Download or read book La ret rica del mensaje publicitario written by Marisa Díez Arroyo and published by . This book was released on 1998-01-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ret rica creativa written by Xavier Ruiz Collantes and published by Universitat de València. This book was released on 2000 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retórica creativa. Programas de ideación publicitaria presenta un método innovador y eficaz para generar y analizar ideas de mensajes publicitarios. Lejos de recurrir, para explicar los procesos creativos, a nociones oscuras como la inspiración, el genio o el inconsciente, el modelo de la retórica creativa desvela las operaciones básicas que permiten generar ideas publicitarias. Estas operaciones se explican de manera clara y se ejemplifican con numerosos casos concretos.. La retórica creativa es un método riguroso, sistemático y con un alto nivel de formalización, que posibilita que, en los procesos de creatividad de mensajes publicitarios, el sujeto disponga de un mapa conceptual en el que aparecen, de forma exhaustiva y ordenada, las distintas vías que se pueden seguir para generar ideas. A la vez, el método permite controlar, en cada momento, los resultados obtenidos, teniendo siempre presentes las vías alternativas que quedan por explorar para crear nuevas soluciones.. El modelo de la retórica creativa es un modelo autónomo, coherente e integrado, que se sirve de manera operativa de instrumentos teóricos y metodológicos que provienen de disciplinas como la retórica, la semiótica, la teoría del texto y la psicología cognitiva. Sin embargo, el modelo puede ser seguido y utilizado sin necesidad de que el lector posea una formación previa en las disciplinas mencionadas.. Retórica creativa es una obra indispensable para todos aquellos que, desde el ámbito profesional o académico, pretenden profundizar en el conocimiento y la práctica de los procesos de creación y análisis de los mensajes publicitarios y de todo tipo de mensajes publicitarios y de todo tipo de mensajes de carácter persuasivo.. De manera más general, Retórica creativa ofrece nuevas perspectivas a quienes se interesan por el estudio de las estructuras de los mensajes, la producción y la interpretación de la significación, los procesos comunicativos y la generación de ideas creativas.. . F. Xavier Ruiz Collantes (Molledo, Cantabria, 1957) es doctor en Ciencias de la Información y profesor titular de los estudios de Comunicación Audiovisual de la Universitat Pompeu Fabra de Barcelona, donde imparte la asignatura Técnicas de Ideación Publicitaria. Está especializado en teoría de la imagen y análisis de la comunicación persuasiva. Ha realizado numerosas investigaciones en el campo de la comunicación social y ha publicado artículos y libros sobre temas relacionados con la teoría de la imagen, la publicidad, el diseño y la comunicación política. También ha desarrollado labores de consultoría para institutos de investigación de mercado, agencias de publicidad, estudios de diseño y empresas de consultoría de marcas.

Download or read book Happiness Management a Lighthouse for Social Wellbeing Creativity and Sustainability written by Rafel Ravina and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«.

Download or read book The Pan American Book Shelf written by and published by . This book was released on 1946 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to legislate with wisdom and eloquence written by Luís Marchili and published by Luis Marchili. This book was released on 2016-04-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of legislation, that had got lost, is reborn in this book from the classic tradition, which conceives the laws like wise and eloquent civic speeches, and the rhetoric as its basic method, of a such way, that the return to the ancient will be a true progress.

Download or read book America s Corporate Families and International Affiliates written by and published by . This book was released on 1987 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalog written by University of Texas. Library. Latin American Collection and published by . This book was released on 1969 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Recreation Journal written by and published by . This book was released on 1961 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Children Media and Consumption written by Karin M. Ekström and published by . This book was released on 2007 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching the Media written by Len Masterman and published by Routledge. This book was released on 2003-09-02 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable guide both for specialists in media and communication studies and all teachers who wish to use newspapers and TV in their teaching.

Download or read book THE EARLY GRADE READING ASSESSMENT written by Amber K. Gove and published by RTI Press. This book was released on 2011-09-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Early Grade Reading Assessment (EGRA) measures students' progress towards reading. EGRA gauges early literacy skills through a 15-minute individual oral assessment of five fundamental reading skills. RTI worked with education experts to develop the EGRA in 2006, and it has been piloted and implemented in more than 40 countries. This volume aims to take stock of the substantial amount of information and experience generated through the use of EGRA, and to share this knowledge with practitioners, policymakers, and international donors. Chapters cover not only particular applications of the instrument but also put EGRA in the context of broader issues and developments in literacy and education.

Download or read book Epistolario Espa ol written by Eugenio de Ochoa and published by . This book was released on 1926 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Download or read book Index to Latin American Books written by Inter-American Book Exchange, Washington, D.C. and published by . This book was released on 1938 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Forbidden Religion written by Jose M. Herrou Aragon and published by José M. Herrou Aragón. This book was released on 2012-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.

Download or read book Catalog of the Latin American Collection written by University of Texas at Austin. Library. Latin American Collection and published by . This book was released on 1969 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: