Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Download or read book Differential Equations and Boundary Value Problems written by Charles Henry Edwards and published by Pearson Educación. This book was released on 2000 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in Differential Equations. This text provides the conceptual development and geometric visualization of a modern differential equations course while maintaining the solid foundation of algebraic techniques that are still essential to science and engineering students. It reflects the new excitement in differential equations as the availability of technical computing environments likeMaple, Mathematica, and MATLAB reshape the role and applications of the discipline. New technology has motivated a shift in emphasis from traditional, manual methods to both qualitative and computer-based methods that render accessible a wider range of realistic applications. With this in mind, the text augments core skills with conceptual perspectives that students will need for the effective use of differential equations in their subsequent work and study.

Download or read book Studies in Contrastive Linguistics written by Cristina Mourón Figueroa and published by Univ Santiago de Compostela. This book was released on 2006 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Plato Journal 17 written by Gabriele Cornelli and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2018-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Tuberculosis Control written by World Health Organization and published by World Health Organization. This book was released on 2007 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 11th WHO annual report which assesses the progress during 2005 towards the Millennium Development Goals targets for TB control in the world as a whole and in each WHO region and country, focusing on five key indicators of case detection, treatment success, incidence, prevalence and deaths. It includes data on case notifications and treatment outcomes from 200 national TB control programmes, and an analysis of plans, budgets, expenditures, and progress in DOTS (Directly Observed Therapy - Short Course) strategies for 22 high-burden countries. It summarises progress on initiatives including the development of public-private partnerships in TB control, human resource development, the management of drug-resistant TB, and collaborations in TB and HIV/AIDS control. Findings include that in 2005, there were 8.8 million new cases of TB, and an estimated 1.6 million deaths from TB including those co-infected with HIV. The TB incidence rate was stable or falling in all six WHO regions and had reached a peak worldwide. However, the total number of new TB cases was still rising slowly, because the case-load continued to grow in the African, Eastern Mediterranean and South-east Asia regions.

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

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Download or read book Britannica Enciclopedia Moderna written by Encyclopaedia Britannica, Inc and published by Encyclopaedia Britannica, Inc.. This book was released on 2011-06-01 with total page 2982 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Britannica Enciclopedia Moderna covers all fields of knowledge, including arts, geography, philosophy, science, sports, and much more. Users will enjoy a quick reference of 24,000 entries and 2.5 million words. More then 4,800 images, graphs, and tables further enlighten students and clarify subject matter. The simple A-Z organization and clear descriptions will appeal to both Spanish speakers and students of Spanish.

Download or read book Platou Journal n 17 written by Gabriele Cornelli and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2018-03-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ideas revista de filosof a moderna y contempor nea n mero 1 written by Francine Markovits and published by Julián Ferreyra. This book was released on 2015-07-31 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: p { text-indent: 0.5cm; margin-bottom: 0.25cm; direction: ltr; color: rgb(0, 0, 0); line-height: 120%; text-align: justify; }p.western { font-family: "Times new roman",serif; font-size: 12pt; }p.cjk { font-family: "Droid Sans Fallback"; font-size: 12pt; }p.ctl { font-family: "FreeSans"; font-size: 12pt; }a:link { } Esta revista semestral se encuentra disponible para su descarga gratuita en PDF en la dirección www.revistaideas.com.ar y tiene como objetivo publicar artículos y ensayos con doble referato ciego, considerando tanto el rigor en la investigación como el amplio arco del estilo filosófico que, desde los diálogos de Platón a la escritura rizomática, pasando por el formato epistolar, las meditaciones, los fragmentos, las lecciones y la búsqueda de una exposición sistemática han caracterizado históricamente a la filosofía. También habrá reseñas con un carácter informativo: aspiran a mantener a nuestros lectores actualizados acerca de las más recientes novedades editoriales, principalmente de la Argentina. Habrá lugar para el debate y para difundir la actividad de los grupos de investigación. Este primer número cuenta con seis artículos y cinco reseñas (incluimos el sumario al final de este mail) y un editorial donde exponemos la posición que la revista intenta ocupar en el campo de la filosofía. Les agradeceríamos su colaboración con la difusión de este proyecto, Saludos cordiales, Grupo Editor Ideas, revista de filosfía moderna y contemporánea SUMARIO NÚMERO 1 Artículos: “Bayle y el Decálogo escéptico”, por Francine Markovits. “La Anarquía del sentido: Husserl en Deleuze, Deleuze en Husserl”, por Nicolas de Warren. “Sujeto y modernidad en la filosofía del arte de Schelling”, por Virginia López-Domínguez. “Eurocentrismo crítico y cosmopolitismo en el pensamiento antropológico y político de Kant”, por Leonel Ribeiro dos Santos. “La Idea según Gilles Deleuze: una aproximación desde el cálculo diferencial”, por Gonzalo Santaya. “El método fenomenológico en el joven Heidegger”, Eduardo Pastor Osswald. Reseñas “El despertar del idealismo en El ocaso de la Ilustración”, por Mariano Gaudio (Reseña: AA.VV., El ocaso de la Ilustración. La polémica del spinozismo, selección de textos, traducción, estudio preliminar y notas de María Jimena Solé). “El idealismo alemán, o de la apertura a lo Absoluto”, por Lucas Scarfia (Reseña: Silvia del Luján di Sanza / Diana María López (comps.), El vuelo del búho, estudios sobre filosofía del idealismo). “Un viaje al tejido interno de Diferencia y repetición”, por Santiago Lo Vuolo (Reseña: Julián Ferreyra / Matías Soich (editores), Deleuze y las fuentes de su filosofía). “Resistentes: Sobre cuerpos y escrituras en la discusión biopolítica”, por Solange Heffesse y Anabella Schoenle (Reseña: Mónica Beatriz Cragnolini (comp.), Extraños modos de vida. Presencia nietzscheana en el debate en torno a la biopolítica). “El arte del retrato”, por Rafael McNamara (Reseña: Gilles Deleuze, El poder. Curso sobre Foucault. Tomo II).

