Download or read book La Comunicaci n y Sus Guerras Te ricas Introducci n a Las Teor as de la Comunicaci n y Los Medios written by Maira Vaca and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2021 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este segundo volumen de La comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios analiza y contrasta distintasescuelasde pensamiento comúnmente ancladas en fronteras nacionales.

Download or read book La Comunicaci n y Sus Guerras Te ricas Introducci n a Las Teor as de la Comunicaci n y Los Medios written by Maira Vaca and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pensar el estudio de la comunicación como una "guerra" implica reconocer que este no es un campo de estudio delimitado por una sola disciplina o una estricta definición del concepto "comunicación". Exige, también, identificar diversas tradiciones de investigación, así como explorar los principales dilemas que han guiado varias disciplinas en distintas épocas históricas y latitudes del mundo. Esta colección de tres volúmenes propone, entonces, analizar la comunicación y los medios desde muy diversas trincheras. Estos diversos panoramas, enfoques, tradiciones, épocas, escuelas, autores y sus preocupaciones dialogan entre sí. No hay consensos definitivos; pero tampoco perdedores o ganadores en el debate. La "guerra" consiste pues, en identificar lo que está en juego; reconocer la diversidad de opiniones e intereses, y; considerar el vasto arsenal disponible para resolver los grandes dilemas de la comunicación. Volumen I. Enfoques disciplinarios Este primer volumen de La comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios revisa los principales enfoques disciplinarios: sus supuestos, alcances y límites, así como las propuestas generales de los diversos cristales desde los que se mira este complejo campo de estudio. "Y es que en el mundo traidor", dicta el verso, "no hay ni verdad ni mentira: todo es según el color del cristal con que se mira". Este volumen presenta algunas (im)precisiones necesarias, al tiempo que propone un mapa tentativo para navegar en esta muy variada área de estudio. El recorrido comienza por el enfoque tradicional de la sociología invitándonos a cuestionar el determinismo tecnológico que constantemente amenaza el estudio de la comunicación y los medios. Otros "cristales" como el enfoque normativo, el cultural, el afectivo, el biológico, el económico, el digital o el político complementan esta revisión crítica a través de las plumas de los grandes expertos de cada mirada.

Download or read book Fundamentos de comunicaci n y publicidad written by Gorka Zamarre?o Aramendia and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conocer las distintas formas de comunicaci?n Saber qu? tipos de procesos de comunicacion existen Entender por qu? es necesaria la comunicaci?n Factores que influyen en los procesos de comunicaci?n Saber en qu? consiste la funci?n de un DIRCOM Conocer los distintos tipos de modelos de comunicaci?n Aprender cu?les son los tipos de comunicaci?n en las organizaciones Aspectos que implica la comunicaci?n coorporativa Acercamiento a los que supone la comunicaci?n interna Acercamiento al Marketing Mix Conocer qu? implica y en qu? consiste la segementaci?n de mercados Saber cuales son las etapas del ciclo de vida de un producto Formas de comunicaci?n del marketing Conocer qu? recoge el t?rmino publicidad, qu? objetivos tiene y los tipos que existen Saber que es la insustria publicitaria Realizar el presupuesto de una forma beneficiosa Saber elegir el medio de comunicaci?n para la publicidad Diferenciar los distintos medios publicitarios Saber las funciones de la promoci?n de ventas y las RR.HH UD1. Conceptos sobre comunicaci?n 1. Introducci?n: De Arist?teles a Obama: una breve historia de la comunicaci?n 2. Formas de comunicaci?n 2.1 Comunicaci?n intrapersonal e interpersonal 2.2 Comunicaci?n grupal 2.3 Comunicaci?n p?blica 2.4 Comunicaci?n de masas 3. El proceso de la comunicaci?n 3.1. Modelo de transmisi?n de la comunicaci?n 3.2. Modelo de transacci?n de la comunicaci?n 4. La comunicaci?n como elemento de satisfacci?n 4.1. Necesidades f?sicas 4.2. Necesidades instrumentales 4.3. Necesidades relacionales 4.4. Necesidades de identidad 5. Caracter?sticas del proceso de comunicaci?n 5.1. La comunicaci?n est? guiada por la cultura y el contexto 5.2. La comunicaci?n se aprende y es simb?lica 5.3. Reglas y normas 6. Implicaciones ?ticas de la comunicaci?n 7. La figura del DIRCOM UD2. Teor?a de la comunicaci?n 1. Modelo 1 - significado en las palabras: lenguaje y semi?tica 2. Modelo 2: significado en la transferencia de informaci?n: sistemas y teor?as cibern?ticas de la comunicaci?n 2.1. Teor?as de sistemas de la comunicaci?n 2.2. Teor?a de la informaci?n 3. Modelo 3: el significado emerge a trav?s del di?logo entre oradores y oyentes 3.1. Estudios de conversaci?n 3.2. An?lisis de la conversaci?n 4. Modelo 4: el significado emerge a trav?s de la co-relaci?n entre los comunicadores y sus contextos sociales 4.1. An?lisis del discurso 4.2. Una cr?tica del an?lisis del discurso 5. Comunicaci?n aplicada a las organizaciones 5.1. Tipos de comunicaci?n 6. La perspectiva de la comunicaci?n corporativa 6.1. Tareas clave de la comunicaci?n corporativa 6.2. Herramientas de comunicaci?n corporativa 7. Comunicaci?n interna 7.1. La ventaja de la comunicaci?n interna estrat?gica 7.2. Visi?n general del proceso de Planificaci?n de la Comunicaci?n Interna (PCI) UD3.Marketing y comunicaci?n 1. Introducci?n 2. El marketing mix 3. Segmentaci?n de mercados 4. Ciclo de vida del producto 5. Comunicaci?n de marketing UD4. El ecosistema publicitario 1. Introducci?n 2. Definici?n de publicidad 3. Objetivos de la publicidad 4. Clasificaci?n y tipos de publicidad 4.1. Publicidad comercial 4.2. Publicidad de servicio p?blico 4.3. Clasificaci?n funcional 4.4. Publicidad basada en el ciclo de vida del producto 4.5. Publicidad comercial 4.6. Publicidad basada en el ?rea de operaciones 5. Marco de planificaci?n...

