Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Strategic Thinking written by Cornelis A. De Kluyver and published by Pearson Educación. This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.
Download or read book Managing Creativity and Innovation written by and published by Grupo Planeta (GBS). This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Open but Skeptical -- Improve the Idea-to-Commercialization Process -- Apply Portfolio Thinking -- Put People with the Right Stuff in Charge -- Create an Ambidextrous Organization -- Summing Up -- Appendix A The Time Value of Money -- What Is Time Value? -- Appendix B Useful Implementation Tools -- Notes -- Glossary -- For Further Reading -- Index -- About the Subject Adviser -- About the Writer
Download or read book Liderazgo transformador written by Virginio Gallardo and published by Editorial Almuzara. This book was released on 2009-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virginio Gallardo propugna un estilo de dirección que acelera el potencial creativo y rompe con la cultura de las empresas sin alma.
Download or read book Fostering Sustainable Development Goals written by K. P. Jaheer Mukthar and published by Springer Nature. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovacities impact of regional innovation systems on the competitive strategies of cities written by Scheel Mayenberger, Carlos and published by Editorial Tadeo Lozano. This book was released on 2017-09-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term innovation has been a concept excessively manipulated by government leaders, important businessmen, academicians, consultants and journalists, trying to sell a motive to those who want or need a change, whether they are accustomed to buying products in an exaggerated way with no other purpose than supporting consumer habits, or to those who practically do not need them. We have observed in innumerable cases of world stature that innovation is prompted by the desire to enter and remain in economies of marked consumer capitalism, and in all these cases it has been noted that if the entrepreneurs, companies, cities, regions or countries are not ready to promote and support innovation in a socially inclusive and democratic fashion, these efforts are useless and only superficial changes, not administered to democratize in any true depth, are achieved.
Download or read book Ingenio y pasi n written by Silvia Leal Martín and published by Editorial Almuzara. This book was released on 2013 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un mundo en el que el éxito es cada vez más fugaz, las organizaciones y las personas que aspiran a triunfar necesitan incorporar la innovación como parte de su estilo de vida. Sin embargo, ¿cómo se puede fomentar el comportamiento innovador? Ingenio y pasión proporciona una eficaz metodología y una herramienta indispensable para que emprendedores, directivos y responsables de equipos que necesiten inventar y reinventarse encuentren el impulso transformador en su propia fuerza motriz. Para ello aporta herramientas de diagnóstico, directrices de aplicación y lecciones aprendidas por cientos de empresas y profesionales que han triunfado o fracasado en el intento. Gracias a ellas, muestra cómo gestionar con eficacia tres dimensiones esenciales: personas, organización y motivación, contemplando en todo momento las diferencias de género. Esta eficaz metodología, de la que se han hecho eco publicaciones internacionales como Forbes, permite abordar la innovación de una manera rigurosa y práctica, logrando que empresas y profesionales crezcan a pesar de las turbulencias, construyendo las condiciones que garanticen, más allá de la supervivencia, una buena dosis de éxito.
Download or read book Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2021-06-25 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with chaotic environments, it is not possible to make totally efficient forecasts, especially when it is necessary to analyze events with multiple variables and micro, small, and medium enterprises (MSMEs) constantly face events that escape the laws of the market. The handling that has been given to the crisis caused by the coronavirus has been trial and error, and the economic, social, and environmental results remain to be seen. The markets and the world are chaotic. With the markets in chaos due to the COVID-19 pandemic, it is important to look at the methods used in these environments to promote business success. The Handbook of Research on Management Techniques and Sustainability Strategies for Handling Disruptive Situations in Corporate Settings elaborates on the skills, techniques, and tools that are more useful for these environments and identifies what makes companies that work well in organizational chaos and in chaotic economic environments perform better than companies that are well organized. Covering topics such as strategic management, multidimensional chaos approach, and the global unstable market, this book is essential for managers, executives, academicians, policymakers, entrepreneurs, researchers, undergraduate and graduate business students, and any person interested in state-of-the-art business issues.
Download or read book Entrepreneurial Development and Innovation in Family Businesses and SMEs written by Masouras, Andreas and published by IGI Global. This book was released on 2020-06-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is very important for both entrepreneurs and economic development. It helps boost innovation and competitiveness in every country and facilitates the creation of new jobs and new opportunities, especially for family businesses and small and medium enterprises (SMEs). Both entrepreneurship and innovation constitute a subject that is both topical and timeless, since institutions and the various institutional processes have always affected a country’s sustainability. Entrepreneurial Development and Innovation in Family Businesses and SMEs is an essential scholarly publication that contributes to the understanding, improving and strengthening of entrepreneurial development, and innovation’s role in family businesses and SMEs by providing both theoretical and applied knowledge in order to find how and why entrepreneurship and innovation can produce inefficient and dysfunctional outcomes. Featuring a wide range of topics such as women entrepreneurship, internationalization, and organizational learning, this book is ideal for researchers, policymakers, entrepreneurs, executives, managers, academicians, and students.
