Download or read book L entreprise l re du digital written by Jean-Pierre Bouchez and published by De Boeck Superieur. This book was released on 2016-10-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couverture indique : "Nous entrons durablement dans l'ère de la grande transformation digitale des entreprises conduisant à revisiter profondément les pratiques collaboratives ainsi que la gestion du savoir, variables clés de cette transformation et génératrices de performances durables. De manière à éclairer cette métamorphose, l'auteur propose une approche diversifiée, à la fois historique, sociologique, managériale et économique, enrichie par de nombreux témoignages d'experts et de praticiens. Cette perspective pluridisciplinaire et pragmatique, renouvelée et novatrice, offrira ainsi à un large public composé de dirigeants, de managers, de professionnels, de consultants et de chercheurs, la possibilité de mieux saisir les enjeux de cette transformation digitale et d'assurer son déploiement ou son évolution, dans les meilleures conditions."

Download or read book Le digital interne en entreprise written by Christophe Coupez and published by Mardaga. This book was released on 2019-06-27 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qu'est-ce que les nouvelles solutions digitales peuvent apporter à votre entreprise ? Véritables révolutions dans la manière de communiquer, la messagerie électronique et les serveurs de fichiers ont été les premières solutions digitales développées dans les entreprises. Mais au cours des trente dernières années, le contexte a complètement changé : nouvelles contraintes, besoin de réactivité, concurrence exacerbée... Face à ces changements, nombreuses sont les grandes et petites sociétés à continuer de travailler comme il y a trente ans. D’autres entreprises en revanche, plus visionnaires, ont compris les opportunités de ces nouvelles solutions et, en investissant sur celles-ci, creusent l’écart avec leurs concurrents bloqués au siècle dernier. Pourquoi pas la vôtre ? Que vous soyez dirigeant d’entreprise, directeur des ressources humaines ou manager, cet ouvrage a l’ambition de vous offrir, exemples à l’appui, les clés du succès pour réussir la mutation vers un mode de collaboration et de partage digne de notre époque. Comment le numérique va-t-il optimiser vos procédures et dynamiser votre organisation interne en la rendant plus agile ? Quels sont les outils adaptés à vos enjeux stratégiques et à la taille de votre entreprise ? Comment convaincre vos collaborateurs de vous suivre dans ce défi ? C’est à ces questions, et à bien d’autres, que promet de répondre cet ouvrage complet et richement illustré. Cet ouvrage clé vous permettra de réussir facilement votre transition vers un mode plus actuel de collaboration et de partage, ancré dans l'ère du numérique ! EXTRAIT Les suites proposent régulièrement de nouveaux outils qui enrichissent votre « palette de couleurs ». Dernièrement, Microsoft a enrichi par exemple sa suite d’un outil baptisé « Kaizala » : nous en parlerons dans la suite de ce chapitre. Pour le même prix, ce nouvel outil s’ajoute à l’écosystème des solutions. Par rapport à un choix sur étagère, les suites vous permettent de vous laisser porter : il vous suffit de « suivre le mouvement » et de découvrir des outils que vous n’auriez pas imaginé par vous-même. Certes, la suite vous force un peu la main, mais, tout à fait entre nous, est-ce que sans cela vous iriez de vous-même à la recherche de nouvelles solutions ? Parce que le digital interne, c’est l’art de combiner plusieurs outils pour couvrir un cas d’usage unique, les suites sont plus à même de vous proposer tous les outils nécessaires, tout simplement parce qu’elles les intègrent naturellement. Contrairement à des outils pure players qui ont un fonctionnement autonome, même si certains sont capables de se connecter à d’autres outils, les solutions d’une suite sont faites pour travailler ensemble, ce qui apporte des cas d’usage que des outils pure players peuvent difficilement proposer. Au niveau des licences et du support, les suites offrent une vision plus simple : vous n’avez pas dix éditeurs face à vous, mais un seul. Vous n’avez pas dix licences d’outils à gérer, mais une seule. En cas d’incident, vous avez face à vous un seul responsable, et non pas dix responsables qui, en cas de difficulté sur un usage particulier, pourraient se renvoyer la balle. Les prix sont plus attractifs avec une suite. Faites vous-même l’expérience, en additionnant les prix des différents outils pure players identiques à ceux proposés dans les suites. Peut-être vous direz-vous que vous n’avez pas besoin de tous ces outils ? Ce sont pourtant ces outils-là qui apportent les gains du digital interne. À PROPOS DE L'AUTEUR Ancien responsable du digital interne chez Bouygues Telecom, personne de référence en matière de mutation numérique depuis 2007, Christophe Coupez accompagne au quotidien les petites et grandes entreprises sur le chemin de leur transformation digitale.