Download or read book Introducci n a la teor a de la comunicaci n de masas written by Denis McQuail and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro, convertido en un clasico casi desde el momento de su aparicion, constituye una amplia introduccion a los medios de comunicacion de masas. El texto aborda los principales elementos constitutivos de la comunicacion de masas el emisor, el mensaje y las audiencias, asi como las diversas formas que adopta en las sociedades contemporaneas television, radio, prensa, cine y musica, sin olvidar las nuevas tecnologias de difusion electronica por cable y por sateilite, y, de este modo, a lo largo de la obra, demuestra la importancia de las teorias de la comunicacion de masas para la comprension de la sociedad y la cultura en general. Esta tercera edicion, revisada y ampliada teniendo en cuenta las investigaciones y los trabajos criticos mas recientes, no solo mejora la calidad del texto, sino tambien su presentacion. Y ademas insiste especialmente en las facetas mas actuales del tema: las relaciones entre los sexos, la globalizacion de la comunicacion, la investigacion de las audiencias y de la recepcion, las estructuras e instituciones mediaticas y la evaluacion de sus resultados.

Download or read book Forest Law written by Ursula Biemann and published by . This book was released on 2014-10-15 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This artist's book accompanies the exhibition of a collaborative project by Swiss artist Ursula Biemann and Brazilian architect Paulo Tavares, presented at the Eli and Edythe Broad Art Museum, MSU in August 2014. Forest Law is a dynamic visual-textual engagement with the legal, ecological, cosmological and scientific dimensions of the tropical forest in the Ecuadorian Amazon. A trajectory through a transforming landscape, the book illuminates a series of legal cases and indigenous struggles for the rights of nature, incorporating text fragments, video stills and newly designed maps as well as a selection from legal documents, historical archives and other research material. This publication is coupled with the exhibition catalogue The Land Grant: Forest Law.

Download or read book Barrio Rhythm written by Steven Joseph Loza and published by University of Illinois Press. This book was released on 1993 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hit movie La Bamba (based on the life of Richie Valens), the versatile singer Linda Ronstadt, and the popular rock group Los Lobos all have roots in the dynamic music of the Mexican-American community in East Los Angeles. With the recent "Eastside Renaissance" in the area, barrio music has taken on symbolic power throughout the Southwest, yet its story has remained undocumented and virtually untold. In Barrio Rhythm, Steven Loza brings this hidden history to life, demonstrating the music's essential role in the cultural development of East Los Angeles and its influence on mainstream popular culture. Drawing from oral histories and other primary sources, as well as from appropriate representative songs, Loza provides a historical overview of the music from the nineteenth century to the present and offers in-depth profiles of nine Mexican-American artists, groups, and entrepreneurs in Southern California from the post-World War II era to the present. His interviews with many of today's most influential barrio musicians, including members of Los Lobos, Eddie Cano, Lalo Guerrero, and Willie chronicle the cultural forces active in this complex urban community.

