Download or read book La responsabilidad social corporativa como modelo de gesti n empresarial written by Ricardo Fernández García and published by . This book was released on 2018 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Etica Comercial Manual Sobre La Administracion De Una Empresa Comercial Responsable written by and published by . This book was released on 2007 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Repensar la sostenibilidad written by ENRÍQUEZ SÁNCHEZ José María and published by Editorial UNED. This book was released on 2021-01-11 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: La sostenibilidad, cualidad de lo sostenible, hace referencia a un proceso que puede alargarse en el tiempo. Cuando este proceso lo referimos a cuestiones socio-ecológicas, comprobamos cómo, desde hace ya largo tiempo, no son pocas las voces acreditadas que han puesto sobre aviso del progresivo deterioro ecológico y sus consecuencias perjudiciales para la vida humana. Nuestra obra parte de estas negatividades para repensar la idea de sostenibilidad en sus justos términos, y así dar cabida a una variedad de aportaciones que ayuden a restituimos dentro de los límites ecosistémicos.
Download or read book Corporate Social Responsibility and Corporate Governance written by David Crowther and published by Emerald Group Publishing. This book was released on 2017-07-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
Download or read book Strategic Corporate Responsibility and Green Management written by Ananda Das Gupta and published by Emerald Group Publishing. This book was released on 2023-08-23 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Critical Studies on Corporate Responsibility, Governance and Sustainability harnesses corporate responsibility and green management to integrate social and environmental concerns into productive business operations, paving the way for future successes in emerging economies.
Download or read book El coraz n de Mango written by Andrea Gay Zaragoza and published by Editorial Almuzara. This book was released on 2010-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: El corazón de mango teje la historia de una marca global con un estilo propio en los escaparates y la trastienda. Un título en el que los autores se adentran en el corazón de la compañía y analizan su modelo de gestión, sus planes de expansión y crecimiento y la estrategia corporativa.
Download or read book Impact Assessment in Tourism Economics written by Álvaro Matias and published by Springer. This book was released on 2016-04-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of studies on the socio-economic impacts of tourism, with a special focus on the determinants of tourism competitiveness at the destination level. The authors offer a systematic overview of this important issue, presenting relevant empirical studies from different parts of the world, based on modern theoretical approaches and adequate analysis tools, in the context of their policy or managerial implications. The first part of the book discusses the analysis and assessment of quantitative tourism impacts on local economies, while the second part focuses on non-material aspects of tourism development, in particular those related to the role of innovation and human resources. The final section highlights the different dynamics often observed in tourism destinations arising from the interaction between tourists and local communities.
Download or read book Trends and Applications in Information Systems and Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-28 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed of a selection of articles from The 2021 World Conference on Information Systems and Technologies (WorldCIST'21), held online between 30 and 31 of March and 1 and 2 of April 2021 at Hangra de Heroismo, Terceira Island, Azores, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges of modern information systems and technologies research, together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.
Download or read book La responsabilidad social de las empresas y los nuevos desaf os de la gesti n empresarial written by Tomás G. Perdiguero and published by Universitat de València. This book was released on 2005 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los textos que han sido recogidos en esta obra constituyen una valiosa aportación al debate sobre la Responsabilidad Social de las Empresas (RSE). En ellos se refleja la rica pluralidad de voces y posiciones que suscitan los nuevos valores de responsabilidad, tanto en el ámbito del pensamiento y la investigación académica, como en el de las políticas públicas, las organizaciones empresariales y sindicales y de los propios dirigentes de las empresas. Sin embargo esta pluralidad de lecturas y de posiciones es compatible con dos tipos de acuerdos esenciales. El primero es la aceptación de la necesidad de un enfoque más responsable de la gestión, firmemente comprometido con el cuidado del impacto económico, social y ambiental de las decisiones y actividades empresariales. El segundo se refiere al desarrollo de una nueva visión de la empresa, como una institución mucho más abierta a otras necesidades, intereses y expectativas diferentes a las de los propios gestores y accionistas, lo que exige la búsqueda de un equilibrio más equitativo entre los distintos grupos participantes en la actividad económica (stakeholders) Tomás G. Perdiguero es profesor titular de Comunicación Audiovisual y Publicidad en la Universidad Rey Juan Carlos de Madrid. Ha participado activamente en el debate europeo sobre la Responsabilidad Social de las Empresas. Entre sus principales contribuciones al desarrollo de la investigación en España sobre la RSE debe destacarse el libro La responsabilidad social de las empresas en un mundo global, finalista del Premio Anagrama de Ensayo en 2003. Es miembro del Grup d'Investigació sobre la RSE de la Universitat de València.
