Download or read book La simplificaci n de la redacci n publicitaria written by Verónica Gutiérrez Jiménez and published by . This book was released on 2018 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Estrategias De Redacci n Publicitaria written by Jideon Francisco Marques and published by Clube de Autores. This book was released on 2022-12-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una buena escritura significa mensajes efectivos, que son la base para cualquier negocio, organización o empresa exitosa. Período. Puede tener los gráficos más bonitos, el vocero más elegante o el producto más llamativo, pero sin mensajes efectivos y perspicaces, sus esfuerzos se desvanecerán. Este libro es para usted que posee o dirige un negocio y desea conectarse con sus clientes actuales y futuros de manera eficiente, efectiva y sí, genuinamente. De hecho, la redacción publicitaria es una herramienta poderosa para cualquiera que necesite llegar a una audiencia. Organizaciones sin fines de lucro, ¡este libro también es para ti! Cualquiera que disfrute escribiendo y sienta curiosidad por el campo de la redacción publicitaria también se beneficiará de este libro. Si bien no es un recurso suficiente para construir una carrera completa (¡muéstrenme cualquier libro que lo sea!), Sin embargo, es excelente para sumergirse y aprender más. A medida que avance en los capítulos, aprenderá los principios fundamentales de la escritura y tendrá el desafío de poner en práctica sus nuevos conocimientos. Como cualquier otro esfuerzo, ¡escribir una copia requiere práctica! Sin embargo, los ejercicios no son solo por su propio bien. Oh, no. Estos ejercicios sentarán las bases para su propio mensaje efectivo. Son la base para la redacción publicitaria y las campañas extremadamente efectivas que he escrito para mis clientes, y son las piedras angulares de las carreras de redacción publicitaria extremadamente exitosas que mis estudiantes han construido.
Download or read book Palabras para vender palabras para so ar written by Juan Rey and published by Grupo Planeta (GBS). This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro ofrece, tanto al estudiante de Ciencias de la Comunicacion como al profesional de la publicidad, una amplia perspectiva sobre la redaccion de textos publicitarios. En sus paginas encontrara el lector una exhaustiva descripcion de la escritura publicitaria. En la primera parte se abordan temas de caracter general: las caracteristicas de la redaccion publicitaria o la relacion entre texto e imagen. En la segunda se analizan pormenorizadamente las peculiaridades redaccionales de cada uno de los diferentes mensajes: cartas, folletos, anuncios en prensa, vallas, cunas o spots. Se trata, por tanto, de un libro en el que se conjuga el estudio de los aspectos teoricos con el analisis de los aspectos practicos. El objetivo de la obra es poner al alcance de estudiantes y profesionales de la publicidad una serie de pautas, claves y modelos de referencia que le guien y orienten a la hora de abordar la redaccion de textos publicitarios.
Download or read book Redacci n publicitaria written by Juan Rey and published by Ediciones Pirámide. This book was released on 2023-02-16 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aldous Huxley, que también fue publicitario, aconsejaba que el redactor había de esforzarse en componer, corregir y pulir frases que fueran lo suficientemente poderosas para que el lector acudiera a la tienda y terminara comprando el producto. Esta es la función del redactor publicitario: seducir al lector, atraerlo, convertirlo en consumidor, pero solo con palabras. Y la función de este libro es ayudar al redactor en su ingente tarea. Existen pocos libros en español sobre redacción publicitaria, muchos de los cuales son traducciones del mundo anglosajón o un listado de truquillos que se agotan en sí mismos. En estas páginas encontrará el estudiante de publicidad -y el redactor profesional también- un estudio serio, riguroso y fundamentado de la redacción publicitaria, una aproximación metódica y global a un tipo de expresión que, aunque comparte características con otros tipos de redacción (la periodística, la técnica o la literaria), presenta unas peculiaridades que la hacen distinta, porque distintas son su naturaleza y su función. También encontrará conceptos, técnicas y procedimientos que le enseñarán a redactar publicitariamente, si no sabe, o que le harán reflexionar sobre lo que escribe, si ya sabe. El volumen se estructura en dos partes. En la primera parte, La escritura publicitaria, se desarrollan cuestiones relativas a la redacción: el concepto de redacción, las características y fundamentos de la redacción publicitaria y las relaciones que en un mensaje publicitario se establecen entre el texto y la imagen. En la segunda parte, Las formas publicitarias, se aborda el estudio de las diferentes formas que presenta el texto publicitario: cartas, folletos, flyers, gráfica, exterior, radiofónica, audiovisual e Internet.
