Download or read book Digital Transformation written by Jean-Louis Leignel and published by John Wiley & Sons. This book was released on 2016-11-22 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to offer companies a simple and practical method to assess their maturity in the Governance Information System, so that they are in working order to face the challenges of Digital Transformation. How can companies effectively manage their investment in IT systems and make the most of their development?
Download or read book Le Marketing Des TPE a L heure de la Transformation Digitale written by Richier Anne-Marie Richier and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Download or read book Digital transformation written by Marco Ronchi and published by FrancoAngeli. This book was released on 2019-04-04T00:00:00+02:00 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.897
Download or read book Digital Technologies and Applications written by Saad Motahhir and published by Springer Nature. This book was released on with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Le guide de la transformation digitale written by Emmanuel Vivier and published by Editions Eyrolles. This book was released on 2019-01-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment le numérique va disrupter votre industrie et votre entreprise ? Comment les grandes entreprises conduisent leur transformation ? Comment organiser et piloter la transformation digitale de votre organisation ? Comment limiter les risques et adopter les bonnes pratiques pour réussir ? Face à la disruption causée par le numérique, la transformation digitale est devenue un sujet majeur de préoccupation et un enjeu stratégique pour toutes les organisations quelle que soit leur taille : business, marketing, ressources humaines, processus de production, système d'informations, datas... C'est pour répondre à ce défi que Vincent Ducrey et Emmanuel Vivier ont écrit Le Guide de la transformation digitale. Après plus de dix-huit ans à accompagner les grandes entreprises et organisations dans le numérique, ils présentent une méthode pédagogique et solide en six chantiers et cinq étapes pour penser et réussir la transformation digitale de votre organisation. Que vous soyez un dirigeant, un directeur marketing, un DRH, un DSI, un directeur digital, un manager ou un collaborateur qui veut comprendre et maîtriser les enjeux stratégiques à venir, cet ouvrage a été pensé pour vous. L'ouvrage de référence pour : 1. Comprendre les causes de la disruption liée au digital (techno, start-ups, GAFA...) 2. Découvrir les 14 tendances technologiques qui changent le monde 3. Maîtriser les 6 chantiers clés de la transformation digitale : management, RH, technologie, data, marketing, mesure de la performance 4. Définir et établir une feuille de route en 5 étapes pour votre transformation 5. Identifier les grandes erreurs à éviter 6. Découvrir les questions clés à vous poser à chaque étape de votre transformation 7. Comprendre les recettes du succès d'une vingtaine de grands décideurs 8. Apprendre concrètement ce qui se cache derrière le jargon du digital 9. Rendre votre structure et vos équipes plus agiles 10. Savoir mesurer la performance de vos actions et campagnes Inclus 11. 4 grandes ruptures et 14 tendances technologiques qui changent le monde 12. 100 start-ups qui vont disrupter les industries traditionnelles 13. 6 chantiers clés pour réussir votre transformation digitale 14. 5 étapes pour définir votre feuille de route 15. 30 questions à vous poser pour appliquer ces conseils à votre organisation 16. 20 témoignages de décideurs du digital et avis d'experts 17. 101 mots pour tout comprendre 18. 1 accès aux bonus (interviews, schémas, bonnes pratiques) sur le site du livre : www.guidedelatransformationdigitale.com et www.hubinstitute.com
Download or read book Accompagner la Transformation Digitale written by Maisondieu|Lamrani and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La transformation digitale des entreprises written by Aurélie Dudezert and published by . This book was released on 2018 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’expression « transformation digitale » ou « transformation numérique » s’est développée dans le langage courant. Employée pour qualifier les transformations des pratiques de travail liées à la généralisation de l’usage des smartphones, des tablettes et de l’univers applicatif et matériel qui leur est associé dans le quotidien des salariés, ce terme recouvre des réalités parfois très différentes. En quoi la transformation digitale se distingue-t-elle de l’informatisation des processus de travail ? Quels sont les enjeux de cette transformation pour les entreprises ? Quels modes de management peut-on mettre en place pour accompagner cette transformation ? Comment cette transformation réinterroge-t-elle l’organisation et les relations au travail ? En s’appuyant à la fois sur un travail d’écoute et d’observation des pratiques de terrain et sur une mise en perspective théorique, cet ouvrage présente les tenants et aboutissants de ces transformations. Pour traiter de ces questions, l’auteur utilise en particulier les travaux menés dans le cadre du Club Digitalisation et Organisation de l’Anvie.
Download or read book Digital Transformations in the Challenge of Activity and Work written by Marc-Eric Bobillier Chaumon and published by John Wiley & Sons. This book was released on 2021-01-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNOLOGICAL CHANGES AND HUMAN RESOURCES SET Coordinated by Patrick Gilbert The accelerating pace of technological change (AI, cobots, immersive reality, connected objects, etc.) calls for a profound reexamination of how we conduct business. This requires new ways of thinking, acting, organizing and collaborating in our work. Faced with these challenges, the Human and Social Sciences have a leading role to play, alongside others, in designing, supporting and implementing these digital transformation projects. Their ambition is to participate in the development of innovative and empowering devices, that is to say, systems that are truly at the service of human beings and their activity, that empower these professionals to take action and that also provide occupational health services. This book takes a multidisciplinary look at the challenges of these digital transformations, making use of occupational psychology, ergonomics, sociology of uses, and management sciences. This viewpoint also helps provide epistemological, methodological and empirical insights to better understand and support the changes at work.
Download or read book The Very Long Game written by Heiko Borchert and published by Springer Nature. This book was released on with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Digital Matrix written by N Venkat Venkatraman and published by Penguin Random House India. This book was released on 2017-05-10 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way-what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems. Discover ways of competing and collaborating with other companies to create and capture value. Realize how powerful machines can amplify your company's human talent. Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future. Your company's future depends on its ability to harness digital technology. Don't wait!
Download or read book La transformation digitale written by Pascal Delorme and published by Dunod. This book was released on 2015-06-24 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: La révolution digitale est entrée dans les moeurs et continue de s'accélérer. Elle a vu apparaître les digital natives qui menacent aujourd'hui de nombreuses entreprises. Pour faire face à cette nouvelle concurrence, les entreprises doivent réagir de manière globale. Or, souvent, elles privilégient le prisme technologique et n'envisagent pas de stratégie plus large qui leur permettrait pourtant de se réinventer. Illustré de nombreux cas réels, ce livre a vocation à expliquer la révolution digitale, selon tous ses aspects, notamment marketing et technologiques, afin d'en identifier les enjeux et les actions à mettre en place dès maintenant.
Download or read book La transformation digitale en entreprise written by Mathilde Aubry and published by Editions Ellipses. This book was released on 2021-04-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les livres comme les articles professionnels ou académiques traitant de la transformation numérique sont légion ces dernières années. Pourquoi un ouvrage supplémentaire sur cette thématique ? Pour deux raisons majeures : tout d’abord, parce que l’introduction des technologies de l’information et de la communication sont à l’origine de changements rapides et en continu et qu’il n’est jamais inutile de faire une mise à jour. Ensuite parce que les thèmes aussi populaires, aussi « à la mode » que celui de la transformation numérique sont tellement traités, par tellement de personnes, que cela peut donner lieu à de la confusion ou, pire, à la diffusion de poncifs. Le regard des chercheurs, chacun dans leur spécialité, chacun sur un point très précis, permet de prendre un peu de recul par rapport à la masse d’informations disponibles et donc de déconstruire les préjugés existants. L’objectif de l’ouvrage est donc de présenter et discuter les différents enjeux de cette transformation « digitale » pour les entreprises. Vous y trouverez trois types de questions/réponses : celles qui permettent de définir les termes un peu techniques du domaine, celles qui permettent de mettre en avant d’importants chiffres clefs et celles qui vont pouvoir transmettre des recommandations pour bénéficier pleinement de la transformation numérique encore en cours.
Download or read book La transformation digitale des entreprises written by David Autissier and published by Editions Eyrolles. This book was released on 2016-10-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le mouvement de la digitalisation est lancé depuis quelques années. Où en sont les entreprises aujourd'hui ? Comment ont-elles abordé le digital ? Avec quelles stratégies ? Quels sont les résultats ? Comment ont-elles fait pour
Download or read book Industry 4 0 written by Jean-Claude André and published by John Wiley & Sons. This book was released on 2019-07-10 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs and trade, the very concept of work and the expectations of user–producers. The “masters of algorithms” have disrupted production and services, and this trend will continue for as long as electric energy and the elements of Industry 4.0 are in continued development. Beyond data control, a power struggle is working its way through the links in the value chain: intermediation, control of resources and command over human and physical networks, as well as partnerships, creativity and the political system. Industry 4.0: Paradoxes and Conflicts examines the need for a serious and technological review, as well as for research and training regarding citizenship and politics. This is a new situation in terms of relationships of competence and authority, which must be the subject of scientific as well as political reflections for the whole social body, which needs to be educated about choices. Throughout the book, the author poses the following question: instead of submitting to choices, would it not be better to exercise foresight?
Download or read book Handbook of Research on IoT Digital Transformation and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Download or read book The Technology Fallacy written by Gerald C. Kane and published by MIT Press. This book was released on 2022-08-23 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus only on selecting and implementing the right digital technologies is not likely to lead to success. The best way to respond to digital disruption is by changing the company culture to be more agile, risk tolerant, and experimental. The authors draw on four years of research, conducted in partnership with MIT Sloan Management Review and Deloitte, surveying more than 16,000 people and conducting interviews with managers at such companies as Walmart, Google, and Salesforce. They introduce the concept of digital maturity—the ability to take advantage of opportunities offered by the new technology—and address the specifics of digital transformation, including cultivating a digital environment, enabling intentional collaboration, and fostering an experimental mindset. Every organization needs to understand its “digital DNA” in order to stop “doing digital” and start “being digital.” Digital disruption won't end anytime soon; the average worker will probably experience numerous waves of disruption during the course of a career. The insights offered by The Technology Fallacy will hold true through them all. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.
