Download or read book Lacoste on Tennis written by Jean René Lacoste and published by . This book was released on 1928 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Lacoste on Tennis written by Jean René Lacoste and published by . This book was released on 1931 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ren Lacoste written by Laurence Benaïm and published by Harry N. Abrams. This book was released on 2018-08-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do we know about Rene Lacoste? That he was a French tennis legend, the founder of the Lacoste brand, and a remarkable inventor? Lacoste (1904-1996) was an elegant player with an acute sense of fair play, a demanding designer who revolutionized sports apparel, and a passionate engineer who invented the first tubular steel tennis racket. From the tennis court to the golf course, accompanied by family members or friends made along the way, the man called the Alligator was a determined visionary with an eye for authenticity and detail. Rene Lacoste remains to this day a timeless yet remarkably contemporary fashion icon. Published to celebrate the Lacoste brand's 85th anniversary, this lavishly illustrated work includes a wealth of photographs and archival documents, some published here for the first time, and original drawings by the renowned French illustrator Floc'h."--Provided by publisher.
Download or read book American Lawn Tennis written by and published by . This book was released on 1923 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lawn Tennis Library written by and published by . This book was released on 1928 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports around the World 4 volumes written by John Nauright and published by Bloomsbury Publishing USA. This book was released on 2012-04-06 with total page 2668 pages. Available in PDF, EPUB and Kindle. Book excerpt: This multivolume set is much more than a collection of essays on sports and sporting cultures from around the world: it also details how and why sports are played wherever they exist, and examines key charismatic athletes from around the world who have transcended their sports. Sports Around the World: History, Culture, and Practice provides a unique, global overview of sports and sports cultures. Unlike most works of this type, this book provides both essays that examine general topics, such as globalization and sport, international relations and sport, and tourism and sport, as well as essays on sports history, culture, and practice in world regions—for example, Latin America and the Caribbean, the Middle East and North Africa, Europe, and Oceania—in order to provide a more global perspective. These essays are followed by entries on specific sports, world athletes, stadiums and arenas, famous games and matches, and major controversies. Spanning topics as varied as modern professional cycling to the fictional movie Rocky to the deadly ball game of the ancient Mayans, the first three volumes contain overview essays and entries for specific sports that have been and are currently practiced around the world. The fourth volume provides a compendium of information on the winners of major sporting competitions from around the world. Readers will gain invaluable insights into how sports have been enjoyed throughout all of human culture, and more fully comprehend their cultural contexts. The entries provide suggestions for further reading on each topic—helpful to general readers, students with school projects, university students and academics alike. Additionally, the four-volume Sports Around the World spotlights key charismatic athletes who have changed a sport or become more than just an outstanding player.
Download or read book Tennis Skills Drills written by Joey Rive and published by Human Kinetics. This book was released on 2011-11-10 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solid groundstrokes, a confident net game, a dictating serve, a sharp return game, and specialty shots for every situation—build your game from the ground up with the techniques and shots that are essential for success in today’s versatile and powerful game. Combine that with winning tactics for singles and doubles, and Tennis Skills & Drills is your blueprint for taking your game to the next level. Start with assessing the basic techniques for the various strokes and see how you can improve your footwork, grip choices, and swing patterns. Then increase your options with spins, angles, and depth. Complete instruction for all of the strokes along with over 110 practice drills is like having your own personal coach. Since your technique is only as effective as your tactics, the book also covers the key tactical principles and game plans for maximizing your strengths while minimizing your opponent’s. You’ll learn to prepare for, adapt to, and counter every style of play. Whether your goal is to beat your favorite playing partner or to win the next league, state, or national title, Tennis Skills & Drills is your guide to mastering the game.
Download or read book Historical Dictionary of Tennis written by John Grasso and published by Scarecrow Press. This book was released on 2011-09-16 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sport of tennis has been played in one form or another for more than 800 years. It can trace its roots to games played by monks in the 12th century. Through the years the game has evolved from one in which the ball was struck with the hands to the modern game in which rackets are used to propel the ball in excess of 150 miles per hour. From the sport of the elite to the sport played by elite athletes, tennis has grown immensely in the past 135 years and it remains one of the few sporting pastimes thatis played extensively by people of all ages and all nationalities. The Historical Dictionary of Tennis presents a comprehensive history of the game through a chronology, an introductory essay, a bibliography, photos, and over 500 cross-referenceddictionary entries on places, teams, terminology, and people, including Arthur Ashe, Björn Borg, Don Budge, Chris Evert, Roger Federer, Billie Jean King, Rod Laver, Suzanne Lenglen, John McEnroe, Rafael Nadal, Martina Navratilova, and Bill Tilden. Appendixes of the members of the International Tennis Hall of Fame, the Major Championships of Tennis, and the Olympic games are included. This book is an excellent access point for students, researchers, and anyone wanting to know more about tennis.
