Download or read book Location Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Download or read book Organisational Capital written by and published by Taylor & Francis. This book was released on with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Educational Measurement written by Robert L. Brennan and published by Rowman & Littlefield. This book was released on 2023-10-03 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educational Measurement has been the bible in its field since the first edition was published by ACE in 1951. The importance of this fourth edition of Educational Measurement is to extensively update and extend the topics treated in the previous three editions. As such, the fourth edition documents progress in the field and provides critical guidance to the efforts of new generations of researchers and practitioners. Edited by Robert Brennan and jointly sponsored by the American Council on Education (ACE) and the National Council on Measurement in Education, the fourth edition provides in-depth treatments of critical measurement topics, and the chapter authors are acknowledged experts in their respective fields. Educational measurement researchers and practitioners will find this text essential, and those interested in statistics, psychology, business, and economics should also find this work to be of very strong interest. Topics covered are divided into three subject areas: theory and general principles; construction, administration, and scoring; and applications. The first part of the book covers the topics of validation, reliability, item response theory, scaling and norming, linking and equating, test fairness, and cognitive psychology. Part two includes chapters on test development, test administration, performance assessment, setting performance standards, and technology in testing. The final section includes chapters on second language testing, testing for accountability in K-12 schools, standardized assessment of individual achievement in K-12 schools, higher education admissions testing, monitoring educational progress, licensure and certification testing, and legal and ethical issues.

Download or read book Organisational Capital written by Ahmed Bounfour and published by Routledge. This book was released on 2008-12-04 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is much debate as to how companies carry out their activities in the context of new information and communication technologies influencing organizations to decentralize and develop new managerial practises including outsourcing and networking. Recent theories have emphasized the importance of organization as a key component for building corporate competitive advantage and scholars have looked at this from a range of perspectives including in relation to intangible assets, human capital, work training and the process dimension. Yet the concept of organisational capital as such – in spite of its indubitable relevance and attractiveness- is still to be clarified until now. In this book the subject is approached in four ways. Firstly from an analytical perspective: what is the status of organisational capital as a concept and how is the defined; secondly from a ontological perspective: what type of (implicit) orders can be designed and implemented around organisations; thirdly from the measurement perspective: what kind of frameworks and what type of metrics can be prototyped; and finally the implementation perspective: how should organizations integrate the organisational capital perspective in the definition and implementation of their strategies for resources’ allocation. The book provides the first multifaceted and international effort from a broad perspective, aiming at clarifying the concept of organisational capital and determining its analytical and operational implications.

Download or read book Performance Measurement and Evaluation written by Open University. Open Business School and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rethinking the Market Economy written by J. Lambin and published by Springer. This book was released on 2014-03-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a 'societal market economy' model as an appealing and politically acceptable third-way between capitalism and socialism.

Download or read book Alternative Investments written by CAIA Association and published by John Wiley & Sons. This book was released on 2016-09-22 with total page 1107 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth Level II exam preparation direct from the CAIA Association CAIA Level II is the official study guide for the Chartered Alternative Investment Analyst professional examination, and an authoritative guide to working in the alternative investment sphere. Written by the makers of the exam, this book provides in-depth guidance through the entire exam agenda; the Level II strategies are the same as Level I, but this time you'll review them through the lens of risk management and portfolio optimisation. Topics include asset allocation and portfolio oversight, style analysis, risk management, alternative asset securitisation, secondary market creation, performance and style attribution and indexing and benchmarking, with clear organisation and a logical progression that allows you to customise your preparation focus. This new third edition has been updated to align with the latest exam, and to reflect the current practices in the field. The CAIA designation was developed to provide a standardized knowledge base in the midst of explosive capital inflow into alternative investments. This book provides a single-source repository of that essential information, tailored to those preparing for the Level II exam. Measure, monitor and manage funds from a risk management perspective Delve into advanced portfolio structures and optimisation strategies Master the nuances of private equity, real assets, commodities and hedge funds Gain expert insight into preparing thoroughly for the CAIA Level II exam The CAIA Charter programme is rigorous and comprehensive, and the designation is globally recognised as the highest standard in alternative investment education. Candidates seeking thorough preparation and detailed explanations of all aspects of alternative investment need look no further than CAIA Level II.

