Download or read book La globalizaci n frente a las culturas y la estrategia de comunicaci n written by Laura Vega Álvarez and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El comercio internacional tiene su origen en el proceso multidimensional de laglobalización. La supresión de las barreras al libre comercio ha desembocado en la interdependencia de las economías nacionales en diversos ámbitos, siendo el económico uno de los más importantes. Las empresas internacionales se ven en la exigencia de adaptarse a los mercados de forma independiente ya que las necesidades y los gustos de los consumidores presentan diferencias en función de su país de origen, más en concreto, de su cultura. El departamento de marketing de las empresas es uno de los más implicados en el proceso y, por esa razón, se procederá a analizar la repercusión de las variables culturales en la decisión estratégica de la comunicación y la publicidad. Con la finalidad de esclarecer el alcance de la globalización en el marketing internacional de las compañías y de examinar la importancia del componente cultural, se llevará a cabo el análisis de un caso real de la compañía Coca-Cola. Con el desarrollo de este trabajo se ilustrarán los límites de la estandarización en la publicidad de una marca. Palabras clave: globalización, cultura, comunicación, Estados Unidos, Asia.
Download or read book La mundializaci n de la comunicaci n written by Armand Mattelart and published by Grupo Planeta Spain. This book was released on 2014-12-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las redes de comunicación en tiempo real están configurando los nuevos modos de organización del planeta. Lo que se ha convenido en denominar mundialización/globalización --la primera palabra se declina en todas las lenguas latinas, la segunda es de origen anglosajón-- corre parejo con la fluidez de intercambios y flujos inmateriales y transnacionales. Este pequeño libro se propone inscribir esta nueva fase de la apertura al mundo en la historia de las formas sociales que ha asumido el proceso de internacionalización con el transcurso del tiempo. La generalización de la interconexión de las economías y las sociedades constituye, en efecto, el resultado de un movimiento hacia la integración mundial que comenzó en vísperas del siglo XIX. Pero esta homogeneización de las sociedades es algo inherente a la unificación del campo económico, por lo que su fragmentación constituye su corolario. Esto se debe a que aumenta el desfase entre la razón mercantil y las culturas, entre un sistema tecnocientífico que está generalizándose y el deseo de afirmación de la identidad. Y esa distorsión provoca que el resultado de la marcha de la humanidad hacia la integración aparezca finalmente como un enigma.
Download or read book Comunicaci n cultura y globalizaci n written by Renato Ortiz and published by Pontificia Universidad Javeriana. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalización y cambios socioculturales - Dimensiones de la globalización : económica, política y cultural - Cosmopolitismo y multiculturalismo - Comunicación, educación y gestión del conocimiento - Medios de comunicación y narrativas globales.
Download or read book Globalizaciones m ltiples written by Peter L. Berger and published by Grupo Planeta (GBS). This book was released on 2002-12 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Muchas veces invocada, pero escasamente comprendida, la globalizacion es aplaudida como respuesta a todos los problemas del mundo a la vez que se la culpa de ellos, desde la contaminacion hasta la pobreza. En Globalizaciones multiples, Peter L. Berger y Samuel P. Huntington reunen a un elenco de expertos de todo el mundo que dibuja un retrato sutil y lleno de matices mostrando a un tiempo el poder y las consecuencias inesperadas de esta gran fuerza del mundo contemporaneo.En este libro los estereotipos que identifican la globalizacion con el imperialismo estadounidense, por un lado o con una especie de panacea economica por el otro acaban desmoronandose ante el examen riguroso de estos analistas. Al observar la globalizacion en paises como Chile, Japon, Sudafrica, Alemania, Turquia, Hungria, Taiwan, India y Estados Unidos los autores dan fe de la existencia de una cultura global incipiente de marcado origen y contenido estadounidense pero que no es ni una fuerza