Download or read book Marketing Knowledge Management written by Gabriele Troilo and published by Edward Elgar Publishing. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented. The role of marketing in a knowledge-based company is also underlined: its purpose is to generate marketing knowledge, share it with other departments, and promote its use. As a consequence, the author argues, the marketing department is no longer simply responsible for functional activities, but rather must become a diffuser of knowledge dispersed within the organization. Marketing Knowledge Management describes the individual phases of the process in detail, exploring marketing knowledge emersion, marketing knowledge generation and marketing knowledge sharing and use. The tools required to effectively implement any single phase are also discussed. Emphasising that marketing should broaden its scope to encompass effective marketing knowledge management, this book will be invaluable to: students, researchers and academics with an interest in knowledge management and all areas of marketing (including organizational aspects, marketing in an information age and marketing information systems). Practising marketeers will also find that this book provides essential reading material.

Download or read book Enhancing Knowledge Development in Marketing written by and published by . This book was released on 1989 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enhancing Knowledge Development in Marketing written by Ronald C. Goodstein and published by . This book was released on 1998 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Development in Marketing written by Paul N. Bloom and published by Free Press. This book was released on 1987 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enhancing Knowledge Development in Marketing written by William M. Pride and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enhancing Knowledge Development in Marketing written by AMA Educators' Proceedings and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MARKETING MANAGEMENT written by J. Paul Peter and published by McGraw-Hill/Irwin. This book was released on 2008-10-03 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Download or read book Enhancing Knowledge Development in Marketing written by P. Varadarajan and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Knowledge in Organisations written by Laurence Prusak and published by Routledge. This book was released on 2009-11-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.

Download or read book Enhancing Knowledge Development in Marketing written by David W. Cravens and published by Amer Marketing Assn. This book was released on 1993 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Research and Knowledge Development for Marketing Management written by John G. Myers and published by . This book was released on 1980 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Education Knowledge Development Dissemination and Utilization written by Joseph P. Guiltinan and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Alternative Marketing Approaches for Entrepreneurs written by Björn Bjerke and published by Edward Elgar Publishing. This book was released on 2018 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

Download or read book Enhancing knowledge development in marketing AMA educators proceedings written by and published by . This book was released on 1989 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Enhancing Knowledge Development in Marketing written by and published by . This book was released on 2002 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: