Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
Download or read book Pamphlets on Industrial Management and the Taylor System written by and published by . This book was released on 1919 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management International written by and published by . This book was released on 1965 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L essentiel du management industriel written by Michel Nakhla and published by . This book was released on 2006 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage constitue un outil pédagogique précieux pour qui souhaite s'approprier rapidement les fondamentaux du management industriel. Illustré d'exemples et de cas concrets, il répond aux questions suivantes : Acquisition des repères essentiels : Qu'est-ce que le management industriel ? Qu'est-ce qu'un système de production ? Quelles sont les bases de la performance opérationnelle ? Pourquoi améliorer la performance ? Compréhension des principales méthodes de management industriel : Comment mettre en place une planification et intégration fonctionnelle dans l'entreprise, gérer les charges et les délais, piloter le progrès continu, réduire les stocks, améliorer la rentabilité... ? Analyse et optimisation de la performance des actifs industriels : Comment réduire les temps de changement, calculer le rendement d'un équipement, mesurer le coût d'obtention de la qualité, maîtriser les procédés par la méthode Six Sigma ? Gestion de la supply chain globale : Comment manager les relations avec les fournisseurs, déterminer la taille optimale d'un stock et le taux de service, comprendre les logiques d'optimisation de la distribution physique... ? Destiné à un large public : cadres d'entreprise, responsables industriels, étudiants, cet ouvrage constitue le tout-en-un de la performance industrielle.
Download or read book Nouvelle d marche d organisation et d informatisation comprendre pour transformer Coll management et informatique written by CHELLI Henri and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour atteindre l'excellence opérationnelle, toute entreprise cherche à améliorer les différentes tâches qui composent son activité. Que ce soit pour servir au mieux un client, un partenaire ou un membre du personnel, la finalité peut aussi bien être d'augmenter la productivité d'un poste de montage, de mutualiser les activités de recherche-développement, de fidéliser ses clients, de personnaliser ses offres. Cet ouvrage propose une démarche d'organisation et d'informatisation qui s'adapte à l'environnement spécifique de chaque entreprise. Il permet aux managers des grandes fonctions et des processus d'identifier les voies d'amélioration de leur efficacité opérationnelle. Il aide les responsables informatiques à repositionner leur rôle au sein de l'entreprise en établissant un réel dialogue centré sur la finalité des métiers. Enfin, il propose aux enseignants et étudiants des filières de management et de gestion, une nouvelle vision de l'entreprise et des voies d'amélioration de son fonctionnement et de son pilotage.
Download or read book Le management written by abdelmalek boutemadja and published by Lulu.com. This book was released on 2013-04 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tout le monde en parle, mais c'est quoi le "management" ?En tant que praticien, j'essayerai simplement d'en comprendre le sens et de déterminer le rôle du manager ! "le management" serait l'art et la manière de conduire une entreprise ! le manager est celui qui donne une âme à l'entreprise ... et créera ce climat qui permettrait l'émergence de capacités "Managériales".Avec son pouvoir "Matriarcal" la femme, n'est-elle pas le manager par excellence ?!
Download or read book Proceedings of the 3rd International Conference of Economics and Management CIREG 2016 Volume I written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.
Download or read book Cost and Management written by and published by . This book was released on 1981 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for Jan. 1961-June 1968 include the Society of Industrial and Cost Accountants of Canada's S.I.C.A. news; July/Aug. 1968 the Society's SIA news; Sept. 1968-Feb. 1969 include the Society of Industrial Accountants of Canada's SIA news; Mar./Apr. 1969-Mar./Apr. 1975 the Society's RIA news; May/June 1975-Mar./Apr. 1977 the Society's Nouvelles RIA; and May/June 1977-July/Aug. 1985 include the Society of Management Accountants of Canadas ̕Nouvelles RIA, the latter three being published in alternate months in the RIA digest.
Download or read book Aper u Des Moyens de Formation Pour Le D veloppement Industriel written by and published by . This book was released on 1991 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Socio Economic Approach to Management Treatise written by Henri Savall and published by IAP. This book was released on 2023-05-01 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of half a century of research and experimentation in economics and management, this Treatise is intended for management practitioners. Socio-economic management (SEAM) makes the demands of humanism in professional life and sustainable economic prosperity compatible. It is illustrated with numerous cases from 2,150 companies and organizations from a wide variety of sectors and presents observed and measured results. Most of these chapters are written jointly by managers or executives of companies and organizations, and scholars or consultants involved in the pilot actions. This book is the work of 193 authors, from 16 countries and 4 continents, practitioners or academics in management sciences and management. This reflects the diversity of national and sectoral contexts of SEAM applications. Some chapters situate this concept in relation to the major currents of current thought. Each chapter is preceded by abstracts in French, English and Spanish. The prefaces, signed by Herman Aguinis and Rene Ricol, show the scope of socio-economic theory and management beyond the borders of the company. The book illustrates the international influence (48 countries) of the innovative and robust methods created and developed by the ISEOR team. Socio-economic theory constitutes a "breakthrough innovation", both in terms of its conceptual contribution and the practical methods and tools of its applications. This holistic approach touches on the different functions of the company and its multiple problems. It provides a structured change management method, focused on stimulating Human Potential and on self-financing the development of the company or organization, through the periodic recycling of hidden costs.
Download or read book Canada Can Compete written by Joseph R. D'Cruz and published by IRPP. This book was released on 1985 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: Canada can compete in international markets, but not, the authors contend, under the present national economic strategy. Policies that redistribute income and allocate resources through government fiat have weakended Canada's ability to transform its manufacturing sector to meet the new competititve challenges. D'Cruz and Fleck compare the performance of seventy-one Canadian industries from 1967 to 1981 with industries in Japan, the United States, Britain and France. To enhance the competitiveness of Canadian manufacturing, the authors propose a differential industrial strategy, one that emphasizes growth and development. Government, they say, must play a "hands-off" role in Canada's market economy, limiting itself to establishing the rules of the game. The authors recommend, in addition, macro-economic policies that would reduce the federal deficit, restrain wages for public servants, preserve low differentials between Canadian and American interest rates, and maintain the Canadian dollar at 70 cents U.S.
Download or read book Brussels and Europe written by Roel de Groof and published by ASP / VUBPRESS / UPA. This book was released on 2009 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years after the conclusion of the Treaties of Rome (25 March 1957) and the foundation of the European Economic Community, Brussels has become a political world city and international capital with global influence. The acta of the interuniversity and international colloquium, held in Brussels on 18 and 19 December 2006, present a general outline of the research results and 26 contributions, based on original research and divided into three parts. The first part focuses on Brussels' position in the 'world city network'. How has Brussels grown into the European and international 'capital' we know today? What exactly is its legal status as the European 'Capital'? Of course, other aspects such as the relationship between the Brussels-Capital Region and the Europe of Regions and the role of Brussels as the place for lobbying the European Union are also examined. The second part focuses on the interaction between the European institutions and Brussels. What are the socioeconomic, demographic, political and linguistic effects of their presence? Finally, a number of pressure points and areas of tension are analysed. How is Brussels 'imagined' or represented as the capital of Europe? And what is the impact of the European presence on urban planning and security policy? -- Back cover.
Download or read book French for Management and Business written by Brian Griffiths and published by Springer. This book was released on 1990-03-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Download or read book Project Marketing written by Bernard Cova and published by John Wiley & Sons. This book was released on 2002-04-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES * The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. * The book provides models and methods that are necessary to develop a constructive approach to project marketing. * It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Download or read book Water Resources Management in Industrial Areas written by Leo R. Beard and published by . This book was released on 1982 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
