Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Index of Conference Proceedings written by and published by . This book was released on 1995 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Las Instalaciones Deportivas en Espa a y su Incidencia en la actividad f sico deportiva de la poblaci n written by Pablo Burillo and published by Lulu.com. This book was released on 2012-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro trata de analizar la infraestructura deportiva de las Comunidades Autónomas de España, bajo parámetros cuantitativos y cualitativos, en función de los datos obtenidos por el Censo Nacional de Instalaciones Deportivas de 2005 y su relación con la Encuesta Nacional de Hábitos Deportivos
Download or read book Trabajos de Estad stica Y de Investigacion Operativa written by and published by . This book was released on 1958 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Goldberg written by and published by . This book was released on 2003 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Political Opinion Polling written by Robert M Worcester and published by Springer. This book was released on 1983-10-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy written by Gómez-Suárez, Mónica and published by IGI Global. This book was released on 2016-06-20 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Download or read book El alma de la com tica written by Ángeles Sánchez-Cueca and published by Editorial Almuzara. This book was released on 2013-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Download or read book Agrindex written by and published by . This book was released on 1995 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Destination Unknown written by Carolin Lusby and published by Common Ground Research Networks. This book was released on 2021-06-01 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism: the good, the bad and the ugly. As one of the biggest industries in the world, tourism contributed ten percent of the world’s GDP before the pandemic brought it to an historic standstill. Hailed as a smokeless industry, it was seen as a tool for development by serving as an income and job creator. The industry was expanding in oftentimes uncontrolled forms, reaching over one billion international travelers before the virus halted all travel. This edited volume highlights the issues the industry faces, including impacts on the environment, culture, and residents. As the industry rebounds post-pandemic, this book gives space to imagine a more equitable and ethical industry. Bringing together expert authors from around the world, contributions highlight possible ways the industry can be developed more beneficially for people and planet. From nature-based tourism in Africa which protects natural resources by involving local communities and offering cultural interpretation; to vernacular design of tourism buildings and ecolodges that honors and celebrates the local; to considering ways in which cruise ship tourism can offer meaningful encounters instead of contributing to overtourism; to taking a hard look at volunteer tourism and the ways in which it inadvertently prioritizes profit and traveler needs over the needs of local communities, and how it can be developed more ethically; to examining tourism as a tool to increase interculturalism and intercultural understanding; and to the sensitive issue of ethnic tourism to discover one’s roots and identify and aid in community development. This book celebrates the ways in which tourism brings us together and can add to our personal and planetary well-being by consciously choosing the ways we travel and how we develop travel opportunities.
Download or read book Comunicaci n pol tica y gobierno de coalici n written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Download or read book Anales de edafolog a y agrobiolog a written by and published by . This book was released on 1968 with total page 1006 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish Books in the Europe of the Enlightenment Paris and London written by Nicolás Bas Martín and published by BRILL. This book was released on 2018-02-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spanish Books in the Europe of the Enlightenment (Paris and London) Nicolás Bas examines the image of Spain in eighteenth-century Europe, and in Paris and London in particular. His material has been scoured from an exhaustive interrogation of the records of the book trade. He refers to booksellers’ catalogues, private collections, auctions, and other sources of information in order to reconstruct the country’s cultural image. Rarely have these sources been searched for Spanish books, and never have they been as exhaustively exploited as they are in Bas’ book. Both England and France were conversant with some very negative ideas about Spain. The Black Legend, dating back to the sixteenth century, condemned Spain as repressive and priest-ridden. Bas shows however, that an alternative, more sympathetic, vision ran parallel with these negative views. His bibliographical approach brings to light the Spanish books that were bought, sold and ultimately read. The impression thus obtained is likely to help us understand not only Spain’s past, but also something of its present.
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by . This book was released on 2020 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
