Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Download or read book Technical Analysis of the Financial Markets written by John J. Murphy and published by Penguin. This book was released on 1999-01-01 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: John J. Murphy has updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets. This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.

Download or read book Complete Guide to Human Resources and the Law 2020 Edition written by Shilling and published by Wolters Kluwer. This book was released on 2019-08-23 with total page 1878 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454899945

Download or read book DISCOVER HOW TO TRANSFORM YOUR KNOWLEDGE INTO PROFIT A COMPLETE GUIDE TO SELLING SUCCESSFUL E BOOKS written by and published by GAVEA LAB. This book was released on with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: ChatGPTUncover the path to transforming your knowledge into profit with "Discover How to Transform Your Knowledge into Profit: A Complete Guide to Selling Successful E-Books." Imagine having the power to share your expertise and make a lucrative income from the comfort of your own creativity. This guide is your ultimate toolkit for navigating the world of e-book publishing and harnessing the potential of your unique insights. Whether you're an aspiring writer or a seasoned author, this comprehensive resource will show you how to turn your passion into a profitable venture. Learn the art of crafting compelling e-books that captivate your audience from the very first page. From choosing the perfect topic to structuring your content for maximum engagement, this guide covers every step of the process, ensuring your e-books stand out in a crowded digital landscape. Discover the techniques to design eye-catching covers, create persuasive marketing materials, and effectively promote your e-books to your target audience. From building your author brand to optimizing your sales strategy, this guide equips you with the tools to turn your passion into a lucrative business. Unlock the secrets behind successful self-publishing, learn how to navigate online platforms, and gain insights into connecting with your readers on a deeper level. From the creation process to building a loyal readership, this guide empowers you to share your knowledge and reap the rewards. Don't miss out on the opportunity to transform your expertise into a profitable e-book empire. Grab your copy of "Discover How to Transform Your Knowledge into Profit" now and embark on a journey of authorial success today!

Download or read book Preparing Students From the Academic World to Career Paths A Comprehensive Guide written by Sligh Conway, Cassandra and published by IGI Global. This book was released on 2024-04-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s educational field, to ensure students are prepared to make the transition from education to the workforce, students must develop skills that support them in the working world. Further research on these skills is required to assist learners moving forward. Preparing Students From the Academic World to Career Paths: A Comprehensive Guide provides a comprehensive guide to preparing minority and first-generation students to transition from the academic world into their chosen career path. The book also provides post-secondary educators and student support staff with suggestions to incorporate the recognition and development of transferrable skills in curriculum and advising. Covering key topics such as career readiness, minority students, and student success, this reference work is ideal for administrators, principals, researchers, scholars, academicians, practitioners, instructors, and students.

Download or read book Knowledge in a Nutshell Carl Jung written by Gary Bobroff and published by Arcturus Publishing. This book was released on 2020-04-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent primer on Jungian concepts. Highly recommended" - Jung Utah review by A. Butler "One of the best introductions to Jung's psychology! - André De Koning, past President Australian and New Zealand Society for Jungian Analysts Carl Jung was the founder of analytical psychology who revolutionized the way we approached the human psyche. Drawing on Eastern mysticism, mythology and dream analysis to develop his theories, Jung proposed many ideas which are still influential today, including introversion, extroversion and the collective unconscious. Knowledge in a Nutshell: Carl Jung introduces psychologist Jung's ideas in an engaging and easy-to-understand format. Jungian psychology expert Gary Bobroff breaks down the concepts of the psyche, collective unconscious, archetypes, personality types and more in this concise book. He also explores the influence on Eastern philosophy and religion on Jung's ideas, and how spiritualism enriched his theories. With useful diagrams and bullet-point summaries at the end of each chapter, this book provides an essential introduction to this influential figure and explains the relevance of Jung's ideas to the modern world. ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.

Download or read book Data Analytics in Marketing Entrepreneurship and Innovation written by Mounir Kehal and published by CRC Press. This book was released on 2021-01-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Download or read book Policy Area Innovation Strategy Guide 2016 2020 written by and published by Nordic Council of Ministers. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Comprehensive Guide to CMAT 2020 Common Management Admission Test with 3 Online Tests 3rd Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-12-04 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge in a Nutshell Quantum Physics written by Sten Odenwald and published by Arcturus Publishing. This book was released on 2020-05-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantum theory is at the heart of modern physics, but how does it actually work? NASA scientist and communicator Sten Odenwald demystifies the subject and makes this crucial topic accessible to everyone. Featuring topics such as Schrodinger's cat, the wave-particle duality and the newly emerging theories of quantum gravity, as well as the personalities behind the science, such as Max Planck, Neils Bohr, Werner Heisenberg, Richard Feynman and many more, Knowledge in a Nutshell: Quantum Physics provides an essential introduction to cutting edge science. Presented in an easy-to-understand format, with diagrams, illustrations and simple summary sections at the end of each chapter, this new addition to the 'Knowledge in a Nutshell' series brings clarity to some of the great mysteries of physics. ABOUT THE SERIES: The 'Knowledge in a Nutshell' series by Arcturus Publishing provides engaging introductions to many fields of knowledge, including philosophy, psychology and physics, and the ways in which human kind has sought to make sense of our world.