Download or read book Unraveling the Role of Psychological Capital on Innovation from the Knowledge Management Perspective written by Yunlong Duan and published by Frontiers Media SA. This book was released on 2023-12-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applying General Equilibrium written by John B. Shoven and published by Cambridge University Press. This book was released on 1992-05-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central idea underlying this work is to convert the Walrasian general equilibrium structure (formalized in the 1950s by Kenneth Arrow, Gerard Debreu and others) from an abstract representation of an economy into realistic models of actual economies.

Download or read book Tomosynthesis Imaging written by Ingrid Reiser and published by Taylor & Francis. This book was released on 2016-04-19 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative, three-dimensional x-ray imaging technique that enhances projection radiography by adding depth resolution, Tomosynthesis Imaging explores tomosynthesis, an emerging limited-angle tomographic imaging technology that is being considered for use in a range of clinical applications, and is currently being used for breast cancer screening

Download or read book Oil Paint and Drug Reporter and New York Druggists Price Current written by and published by . This book was released on 1919 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. include the proceedings (some summarized, some official stenographic reports) of the National Wholesale Druggists' Association (called 18 -1882, Western Wholesale Druggists' Association) and of other similar organizations.

Download or read book Working Papers written by and published by . This book was released on 1986 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decision Making Methods for Evaluation of Efficiency of General Insurance Companies in Malaysia A Comparative Study written by ZHAO LOON WANG and published by Infinite Study. This book was released on with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper proposes an integration of two neutrosophic based multi-criteria decision makingbmethods, namely the neutrosophic data analytical hierarchy process (NDAHP) and the Technique of OrderbPreference by Similarity to Ideal Solution (TOPSIS) with maximizing deviation method, both based onbthe single-valued neutrosophic set (SVNS) to evaluate the efciency of general insurance companies inbMalaysia.

Download or read book Pure Profit Rates and Tobin s Q in Nine OECD Countries written by James H. Chan-Lee and published by Organisation for Economic Co-operation and Development, Department of Economics and Statistics. This book was released on 1986 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book From Thinker to Doer Creativity Innovation Entrepreneurship Maker and Venture Capital written by Yenchun Jim Wu and published by Frontiers Media SA. This book was released on 2021-04-21 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Money in a Human Economy written by Keith Hart’s and published by Berghahn Books. This book was released on 2017-06-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked and remittances in the South, cross-border investment in China, the payments industry and the politics of bitcoin); and cases from 19th century India and Southern Africa to contemporary Haiti and Argentina. Money is one idea with diverse forms. As national monopoly currencies give way to regional and global federalism, money is a key to achieving economic democracy.

Download or read book The Oxford Handbook of Organizational Climate and Culture written by Karen M. Barbera and published by Oxford University Press. This book was released on 2014-05-07 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Organizational Climate and Culture presents the breadth of topics from Industrial and Organizational Psychology and Organizational Behavior through the lenses of organizational climate and culture. The Handbook reveals in great detail how in both research and practice climate and culture reciprocally influence each other. The details reveal the many practices that organizations use to acquire, develop, manage, motivate, lead, and treat employees both at home and in the multinational settings that characterize contemporary organizations. Chapter authors are both expert in their fields of research and also represent current climate and culture practice in five national and international companies (3M, McDonald's, the Mayo Clinic, PepsiCo and Tata). In addition, new approaches to the collection and analysis of climate and culture data are presented as well as new thinking about organizational change from an integrated climate and culture paradigm. No other compendium integrates climate and culture thinking like this Handbook does and no other compendium presents both an up-to-date review of the theory and research on the many facets of climate and culture as well as contemporary practice. The Handbook takes a climate and culture vantage point on micro approaches to human issues at work (recruitment and hiring, training and performance management, motivation and fairness) as well as organizational processes (teams, leadership, careers, communication), and it also explicates the fact that these are lodged within firms that function in larger national and international contexts.