Download or read book Le management de la valeur client written by Christophe Allard and published by . This book was released on 2002 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le Management de la relation client ou CRM a connu ces dernières années un développement exceptionnel. Les grandes entreprises se sont dotées avec succès de centres de contact performants et coûteux pour mieux gérer tous les moments de contact avec leurs clients. Aujourd'hui, face à la contrainte des comptes d'exploitation et au ralentissement de croissance sur de nombreux marchés, la question pressante devient : comment rentabiliser les investissements réalisés ? Comment augmenter la valeur de l'entreprise par la valeur de ses clients ? La réponse passe par la re-découverte de quelques évidences : • Un client fidèle est un client qui consomme. • Tous les clients ne sont pas égaux en valeur. • Il existe un équilibre possible entre satisfaction et rentabilité d'un client. Le Management de la valeur client (MVC), basé sur un modèle économétrique mis au point par Teleperformance en collaboration avec la Kellogg School of Management de Northwestern University, propose un retour efficace aux principes de rentabilité. Il conduit à réviser en profondeur la plupart des programmes CRM existants. Illustré par de nombreuses études de cas, cet ouvrage décrit les principes du MVC, sa dimension stratégique et opérationnelle, son mode de pilotage. L'enjeu économique majeur du MVC retiendra l'attention des directions générales, directions marketing, responsables relations clients et qualité.
Download or read book La rentabilit une affaire de points de vue written by François Pinardon and published by Editions L'Harmattan. This book was released on 1985-01-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Favoriser une meilleure prise en compte du long terme written by Institut de l'entreprise (France). and published by . This book was released on 2010 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'activité des entreprises s'inscrit dans une temporalité qui se contracte. Manifestation la plus visible, l'accroissement de la volabilité des cours sur les marchés financiers n'est en réalité qu'un symptôme parmi d'autres. En arrière-plan, la mondialisation a accéléré la diffusion des informations, des techniques et des modèles d'organisation. Elle a également conduit à une intensification de la concurrence, qui s'est accompagnée d'un raccourcissement des cycles d'innovation, de marketing et d'investissement. Enfin, dans des entreprises soumises à un impératif de réactivité, les modes de management et de communication se sont imprégnés d'un sentiment d'urgence. Accorder de la considération au "temps court" est une nécessité pour les entreprises : il ne saurait leur en être fait grief. L'activité des entreprises se décompose en effet en des temporalités variées, qu'il leur revient de savoir faire coexister. Mais la crise a démontré les effets pervers associés au "court-termisme". Les entreprises doivent retrouver le sens du "temps long" dans la relation à l'ensemble des parties prenantes : leurs actionnaires, naturellement, mais également leurs collaborateurs, leurs clients, leurs fournisseurs et leurs sous-traitants. Retrouver le sens du long terme, c'est mieux s'inscrire dans le temps de la stratégie, cette longue période sur laquelle s'apprécient les prises de risque. C'est également aboutir à favoriser la convergence des intérêts des parties prenantes, qui tendent alors à s'aligner, dans la perspective d'une optimisation de la création de valeur. Allonger l'horizon temporel des entreprises n'est ainsi pas une fin en soi, mais un moyen au service de l'émergence d'une croissance plus durable. [4e de couv.]
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Download or read book Third International Conference on System Science in Health Care written by W. van Eimeren and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early stages of planning the Third International Conference in System Science in Health Care, the steering committee members, most of whom had participated in the first conference in Paris (1976) and the second in Montreal (1980), made some basic decisions about organization of subject matter. The earlier meetings had been very successful in bringing together specialists from the health professions and the traditional sciences. In addition to physicians and nurses, these were representatives of the disciplines of the behavioral sciences, system theory, economics, engineering, and the emergency fields of management science and informatics -all concerned with the development of health resources in a broad system context. The reported research and experience of the many disciplines represented had dealt with one or more of three concerns: 1) a major health problem, such as cardiovascular disease, or an important popUlation at risk, such as the elderly or children or workers; 2) some generic aspect of organization and decision making, including trial and evaluation ofinnovative health strategies; and 3) the methodology of research and analysis in system of health service. The challenge to the conference organizers lay in the eliciting and arranging of experiences in such a way that the health services could be seen as purposeful,living, evolving systems.
Download or read book CMA Magazine written by and published by . This book was released on 1997-02 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CA Magazine written by and published by . This book was released on 1983 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Congress written by International Union of Public Transport and published by . This book was released on 1995 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empresas del futuro eficacia econ mica y logros sociales written by Maryse Gaudier and published by International Labour Office. This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transnational Associations written by and published by . This book was released on 1998 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cost and Management written by and published by . This book was released on 1978 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Jan. 1961-June 1968 include the Society of Industrial and Cost Accountants of Canada's S.I.C.A. news; July/Aug. 1968 the Society's SIA news; Sept. 1968-Feb. 1969 include the Society of Industrial Accountants of Canada's SIA news; Mar./Apr. 1969-Mar./Apr. 1975 the Society's RIA news; May/June 1975-Mar./Apr. 1977 the Society's Nouvelles RIA; and May/June 1977-July/Aug. 1985 include the Society of Management Accountants of Canadas Nouvelles RIA, the latter three being published in alternate months in the RIA digest.
Download or read book Research on Professional Responsibility and Ethics in Accounting written by Cynthia Jeffrey and published by Elsevier. This book was released on 2004-09-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-quality research and case studies that focus on the professional responsibilities of accountants and how they deal with the ethical issues they face. This series features articles on a broad range of important and timely topics, including professionalism, social responsibility, ethical judgment, and accountability.
Download or read book Geopolitique written by and published by . This book was released on 1990 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Textiles written by and published by . This book was released on 1948 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