dirigida desde un centro como en el caso del imperialismo clasico, ni una mera "Disneylandia metastatica." Examinan las corrientes que transmiten esta cultura que van desde una clase mundial de jovenes profesionales hasta las organizaciones no gubernamentales y definen tanto las multiples variantes de la globalizacion -las influencias budistas, la modernidad islamica- como las subglobalizaciones que agrupan regiones enteras. Asimismo los autores llaman la atencion sobre fuerzas globalizadoras que han pasado inadvertidas al examen de los medios de comunicacion como por ejemplo el papel del protestantismo evangelico -que se adapta a los idiomas y las culturas locales e introduce valores estadounidenses caracteristicos-y el delOpus Dei el movimiento catolico conservador que tuvo su origen en Espana.Analitico, intens
Download or read book Al sur de la modernidad written by Martín Barbero Martín B. and published by Instituto Internacional de Literatura Iberoamericana Universidad de Pittsburgh. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge textos de los ultimos anos del comunicologo espanol-colombiano, en su mayoria de los noventa, dispersos en revistas y libros colectivos, que reunidos ahora por primera vez permiten examinar el itinerario intelectual de uno de los pensadores mas reconocidos en el ambito de la comunicacion y los estudios culturales. El libro se organiza en tres partes: "Diasporas del saber, mediaciones de comunicar", "Descentramientos de la modernidad" y "Destiempos latinoamericanos", y examina los temas del saber social, los enfoques transdisciplinarios, el consumo cultural, la globalizacion comunicacional, las relaciones entre nacion, modernidad y democracia, la formacion de identidades, la revolucion massmediatica, la telenovela, y el multiculturalismo, entre otros.
Download or read book Impactos y estrategias de la globalizaci n en Am rica Latina written by Pablo Casillas Herrera and published by . This book was released on 2008 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalizaci n e industria cultural written by Florence Toussaint and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Este artículo explora las diferentes dimensiones de la globalización: política, económica y social, con especial atención a las expresiones que se dan en el campo de la cultura y la comunicación. La globalización se caracteriza como un fenómeno heterogéneo, desigual y parcial, impulsado tanto por fuerzas estatales como privadas. Entre las principales expresiones de globalización en la cultura se destacan la estandarización y la expansión masiva de productos culturales con un contenido eminentemente mercantil, lúdicro y emocional. La concentración en los medios de comunicación, a través de adquisiciones, fusiones, convenios, alianzas y otros mecanismos, promueve la globalización no sólo por la expansión territorial de las corporaciones sino porque fomenta la homogeneización de los valores y prácticas culturales. Se examinan además algunos de los cambios más importantes experimentados por los Estados-naciones con el fin de readecuar sus estrategias a las exigencias de las fuerzas glo
Download or read book La comunicaci n mundo written by Armand Mattelart and published by . This book was released on 1993 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultural Intelligence written by P. Christopher Earley and published by Stanford University Press. This book was released on 2003 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Download or read book Entrepreneurship written by Thierry Burger-Helmchen and published by BoD – Books on Demand. This book was released on 2012-03-14 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a main driver of economic growth and of social dynamics. However, some basic characteristics like the gender of the entrepreneur, the geographical location, or the social context may have a tremendous impact on the possibility to become an entrepreneur, to create a firm and to prosper. This book is a collection of papers written by an array of international authors interested in the question of entrepreneurship from a gender point of view (male vs female entrepreneurship), a geographical point of view (Africa, Europe, America and Latin America, Asia...) or a specific social context point of view (agricultural economy, farming or family business, etc.).
