Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Download or read book The Handbook of Design Management written by Rachel Cooper and published by A&C Black. This book was released on 2013-12-18 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of design has emerged as central to the operational and strategic options of any successful organization. The Handbook of Design Management presents a state-of-the-art overview of the subject - its methodologies, current debates, history and future. The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization. Bringing together leading international scholars, the Handbook provides a guide to the latest research in the field. It also documents the shifts that have been taking place both in management and in design which have highlighted the value of design thinking and design education to organizations. Presenting the first systematic overview of the subject - and offering a wide range of examples, insights and analysis - the Handbook is an invaluable resource for researchers and students in design and management, as well as for design practitioners and professional managers.
Download or read book Managing Globalization written by Stefano Andi and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization stems from the verb “to globalize”, which embodies the concept of international interdependence and influence between various social and economic systems. In an increasingly globalized market environment, there is an impetus for many firms to look to foreign markets in order to maintain competitive advantage. Over recent years, it has been possible to see dramatic changes that have strong impacts on all businesses. Strategic process can provide an overall strategic direction to the management of an organization, and gives a specific direction to areas like financial strategy, marketing strategy, organizational development strategy and human resources strategy, in order to achieve success. Innovation is the foundation of economic growth and corporate prosperity. Finally, entrepreneurship provides all the necessary mobilization for this growth and prosperity. In this respect, this book provides scientific evidence and direction to businesses competing in the contemporary competitive and changing environment. As such, it is an essential reference source, building on the available literature in the field of globalization, strategic management and innovation use, while providing for further research opportunities in this dynamic field. The book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Download or read book Gouvernance de l information pour l entreprise num rique written by BALANTZIAN Gérard and published by Lavoisier. This book was released on 2013-03-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les entreprises utilisent trop souvent des recettes clés en main pour améliorer leurs systèmes d’information. Or, ces solutions sont peu efficaces et même contre-productives au regard des vrais enjeux. Cet ouvrage présente les nouvelles stratégies, les business models émergents et les méthodes de management imposés par le défi du numérique. Il crée une dynamique collaborative avec les clients et les fournisseurs et permet d’établir un dialogue constructif entre la direction générale, les acteurs des systèmes d’information et les métiers. Une Carte d’orientation est proposée afin de diagnostiquer la situation entre les processus et les technologies relationnelles de l’organisation. Elle permet l’élaboration d’une Feuille de route indispensable à l’innovation et à la transition vers le numérique. Pour dégager des plans d’action arbitrés et pilotés en commun, il faut pouvoir assurer une véritable « cogouvernance », c’est-à-dire une gouvernance conjointe de l’information, multi-acteurs, multicompétences et multi-domaines qui transforme avec lucidité l’organisation et s’engage avec succès dans l’entreprise numérique. L’auteur Ancien professeur à Supélec, Gérard Balantzian a dirigé l’Institut du Management de l’Information (IMI) de l’UTC pendant plus de 20 ans. Il est aussi un pionnier dans le domaine des schémas directeurs. Expert, formateur et consultant, il intervient auprès des organisations dans le domaine du numérique et de la nouvelle gouvernance de l’information.
Download or read book Systemic Innovation written by Dimitri Uzunidis and published by John Wiley & Sons. This book was released on 2020-11-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: INNOVATION IN ENGINEERING AND TECHNOLOGY SET Coordinated by Dimitri Uzunidis Systemic innovation is based on business networks and new business models in a global economy integrated by flows of knowledge, capital, and goods. The authors of this book consider the theory that innovations act as systems based on multi-actor interactions. Innovation is contextualized to demonstrate in what capacity a company or an entrepreneur can innovate. The book details the management of scientific, technical and cognitive resources, the relationships between R&D partners, the creativity and the rules that allow a market and a company to innovate. This contextualization, associated with entrepreneurial strategy, leads to systemic innovation. This book analyzes some key sectors of the economy that are knowledge-intensive and rapidly changing: transport and communications, defense, information technology, artificial intelligence, and the environment.
Download or read book Designing Interactive Hypermedia Systems written by Everardo Reyes-Garcia and published by John Wiley & Sons. This book was released on 2017-01-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at exploring and illustrating the different ways in which hypermedia systems and tools are designed according to those aspects. The design and visualization schemes included in any system will be related to the variety of social and technical complexities confronted by researchers in social, communication, humanities, art and design.
Download or read book Industrial Relations written by and published by . This book was released on 1990 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Robotics written by Filippo Cavallo and published by Springer Nature. This book was released on 2023-02-01 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNAI 13817 and 13818 constitutes the refereed proceedings of the 14th International Conference on Social Robotics, ICSR 2022, which took place in Florence, Italy, in December 2022. The 111 papers presented in the proceedings set were carefully reviewed and selected from 143 submissions. The contributions were organized in topical sections as follows: Social robot navigation and interaction capabilities (voice, tactile); Social robot perception and control capabilities; Investigating non verbal interaction with Social robots; Foster attention and engagement strategies in social robots; Special Session 1: Social Robotics Driven by Intelligent Perception and Endogenous Emotion-Motivation Core; Special Session 2: Adaptive behavioral models of robotic systems based on brain-inspired AI cognitive architectures; Advanced HRI capabilities for interacting with children; Social robots as advanced educational tool; Social robot applications in clinical and assistive scenarios; Collaborative social robots through dynamic game; Design and evaluate user’s robot perception and acceptance; Ethics, gender & trust in social robotics.
