Download or read book La comunicazione integrata di marketing Strategie per il successo nell era della disattenzione written by Alberto Chiapponi and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book La comunicazione integrata di marketing written by Alberto Chiapponi and published by EGEA spa. This book was released on 2024-09-20T00:00:00+02:00 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dalla prospettiva di un professionista che ha esplorato il panorama della comunicazione di marca da tutti i punti di vista, un manuale davvero unico sulla comunicazione integrata di marketing, una pratica e un modello organizzativo capaci di integrare tutte le leve della comunicazione per garantire che il messaggio del brand sia coerente, omogeneo ed efficace in ogni punto di contatto con il pubblico. L’originalità del libro risiede nel collegamento inedito tra l’influenza dei media e la prospettiva della psicologia evoluzionistica, attraverso la quale vengono svelati i meccanismi mentali e sociali che influenzano le decisioni di consumo. All’interno di una visione strategica della comunicazione, il testo offre suggerimenti concreti e innovativi ai professionisti del settore, affrontando ogni aspetto della comunicazione integrata di marketing: - il team dedicato e le caratteristiche fondamentali di una narrazione di brand efficace; - il ruolo dell’essere umano come interprete del messaggio ricevuto, alla luce dell’evoluzione delle nostre strutture menatali e delle nostre emozioni e comportamenti; - il rapporto tra narrazione e media (il potere dell’esposizione; il gioco tra emozioni, ricordo e memoria; l’importanza della ripetizione; il ricorso a una strategia crossmediale); - l’influenza del contesto; - l’economia dell’attenzione nell’era degli algoritmi; - le implicazioni sociali e psicologiche del branding; - i concetti rilevanti nella pratica operativa (obiettivi di business, di marketing, di comunicazione; efficienza ed effica-cia; segmentazione e targeting; reach e frequenza; creatività, coerenza e distintività; budget; ricerche di mercato); - i KPI per l’efficacia a lungo termine di una campagna e i limiti delle metriche di efficienza a breve termine; - i diversi strumenti con le loro specificità (video, audio, out of home, stampa, digital display & programmatic, social media, influencer, experiential ed eventi, native advertising, partnership e sponsorizzazioni); - gli attori della filiera (agenzie creative, di PR, di eventi ed experiential marketing, le concessionarie di pubblicità e i centri media).
Download or read book A New History of the Humanities written by Rens Bod and published by Oxford University Press, USA. This book was released on 2013 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the first overarching history of the humanities from Antiquity to the present.
Download or read book Welfare Space written by Stefano Munarin and published by List. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book consists of two parts. In the first we attempt to define the concept of "welfare space", discussing the current state of the concept. In the second instead, we analyze the spatial results of the welfare policies that have been enacted in the Venet
Download or read book Complexity in Society From Indicators Construction to their Synthesis written by Filomena Maggino and published by Springer. This book was released on 2017-07-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume discusses the many recent significant developments, and identifies important problems, in the field of social indicators. In the last ten years the methodology of multivariate analysis and synthetic indicators construction significantly developed. In particular, starting from the classical theory of composite indicators many interesting approaches have been developed to overcome the weaknesses of composites. This volume focuses on these recent developments in synthesizing indicators, and more generally, in quantifying complex phenomena.
Download or read book Eurotragedy written by Ashoka Mody and published by Oxford University Press. This book was released on 2018 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: EuroTragedy is an incisive exploration of the tragedy of how the European push for integration was based on illusions and delusions pursued in the face of warnings that the pursuit of unity was based on weak foundations.
Download or read book Handbook of Children and Youth Studies written by Johanna Wyn and published by Springer Nature. This book was released on with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Hollywood Violence written by Steven Jay Schneider and published by Manchester University Press. This book was released on 2004-11-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the depiction of violence and related issues in Hollywood productions, this book focuses on the motivations and cultural politics of violence on the big screen, as well as its effects on viewers and society as a whole.