Download or read book Digital Rebirth written by Marius Leibold and published by VCH. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent "digital transformation" approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.. - In every section of the book you will find proven concepts of Digital Rebirth, digital reinvention, collaborative digital practices, combinatorial technologies, digital platforms, digital ecosystems and pointers how to move from obsolete mindsets and left-over baggage to reinvented digitalization minds and processes. - It shows clearly how some major companies have digitally rebirthed themselves - or are in the process of it - to be or to become a leading player in the digital economy. - Company (and industry) illustrations are accompanied by descriptions of Digital Rebirth approaches, methodologies and practical tools. - The book's content is ideal for use in company workshops and executive sessions, as well as business leadership mindset sessions, and has been validated in such activities by the authors, including boards of highly renowned companies on all continents. - At the end of the book, the unique approach of Digital Rebirth is condensed into a framework of five digital drivers, to assist in the right activities for purposeful and successful company rebirth. The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Artificial Intelligence, Industry 4.0 and Cloud-based Services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.

Download or read book Le marketing digital written by François Scheid and published by Editions Eyrolles. This book was released on 2012-04-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plus d'un Français sur deux achète en ligne, visualise des vidéos ou des émissions de TV sur le Net, recherche des évaluations de produits avant d'acheter, exploite son réseau social pour émettre et consulter des avis. Le digital bouleverse les parcours d'achat et le dialogue avec les marques et cela va continuer : d'ici à 2013 il y aura plus de requêtes Google effectuées via les téléphones portables qu'à partir des ordinateurs. Les entreprises doivent intervenir sur une multitude de canaux : sites web, email, réseaux sociaux, mobile, tablette, TV connectée... Cette multiplicité de supports, d'actions et de formats a révolutionné les règles du jeu marketing. Êtes-vous prêts ? Destiné aux futurs marketeurs mais aussi aux professionnels qui souhaitent étoffer leurs connaissances dans un domaine incontournable, cet ouvrage aidera à définir une stratégie marketing "digitale", à la mettre en oeuvre et à en évaluer les résultats. Illustré de cas concrets, un ouvrage complet et opérationnel pour : définir les éléments d'une stratégie marketing digitale : attirer, influencer, convertir, fidéliser ; comprendre la notion de plate-forme digitale ; actionner et combiner les leviers marketing : liens sponsorisés, bannières publicitaires, affiliation, e-mailing ; analyser les tendances actuelles qui concernent le social, le local et le mobile ; analyser et traiter des données accessibles sur la Toile ; mesurer l'efficacité et l'impact des résultats obtenus. "Il est nécessaire que la population la plus large possible soit formée au "digital" afin d'éviter qu'une fracture ne s'instaure entre "ceux qui savent" et "ceux qui ne savent pas". C'est justement l'objet de cet ouvrage que d'offrir une vision structurée et une compréhension claire des enjeux, des stratégies et des outils du marketing digital" Patrick Hoffstetter - Directeur de la digital factory de Renault