Download or read book Developments and Approaches in Science Diplomacy Latin America and the Caribbean written by Echeverría-King, Luisa Fernanda and published by IGI Global. This book was released on 2024-08-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various challenges prevent many emerging economies, including those within Latin America, from exploring the full potential of science, technology, and innovation. One major issue is the global need for a comprehensive understanding of science diplomacy and its role in bridging gaps in these crucial areas. Existing research often overlooks these regions' specific contexts and challenges, leading to a knowledge chasm. Developments and Approaches in Science Diplomacy: Latin America and the Caribbean addresses this lack of knowledge head-on, offering a detailed exploration of science diplomacy in Latin America and the Caribbean, and its implications for development. By focusing on real-world cases and practical insights, this book provides a roadmap for policymakers, diplomats, and researchers to harness the power of science diplomacy for sustainable development. Whether you're a researcher looking to deepen your understanding of science diplomacy or a policymaker seeking actionable strategies, this book offers a valuable resource. It highlights the importance of international engagement and collaboration in achieving development objectives, particularly in the context of the scientific diaspora and emerging economies. Through this lens, the book offers innovative solutions and strategies applied in Latin America and other regions facing similar challenges.
Download or read book Atravesados written by César Alierta and published by Fundacion Telefonica. This book was released on 2002 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Upgrading to Compete Global Value Chains Clusters and SMEs in Latin America written by Carlo Pietrobelli and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does enterprise participation in global markets ensure sustainable income growth? Policies have often been designed in the belief that this is true, but competitiveness and participation in international markets may take very different forms, and developing countries do not always benefit. This book presents a series of rich and original field studies from Latin America, conducted by the authors with the same consistent methodological approach, and represents a theory-generating exercise within clusters and economic development literature. The main question addressed is how Latin American small and medium-sized enterprises (SMEs) may participate in global markets in ways that provide for sustainable income growth, the “high road” to competitiveness. In contrast, the “low road” is often typically followed by small firms from developing countries, which often compete by squeezing wages and revenues rather than by increasing productivity, salaries, and profits.
Download or read book Return to Aztlan written by Douglas S. Massey and published by Univ of California Press. This book was released on 1990-02-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return to Aztlan analyzes the social process of international migration through an intensive study of four carefully chosen Mexican communities. The book combines historical, anthropological, and survey data to construct a vivid and comprehensive picture of the social dynamics of contemporary Mexican migration to the United States.
Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.
Download or read book The Neoliberal City written by Jason Hackworth and published by Cornell University Press. This book was released on 2014-01-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shift in the ideological winds toward a "free-market" economy has brought profound effects in urban areas. The Neoliberal City presents an overview of the effect of these changes on today's cities. The term "neoliberalism" was originally used in reference to a set of practices that first-world institutions like the IMF and World Bank impose on third-world countries and cities. The support of unimpeded trade and individual freedoms and the discouragement of state regulation and social spending are the putative centerpieces of this vision. More and more, though, people have come to recognize that first-world cities are undergoing the same processes. In The Neoliberal City, Jason Hackworth argues that neoliberal policies are in fact having a profound effect on the nature and direction of urbanization in the United States and other wealthy countries, and that much can be learned from studying its effect. He explores the impact that neoliberalism has had on three aspects of urbanization in the United States: governance, urban form, and social movements. The American inner city is seen as a crucial battle zone for the wider neoliberal transition primarily because it embodies neoliberalism's antithesis, Keynesian egalitarian liberalism. Focusing on issues such as gentrification in New York City; public-housing policy in New York, Chicago, and Seattle; downtown redevelopment in Phoenix; and urban-landscape change in New Brunswick, N.J., Hackworth shows us how material and symbolic changes to institutions, neighborhoods, and entire urban regions can be traced in part to the rise of neoliberalism.
Download or read book Safeguarding Traditional Cultures written by Peter Seitel and published by . This book was released on 2001 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from a conference "A global assessment of the 1989 recommendation on the safeguarding of traditional culture and folklore" held at the Smithsonian Institution June 27-30 1999. The purpose of the conference was to assess the implementation of the Recommendation (an international normative instrument adopted by UNESCO in 1989), to bring together points of view and perspectives on the Recommendaion from around the world, and suggest ways in which the Recommendation might develop in the future so that its purpose, the safeguarding of traditional culture and folklore, might be achieved.