Download or read book On Racial Icons written by Nicole R. Fleetwood and published by Rutgers University Press. This book was released on 2015-07-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: What meaning does the American public attach to images of key black political, social, and cultural figures? Considering photography’s role as a means of documenting historical progress, what is the representational currency of these images? How do racial icons “signify”? Nicole R. Fleetwood’s answers to these questions will change the way you think about the next photograph that you see depicting a racial event, black celebrity, or public figure. In On Racial Icons, Fleetwood focuses a sustained look on photography in documenting black public life, exploring the ways in which iconic images function as celebrations of national and racial progress at times or as a gauge of collective racial wounds in moments of crisis. Offering an overview of photography’s ability to capture shifting race relations, Fleetwood spotlights in each chapter a different set of iconic images in key sectors of public life. She considers flash points of racialized violence in photographs of Trayvon Martin and Emmett Till; the political, aesthetic, and cultural shifts marked by the rise of pop stars such as Diana Ross; and the power and precarity of such black sports icons as Serena Williams and LeBron James; and she does not miss Barack Obama and his family along the way. On Racial Icons is an eye-opener in every sense of the phrase. Images from the book. (http://rutgerspress.rutgers.edu/pages/Fleetwood.aspx)
Download or read book Aspects of Nature written by Alexander von Humboldt and published by . This book was released on 1849 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Francesco Petrarch Rime Disperse written by Joseph A. Barber and published by Routledge. This book was released on 2020-12-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. It was the lyric poetry of Petrarch that popularized the sonnet in European literature, that set the standard for love poetry for centuries to follow. Compared to the large volume of prose, poetry and notes in Latin, the corpus of Petrarch’s Italian writings is small: the 366 poems that make up the Canzoniere, the 2000 or so verses of the Trionfi, and an undetermined number of poems, drafts and fragments that comprise what we call the Rime disperse. This collection includes indexes of first lines in both Italian and English.
Download or read book Working Better with Age written by OECD and published by Org. for Economic Cooperation & Development. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, Japan has the highest old-age dependency ratio of all OECD countries, with a ratio in 2017 of over 50 persons aged 65 and above for every 100 persons aged 20 to 64. This ratio is projected to rise to 79 per hundred in 2050. The rapid population ageing in Japan is a major challenge for achieving further increases in living standards and ensuring the financial sustainability of public social expenditure. However, with the right policies in place, there is an opportunity to cope with this challenge by extending working lives and making better use of older workers' knowledge and skills. This report investigates policy issues and discusses actions to retain and incentivise the elderly to work more by further reforming retirement policies and seniority-wages, investing in skills to improve productivity and keeping up with labour market changes through training policy, and ensuring good working conditions for better health with tackling long-hours working culture.
Download or read book Sense of the City written by Mirko Zardini and published by . This book was released on 2005 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: With essays by Wolfgang Schivelbusch, Norman Pressman, Emily Thompson, Mirko Zardini, Constance Classen and David Howes.
Download or read book OECD Skills Outlook 2017 written by Collectif and published by OECD. This book was released on 2017-05-04 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990s, the world has entered a new phase of globalisation. Information and communication technology, trade liberalisation and lower transport costs have enabled firms and countries to fragment the production process into global value chains (GVCs). Many products are now designed in one country and assembled in another country from parts manufactured in several countries. Thirty percent of the value of exports of OECD countries comes from abroad. In this new context, GVCs and skills are more closely interrelated than ever. Skills play a key role in determining countries’ comparative advantages in GVCs. A lot of the opportunities and challenges brought about by GVCs are being affected by countries’ skills. The OECD Skills Outlook 2017 shows how countries can make the most of global value chains, socially and economically, by investing in the skills of their populations. Applying a “whole of government” approach is crucial. Countries need to develop a consistent set of skills-related policies such as education, employment protection legislation, and migration policies, in coordination with trade and innovation policies. This report presents new analyses based on the Survey of Adult Skills and the Trade in Value Added Database. It also explains what countries would need to do to specialise in technologically advanced industries.
Download or read book Next Nature written by K.M. Mensvoort and published by Actarbirkhauser. This book was released on 2011 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: ING_17 Flap copy
Download or read book National Policy Responses to Urban Challenges in Europe written by Leo van den Berg and published by Ashgate Publishing, Ltd.. This book was released on 2007 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a unique overview of urban policy conducted by national authorities in the fifteen 'old' member states of the EU. It focuses on recent changes in the development of the larger cities and changes in policymaking by national authorities with respect to urban development. The book provides an up-to-date source of information, and will be of importance to anyone involved in the role and development of European cities as well as the formulation and delivery of associated national policies.
Download or read book European Social Work A Compendium written by Fabian Kessl and published by Verlag Barbara Budrich. This book was released on 2019-11-25 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication takes account of the fundamental developments transforming social work in Europe at the beginning of the 21st century. A European standard of social work has already emerged, but models for future European social work are absent. Therefore the compendium gives an overview of the current transformation process for the first time, discusses the visible and invisible changes and maps out where social work is positioned in the emerging post-welfare states.
