published by Cooper Hewitt. This book was released on 2015 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a compilation of collectibles, the book is organized around active design principles. Concepts such as "Simplify," "Focus the eye," "Exploit the diagonal," "Reverse expectations," and "Say two things at once" are illustrated with a diverse range of posters, from avant-garde classics and rarely seen international works to contemporary pieces by today's leading graphic designers. Illustrated with over 150 works from the collection of Cooper Hewitt, Smithsonian Design Museum, How Posters Work provides a stunning education in seeing and making, demonstrating how some of the world's most creative designers have mobilized principles of layout, composition, psychology, and rhetoric to produce powerful acts of visual communication
Download or read book Graphic Icons written by John Clifford and published by Pearson Education. This book was released on 2014 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.
Download or read book Graphic Design Reader written by Steven Heller and published by Simon and Schuster. This book was released on 2012-02-01 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
Download or read book Speculative Everything written by Anthony Dunne and published by MIT Press. This book was released on 2013-12-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.
Download or read book Hello I Am Erik written by Erik Spiekermann and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erik Spiekermann is the epitome of a typographer. This comprehensive book is the first to showcase his body of work and tell the story of his life.
Download or read book Foto mont tiskem written by Jindřich Toman and published by Modern Czech Book. This book was released on 2009 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Photomontage was pioneered as a technique in central Europe in the 1910s, where it flourished as an art form through the end of World War II. While German artists such as John Heartfield, Max Ernst and Hannah Höch used the medium to respond to the atrocities of war, other areas of Europe were simultaneously experiencing a newfound political autonomy as the Austro-Hungarian Empire collapsed. For these artists, namely Polish and Czech, photomontage manifested itself in a Surrealist approach to cut-and-paste imagery that emphasized its potential for visual poetry. Photo/Montage in Print traces the explosion of photomontage art in book cover design and illustrated magazines in the interwar period. Documenting the remarkable contributions of Czech artists in the creation of the visual language of modern print media, the publication includes some of the leading artists of the Czech avant garde such as Karel Teige, Jindrich Styrsky, Toyen, Ladislav Sutnar and Frantisek Muzika.
Download or read book Josef Sudek written by Josef Sudek and published by TORST. This book was released on 2008 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Czech photographer Josef Sudek, who is best known for his moody, Romantic shots of still lifes and street scenes, was an influential advertising pioneer. Though this commercial aspect of his oeuvre is often overlooked, he collaborated with designer Ladislav Sutnar and architect Otto Rothmayer to create striking ads that rival the work of better-known contemporaries. This aspect of his career was short lived, however. The nationalization of privately owned businesses in Czechoslovakia at the end of the Second World War, coupled with the Communist takeover of 1948, made advertising largely superfluous. In this volume, Sudek's striking commercial portfolio is presented for the first time. The book includes an introduction by Czech Modern art historian Vojtech Lahoda, as well as a complete bibliography. In 1978, Sonja Bullaty-a former student of Sudek's-edited the first monograph of his work, which firmly established his reputation as one of the great photographers of the twentieth century. That volume was unrivaled prior to the publication of this monograph, which, in concert with two other concurrently published books, creates the most extensive compilation of Sudek's work to date.
Download or read book Black Antoinette written by Olaf Hajek and published by Die Gestalten Verlag-DGV. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent work by one of the most internationally sought-after illustration artists.