Download or read book The Dictator s Seduction written by Lauren H. Derby and published by Duke University Press. This book was released on 2009-07-17 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dictatorship of Rafael Trujillo, who ruled the Dominican Republic from 1930 until his assassination in 1961, was one of the longest and bloodiest in Latin American history. The Dictator’s Seduction is a cultural history of the Trujillo regime as it was experienced in the capital city of Santo Domingo. Focusing on everyday forms of state domination, Lauren Derby describes how the regime infiltrated civil society by fashioning a “vernacular politics” based on popular idioms of masculinity and fantasies of race and class mobility. Derby argues that the most pernicious aspect of the dictatorship was how it appropriated quotidian practices such as gossip and gift exchange, leaving almost no place for Dominicans to hide or resist. Drawing on previously untapped documents in the Trujillo National Archives and interviews with Dominicans who recall life under the dictator, Derby emphasizes the role that public ritual played in Trujillo’s exercise of power. His regime included the people in affairs of state on a massive scale as never before. Derby pays particular attention to how events and projects were received by the public as she analyzes parades and rallies, the rebuilding of Santo Domingo following a major hurricane, and the staging of a year-long celebration marking the twenty-fifth year of Trujillo’s regime. She looks at representations of Trujillo, exploring how claims that he embodied the popular barrio antihero the tíguere (tiger) stoked a fantasy of upward mobility and how a rumor that he had a personal guardian angel suggested he was uniquely protected from his enemies. The Dictator’s Seduction sheds new light on the cultural contrivances of autocratic power.

Download or read book Toolkit for Counseling Spanish Speaking Clients written by Lorraine T. Benuto and published by Springer. This book was released on 2017-11-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely practical reference addresses the lack of Spanish-language resources for mental health professionals to use with their Latino clients. Geared toward both English- and Spanish-speaking practitioners in a variety of settings, this volume is designed to minimize misunderstandings between the clinician and client, and with that the possibility of inaccurate diagnosis and/or ineffective treatment. Coverage for each topic features a discussion of cultural considerations, guidelines for evidence-based best practices, a review of available findings, a treatment plan, plus clinical tools and client handouts, homework sheets, worksheets, and other materials. Chapters span a wide range of disorders and problems over the life-course, and include reproducible resources for: Assessing for race-based trauma. Using behavioral activation and cognitive interventions to treat depression among Latinos. Treating aggression, substance use, abuse, and dependence among Latino Adults. Treating behavioral problems among Latino adolescents. Treating anxiety among Latino children. Working with Latino couples. Restoring legal competency with Latinos. The Toolkit for Counseling Spanish-Speaking Clients fills a glaring need in behavioral service delivery, offering health psychologists, social workers, clinical psychologists, neuropsychologists, and other helping professionals culturally-relevant support for working with this under served population. The materials included here are an important step toward dismantling barriers to mental health care.

Download or read book All that is Solid Melts Into Air written by Marshall Berman and published by Verso. This book was released on 1983 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience of modernization -- the dizzying social changes that swept millions of people into the capitalist world -- and modernism in art, literature and architecture are brilliantly integrated in this account.

Download or read book Modern Spanish Grammar written by Christopher Pountain and published by Routledge. This book was released on 2004-06-01 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Spanish Grammar: A Practical Guide is an innovative reference guide to Spanish, combining traditional and function-based grammar in a single volume.The Grammar is divided into two parts. The shorter section covers traditional grammatical categories such as word order, nouns, verbs and adjectives. The larger section is carefully organized around language functions and notions such as: giving and seeking information putting actions into context * expressing likes, dislikes and preferences comparing objects and actions.All grammar points and functions are richly illustrated and information is provided on register and relevant cultural background. Written by experienced teachers and academics, the Grammar has a strong emphasis on contemporary usage. Particular attention is paid to indexing and cross-referencing across the two sections. This is the ideal reference grammar for learners of Spanish at all levels, from elementary to advanced. It will prove invaluable to those with little experience of formal grammar, as no prior knowledge of grammatical terminology is assumed and a glossary of terms is provided. The book will also be useful to teachers seeking back-up to functional syllabuses, and to designers of Spanish courses.

Download or read book The Code Book written by Simon Singh and published by Anchor. This book was released on 2000-08-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.

Download or read book World Literature Cosmopolitanism Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.

Download or read book Gender Women and Health in the Americas written by Elsa Gómez Gómez and published by . This book was released on 1993 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Historical Dictionary of the Dirty Wars written by David Kohut and published by Scarecrow Press. This book was released on 2010-02-18 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Historical Dictionary of 'The Dirty Wars' focuses on the period 1954-1990 in South America, when authoritarian regimes waged war on subversion, both real and imagined. This is done through a chronology, an introductory essay, a bibliography, and over 400 cross-referenced dictionary entries on the countries; guerrilla and political movements; prominent guerrilla, human-rights, military, and political figures; local, regional, and international human-rights organizations; and artistic figures (filmmakers, novelists, and playwrights) whose works attempt to represent or resist the period of repression.

Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Latin American Artists of the Twentieth Century written by Museum of Modern Art (New York, N.Y.) and published by . This book was released on 1993 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of the rise of modernism in the art of Latin America, published to accompany the exhibition Latin American Artists of the Twentieth Century at The Museum of Modern Art, New York.

Download or read book Culture and Leadership Across the World written by Jagdeep S. Chhokar and published by Routledge. This book was released on 2007-04-05 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies is the second major publication of GLOBE (Global Leadership and Organizational Behavior Effectiveness), a groundbreaking, large-scale project on international management research featuring contributions from nearly 18,000 middle managers from 1,000 organizat