Download or read book La utilizaci n del comercio electr nico como forma de interacci n en la planificaci n estrat gica empresarial written by Miguel Angel Padilla Orlando and published by 3Ciencias. This book was released on 2018-08-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Estrategia Digital written by Rosales, Pere and published by Grupo Planeta (GBS). This book was released on 2010-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué los informáticos y los de márketing no se entienden? ¿Por qué hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? ¿Por qué las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? ¿Cuáles son los factores críticos de éxito de una estrategia online? Este libro es una inyección de sentido común, que da respuesta a estas y otras muchas preguntas que se hacen cada día más directivos, y que no saben cómo contestar. De nada sirve disponer de un sofisticado paquete de software de CRM (Customer Relationship Management), o una página web espectacular, o haber creado un grupo en Facebook, o de tener un blog y una cuenta en Twitter, si con ello no conseguimos que los clientes nos prefieran a nosotros, antes que a la competencia.
Download or read book El libro del comercio electr nico written by Eduardo Liberos and published by ESIC Editorial. This book was released on 2011-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: El comercio electrónico en España mueve más 2.000 millones de euros al año con un crecimiento de dos dígitos en los últimos años... ¿cómo podemos vender eficazmente a través de Internet? El Libro del Comercio Electrónico es una obra ambiciosa e innovadora realizada por los más reconocidos profesionales del Comercio Electrónico en España y a nivel mundial. El objetivo de este compendio es transmitir, de una forma divulgativa, todos los aspectos que influyen a la hora de desarrollar un proyecto de comercio electrónico tanto desde el punto de vista de la estrategia de una empresa de venta on line, financiación, comunicación digital, captación y fidelización de clientes, medios de pago on line... como en aspectos legales, tomando en consideración todas las implicaciones del entorno. El libro recoge muchos ejemplos de las mejores prácticas y empresas ganadoras en comercio electrónico que permitirá al lector realizar un benchmarking actualizado de las empresas españolas e internacionales punta de lanza. Los autores, con esta obra, quieren acercar el comercio electrónico al empresario, al emprendedor, al ejecutivo, al estudiante que piensa en poner en marcha o ya tienen en Internet sus propios proyectos de comercio electrónico y quiere ir más allá de los resultados que están consiguiendo. La visión práctica, actualizada y educativa permite al lector adquirir el conocimiento necesario para poner en marcha o mejorar iniciativas de comercio electrónico de forma exitosa. ÍNDICE ¿Qué es el comercio electrónico?- Análisis de la situación actual del comercio electrónico.- Otros modelos de negocio en comercio electrónico.- Normativa aplicable.- Secciones de la tienda.- El servicio de los Centros de Atención al Cliente en e-tailers.- Promoción on line.- Comunicación y captación on line.- Plan de fidelización en comercio electrónico.- Comunidades on line y redes sociales en comercio electrónico.- Distribución y logística. Conceptos.-Política genérica de precios en internet.- Medios de pago on line.- Comercio electrónico entre empresas.- Mobile commerce.
Download or read book El comercio electr nico written by Ignacio Somalo Peciña and published by ESIC. This book was released on 2018-06-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: El comercio electrónico es una realidad que ha ocupado un espacio relevante en la vida diaria de la mayoría de nosotros. Cada vez compramos más online y esto no hará más que seguir creciendo en el futuro. La contrapartida lógica de esta realidad palpable, es que el ecommerce está generando y generará cada vez más oportunidades profesionales para ganarnos la vida, bien como emprendedores o bien trabajando para una empresa que venda online. ¿Cómo desarrollar un comercio electrónico de éxito? Esta es una cuestión que puede ser interesante para muchas personas en su presente o futuro profesional. Este libro es un compendio de todo lo relevante que se debe conocer en la venta online, que va desde entender los posibles modelos de negocio y poder hacer planteamientos estratégicos competitivos, hasta todo tipo de aspectos prácticos como son la elección de la plataforma tecnológica, el enfoque de las operaciones (en especial de la logística), la internacionalización del negocio y, sobre todo, los secretos de la venta. La venta online comprende un ciclo que analizamos a través del «funnel» de conversión que se realiza en diferentes etapas: atracción de potenciales clientes a la web, optimización de la conversión (CRO), optimización del pedido medio y, una de las claves, la fidelización. El ciclo captación-conversión-fidelización ocupa una parte relevante de las claves del éxito que es necesario conocer. No es preciso tener conocimientos previos para poder seguir el contenido del libro, todo se explica con detalle, pero resultará especialmente útil a todos aquellos que ya se están dedicando a esta actividad, tienen curiosidad por entender cómo funciona el ecommerce, están estudiando un master y tienen interés en profundizar en el tema o ya han hecho de la venta online su vida profesional. En todos los casos será útil y aportará valor.
