Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book Responsible Consumption and Sustainability written by Enrique Carlos Bianchi and published by Springer Nature. This book was released on 2023-07-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles.
Download or read book The Routledge Handbook of Positive Communication written by José Antonio Muñiz Velázquez and published by Routledge. This book was released on 2019-01-15 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
Download or read book Global Challenges for a Sustainable Society written by José Alberto Benítez-Andrades and published by Springer Nature. This book was released on 2023-06-11 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: EURECA-PRO is the global educational core hub and interdisciplinary research and innovation leader in qualitative environmental and social framework development for responsible consumption and production. Through its novel approach, on the one hand, it holistically contributes to the highly topical issue of Sustainable Consumption and Production under the umbrella of Sustainable Development Goal 12, and on the other hand it effectively contributes to the development of the European Higher Education Area complimentary to Sustainable Development Goal 4. In this book readers will find the discussion results among professionals, academics and scientists on responsible consumption and production, regarding the latest advances to achieve a sustainable society. This book contents 5 chapters focused on: Smart and healthy societies, Recycling, reused and longer lasting products, fresh air, clean water, healthy soil and biodiversity, cleaner energy and cutting-edge clean technological innovation, and industry 4.0. This book also intends to show the current and future challenges, and innovative solutions considering the technological, humanistic, educational, economic, social and environmental dimensions of sustainability
Download or read book Green Consumerism Perspectives Sustainability and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more
Download or read book Technology Sustainability and Educational Innovation TSIE written by Andrea Basantes-Andrade and published by Springer Nature. This book was released on 2020-01-02 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of International Conference on Knowledge Society: Technology, Sustainability and Educational Innovation (TSIE 2019). The conference, which was held at UTN in Ibarra, Ecuador, on 3–5 July 2019, allowed participants and speakers to share their research and findings on emerging and innovative global issues. The conference was organized in collaboration with a number of research groups: Group for the Scientific Research Network (e-CIER); Research Group in Educational Innovation and Technology, University of Salamanca, Spain(GITE-USAL); International Research Group for Heritage and Sustainability (GIIPS), and the Social Science Research Group (GICS). In addition, it had the endorsement of the RedCLARA, e-science, Fidal Foundation, Red CEDIA, IEEE, Microsoft, Business IT, Adobe, and Argo Systems. The term “knowledge society” can be understood as the management, understanding and co-creation of knowledge oriented toward the sustainable development and positive transformation of society. In this context and on the occasion of the XXXIII anniversary of the Universidad Técnica del Norte (UTN), the Postgraduate Institute through its Master of Technology and Educational Innovation held the I International Congress on Knowledge Society: Technology, Sustainability and Educational Innovation – TSIE 2019, which brought together educators, researchers, academics, students, managers, and professionals, from both the public and private sectors to share knowledge and technological developments. The book covers the following topics: 1. curriculum, technology and educational innovation; 2. media and education; 3. applied computing; 4. educational robotics. 5. technology, culture, heritage, and tourism development perspectives; and 6. biodiversity and sustainability.
Download or read book Sustainable Food System Assessment written by Alison Blay-Palmer and published by Routledge. This book was released on 2019-11-22 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Food System Assessment provides both practical and theoretical insights about the growing interest in and response to measuring food system sustainability. Bringing together research from the Global North and South, this book shares lessons learned, explores intended and actual project outcomes, and highlights points of conceptual and methodological convergence. Interest in assessing food system sustainability is growing, as evidenced by the Milan Urban Food Policy Pact and the importance food systems initiatives have taken in serving as a lever for attaining the UN Sustainable Development Goals. This book opens by looking at the conceptual considerations of food systems indicators, including the place-based dimensions of food systems indicators and how measurements are implicated in sense-making and visioning processes. Chapters in the second part cover operationalizing metrics, including the development of food systems indicator frameworks, degrees of indicator complexities, and practical constraints to assessment. The final part focuses on the outcomes of assessment projects, including impacts on food policy and communities involved, highlighting the importance of building connections between sustainable food systems initiatives. The global coverage and multi-scalar perspectives, including both conceptual and practical aspects, make this a key resource for academics and practitioners across planning, geography, urban studies, food studies, and research methods. It will also be of interest to government officials and those working within NGOs. The Open Access version of this book, available at https://www.routledge.com/Sustainable-Food-System-Assessment-Lessons-from-Global-Practice/Blay-Palmer-Conare-Meter-Battista-Johnston/p/book/9781032083933, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post COVID 19 Era written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2022-01-07 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has shocked every part of society. The rise of businesses to the important task of improving sustainability and responsibility has been interrupted by the stress of the pandemic. In its wake, organizational leaders must reassess the best strategies considering the changes made by the “new normal.” The Handbook of Research on Changing Dynamics in Responsible and Sustainable Business in the Post-COVID-19 Era provides valuable insight of the significant changes caused by the COVID-19 pandemic in terms of defining, characterizing, presenting, and understanding the meaning, challenges, and implications of responsible and sustainable business. Covering topics such as consumerism, supply chain management, and sustainable organizational performance, this major reference work is an excellent resource for academicians, scientists, researchers, students, business specialists, business leaders, consultants, government institutions, and policymakers.
Download or read book Emotional and social value of organizations written by Virginia Barba-Sánchez and published by Frontiers Media SA. This book was released on 2023-01-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La Medicion Del Consumo Socialmente Responsable written by José Javier Pérez Barea and published by . This book was released on 2015-01-19 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las cuestiones sociales y eticas derivadas de la adquisicion de productos y servicios son cada vez mas tenidas en cuenta en los comportamientos de compra y consumo. Esto es lo que ha venido a denominarse Consumo Socialmente Responsable (SRC). El analisis de este comportamiento deberia ser de interes para las empresas que desean conectar con los valores de los consumidores y dar una mayor satisfaccion. Sin embargo, uno de los principales inconvenientes radica en la complejidad ligada a su medida y estudio pues existen diversas conceptualizaciones en torno a dicho constructo. En este sentido, el objetivo de esta investigacion es la justificacion y validacion de una version espanola de la escala de Lecompte, una escala que busca ofrecer una medida multidimensional del constructo. Tras las modificaciones y ajustes oportunos, la escala quedara validada y se corroborara dicha multidimensionalidad.
Download or read book Emprender con responsabilidad written by Norbert Bilbeny and published by Editorial Almuzara. This book was released on 2012 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ni la acumulación de deuda, ni la construcción de viviendas ni el consumo ilimitado de productos y recursos nos sacarán de la profunda crisis económica, energética y medioambiental que vivimos. El futuro pertenece a las sociedades que faciliten el despliegue de la capacidad emprendedora de sus ciudadanos. Bajo esta premisa, Ángel Pes y Norbert Bilbeny se adentran en el papel clave de la responsabilidad social de las empresas y, desde una visión eminentemente práctica, defienden la necesidad de promover la actividad emprendedora sin descuidar la distribución equitativa de los beneficios del desarrollo económico y su carácter sostenible.Para ello, explican cómo dar forma a las exigencias de una economía sostenible a través de numerosos ejemplos de empresas que han sabido ver las ventajas que ofrece la responsabilidad corporativa. Ser empresario responsable no solo es una elección: es una necesidad para construir el futuro.
Download or read book Televisi n social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Download or read book Es posible pensar una nueva pol tica social para Am rica Latina written by Juan Ponce and published by Flacso-Sede Ecuador. This book was released on 2008 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se discute desde un punto de vista teórico, los diferentes enfoques de la política social y se analiza el fenómeno de la migración.
Download or read book Asumiendo Diferencias written by Environmental Design Research Association. Conference and published by Lulu.com. This book was released on 2008 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
