Download or read book La ca da de la publicidad y el auge de las relaciones p blicas written by Al Ries and published by Urano Publishing Incorporated. This book was released on 2005 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al y Laura Ries, autores de best sellers y estrategas de marketing de renombre mundial, nos introducen en la nueva era de las relaciones p&úblicas. Hoy, las grandes marcas nacen con publicidad gratuita, no a base de anuncios. Una atenta mirada a la historia de la mayor&ía de las grandes marcas modernas, muestra que esto es cierto. De hecho, una asombrosa cantidad de marcas, entre ellas Palm, Starbucks, The Body Shop, Wall Mart y Zara, han sido creadas pr&ácticamente sin publicidad. La ca&ída de la publicidad analiza casos de exitosas campa&ñas de RR PP y los compara con los de fracasos de campa&ñas de publicidad. Y aporta valiosas ideas para los interesados en el marketing y la comunicaci&ón; demostrando al mismo tiempo porqu&é: - La publicidad carece de credibilidad, ingrediente decisivo en la creaci&ón de marcas; y c&ómo s&ólo las relaciones p&úblicas pueden aportar esa credibilidad. - El enfoque de "big bang", defendido por los publicitarios, debe ser abandonado a favor de una creaci&ón lenta con RR PP. - La publicidad debe usarse s&ólo para mantener las marcas, una vez que &éstas se han establecido por medio de las relaciones p&úblicas. Audaz y asequible, La ca&ída de la publicidad seguramente revolucionar&á el mundo del marketing.
Download or read book La caida de la publicidad y el auge de las relaciones publicas written by Al Ries and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicidad carece de credibilidad, el ingrediente decisivo en la creacion de marcas; y como solo las relaciones publicas pueden aportar esa credibilidad.- El enfoque de bing-bang, defendido por los publicitarios, debe ser abandonado a favor de una creacion lenta con RR PP.- La publicidad debe usarse solo para mantener las marcas, una vez que estas se han establecido por medio de las relaciones publicas.
Download or read book Light Bearers written by Richard W. Schwarz and published by . This book was released on 2000 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Download or read book Mixed Race Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.
Download or read book An Introduction to the History of Mexican Law written by Guillermo Floris Margadant S. and published by . This book was released on 1983 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Report 2000 written by Human Rights Watch (Organization) and published by Human Rights Watch. This book was released on 1999 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human rights watch world report 2001: events of 2000.
Download or read book Criminal Justice 2000 written by and published by . This book was released on 2000 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Political Ecology written by Tom Perreault and published by Routledge. This book was released on 2015-06-12 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Ecology presents a comprehensive and authoritative examination of the rapidly growing field of political ecology. Located at the intersection of geography, anthropology, sociology, and environmental history, political ecology is one of the most vibrant and conceptually diverse fields of inquiry into nature-society relations within the social sciences. The Handbook serves as an essential guide to this rapidly evolving intellectual landscape. With contributions from over 50 leading authors, the Handbook presents a systematic overview of political ecology’s origins, practices and core concerns, and aims to advance both ongoing and emerging debates. While there are numerous edited volumes, textbooks, and monographs under the heading ‘political ecology,’ these have tended to be relatively narrow in scope, either as collections of empirically based (mostly case study) research on a given theme, or broad overviews of the field aimed at undergraduate audiences. The Routledge Handbook of Political Ecology is the first systematic, comprehensive overview of the field. With authors from North and South America, Europe, Australia and elsewhere, the Handbook of Political Ecology provides a state of the art examination of political ecology; addresses ongoing and emerging debates in this rapidly evolving field; and charts new agendas for research, policy, and activism. The Routledge Handbook of Political Ecology introduces political ecology as an interdisciplinary academic field. By presenting a ‘state of the art’ examination of the field, it will serve as an invaluable resource for students and scholars. It not only critically reviews the key debates in the field, but develops them. The Handbook will serve as an excellent resource for graduate and advanced undergraduate teaching, and is a key reference text for geographers, anthropologists, sociologists, environmental historians, and others working in and around political ecology.
Download or read book State and Revolution in Cuba written by Robert W. Whitney and published by UNC Press Books. This book was released on 2001 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1920 and 1940, Cuba underwent a remarkable transition, moving from oligarchic rule to a nominal constitutional democracy. The events of this period are crucial to a full understanding of the nation's political evolution, yet they are often glossed
Download or read book Spanish in the United States written by Ana Roca and published by Walter de Gruyter. This book was released on 2011-06-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.