Download or read book eCommerce written by Robert Plant and published by . This book was released on 2001 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Download or read book The Guide for the Perplexed written by Moses Maimonides and published by . This book was released on 1910 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
Download or read book Scenarios and Strategic Management written by Michel Godet and published by Butterworth-Heinemann. This book was released on 1987 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Women in Latin America written by Isis International and published by . This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Extent of Poverty in Latin America written by Oscar Altimir and published by . This book was released on 1982 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work originated in a research project for the measurement and analysis of income distribution in the Latin American countries, undertaken jointly by the Economic Commission for Latin America and the World Bank. The present paper presents estimates of the extent of absolute poverty for ten Latin American countries and for the region as a whole in the 1970s, on the basis of available household surveys and population censuses. They are based on country-specific poverty lines representing minimum acceptable levels of private consumption, drawn according to a food-based method. Such poverty lines - ranging from 150 to 250 dollars of annual household consumption per capita - express a normative definition of the absolute dimensions of poverty, partly based on expert appraisals and partly reflecting the actual behavior of low income households facing the life style projected by Latin American development. According to these estimates, 40 percent of Latin American households were poor at the beginning of the 1970s, the incidence of poverty being 26 percent in urban areas and 60 percent in rural areas. Urban poverty extended to more than one-third of urban households in some countries (Brazil, Colombia, Honduras) while affecting between 20 and 30 percent in others (Peru, Mexico, Venezuela), about 15 percent in Costa Rica and Chile and less than 10 percent in Argentina and Uruguay. The extent of poverty in rural areas would not be less than 20 percent in any case and would reach more than 60 percent in some countries. The corresponding poverty gaps were also estimated; in terms of total household income, they may represent manageable proportions (around 2-3 percent) in the better-off countries, but are in the 4-8 percent range in the bigger countries of the region and reach as much as 12 percent in Peru and 17 percent in Honduras.
Download or read book Ephemeral Media written by Paul Grainge and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Download or read book The Merck Manual of Geriatrics written by Mark H. Beers and published by Merck. This book was released on 2000-08-15 with total page 1507 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique interdisciplinary guide that addresses the challenges of geriatric care, now with a two-color design, all-new illustrations, and many redesigned tables.
Download or read book Exile and Cultural Hegemony written by Sebastiaan Faber and published by Vanderbilt University Press. This book was released on 2002 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Francisco Franco's victory in the Spanish Civil War, a great many of the country's intellectuals went into exile in Mexico. During the three and a half decades of Francoist dictatorship, these exiles held that the Republic, not Francoism, represented the authentic culture of Spain. In this environment, as Sebastiaan Faber argues in Exile and Cultural Hegemony, the Spaniards' conception of their role as intellectuals changed markedly over time. The first study of its kind to place the exiles' ideological evolution in a broad historical context, Exile and Cultural Hegemony takes into account developments in both Spanish and Mexican politics from the early 1930s through the 1970s. Faber pays particular attention to the intellectuals' persistent nationalism and misplaced illusions of pan-Hispanist grandeur, which included awkward and ironic overlaps with the rhetoric employed by their enemies on the Francoist right. This embrace of nationalism, together with the intellectuals' dependence on the increasingly authoritarian Mexican regime and the international climate of the Cold War, eventually caused them to abandon the Gramscian ideal of the intellectual as political activist in favor of a more liberal, apolitical stance preferred by, among others, the Spanish philosopher Jose Ortega y Gasset. With its comprehensive approach to topics integral to Spanish culture, both students of and those with a general interest in twentieth-century Spanish literature, history, or culture will find Exile and Cultural Hegemony a fascinating and groundbreaking work.
Download or read book State and Revolution in Cuba written by Robert W. Whitney and published by UNC Press Books. This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1920 and 1940, Cuba underwent a remarkable transition, moving from oligarchic rule to a nominal constitutional democracy. The events of this period are crucial to a full understanding of the nation's political evolution, yet they are often glossed
Download or read book From Anticipation to Action written by Michel Godet and published by UNESCO Publishing. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
