Download or read book L argumentation publicitaire written by Jean-Michel Adam and published by . This book was released on 2003 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicité écrite, dans ses composantes verbale et iconique, doit être approchée comme une forme très singulière du discours argumentatif. En partant de la façon dont la rhétorique a décrit les aspects majeurs des discours épidictique (éloge) et délibératif, et en s'appuyant sur certains acquis des linguistiques pragmatique et textuelle contemporaines, L'Argumentation publicitaire constitue une introduction systématique à l'analyse de ce type de discours. L'étude microscopique de la langue (agrammaticalités et création sémantique de mondes imaginaires) n'est pas séparée de la complexité de la communication publicitaire, des différents modes de mises en texte (récit, description, argumentation et parodie). Les auteurs prennent également en compte le fonctionnement argumentatif de l'image, trop négligé par les descriptions sémiotiques.
Download or read book L argumentation publicitaire written by Jean-Michel Adam and published by . This book was released on 2007 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L argumentation publicitaire written by Marc Bonhomme and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book L argumentation dans le discours publicitaire written by Cristina-Ileana Bălos and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book De l argumentation la persuasion dans le discours publicitaire fran ais written by Monica Frunză and published by . This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book S quence didactique consacr e l argumentation publicitaire au secondaire II written by Virginie Francet and published by . This book was released on 2009 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book HUMOUR ET PUBLICITE TELEVISEE FONCTIONS DU MESSAGE HUMORISTIQUE DANS L ARGUMENTATION PUBLICITAIRE TELEVISUELLE written by MONIQUE.. MOUSSET CHALANSET and published by . This book was released on 1998 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: LE DISCOURS PUBLICITAIRE SUIT LES EVOLUTIONS ECONOMIQUES ET SOCIALES, QUAND IL NE LES ANTICIPE PAS. MIROIR AMPLIFICATEUR DES CHANGEMENTS, LA PUBLICITE S'EXPRIME, DE NOS JOURS, AUX RYTHMES DES TENDANCES ET FAIT TRES FREQUEMMENT APPEL A L'HUMOUR, PROVOQUANT DISRUPTIONS ET TRANSGRESSION DES CODES PUBLICITAIRES, ATTIRANT, PAR LE RIRE AINSI PROVOQUE, LA SYMPATHIE DU RECEPTEUR. NOUS AVONS CHOISI D'ETUDIER SPECIFIQUEMENT CE PHENOMENE A LA TELEVISION, SUPPORT COMPLET, S'IL EN EST, DE L'EXPRESSION COMIQUE. NOUS AVONS EGALEMENT TENTE DE DEFINIR L'INDEFINISSABLE EN CONSTRUISANT UNE TYPOLOGIE DES GENRES DU RISIBLE UTILISES EN PUBLICITE TELEVISUELLE, ET EXAMINE LES INTERACTIONS POSSIBLES ENTRE HUMOUR ET PERSUASION. DANS UN DEUXIEME TEMPS, L'ANALYSE SEMIOLOGIQUE D'UN CORPUS DE 19 FILMS, PRIMES AU FESTIVAL DU FILM HUMORISTIQUE DE CHAMROUSSE, A PERMIS DE MIEUX COMPRENDRE LES MECANISMES MIS ENJEU ET LES OBJECTIFS LIES A L'UTILISATION DES DIFFERENTES SORTES D'HUMOUR : DEBANALISER LES MESSAGES, REPRESENTER L'IMMATERIEL, SUBSTITUER L'INHABITUEL AU CONVENU, CONTOURNER L'INDICIBLE. ENFIN, RESTAIT A VERIFIER L'INNOCUITE DE L'HUMOUR DANS SON ASSOCIATION A L'ARGUMENTATION PROPRE AU DISCOURS PUBLICITAIRE. L'ANALYSE DES MODES ARGUMENTATIFS DES FILMS DU CORPUS FAIT APPARAITRE TROIS MODELES DIFFERENTS : L'ARGUMENTATION EN KIT QUE LE RECEPTEUR CONSTRUIT LUI-MEME ; L'ARGUMENTATION ASSISTEE D'UNE DEMONSTRATION DU PRODUIT QUI EST CENSEE RENFORCER LA PERSUASION ; ENFIN, L'ACCUMULATION DES PROCEDES A LA FOIS HUMORISTIQUES ET ARGUMENTATIFS, OU L'INFLUENCE A TOUT PRIX. QUE PEUT APPORTER L'HUMOUR DANS LE MESSAGE PUBLICITAIRE ? UN SUPPLEMENT DE SENS LUDIQUE DONT IL CONVIENT D'EVALUER LES ATOUTS ET LES LIMITES. UNE PROXIMITE QUI CONDUIT A LA CONNIVENCE ENTRE L'EMETTEUR-ANNONCEUR, LE PRODUIT (OU LA MARQUE) ET LE DESTINATAIRE-RECEPTEUR. ON PEUT AINSI PENSER QUE L'HUMOUR EST UN MOYEN, PARMI D'AUTRES, A LA DISPOSITION DE L'EMETTEUR POUR MIEUX INFLUENCER SA CIBLE.