Download or read book Negocios Digitales written by Daniel Salazar and published by Daniel Salazar. This book was released on 2020-06-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 de cada 10 negocios en México fracasan a los 2 años. Negocios digitales recompila todo el aprendizaje adquirido platicando con más de 1,000 emprendedores, empresarios, directivos y ejecutivos sobre cómo empiezan proyectos o negocios. Todo desde encontrar un motivo del negocio, cómo hacer tu marca, ventas, hacer publicidad, herramientas digitales y algunos consejos generales. Es para todos los quieran emprender o que ya tengan un negocio y quieran evolucionar en medios digitales.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Proceedings of the III Workshop on Disruptive Information and Communication Technologies for Innovation and Digital Transformation written by Parra Domínguez, Javier and published by Ediciones Universidad de Salamanca. This book was released on 2022-03-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descripción / Resumen (Español / Castellano): El taller sobre tecnologías de información y comunicación disruptivas para la innovación y la transformación digital, organizado bajo el alcance del proyecto disruptiva, tiene como objetivo discutir los problemas, desafíos y beneficios del uso de tecnologías digitales disruptivas, a saber, Internet de las cosas, Big data, computación en la nube, sistemas multi-agentes, aprendizaje automático, realidad virtual y aumentada, y robótica colaborativa, para apoyar la transformación digital en curso en la sociedad Temas Intelligent Manufacturing Systems Industry 4.0 and digital transformation Internet of Things Cyber-security Collaborative and intelligent robotics Multi-Agent Systems Industrial Cyber-Physical Systems Virtualization and digital twins Predictive maintenance Virtual and augmented reality Big Data and advanced data analytics Edge and cloud computing Descripción / Resumen (Inglés): The workshop on Disruptive Information and Communication Technologies for Innovation and Digital transformation, organized under the scope of the Disruptive project, aims to discuss problems, challenges and benefits of using disruptive digital technologies, namely Internet of Things, Big data, cloud computing, multi-agent systems, machine learning, virtual and augmented reality, and collaborative robotics, to support the on-going digital transformation in society Topics Intelligent Manufacturing Systems Industry 4.0 and digital transformation Internet of Things Cyber-security Collaborative and intelligent robotics Multi-Agent Systems Industrial Cyber-Physical Systems Virtualization and digital twins Predictive maintenance Virtual and augmented reality Big Data and advanced data analytics Edge and cloud computing
Download or read book Trends in Artificial Intelligence and Computer Engineering written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2023-02-13 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 4th International Conference on Advances in Emerging Trends and Technologies (ICAETT 2022), held in Riobamba, Ecuador, on 26–28 October 2022, proudly organized by Facultad de Informática y Electrónica (FIE) at Escuela Superior Politécnica de Chimborazo and supported by GDEON. ICAETT 2022 brings together top researchers and practitioners working in different domains of computer science to share their expertise and to discuss future developments and potential collaborations. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: ● Artificial intelligence ● Communications ● e-Learning ● AT for engineering applications ● Security ● Technology trends
Download or read book Branded entertainment Cuando el Branded Content se convierte en entretenimiento written by de Aguilera Moyano, Joaquín and published by ESIC. This book was released on 2016-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: «El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece como un anciano irreconocible. Estamos en un nuevo contexto que exige nuevas comunicaciones de marketing centradas en la creación y distribución de unos contenidos tan relevantes para el consumidor que sea él mismo quien decida acceder libremente a ellos. Algunas marcas han elegido la producción de entretenimiento como vehículo de transmisión de sus mensajes de marca, aplicando los conocimientos de la industria del entretenimiento a la creación de unos contenidos propios, al servicio de los valores de la marca, capaces de despertar deseos y emociones por sí mismos. Estas marcas, han optado por el branded entertainment: contenido de entretenimiento, creado y producido por una marca, lo suficientemente interesante y atractivo como para que su público lo elija frente a otros productos de entretenimiento. En este libro, se profundiza en el conocimiento del branded entertainment; una herramienta de comunicación comercial que debe alcanzar un adecuado equilibrio entre la identificación de la marca y la capacidad del contenido creado para proporcionar una experiencia positiva para el consumidor. A través de sus páginas se van desgranando las características del branded entertainment y, mediante los ejemplos, se ponen de relieve las posibilidades de esta técnica capaz de llegar al consumidor como nunca antes se había logrado. Ha llegado el momento de decir adiós a la interrupción de contenidos elegidos para el consumidor, forzándole a ver publicidad que no desea, y de dar la bienvenida al branded entertainment, contenidos relevantes para el consumidor, que él mismo elige, distribuidos por una marca. ÍNDICE (Casi) todo está cambiando.- El marketing postmoderno.- La comunicación en el marketing postmoderno: los mensajes híbridos.- Branded content.- Content marketing.- Branded entertainment.- Situación actual del branded content en España.- Publicidad nativa.- El selfie de Ellen DeGenere.
Download or read book Environmental Innovation and Firm Performance written by Javier Amores Salvadó and published by Springer. This book was released on 2012-10-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
