Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Download or read book Managing Human Resources written by Stephen Bach and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition is a comprehensive, authoritative set of essays. It is more detailed and analytical than the mainstream treatments of HRM. As in previous editions, Managing Human Resources analyses HRM, the study of work and employment, using an integrated multi-disciplinary approach. The starting point is a recognition that HRM practice and firm performance are influenced by a variety of institutional arrangements that extend beyond the firm. The consequences of HRM need to incorporate analysis of employees and other stakeholders as well as the implications for organizational performance.
Download or read book Management an Introduction written by David Boddy and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Law written by Denis J. Keenan and published by . This book was released on 2002 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to business law provides case studies, diagrams, specimen documents and questions to help the first year undergraduate student understand the subject. It focuses on introductory aspects of English law and the English legal system; the law relating to business organizations, namely sole traders, partnerships and companies; legal aspects of business transactions, covering contract, tort, sale and supply of goods, consumer law and criminal liability in the context of business; and the law relating to employment.
Download or read book The Business Plan Workbook written by Colin Barrow and published by Kogan Page Publishers. This book was released on 2012-04-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a business plan no bank, venture capital house, or corporate parent will consider finance for start up, expansion or venture funding. The Business Plan Workbook is the essential guide to all aspects of business planning for entrepreneurs, senior executives and students alike. Based on methodology developed at Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples have been fully updated and include a cross section of businesses at various stages in their development, making the book invaluable reading for anyone in business - whatever their background.
Download or read book Keenan and Riches Business Law written by Sarah Riches and published by Longman. This book was released on 2011 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is specifically designed for non-law students studying the law relating to business. Maintaining the accessible approach which has made this book so popular, the authors provide user-friendly explanations to equip students with a good understanding of key legal concepts.
Download or read book Branding written by John M. Murphy and published by Springer. This book was released on 2016-07-27 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
Download or read book A Class Act written by Rob Beckett and published by HarperCollins. This book was released on 2022-05-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Pacy, witty and affectionate' Guardian Rob Beckett never seems to fit in. At work, in the middle-class world of television and comedy, he's the laddy, cockney geezer but to his mates down the pub in south-east London, he's the theatrical one, a media luvvy. Even his wife and kids are posher than him.
Download or read book International Cases in Tourism Management written by Susan Horner and published by Routledge. This book was released on 2004 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Download or read book English Words written by Francis Katamba and published by Routledge. This book was released on 2002-09-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: English Words aims to arouse curiosity about English words and about the nature of language in general, especially among introductory students who do not intend to specialize in linguistics.
Download or read book International Business written by Simon Collinson and published by . This book was released on 2006 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Download or read book The Ampleforth Journal written by and published by . This book was released on 1904 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book English Words written by Francis Katamba and published by Routledge. This book was released on 2015-02-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we find the right word for the job? Where does that word come from? Why do we spell it like that? And how do we know what it means? Words are all around us - we use them every day to communicate our joys, fears, hopes, opinions, wishes and demands - but we don't often think about them too deeply. In this highly accessible introduction to English words, the reader will discover what the study of words can tell them about the extraordinary richness and complexity of our daily vocabulary and about the nature of language in general. Assuming no prior knowledge of linguistics, the book covers a wide range of topics, including the structure of words, the meaning of words, how their spelling relates to pronunciation, how new words are manufactured or imported from other languages, and how the meaning of words changes with the passage of time. It also investigates how the mind deals with words by highlighting the amazing intellectual feat performed routinely when the right word is retrieved from the mental dictionary. This revised and expanded second edition brings the study of words right up to date with coverage of text messaging and email and includes new material on psycholinguistics and word meaning. With lively examples from a range of sources - encompassing poetry, jokes, journalism, advertising and clichés - and including practical exercises and a fully comprehensive glossary, English Words is an entertaining introduction to the study of words and will be of interest to anyone who uses them.
Download or read book nica Looking at the Sea written by Fernando Contreras Castro and published by Dialogos / Lavender Ink. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiction. Latino/Latina Studies. Inside the great landfill at R�o Azul, �nica and her friends, her family, society's cast-offs, struggle to survive on what those in the city throw away. This story of the "divers" (buzos), the community of Western untouchables who live in landfills and dumps, immediately made Fernando Contreras Castro famous in his native Costa Rica and around Latin America. Now available in English for the first time in Elaine S. Brooks' translation, �NICA LOOKING AT THE SEA tells the story of an underclass invisible to the urban bourgeoisie who produce the trash they eke out a living from, a story no less pertinent in the US and the rest of the English-speaking world than it is in Latin America.
Download or read book One to One B2B written by Don Peppers and published by Broadway Business. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second book in their successful new One to One series, two marketing gurus focus on how to implement one-to-one marketing programs within the all-important category of business-to-business sales and service.
Download or read book The Customer Management Scorecard written by Neil Woodcock and published by Kogan Page Publishers. This book was released on 2003 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management Assessment Tool (CMAT), which is recognized as the global CRM scorecard and benchmark "best practice" standard for assessing how well organizations manage their customers. Drawing on the results of research using CMAT in over 300 leading companies around the world and across a wide variety of sectors, the authors present their findings. The detailed cases illustrate the gains to be made from managing customers well and include: BP; Barclaycard; BskyB; Hyundai; Mobil; Prudential; Smithkline Beecham; John Lewis; NatWest Bank; and Rolls Royce. The accompanying free CD-ROM contains a mini version of CMAT.