Download or read book Topical Themes in Argumentation Theory written by Frans H. van Eemeren and published by Springer Science & Business Media. This book was released on 2012-05-05 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Topical Themes in Argumentation Theory brings together twenty exploratory studies on important subjects of research in contemporary argumentation theory. The essays are based on papers that were presented at the 7th Conference of the International Society for the Study of Argumentation (ISSA) in Amsterdam in June 2010. They give an impression of the nature and the variety of the kind of research that has recently been carried out in the study of argumentation. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse. The volume starts with three essays that provide stimulating theoretical perspectives on argumentation. Subsequently, some views are explained on the intriguing topics of ‘dissensus’ and ‘deep disagreement’. After a discussion of three different approaches to the treatment of types of argumentation some classical themes from antique argumentation theory are revisited. The new research area of visual argumentation is explored in the next part. The volume concludes with three reports of experimental studies concerning argumentative discourse.
Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Download or read book Argumentation Through Languages and Cultures written by Christian Plantin and published by Springer Nature. This book was released on 2022-11-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines argumentative situations as they develop in different cultures and language groups. It considers the development of argumentation studies, making greater allowance for the specificities of argument as developed by “non-mainstream cultures”; the contribution of Jainism to the framework of philosophical disputation in India; duel songs as an institutionalized argumentative genre practiced by Ammassalik culture within the Inuit community; the application of the Muslim theological-legal reasoning system to evaluate two traditional, pre-Muslim traditional practices in Borneo; the annotation of schemes on the basis of Walton’s taxonomy of argument schemes and Wagemans’ Periodic Table of Arguments; methodology proposed for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, and argumentation theory; and a review of the argumentation-theoretical literature on metaphor in argumentative discourse. This book is of interest to students and researchers in argumentation studies, rhetoric, philosophy, cultural studies and language studies. Previously published in Argumentation Volume 35, issue 1, March 2021 Chapters "Annotating Argument Schemes" and "The Study of Metaphor in Argumentation Theory" are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Download or read book Visualizing Argumentation written by Paul A. Kirschner and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the use of collaboration technologies in the problem-solving or decision-making process. These systems are widely used in both education and in the workplace to enable virtual groups to discuss and exchange ideas on issues ranging from applied problems to theoretical debate. While some systems are text-based, the majority rely on visualization techniques to allow participants to represent their ideas in a more flexible, graphical form. The text evaluates existing systems, and looks at how the specific needs of users in both educational and corporate environments can be reflected in the design of new systems.
Download or read book Argumentation and Education written by Nathalie Muller Mirza and published by Springer Science & Business Media. This book was released on 2009-06-19 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, argumentation has attracted growing attention as a means to elicit processes (linguistic, logical, dialogical, psychological, etc.) that can sustain or provoke reasoning and learning. Constituting an important dimension of daily life and of professional activities, argumentation plays a special role in democracies and is at the heart of philosophical reasoning and scientific inquiry. Argumentation, as such, requires specific intellectual and social skills. Hence, argumentation will have an increasing importance in education, both because it is a critical competence that has to be learned, and because argumentation can be used to foster learning in philosophy, history, sciences and in many other domains. Argumentation and Education answers these and other questions by providing both theoretical backgrounds, in psychology, education and theory of argumentation, and concrete examples of experiments and results in school contexts in a range of domains. It reports on existing innovative practices in education settings at various levels.
Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Download or read book The Pragmatics of Catalan written by Lluís Payrató and published by Walter de Gruyter. This book was released on 2011-11-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to disseminate at an international level a set of innovative studies whose descriptive and applied point of reference is the Catalan language. The volume constitutes a significant contribution to the field of intercultural pragmatics and also to a broad range of grammatical and cognitive issues which have been approached from the pragmatic perspective.
Download or read book Argumentation in Actual Practice written by Frans H. van Eemeren and published by John Benjamins Publishing Company. This book was released on 2019-09-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argumentation in Actual Practice contains a collection of topical studies about argumentative discourse in context written by argumentation scholars from a diversity of academic backgrounds. Some contributions provide general perspectives, other contributions deal with specific issues, particular types of argumentative discourse or individual argumentative speech events. The contexts in which argumentation is examined vary from politics and the media to medical, juridical, educational, commercial or military contexts, a specific academic discipline, a special issue or pertain to all kinds of contextualised argumentative discourse. The issues discussed include the interpretation and analysis of argumentation, strategic manoeuvring, argument schemes, the stock issues, the fallacies, the principle of charity and the persuasiveness of argumentative discourse. A common feature is that they are all empirically-oriented and that virtually all of them are strongly concerned with an adequate understanding of contextualised argumentative discourse and the factors that may increase or decrease its reasonableness and effectiveness.
Download or read book Devenir concepteur r dacteur en publicit written by Didier Lavanant and published by . This book was released on 2017-02-07 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tout ce qu'il faut savoir pour élaborer un projet publicitaire, de l'idée au suivi de la réalisation. Cet ouvrage, riche en informations sur la création publicitaire, ses méthodes et ses enjeux, s'appuie sur de nombreuses campagnes récentes. Il permet de : découvrir le métier au quotidien ; créer des messages efficaces ; concevoir et suivre une campagne de A à Z.