Download or read book La fonction commerciale l re du digital written by Camille Guerin and published by . This book was released on 2021 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Technologies and Applications written by Saad Motahhir and published by Springer Nature. This book was released on with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Digital Enterprise written by Nicholas G. Carr and published by Harvard Business Press. This book was released on 2001 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: As outspoken in his day as Richard Dawkins or Christopher Hitchens are today, American freethinker and author ROBERT GREEN INGERSOLL (1833-1899) was a notorious radical whose uncompromising views on religion and slavery (they were bad, in his opinion), women's suffrage (a good idea, he believed), and other contentious matters of his era made him a wildly popular orator and critic of 19th-century American culture and public life. As a speaker dedicated to expanding intellectual horizons and celebrating the value of skepticism, Ingersoll spoke frequently on such topics as atheism, freedom from the pressures of conformity, and the lives of philosophers who espoused such concepts. This collection of his most famous speeches includes the lectures: [ "The Gods" (1872) [ "Humboldt" (1869) [ "Thomas Paine" (1870) [ "Individuality" (1873) [ "Heretics and Heresies" (1874)

Download or read book Re Shaping Policies for Creativity written by UNESCO and published by UNESCO Publishing. This book was released on 2022-02-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ecritures digitales written by Claire Clivaz and published by BRILL. This book was released on 2019-07-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecritures digitales aims to demonstrate how digital writing contributes to the emergence of “a new relationship between the human body and the machine” as Jacques Derrida proposed when he considered the effects of new technologies. This reconfigured relationship, not surprisingly, is also influencing the digital future of the Jewish-Christian textual corpus referred to as “the Scriptures”. The French title brings together this duality in one expression: Ecritures digitales. The English subtitle makes explicit the double meaning of the unique French word Ecritures: Digital writing, digital Scriptures. With a full French version and an abbreviated English version, this monograph analyzes the main challenges and opportunities for both writing and the Scriptures in the transition to digital culture. Ecritures digitales souhaite démontrer de quelle manière l’écriture digitale contribue à l’émergence d’une « nouvelle relation du corps humain aux machines », selon le diagnostique posé par Jacques Derrida à propos des effets des nouvelles technologies. Cette relation innovante influence également l’avenir numérique du corpus textuel judéo-chrétien désigné comme «les Ecritures». Le titre français rassemble en une seule expression ces deux thématiques: Ecritures digitales. Le sous-titre anglais rend sa double signification explicite: Digital writing, digital Scriptures. Avec une version française complète et une version anglaise brève, cette monographie analyse les principaux défis des métamorphoses digitales de l’écriture et des Ecritures.

Download or read book Modeling of Next Generation Digital Learning Environments written by Marc Trestini and published by John Wiley & Sons. This book was released on 2018-10-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of social networks, OpenCourseWare, Massive Open Online Courses, informal remote learning and connectivist approaches to learning has made the analysis and evaluation of Digital Learning Environments more complex. Modeling these complex systems makes it possible to transcribe the phenomena observed and facilitates the study of these processes with the aid of specific tools. Once this essential step is taken, it then becomes possible to develop plausible scenarios from the observation of emerging phenomena and dominant trends. This book highlights the contribution of complex systems theory in the study of next generation Digital Learning Environments. It describes a realistic approach and proposes a range of effective management tools to achieve it.

Download or read book Re shaping cultural policies written by UNESCO and published by UNESCO Publishing. This book was released on 2015-12-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anniversaries are a time for reflection and planning. The 10th anniversary of the UNESCO 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions provides its Parties and non governmental stakeholders with a significant opportunity to recall its origins, critically review the achievements and, on this basis, form an ambition for the implementation of the Convention for the next ten, twenty, even thirty years. One of the questions asked during this anniversary year is whether or not the implementation of the Convention reflects the vision of its authors. In other words, has it led to the positive changes its drafters envisaged? What steps have been taken to reach the four main goals of the Convention: support sustainable systems of governance for culture; achieve a balanced flow of cultural goods and services and increase the mobility of artists and cultural professionals; integrate culture in sustainable development frameworks; and promote human rights and fundamental freedoms. This new Global Report series presents evidence on the implementation of the Convention goals, with a proposed set of indicators to monitor change and progress over time. Based on the quadrennial periodic reports submitted so far by Parties, as well as other sources, this maiden edition is a first effort to take stock and share information on the challenges encountered, in particular in emerging policy areas, such as digital, public service media, preferential treatment as well as gender and artistic freedom. It investigates how cultural policies may have been re-shaped as a result of efforts to implement the Convention. This Report is also intended to provide evidence for the implementation of the United Nations 2030 Sustainable Development Agenda.