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2020-08-19 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Download or read book Brand Bible written by Debbie Millman and published by Rockport Publishers. This book was released on 2012-02-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
Download or read book Dearborn Independent written by and published by . This book was released on 1927 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Tennis Drill Book written by Tina Hoskins-Burney and published by Human Kinetics. This book was released on 2014-02-24 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s best tennis drill book returns—bigger, better, and more comprehensive than ever. Building on the strengths of the popular first edition, this second edition of The Tennis Drill Book includes more drills, expert instruction, advice, and analysis for today’s players and coaches. The Tennis Drill Book is your complete collection of drills, games, and tips for improving stroke technique, match strategy, and everything in between. Inside you will find • progressive technique drills for mastering every stroke and shot combination; • tactics drills for winning with aggressive or defensive strategies in every game situation; • mental training drills for staying focused when the pressure is on; • warm-up, cool-down, and conditioning drills for increasing speed, agility, and endurance; and • game-based drills that simulate singles and doubles match play. With insights, recommendations, and performance tips from teaching pro and former WTA player Tina Hoskins-Burney and veteran coach Lex Carrington (coach to Vera Zvonareva), The Tennis Drill Book is an essential reference that belongs in every tennis library.
Download or read book Brooklyn Daily Eagle Almanac written by and published by . This book was released on 1926 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sporting Gentlemen written by E. Digby Baltzell and published by Routledge. This book was released on 2017-07-12 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tennis is a high-stakes game, played by prodigies identified early and coached by professionals in hopes of high rankings and endorsements. This commercial world is far removed from the origins of the sport. Before 1968—when Wimbledon invited professional players to compete for the first time—tennis was part of a sportsmanship tradition that emphasized character over money. It produced well-rounded gentlemen who expressed a code of honor, not commerce. In this authoritative and affectionate history of men's tennis, distinguished sociologist E. Digby Baltzell recovers the glory of the age. From its aristocratic origins in the late ninteenth century, to the Tilden years, and through a succession of newcomers, the amateur era and its virtues survived a century of democratization and conflict. Sporting Gentlemen examines the greatest players and matches in the history of tennis. Baltzell explores the tennis code of honor and its roots in the cricket code of the late-nineteenth-century Anglo-American upper class. This code of honor remained in spite of the later democratization of tennis. Thus, the court manners of the Renshaw twins and Doherty brothers at the Old Wimbledon were upheld to the letter by Don Budge and Jack Kramer as well as Rod Laver, John Newcombe, and Arthur Ashe. Baltzell's final chapter on the Open Era is a blistering attack on the decline of honor and the obliteration of class distinctions, leaving only those based on money. For all who love the game of tennis, Sporting Gentlemen is both fascinating history and a badly needed analysis of what has made the sport great.
Download or read book Socially Responsible Consumption and Marketing in Practice written by Jishnu Bhattacharyya and published by Springer Nature. This book was released on 2022-01-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Download or read book Plunkett s Apparel Textiles Industry Almanac 2008 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.
Download or read book The Name s Familiar II written by Laura Lee and published by Pelican Publishing. This book was released on 2001-06-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fictional characters Dracula, Madeline, and Lois Lane were all inspired by real people. There really is a Nathan behind Nathan's hotdogs, a Cliff behind CliffsNotes, and an Anne behind Auntie Anne's, but J. Crew is just a figment of a marketing director's imagination. Monica, Sandra, Rita, and the other girls of "Mambo No. 5" fame are Lou Bega's real-life ex-girlfriends. For those of you who have wondered about these names and those who never thought to, Laura Lee details the stories behind them, and many others, in her new book, The Name's Familiar II. This sequel to her book, The Name's Familiar, contains over 350 entries that tell the origins and originators of words, characters, brand names, and even towns. Elmira, New York, for instance, was named after a rambunctious little girl whose mother was constantly calling her. Neighbors heard her name so much they decided to call the town Elmira. The names explained in this book range from those of contemporary pop culture to ancient legend. Whether it's Smokey the Bear or Julius Caesar, you'll be given new insight that will change the way you look at names forever.