Download or read book The Knowledge Manager s Handbook written by Nick Milton and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: CILIP's Knowledge and Information Management Award 2019 - Information Resources Print Category The way an organization manages and disseminates its knowledge is key to informed business decision-making, effectiveness and competitive edge. The Knowledge Manager's Handbook takes you step by step through the processes needed to define and embed an effective knowledge management framework within an organization. This second edition now includes clear guidance on the best practice requirements from the first ever internationally recognised standard for knowledge management, ISO 30401:2018, as well as content on the impact of AI and data analytics. Nick Milton and Patrick Lambe work through each stage of creating and implementing a knowledge management framework for an organization's specific needs, based around the four essential aspects of knowledge management: people, processes, technologies and governance. With updated international case studies from organizations of all sizes and sectors, along with user-friendly templates and checklists to help implement effective knowledge management procedures, The Knowledge Manager's Handbook is the end-to-end guide to making a sustainable change in the knowledge management culture.

Download or read book Nursing Informatics and the Foundation of Knowledge written by Dee McGonigle and published by Jones & Bartlett Learning. This book was released on 2024-03-29 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nursing Informatics and the Foundation of Knowledge, Sixth Edition continues to help nursing students make sense of nursing informatics in an easy-to-follow approach. A practical guide for understanding how to efficiently use modern technology in today's healthcare system, this award-winning nursing textbook teaches students how to acquire, process and disseminate knowledge. The authors use their unique Foundation of Knowledge Model throughout as an organizational structure by which to learn and teach nursing informatics. This comprehensive framework guides students through the basic building blocks of nursing informatics (nursing science, information science, computer science, cognitive science) before diving into current technologies, tools, and trends in nursing informatics. The updated Sixth Edition provides nurse educators with the necessary tools to transfer the knowledge their students need to succeed in the information age. Rich learning features, including Case Studies, Working Wisdom, and Application Scenarios demonstrate how these technologies can be applied in practice, linking information and knowledge management within a real-world context.

Download or read book Principles of Marketing written by Dr. Maria Gomez Albrecht and published by . This book was released on 2023-01-23 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. This is an adaptation of Principles of Marketing by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. This is an open educational resources (OER) textbook for university and college students. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Wild Mushrooms and Health written by Kamal Ch. Semwal and published by CRC Press. This book was released on 2023-09-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medicinal mushrooms have been used since ancient times. Certain mushrooms can be used to treat numerous conditions, including those related to cardiovascular health, obesity, cholesterol balance, bone health, diabetes, and cancer. Wild Mushrooms and Health: Diversity, Phytochemistry, Medicinal Benefits, and Cultivation presents reports on numerous species of wild medicinal mushrooms with discussion of drug-discovery implications, analysis of bioactive substances, and prospects for cultivation. FEATURES Comprehensive review of medicinal mushrooms as sources of promising bioactive molecules and prospective compounds for drug discovery Information on diversity, distribution, ethnomycology, ecology, cultivation, descriptions of specific species, and folk medicinal uses of mushrooms throughout the world Emphasis on identification, documentation, bioactive substances, and the nature of mushroom bioactivity Discussion of the nutraceutical properties of wild mushrooms, including high protein content comparable to that of meat, and low fat content, which make them a complete dietary food source Exploration of methods used in the collection, identification, documentation, cultivation, analysis, and conservation of mushrooms for drug discovery An installment in the Exploring Medicinal Plants series, this volume is a comprehensive resource for medical researchers, scientists, and pharmaceutical companies. In addition, this resource is appropriate for mycologists and botanists interested in pharmacognosy.

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

Download or read book KNOWCON 2023 written by Michal Müller and published by Palacký University Olomouc. This book was released on with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The publication is the proceedings of the international scientific conference KNOWCON 2023: Knowledge on Economics and Management held by the Department of Economic and Managerial Studies, Palacký University Olomouc on December 7 and 8, 2023. This collection of conference proceedings presents a diverse range of research papers spanning various dimensions of economics and management. It provides insights into the dynamic landscape of contemporary issues and opportunities. The topics explored in these papers encompass a wide spectrum, from the impact of reduced value-added tax rates on cultural services as a means of indirect public funding in the creative industries to the analysis of disinvestments in Central and Eastern European countries. Furthermore, the papers delve into areas such as digital transformation of business processes during the COVID-19 crisis, life cycle assessment integration for sustainable decision-making, social entrepreneurship strategies in the context of actual challenges, and the critical role of soft skills for the post-2022 world. This compilation is a testament to the diversity and depth of research in these fields and underscores the importance of multidisciplinary exploration in today's ever-changing global landscape.

Download or read book EMarketing written by Rob Stokes and published by . This book was released on 2010 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.