Download or read book Biennale internationale design 2006 written by Constance Rubini and published by Cité du design IRDD. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Work and People written by Henri Savall and published by IAP. This book was released on 2010-03-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reprint of Henri Savall’s classic Work and People, originally published in French in 1974, is part of the Research in Management Consulting series effort to look backward as well as forward in examining trends, perspectives, and insights – especially from different countries and cultures – into the world of management consulting. Savall’s insights into the complexity of organizational life were groundbreaking, articulating the need to examine both economic and social factors as part of the same analysis, assessing technical and behavioral patterns through the lens of an integrated framework. As he has argued, there is a double-loop interaction between “the quality of functioning and economic performance,” and underestimating this socio-economic “tension” leads inevitably to reduced performance and losses, which he refers to as “hidden costs.” This approach, referred to as the socio-economic approach to management (SEAM), has significant potential for our thinking about organizational diagnosis and intervention. As Savall emphasizes, the North American tendency to cast people as human “resources” misses the essential point that human beings cannot be considered as simply another resource at the organization’s disposal. People are free to give or withhold their energy as they desire, depending on the quality of formal and informal contracts and interactions they have with their organizations. As such, the SEAM approach focuses on human “potential,” underscoring the need for managers and their organizations to create the conditions under which people will want to maximize their talents on behalf of the organization. Work and People focuses on the ramifications of this reality, as dysfunctions – the difference between planned and emergent activities and functions – can quickly lead to a series of costs that are “hidden” from an organization’s formal information systems (e.g., income statements, balance sheets, budgets). As his insightful work underscores, as organizations begin to accumulate dysfunction upon dysfunction, they inadvertently undermine their performance and create excessive operating costs, with lower productivity and less efficiency than they could achieve. As readers will discover, the frameworks, tools and ways of thinking about organizations, people and management in this volume – in essence the background to the socio-economic approach to organizational diagnosis and intervention – continue to hold great promise for our attempts to create truly integrative approaches to management and organizational improvement efforts.
Download or read book Working on Innovation written by Christophe Midler and published by Routledge. This book was released on 2009-09-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.
Download or read book Ecodesign and Ecoinnovation in the Food Industries written by Gwenola Yannou-Le Bris and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations of agri-food systems during the last 50 years have been guided by a globalized agro-industrial paradigm, which has contributed to climate change, degradation of natural resources, soil depletion, social inequalities, loss of biodiversity and various food-related health problems. Despite the increasing emphasis of food policies and research to address these issues with ecologically sustainable innovations, there are still no studies that explain how to utilize and integrate ecodesign practices in food products development in a world of finite resources. This book explains how to employ ecodesign in business models to address the economic, social, environmental, and nutritional problems that face the worlds food systems. The lessons of the ÉcoTrophélia project ? a unique program implemented by a group of European agricultural higher education institutions to involve students in designing and developing food ecoinnovation projects ? are explored. Through an analysis of these projects, the authors describe the tools, methods and standards that were developed to institute ecodesign into the business models of 11 ecologically-friendly food products. This book provides operational good practices that can be implemented in educational programs and agri-food industries, to orient learning and practices towards greater sustainability.
Download or read book Integrated Design and Manufacturing in Mechanical Engineering written by Patrick Chedmail and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Third IDMME Conference held in Montreal, Canada, May 2000
Download or read book Global Product Development written by Alain Bernard and published by Springer Science & Business Media. This book was released on 2011-05-05 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of proceedings is the synthesis of all the papers, including keynotes presented during the 20th CIRP Design conference. The book is structured with respect to several topics, in fact the main topics that serve at structuring the program. For each of them, high quality papers are provided. The main topic of the conference was Global Product Development. This includes technical, organizational, informational, theoretical, environmental, performance evaluation, knowledge management, and collaborative aspects. Special sessions were related to innovation, in particular extraction of knowledge from patents.
Download or read book Training Engineers for Innovation written by Denis Lemaître and published by John Wiley & Sons. This book was released on 2018-10-22 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, engineers have been defined as those who bring technological innovation to society. However, the concept of innovation and the role of the engineer are now changing as a result of globalization, the digital revolution, growing inequalities and environmental concerns. Training Engineers for Innovation therefore analyzes the ways in which the educational systems for engineers are adapting to these new demands, as well as the conditions in which this training has developed. This book brings together the works of a consortium of researchers dedicated to the subject area as part of the Innov’Ing 2020 project. Its contributors present various means to devise effective pedagogies adapted to a holistic approach to innovation which incorporates the technical, economic, social, ethical and environmental dimensions of engineering.