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Corporate Social Responsibility in the Hospitality and Tourism Industry written by Guliani, Lipika Kaur and published by IGI Global. This book was released on 2016-03-04 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel industry continues to grow and adapt, it becomes imperative that they implement socially responsible procedures. Corporate Social Responsibility in the Hospitality and Tourism Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Featuring best practices and theoretical concepts on the support of local economies, ethical sourcing of native goods, and sustainability procedures, this publication is a vital source for policy makers, academicians, researchers, students, technology developers, and government officials interested in emergent ethical and moral practices within the travel industry.
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La profesionalizaci n de las empresas familiares written by Paloma Fernández Pérez and published by Editorial Almuzara. This book was released on 2013-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los negocios familiares dominaron y dominan la vida empresarial en España, pero apenas sabemos nada sobre el proceso de modernización de su gestión. En los dos últimos siglos estas empresas y grupos de control familiar han tenido que aprender a ir más allá de sus mercados locales y regionales y buscar formas de adaptarse a los retos de tres revoluciones tecnológicas que han cambiado su forma de producir, de relacionarse y de pensar. Los autores de La profesionalización de las empresas familiares (Pablo Díaz Morlán, Miguel A. López-Morell, Ma Mercedes Bernabé Pérez, José Luis García Ruiz, Elena San Román López, Ma Jesús Segovia Vargas, Susana Blanco García, Javier Moreno Lázaro y Paloma Fernández) destacan cómo éstas han sabido conservar sus raíces a la par que han promovido la profesionalización en la gestión.
Download or read book Social and Solidarity Economy in Cuba written by Rafael J. Betancourt and published by Rowman & Littlefield. This book was released on 2023-07-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social and Solidarity Economy in Cuba examines the role of Social and Solidarity Economics (SSE) amidst national change in Cuba. Depicting both challenges and opportunities, this book makes a strong and sustained case for solidary and socially responsible practices in Cuba.
Download or read book Advances in building engineering research written by Manuel Álvarez Dorado and published by Dykinson. This book was released on 2024-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, ADVANCES IN BUILDING ENGINEERING RESEARCH, has been conceived as a result of the efforts of some of the most relevant researchers in the field of building engineering at a national level. The work, well structured and composed of original research, shows through a didactic approach the current lines of work in which the construction sector in Spain is developing. Nowadays, nobody doubts that we are immersed in a process of change and technological innovation that fully affects the industry, and the construction sector is no stranger to it. Advances in technology and its application to everyday life, the excessive consumption of natural resources and the need to apply circular economy strategies, or the development of new sustainable construction materials, are some of the issues addressed in this book. Thus, in line with European guidelines and the Sustainable Development Goals set out in the 2030 Agenda, the European Union has established a roadmap that promotes responsible economic growth. It is for this reason that it is essential to address new ways of conceiving building in our country, and for this reason, it has been essential to have various collaborators from renowned Universities and Research Centres that have wanted to be part of this work. Undoubtedly, all the original research presented here deals with the process of innovation in building and is linked to the common paradigm of sustainability. However, despite the complexity of some of the topics covered in this compendium, the authors have tried to unify the criteria of academic rigour and agile and accessible presentation. For this reason, it is understood that this book is suitable both for doctoral students and researchers, as well as for people interested in popularising science with a basic training. This is perhaps the strong point of this work, which has been polished as a result of the criticisms received from all those colleagues who have been kind enough to read the final document and help to improve it. We would also like to thank all the authors who have responded to our call and have kindly contributed their excellent research to the creation of this book. The works that make up the different Chapters have been selected through a blind peer review process and are the result of the wide-ranging concerns and issues that are of concern to building professionals in the year 2024. Last but not least, we would like to thank the Department of Building Technology and especially its Director, Mr. Carlos Morón Fernández, for giving us the opportunity to carry out this initiative by providing us with the necessary means. We hope, with all our intention, to make known the research work that is being carried out in the field of building, with a firm commitment to technological innovation and sustainable development.
