Download or read book La empresa y la gerencia post crisis written by Ben Schneider and published by . This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Download or read book Aprende a gestionar los periodos de crisis laboral written by 50Minutos, and published by 50Minutos.es. This book was released on 2017-05-19 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los mejores consejos para gestionar las situaciones de crisis en el trabajo Este libro es una guía práctica y accesible para descubrir cómo reaccionar ante una situación de crisis, que te aportará la información esencial y te permitirá ganar tiempo. En tan solo 50 minutos podrás: • Conocer de primera mano en qué consiste una situación de crisis laboral, así como su impacto tanto en los trabajadores como en la empresa • Descubrir qué factores de riesgo pueden llevar a una situación de crisis y cómo reducirlos al mínimo para incrementar tus posibilidades de superarla • Aprender acerca de los distintos planes y diagnósticos que una empresa puede emplear para enfrentarse y superar una situación de crisis SOBRE en50MINUTOS.ES | Coaching en50MINUTOS.ES te ofrece las claves para sacar el máximo partido a tus capacidades y lograr la plenitud profesional y personal para conseguir todas tus metas. Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que puedas alcanzar el éxito y la satisfacción en tu vida laboral y privada sin perder el tiempo. ¡Descubre en un tiempo récord las claves para triunfar en la vida y ser más feliz!
Download or read book La Gerencia en un mundo competitivo written by José Ignacio Orbegozo and published by . This book was released on 1983* with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rescate de empresas en crisis written by Carlos Ruiz González and published by Océano. This book was released on 2022-10-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un método claro para analizar y afrontar las crisis en las organizaciones. La crisis es una constante en la vida de las empresas, y en la labor diaria de los directivos. Ya sea por razones internas (reestructuraciones, fluctuación en el personal, errores graves en el manejo de cuentas) o externas (cambios en el mercado, nuevas políticas fiscales, acontecimientos de dimensiones globales como depreciaciones, guerras o pandemias), las organizaciones son siempre susceptibles de caer en situaciones que pongan en peligro su salud, y aprender a afrontarlas es clave para ser un líder exitoso. Rescate de empresas en crisis, verdadero nuevo clásico que vuelve al mercado tras más de dos décadas de su aparición original, aprovecha la experiencia de tres expertos en el tema, tanto desde la dimensión teórica como en el campo práctico de la consultoría, para preparar a empresarios y directivos en el espinoso tema del diagnóstico, la planeación, la implementación y la evaluación de los procesos de rescate. Para esta nueva edición, los autores han revisado profundamente el material y han agregado nuevos estudios de caso y unas reflexiones finales sobre la crisis ocasionada por la pandemia reciente. Su enfoque realista sobre un tema por demás complejo lo convierte en una herramienta invaluable para enfrentar las tempestades con resiliencia y salir adelante con nuevos bríos.
Download or read book Empresas en Peligro written by ING. Mario Italo PALACIOS and published by . This book was released on 2018-10-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: EMPRESAS EN PELIGROLa alta gerencia es responsable de saber detectar a tiempo si la empresa está en riesgo de quiebra. Saber detectar a tiempo los riesgos es el primer paso para combatir de manera eficaz la crisis financiera empresarial.Una empresa en crisis financiera está en un inminente peligro cuando los recursos existentes no son suficientes para superar a la competencia.La alta gerencia es responsable de detectar a tiempo si el líder posee o no los conocimientos para planificar estratégicamente, así como para dirigir la administración de los procesos elementales hacia un desarrollo ascendente.¿Desea conocer a detalle todas las acciones de dirección administrativa y la manera adecuada para planificar estratégicamente que debe realizar un director empresarial profesionalizado para hacer que la organización sea rentable, solvente, competitiva y productiva?La explicación está en este libro.Autor: Ing. Mario Italo Palacios.(Empresario de la industria turística, asesor y consultor para el emprendimiento sin riesgo, conferencista, buen amigo y escritor Salvadoreño de libros para la dirección administrativa y el desarrollo empresarial mediante la profesionalización).