Download or read book Digital Transformation written by Emmanuel Monod and published by IAP. This book was released on 2023-06-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas digital transformation, considered from the standpoint of strategy, suggests a direct link with business benefits, questions linger about the implementation of digital technologies that often result in a lack of return on investment. Many consulting trends adopt a technology-centered approach, assuming that AI, IoT, data analytics, or robotics, would lead to business performance. Yet, most of the time, organizational factors are neglected, especially hidden costs or hidden work. Moreover, unexpected consequences are overlooked, such as resistance to change. Digital transformation is a practical problem for managers. Are IS implementation approaches such as agile methods to Socio-Technical Systems (STS) sufficient to tackle these issues? This book suggests starting from organizational transformation, in essence, independently from technology with methods such as Business Process Management (BPM), Socio-Economic Approaches to Management (SEAM) or Organizational Development (OD). Overall, whereas technology-centered approaches have been associated with numerous unintended consequences and failures with previous generations of technologies (e.g., ERP or KMS), process-centered and human-centered approaches may represent a less risky approach to digital transformation implementation. This volume focuses on evaluating the potential performance improvements and risks of digital transformation and ways to assess how technology may support work and organizational goals. Therefore, whereas written by both academics and practitioners, this book has been written for all managers in companies and institutions in order to help them achieve digital transformation success.

Download or read book Lire demain Reading Tomorrow written by and published by EPFL Press. This book was released on 2012-01-01 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Organizations Manufacturing written by Maryse Carmès and published by John Wiley & Sons. This book was released on 2018-06-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what sort of assemblages, the strategies and digital policies in organization are made? Beyond digital mantras and management slogans/fictions, what is the concrete factory of information management system? What are the parts of the human and no human actors? Is it possible to create a new approach to understand how work change (or not), to explore the potential for a social and cognitive innovation way, considering simultaneously the increase of Data Management and the organizational analytics?

Download or read book FIET Info written by and published by . This book was released on 1994 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital Rights Management Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-10-31 with total page 1741 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference is a comprehensive collection of recent case studies, theories, research on digital rights management, and its place in the world today"--

Download or read book Electronic commerce and digital services written by Júlio César Parente Patrocínio and published by Editora Dialética. This book was released on 2023-07-07 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DIGITAL ENVIRONMENT HAS NO BOUNDARIES. A new business model, product or technological service emerges all the time. Along with the facilitation and solutions brought by technological development, new problems, conflicts and litigation in social and economic relations also arise. Laws of several countries are not often able to keep up with the digital dynamism. Furthermore, there is not a consensus in international trade organisations on the concept of digital services and electronic commerce. That is the scenario in which the European Union has constantly developed rules to regulate the digital environment, ensuring and combining legal security and standardisation of rules with the practical advantages of these new social and trade relations, stimulating innovation and economic growth. While the WTO and the OECD have not reached a consensus on this matter, the EU has been influencing rules around the world and adding chapters on electronic commerce to its deep integration trade agreements with third countries. The book analyses EU regulations regarding the online environment such as personal data protection, electronic commerce, electronic contract, electronic signature and identification, advertising, digital services, consumer rights, and taxation. It addresses several decisions made by the Court of Justice and national courts of the EU. The influence of the EU in Mercosur is demonstrated through the analysis of laws and jurisprudence of Mercosur countries.