Download or read book Language and Football written by Eva Lavric and published by Narr Francke Attempto Verlag. This book was released on 2024-06-03 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wie kommen Fußballklubs mit der Sprachenvielfalt in der Mannschaft zurecht? Welche Funktionär:innen und Politiker:innen beschimpfen französische Fans auf ihren Foren? Ticken "Live-Ticker" in verschiedenen Kulturen gleich oder unterschiedlich? Wenn bei einem Fußball-Videogame der digitale Schiedsrichter Abseits konstatiert, kann man dann auch dagegen sein? Wie kämpfen Fans für die Beibehaltung der traditionellen Stadiennamen? Um welche Mannschaften handelt es sich bei den Rivalen "Herne-West" und "Lüdenscheid Nord"? Inwiefern bestimmt die Kultur Ghanas die Bildhaftigkeit seiner Fußballkommentare? Dieses Buch beantwortet nicht nur alle Ihre Fragen über Sprache(n) und Fußball, sondern auch viele weitere, die Sie sich noch nicht gestellt haben. Eine Fülle an linguistischen Disziplinen, zahlreiche Länder und Sprachen auf mehreren Kontinenten: der Fußball bringt sie alle zusammen.
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Download or read book QUOD EST SUMMUS EN QUE QUEDAMOS SUPREMO written by VIII QUORUM VIII and published by Xlibris Corporation. This book was released on 2014-08-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿En que quedamos Supremo? La balanza de la justicia se inclina a favor o en contra, según se lo arrogue la ley y el derecho. La gente acude a los tribunales estatales y federales a resolver sus querellas y anhelan obtener justicia como una legitima aspiración consagrada en la Constitución y en la Carta de Derechos Civiles. Las sentencias que se dictan en los tribunales fundamentales, sea un fallo a favor o en contra, sera probidad para conformar una ulterior jurisprudencia. Así se ha construido el camino de la equidad y la justicia por siglos. En muchas ocasiones la balanza de la justicia se ha inclinado en contra de los derechos, sometiendo la justicia a intereses particulares, preferencias filosóficas y politicas, aun cuando el canon legal sea claro y evidente. ¿Cómo puede la ley ir en contra de la justicia? ¿Acaso la ley no invoca la justicia misma? ¿Adónde van a morir las demandas cuando los tribunales menores no interpretan acertadamente la ley? Al Tribunal Supremo de Justicia... Y siendo este el final del camino en busca de equilibrar la balanza. ¿En qué quedamos Supremo?
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Download or read book Roma Tre Law Review 01 2020 written by Giulio Napolitano and published by Roma TrE-Press. This book was released on 2020-07-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Roma Tre Law Review” is a law review sponsored by the Department of Law of the University of Roma Tre. It is not focused on a specific topic or a set of issues, but it is aimed at surveying transversally – and from an interdisciplinary perspective – the national and trans-national legal landscape. Its main aim is to promote the diffusion of the Italian legal culture, and namely the type of scholarship produced at Roma Tre, abroad, as well as to investigate the development of the law in several fields and places from an Italian and European viewpoint. Accordingly, the review will host contributions ideally characterized by a specific set of features, and namely by their openness to comparative, historical, and interdisciplinary perspectives on all legal issues of not strictly local concern.
Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
Download or read book Pharmaceutical Innovation and Access to Medicines written by OECD and published by Org. for Economic Cooperation & Development. This book was released on 2019-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reviews the important role of medicines in health sytems, describes recent trends in pharmaceutical expenditure and financing, and summarises the approaches used by OECD countries to determine coverage and pricing.
Download or read book Transforming Economies written by José Manuel Salazar-Xirinachs and published by . This book was released on 2014-05-05 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps connect the dots between economic theory, the role of capabilities, the lessons from history and the practical challenges of design and implementation of industrial policies. In so doing it provides an excellent policy roadmap for anyone interested in the challenge of promoting catch-up growth and productive transformation.
Download or read book The Forbidden Religion written by Jose M. Herrou Aragon and published by José M. Herrou Aragón. This book was released on 2012-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.
Download or read book Nursing Outcomes Classification NOC written by Marion Johnson and published by . This book was released on 2000 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the ongoing reform in health care delivery, outcomes have continued to be an important focus for both cost containment and effective care. NURSING OUTCOMES CLASSIFICATION standardizes the terminology and criteria for measurable or desirable outcomes as a result of interventions performed by nurses. The only comprehensive collection of nursing-sensitive patient outcomes on the market, this second edition of NOC features 260 outcomes, including 57 new outcomes for individual patients and family care givers, as well as 7 family-level and 6 community-level outcomes. In addition to label categories, the research covers community settings, and the newest developed taxonomy for NOC. Spanish version also available, ISBN: 84-8174-540-5
