Download or read book Kodak and the Lens of Nostalgia written by Nancy Martha West and published by University of Virginia Press. This book was released on 2000 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Download or read book Kodak Cameras written by Brian Coe and published by Steyning Photo Books LLP. This book was released on 2003-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for the Kodak collector by the former curator of the Kodak museum.ÿ 600 cameras listed alphabetically and by type, most illustrated, with technical specification.ÿ Very comprehensive NEW index which will make it more usable for quick reference.
Download or read book Picture Summer on Kodak Film written by Gillian Frise and published by Mack. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Picture Summer on Kodak Film', a poem by two sisters echoes across Fulford's photographs, comprised of recurring motifs: time, test strips, refracted light, rainbow colour, and distortion through shadows. Characters and places are repeated in kaleidoscopic compositions throughout this vivid sequence. Though taken across the world (in Canada, Italy, Japan, Mexico, Nepal, Thailand, USA and Vietnam), these photographs come together to create a singular visual language: one bright, timeless, fictional place. A place imbued with the unexpected beauty, humor and meaning, that one has come to expect from Jason Fulford.
Download or read book Kodak Girl written by Alison Devine Nordström and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolved from a studio-bound practice to a snapshot obsession for the masses. Martha Cooper's extensive collection of Kodak Girl material ranges from advertising, by Kodak and other camera manufacturers, to photographs from all periods, engravings, trading cards, matchbooks as well as commemorative stamps and Valentine's Days cards. This rich collection considers the relationship of the Kodak Girl to the birth of the snapshot during the late nineteenth to the mid-twentieth centuries, and is accompanied by two essays on the seminal role of women - on both sides of the camera - in photography's early history.
Download or read book The Rise And Fall of Kodak The Story of a Photography Giant written by Mert Oktay and published by Mert Oktay. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kodak was once a giant in the world of photography, known for its innovative products and pioneering technology. The company's name was synonymous with film photography, and for many years, it was the go-to brand for amateur and professional photographers alike. However, as the digital age dawned, Kodak failed to adapt, and the company's fortunes began to decline rapidly. This ebook, "The Rise and Fall of Kodak: The Story of a Photography Giant," explores the fascinating history of Kodak, from its humble beginnings as a small company that sold photographic paper to the heights of its success as a global corporation. It also delves into the reasons behind the company's decline and ultimate bankruptcy in 2012. In this ebook, you'll discover the many innovations that Kodak introduced to the world of photography, including the first consumer-grade camera, the Brownie, and the development of color film. You'll also learn about the company's struggles to adapt to the digital age, including its failed attempts to compete with digital cameras and its reluctance to embrace the new technology. Furthermore, this ebook will provide you with an insight into the lessons that can be learned from Kodak's rise and fall. As the world of photography continues to evolve, it is essential to understand the importance of innovation, adaptability, and foresight in staying relevant in a rapidly changing market. I hope this ebook will inspire you to reflect on the history of Kodak and the lessons that can be learned from its successes and failures. It is a story that is both fascinating and cautionary, and there is much that can be learned from it. Happy reading!
Download or read book George Eastman written by Carin T. Ford and published by Enslow Elementary. This book was released on 2004 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the life and career of the man who revolutionized photography by developing a camera simple enough for anyone to use.
Download or read book Out of Focus written by John J. Larish and published by Createspace Independent Pub. This book was released on 2012-06-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 130 years old, Eastman Kodak Company was headed for trouble for more than the last 50 years. The story, especially of the CEOs who headed the company tells how they steered the company astray. There are lessons to be learned. There is no assurance that Kodak will survive its bankruptcy.
Download or read book Kodak City written by Catherine Leutenegger and published by Kehrer Verlag. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photo series documenting the decline of the worlds largest manufacturer of analog film.
Download or read book Kodak s Ergonomic Design for People at Work written by The Eastman Kodak Company and published by John Wiley & Sons. This book was released on 2003-10-10 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for those who are on the job but not necessarily professionally trained ergonomists, the principles and approaches detailed in this highly regarded guide have all been implemented in real-world workplace environments and proven successful in reducing the potential for occupational injury, increasing the number of people who can perform a job, and improving employee performance on the job. More than 150 clear and informative illustrations and tables help convey data and information in eight sections: Ergonomics design philosophy Human reliability and information transfer Evaluation of job demands Work design Workplace design Manual handling in occupational tasks Equipment design Environment
Download or read book Large format Photography written by Eastman Kodak Company and published by Kodak. This book was released on 1995 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large-format photographs are often admired for their superior sharpness, exquisite tonal range, and minute detail. The advantages of large-format film and the broad capabilities of the large-format view camera make it the preferred tool of many professional photographers. Whether your interest is in landscapes, portraits or commercial and industrial photography, this book will instruct you on all the special techniques required to master large-format view cameras.
Download or read book Collectors Guide to Kodak Cameras written by Jim McKeown and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Kodak written by and published by . This book was released on 1917 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kodak Guide to Digital Photography written by Rob Sheppard and published by Sterling Publishing Company. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the best-selling KODAK Guide to 35mm Photography comes a comprehensive guide with something for every digital photographer?be it an amateur looking for new techniques or a seasoned pro who?s brushing up.
Download or read book Kodak Guide to 35mm Photography written by Eastman Kodak Company and published by . This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whether you're just beginning in 35mm photography or have a serious interest in it, this book provides you with all you'll need to know to create truly memorable photography."--BOOK COVER.
Download or read book Kodakery written by and published by . This book was released on 1918 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kodak New Pocket Guide to Digital Photography written by Eastman Kodak Company and published by Sterling Publishing Company, Inc.. This book was released on 2007 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderfully easy-to-use, concise, portable enough to stash in a camera bag, and packed with all the basics on taking digital photos: this invaluable pocket guide is everything you’d expect from a digital imaging leader such as Kodak. Filled with first-rate information, it covers everything from choosing the right digital camera to selecting accessories, from saving digital images to sharing photos with friends and family over e-mail. Find out all the basics on file formats, downloading pictures, taking better portraits, and improving image composition. This guide will help photographers get superior results from their digital camera, and even those new to digital—and intimidated by technology—will find themselves shooting with confidence.
Download or read book How to Make Good Pictures written by and published by . This book was released on 1952 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