Download or read book Assessing Correctional Rehabilitation written by Francis T. Cullen and published by Createspace Independent Pub. This book was released on 2012-07-17 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theme that has persisted throughout the history of American corrections is that efforts should be made to reform offenders. In particular, at the beginning of the 1900s, the rehabilitative ideal was enthusiastically trumpeted and helped to direct the renovation of the correctional system (e.g., implementation of indeterminate sentencing, parole, probation, a separate juvenile justice system). For the next seven decades, offender treatment reigned as the dominant correctional philosophy. Then, in the early 1970s, rehabilitation suffered a precipitous reversal of fortune. The larger disruptions in American society in this era prompted a general critique of the “state run” criminal justice system. Rehabilitation was blamed by liberals for allowing the state to act coercively against offenders, and was blamed by conservatives for allowing the state to act leniently toward offenders. In this context, the death knell of rehabilitation was seemingly sounded by Robert Martinson's (1974b) influential “nothing works” essay, which reported that few treatment programs reduced recidivism. This review of evaluation studies gave legitimacy to the antitreatment sentiments of the day; it ostensibly “proved” what everyone “already knew”: Rehabilitation did not work. In the subsequent quarter century, a growing revisionist movement has questioned Martinson's portrayal of the empirical status of the effectiveness of treatment interventions. Through painstaking literature reviews, these revisionist scholars have shown that many correctional treatment programs are effective in decreasing recidivism. More recently, they have undertaken more sophisticated quantitative syntheses of an increasing body of evaluation studies through a technique called “meta-analysis.” These meta-analyses reveal that across evaluation studies, the recidivism rate is, on average, 10 percentage points lower for the treatment group than for the control group. However, this research has also suggested that some correctional interventions have no effect on offender criminality (e.g., punishment-oriented programs), while others achieve substantial reductions in recidivism (i.e., approximately 25 percent). This variation in program success has led to a search for those “principles” that distinguish effective treatment interventions from ineffective ones. There is theoretical and empirical support for the conclusion that the rehabilitation programs that achieve the greatest reductions in recidivism use cognitive-behavioral treatments, target known predictors of crime for change, and intervene mainly with high-risk offenders. “Multisystemic treatment” is a concrete example of an effective program that largely conforms to these principles. In the time ahead, it would appear prudent that correctional policy and practice be “evidence based.” Knowledgeable about the extant research, policymakers would embrace the view that rehabilitation programs, informed by the principles of effective intervention, can “work” to reduce recidivism and thus can help foster public safety. By reaffirming rehabilitation, they would also be pursuing a policy that is consistent with public opinion research showing that Americans continue to believe that offender treatment should be an integral goal of the correctional system.
Download or read book Ephemeral Media written by Paul Grainge and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Download or read book Memoirs of William Miller written by Sylvester Bliss and published by . This book was released on 1853 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marx Engels Reader written by Karl Marx and published by W. W. Norton. This book was released on 1972 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se muestra tanto la cronología como el desarrollo temático de los dos grandes pensadores. Abarca desde la historia, la sociedad y la economía, hasta la política, la filosofía, y la estrategia y táctica de la revolución social. Se presenta los escritos del joven Marx, las obras que despertaron tanto interés y provocó tanto debate en los últimos años. Se esboza, la estrategia y las tácticas del movimiento revolucionario. Incluye escritos sobre sociedad y política en el siglo XIX, no solo europeos, sino también asiáticos y rusos. Se presenta los últimos escritos de Engels, en los que el marxismo fue popularizado y sistematizado en beneficio de las masas. El lector de Marx-Engels contiene una introducción general interpretativa que rastrea y analiza el desarrollo de la filosofía marxista.
Download or read book Fear of Crime in the United States written by Jodi Lane and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fear of Crime in the United States: Causes, Consequences, and Contradictions examines the nature and extent of crime-related fear. The authors describe and evaluate key research findings in the specific areas of methodology; gender, age, race and ethnicity, and socioeconomic status; contextual predictors; and the consequences of fear of crime. They discuss the improvement of fear of crime measures over time; the consistent finding that women are more afraid of crime; the impact of age, race and ethnicity, and socioeconomic status on fear; and the importance of environmental factors (such as witnessing crime and perceptions of diversity, disorder, and decline) and indirect victimization (through acquaintances and the media) on fear. The book also describes the physical, psychological, behavioral, and social effects of fear of crime. In the end, the authors tie the findings together to suggest important policy and research implications from the wealth of available research. There is no other book of which I am aware that so masterfully reviews empirical studies on fear of crime during the past half century to show how the research has changed and will continue to evolve. As long as there is crime, there will be perceptions of risk and fear of victimization; and Lane et al. help one to sift through the research with conceptual precision to formulate the most scientifically valid conclusions about the phenomena. The book is a hedgehog view of the research but points the way to needed research on topics such as fear of terrorism and how social context shapes perceptions of crime. The book is must-reading for those involved in research on victimization or fear of crime. - Kenneth F. Ferraro, Distinguished Professor of Sociology and Director of the Center on Aging and the Life Course, Purdue University This book consolidates the literature on fear of crime in a way that is unprecedented and that lends much-needed coherence to the area. It is
Download or read book The Passing of Traditional Society written by Daniel Lerner and published by . This book was released on 1964 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