Download or read book Nomos Kosmos Dike in Plutarch written by José Ribeiro Ferreira and published by Imprensa da Universidade de Coimbra / Coimbra University Press. This book was released on 2014-04-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2002, the University of Coimbra hosted, for the first time, a conference of the Réseau Thématique Plutarque, a research network created by several European universities in order to promote regular annual meetings of junior and senior scholars who share a common interest in Plutarch's work. The Coimbra meeting of 2002 was devoted to the fragments of Plutarch, and the results of that event were published one year later, in a volume edited by José Ribeiro Ferreira and Delfim Leão, under the title Os fragmentos de Plutarco e a recepção da sua obra (Coimbra, 2003). During the following years, many other universities organized conferences of the Réseau on a rotating basis, until the event came back to Coimbra, where the Portuguese section of the International Plutarch Society (SoPlutarco) hosted, from 16 to 18 June 2011, the twelfth meeting of the network, devoted this time to the subject "Nomos, kosmos and dike in Plutarch". The present volume comprises most of the contributions presented during the Coimbra meeting, after having been submitted to a process of revision, which involved the direct collaboration of the several regional sections of the Réseau. Although the volume kept the multilingual diversity of the participants in the conference, its structuring elements were composed in English, in order to reinforce the coherence of the book and to enlarge the number of potential readers.

Download or read book JOCKEY SUAVES written by and published by . This book was released on 1988 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the Gulf and Caribbean Fisheries Institute written by Gulf and Caribbean Fisheries Institute and published by . This book was released on 2008 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Global Tuberculosis Control written by World Health Organization and published by WHO. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 11th WHO annual report which assesses the progress during 2005 towards the Millennium Development Goals targets for TB control in the world as a whole and in each WHO region and country, focusing on five key indicators of case detection, treatment success, incidence, prevalence and deaths. It includes data on case notifications and treatment outcomes from 200 national TB control programmes, and an analysis of plans, budgets, expenditures, and progress in DOTS (Directly Observed Therapy - Short Course) strategies for 22 high-burden countries. It summarises progress on initiatives including the development of public-private partnerships in TB control, human resource development, the management of drug-resistant TB, and collaborations in TB and HIV/AIDS control. Findings include that in 2005, there were 8.8 million new cases of TB, and an estimated 1.6 million deaths from TB including those co-infected with HIV. The TB incidence rate was stable or falling in all six WHO regions and had reached a peak worldwide. However, the total number of new TB cases was still rising slowly, because the case-load continued to grow in the African, Eastern Mediterranean and South-east Asia regions.

Download or read book An Encyclopedia of Strategy for Fortniters written by Jason R. Rich and published by Simon and Schuster. This book was released on 2018-08-28 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Unofficial Encyclopedia for Fortniters is a full-color, easy-to-read, unofficial reference tool that explains—from “A” to “Z”—everything players need to know in order to consistently win matches and successfully control their characters. The Ultimate Unofficial Encyclopedia for Fortniters provides a comprehensive overview of the game—making it easier for first-time players to quickly get acclimated with the game—while, at the same time, it introduces more experienced players to countless advanced tips and strategies that will allow them to quickly improve their skills and survival rates. The tips and strategies included are related to safe exploration, creative building, offensive and defensive fighting techniques, and cunning survival skills. Each of the more than one hundred topics covered within The Ultimate Unofficial Encyclopedia for Fortniters includes a detailed description, full-color screenshots, and appropriate tips and strategies that apply to the current and future versions of the game. This book is a must-read guide and information-packed resource for every Fortnite: Battle Royale player.

Download or read book Megacities written by and published by Soluciones Practicas. This book was released on 1995 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: