Download or read book L tude de la convergence entre l orientation client et le marketing relationnel written by Corinne Rochette and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strat gie clients written by Pierre Volle and published by Pearson Education France. This book was released on 2014-12-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A destination des professionnels comme des étudiants, cet ouvrage analyse les enjeux de la relation client selon les diverses fonctions de l'entreprise et propose des outils pour mettre en œuvre des stratégies clients adaptées.
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book The Duality of Technology Rethinking the Concept of Technology in Organizations written by Wanda J. Orlikowski and published by . This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Download or read book Politics Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.
Download or read book Contemporary Views on Marketing Practice written by Gary Frazier and published by Marketing Classics Press. This book was released on 2011-02-09 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Views on Marketing Practice Edited by Gary Fraiser and Jagdish ShethContemporary Views on Marketing Practice describes four main issues of marketing practice. Part one focuses on the marketing role in a contemporary business. Part two discusses strategic market planning and implementation. Part three addresses the marketing mix itself with product and price variables. Part four centers on the promotion and place variables. How the marketing managers within the company address these issues will cause the firm to either promote itself, or fail with its customers.Gary L. Frazier, DBA, is the Richard and Jarda Hurd Professor of Distribution Management, School of Business Administration, University of Southern California, Los Angeles. Professor Frazier's research has focused on the structuring and management of channels of distribution, especially how channel relationships are coordinated to create value for the channel's customers. He has conducted research on channels of distribution in Europe and India, as well as in the United States. He heads the Program in Distribution Management at USC, supported by distributors with over $10 billion in annual sales. Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.Marketing Classics Press was established to serve the field of Marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations have identified key works, which are available in electronic and print versions.
Download or read book The Mediterranean In The Age Of Globalization written by Natalia Ribas Mateos and published by Transaction Publishers. This book was released on with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mediterranean in the Age of Globalization is a welcome corrective to the tendency to present globalization as a homogenous concept, and the failure to describe how it operates in specific regions. Ribas-Mateos examines globalization and migration across the Mediterranean, using an innovative, integrated framework so as to map social places by describing how social, political, cultural, and economic forces are embedded within a globalizing environment. The author articulates an original and compelling narrative, mapping the Mediterranean as a global place where international and regional forces are intertwined in multiple threads. In doing so, she identifies two key components of globalization--affecting specifically forms of welfare and issues of mobility--in the context of a weakening European welfare state and the relocation and reinforcement of Mediterranean borders. Nine Mediterranean cities are investigated as "gateway" cities, which shape two major effects of globalization: welfare and mobility. The book challenges conventional North-South perspectives, and focuses and systematizes the way international migration should be conceptualized. The originality of the book results from the author's fieldwork, which is rich in descriptive detail, and from a theory centered around global perspectives. Seven case studies in Southern Europe--Algeciras, Athens, Barcelona, Lisbon, Naples, Turin, and Thrace--deal with issues related to migration and the welfare state. She also includes two ethnographies that represent two Mediterranean gateways in the North-South Mediterranean division: Tangiers (in Morocco) and Durres (in Albania), which are mapped as border-cities in the global Mediterranean context. Because of its intrinsically multidisciplinary nature, this superb volume will be of particular interest to academics and social science researchers as well as policymakers and international agencies. Natalia Ribas-Mateos is a Marie Curie fellow at the Mediterranean Laboratory of Sociology, Aix-en-Provence, France. Among her recent books are Una invitacin a las sociologa de las migraciones and El debate sobre la globalizacin.
Download or read book Retail Patronage Dynamics written by Martti Laaksonen and published by . This book was released on 1987 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Microfinance Challenges written by Isabelle Guérin and published by . This book was released on 2005 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed papers presented earlier in a conference.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Management Consulting written by Matthias Kipping and published by OUP Oxford. This book was released on 2002-06-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume makes an important contribution to the growing literature on management consulting. It brings together international contributors from a wide variety of backgrounds and draws on recent empirical research from a diverse range of countries, consultancy firms, and client companies. The analysis focuses on three key areas. The first part of the book looks at the emergence and development of the consulting industry in different countries and time periods. The interplay between national systemic context and outside influences is stressed, and the efforts of consultants to become recognized as 'legitimate' knowledge carriers by their clients is highlighted, in competition — and sometimes cooperation — with other suppliers of management knowledge, notably academia. The volume goes on to consider the generation, management, and validation of consulting knowledge by consultancy organizations and management gurus, showing how these activities are influenced not only by the consultancies' own characteristics in terms of size, structure, and national origin, but also by the (national and cultural) context in which they are operating, and by the role of 'gatekeepers', such as book publishers or journalists. The third part of the book focuses on the nature and dynamics of the consultancy-client relationship, focusing especially on the ways in which consultants convince managers of the need to hire outside advisors; on the reaction of those concerned in the client organization towards the consultants' recommendations; and on the methods used by the consultants to overcome the possible reluctance and resistance from within the organization. From a more theoretical point of view, the chapters in this volume also show that research on management consulting has to take into account different levels of analysis: the consulting industry as a whole and its position relative to other knowledge providers such as academia; the specific consultancy organization and its relationships with internal and external sources of knowledge; and the particular consultancy project and notably the interplay between the consultants and the various stakeholders within and outside the client organization.
Download or read book The Paradoxes of Globalisation written by E. Milliot and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.
Download or read book Biosocialities Genetics and the Social Sciences written by Sahra Gibbon and published by Routledge. This book was released on 2007-07-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocialities, Genetics and the Social Sciences explores the social, cultural and economic transformations that result from innovations in genomic knowledge and technology. This pioneering collection uses Paul Rabinow’s concept of biosociality to chart the shifts in social relations and ideas about nature, biology and identity brought about by developments in biomedicine. Based on new empirical research, it contains chapters on genomic research into embryonic stem cell therapy, breast cancer, autism, Parkinson’s and IVF treatment, as well as on the expectations and education surrounding genomic research. It covers four main themes: novel modes of identity and identification, such as genetic citizenship the role of institutions, ranging from disease advocacy organizations and voluntary organizations to the state the production of biological knowledge, novel life-forms, and technologies the generation of wealth and commercial interests in biology. Including an afterword by Paul Rabinow and case studies on the UK, US, Canada, Germany, India and Israel, this book is key reading for students and researchers of the new genetics and the social sciences – particularly medical sociologists, medical anthropologists and those involved with science and technology studies.
Download or read book Customer Behavior written by Jagdish N. Sheth and published by South Western Educational Publishing. This book was released on 1999 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
Download or read book The SAGE Handbook of Small Business and Entrepreneurship written by Robert Blackburn and published by SAGE. This book was released on 2017-12-14 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.
Download or read book The Gourd Book written by Charles B. Heiser and published by University of Oklahoma Press. This book was released on 2016-02-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humankind has had a long and intimate association with gourds, and one of them, the bottle gourd, or calabash, may have been man's first cultivated plant. Although grown in the United States today primarily as ornamentals, in other parts of the world gourds have many other important uses. With charming text and stunning black-and-white photographs, The Gourd Book provides fascinating scientific information and folklore about these remarkable plants and keys for identifying species. The first part of the book deals with tree gourds, widely used as containers and for decoration; the Cucurbita gourds, including the buffalo gourd, the Turk's turban, the silver-seed gourd, and the Malabar gourd, all utilized as food, and the beautiful ornamental gourds; the loofah gourds, popular as cosmetic sponges; minor gourds, such as the snake, wax, bitter, teasel, and hedgehog, sometimes used as food or medicine; and gourds mentioned in the Bible. The second part takes up the bottle gourd, which has been used for thousands of years. Even today this gourd is almost indispensable in many parts of the tropics, where species are used to make containers, musical instruments, and clothing, as food and medicine, and in art. The book concludes with a discussion of the gourd in folklore and myth and an appendix on growing, hybridizing, and preserving gourds for decoration. Delightfully written for general readers, this book will also appeal to botanists, anthropologists, horticulturists, and everyone interested in plants or gardening.