Download or read book terapia de Shock en la Gerencia General written by Jorge Guerrero Ruiz and published by . This book was released on 2021-06-07 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terapia de Shock en la Gerencia General, es una guía práctica de hechos reales de la administración de empresas y está dirigido a todos aquellos que de una u otra forma por su nivel de responsabilidad, deben y tienen que tomar decisiones, duras, difíciles, y emergentes en periodos de crisis, jefes, gerentes, gerentes generales o directores, ya sea en empresas familiares, pequeñas, medianas, o grandes corporaciones y que por falta de disciplina, seguimiento y control de objetivos, negligencia, nepotismo aplicado en empresas privadas, y me atrevo decir corrupción y exceso de confianza están en crisis por baja o nula rentabilidad. Terapia de Shock en la Gerencia General, será de gran utilidad para la administración de tu empresa y especialmente en empresas que actualmente tengan momentos críticos y que de manera urgente necesiten altos niveles de rentabilidad y productividad. En Terapia de shock en la Gerencia General, encontraras diferentes estrategias de venta, así como del área de Compras, Logística, taller Automotriz, Recursos Humanos, Contabilidad e inclusive como tener una relación estrecha y fructífera con Sindicatos, y que una vez implementadas e integradas todas las áreas, al funcionamiento correcto y sano de tu empresa te dará en muy corto plazo el respiro que necesitas para continuar corrigiendo desviaciones. En terapia de shock en la Gerencia General reafirmaras que la coordinación con todas la áreas gerenciales, el compromiso, actitud positiva, creatividad , trabajo honesto y leal, son factores y bases solidas para la recuperación y el crecimiento de tu empresa. Formar equipos de trabajo, comprometidos, enfocados, que compartan ideales, sean disciplinados y que sean tomados en cuenta dentro del proceso de mejora continua, será un fuerte pilar en la reconstrucción de tu empresa, pero sobre todo lograr que se conviertan en tus seguidores, en tus admiradores, por lo que ellos ven y sienten por ti será contundente!, Transformar el pensamiento y actuación de tu gente, es una labor constante, por momentos desgastante, y en no pocas ocasiones frustrante por NO lograr esta transformación con la prontitud que requieren los momentos de crisis. Sin embargo ,reconocimiento a su labor, concursos, un programa de incentivos adecuado a cada área ,posibilidad de crecimiento y desarrollo, es otro factor a considerar, se el líder que exige pero sabe recompensar y reconocer a su personal. Terapia de shock en la Gerencia General trata finalmente de cambiar actitudes, y pensamientos negativos en una explosión de energía positiva, que transforme el ambiente laboral de un ambiente tenso a un ambiente de celebración, crecimiento, desarrollo profesional y personal y por fin comenzar a implantar récords de venta y rentabilidad. Terapia de shock en la Gerencia General es un documento que pone fin a la discusión relacionada con la pregunta: ¿Que área es más importante ? y esa es el área Comercial ! sin ventas NO hay razón de ser de ninguna Empresa! sin embargo sin la Administración correcta en todas las áreas de responsabilidad No habrá ingresos suficientes para el desempeño exitoso de tu empresa ! ¡Vender es Vital !, Administrar es Básico! Por último, sé que esta obra tendrá el poder de generar todo tipo de posturas y críticas, pero los resultados generados hablaran por sí solos !!
Download or read book La gerencia ante la crisis written by Rolando Arellano and published by . This book was released on 2005 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La estrategia de la empresa y la crisis written by Roberto Serra and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spanish Tourism Geographies written by Asunción Blanco-Romero and published by Springer Nature. This book was released on 2023-09-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.
Download or read book Advancing Social Purpose in Organizations An Interdisciplinary Perspective written by Monica Thiel and published by Frontiers Media SA. This book was released on 2021-08-17 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Organizational Crisis Communication written by Finn Frandsen and published by SAGE. This book was released on 2016-10-19 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.
Download or read book From the Theater to the Plaza written by Matthew I. Feinberg and published by McGill-Queen's Press - MQUP. This book was released on 2022-05-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavapiés - diverse, multicultural, and one of Madrid’s most iconic neighbourhoods - has emerged as a locus of resistance movements and of cultural flourishing. Poised at the intersection of theatre studies and cultural geography, this innovative study sketches its physical and imaginary contours. In From the Theater to the Plaza Matthew Feinberg guides readers on a journey through the development of the theatre, as both art and space, in Lavapiés. Offering a detailed analysis of dramatic texts and productions, performance spaces, urban planning documents, and the cultural activities of squatters, Feinberg sheds new light on the lead-up to Spain’s economic crisis and the emergence in 2011 of the 15-M anti-austerity protest movement. The result is a multidisciplinary account of how the spectacle of the contemporary city connects local, municipal, and global geographies. By linking the neighbourhood’s unique role as both a site and a subject of Madrid’s theatre tradition with its contemporary struggles over gentrification, From the Theater to the Plaza offers new approaches for understanding how culture and capital produce the twenty-first-century city.
Download or read book The Practice of Management written by Peter Drucker and published by Routledge. This book was released on 2012-07-26 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for.
Download or read book Privatization in Latin America written by Alberto Chong and published by World Bank Publications. This book was released on 2005-03-15 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privatization is under attack. Beginning in the 1980s, thousands of failing state-owned enterprises worldwide have been turned over to the private sector. But public opinion has turned against privatization. A large political backlash has been brewing for some time, infused by accusations of corruption, abuse of market power, and neglect of the poor. What is the real record of privatization and are the criticisms justified? 'Privatization in Latin America' evaluates the empirical evidence on privatization in a region that has witnessed an extensive decline in the state's share of production over the past 20 years. The book is a compilation of recent studies that provide a comprehensive analysis of the record of and accusations against privatization, with important recommendations for the future. Seven countries are investigated: Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru. This book will be vital to anyone interested in the privatization debate but especially to those involved in civil service reform, corporate governance, economic policy, finance, and anticorruption efforts. 'Privatization is important but controversial. While economists typically favor it, others are skeptical. This book provides strong scientific evidence that privatization has been beneficial for many Latin American countries, although some privatizations failed and some groups in society lost out. As usual, the devil is in the details: how privatization is carried out and what reforms accompany it are crucial to its success. The book is definitely an invaluable contribution to the privatization debate.' --Oliver Hart, Andrew E. Furer Professor of Economics, Harvard University
Download or read book Fostering Sustainable Development Goals written by K. P. Jaheer Mukthar and published by Springer Nature. This book was released on with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shaping the future we want written by Buckler, Carolee and published by UNESCO. This book was released on 2014-11-10 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
