Download or read book Knowledge based marketing in 21st century written by Jonah C. Pardillo and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.

Download or read book Knowledge Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-05-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

Download or read book Knowledge Based Marketing in Twenty First Century written by Shanker Narang and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Based Marketing in 21st Century written by Shanker Narang and published by Koros Press. This book was released on 2012-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

Download or read book Social Marketing in the 21st Century written by Alan R. Andreasen and published by SAGE. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)

Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.

Download or read book 21st Century Marketing written by Chris Kent and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Successful Network Marketing for the 21st Century written by Rod Nichols and published by Oasis. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

Download or read book Marketing in 21st Century written by H. S. Anitha and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Business of the 21st Century written by Robert T. Kiyosaki and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.

Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

Download or read book Small Business Management in the 21st Century written by David T. Cadden and published by . This book was released on 201? with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Towards Organizational Knowledge written by Kimio Kase and published by Springer. This book was released on 2013-08-15 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recognition of Professor Ikujiro Nonaka's contribution to the field of Knowledge Management this book, forming part of The Nonaka Series on Knowledge and Innovation from Palgrave Macmillan, deals with a variety of aspects of the Knowledge Management (KM) theory and the knowledge-based view of the firm.

Download or read book Digital Marketing written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Download or read book A Very Short Fairly Interesting and Reasonably Cheap Book About Knowledge Management written by Joanne Roberts and published by SAGE. This book was released on 2015-06-18 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lively, conversational style, Knowledge Management looks at the nature of knowledge, including its definition and measurement, before the main concepts and theoretical contributions to knowledge management are reviewed and challenged, providing fresh insights into the central debates. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of Business and Management courses at Undergraduate and Postgraduate level and anyone interested in the concept of knowledge management.

Download or read book Marketing Strategies written by Ashok Ranchhod and published by Pearson Education. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is an innovative textbook that adds an exciting dimension to the teaching of marketing strategy by highlighting the effects of technology and globalisation on marketing practices." Len Tiu Wright, Department of Marketing, De Montford University Finally! A book that takes a European perspective. "Marketing Strategies: A Twenty-first Century Approach "examines marketing from different angles in order to create a broader understanding of the discipline. Blending theory and practice, Ashok Ranchhod takes a radical approach. There is little discussion of the 4 PAs because strategies are often company specific. Rather, the author brings together five of the main contemporary factors affecting marketing in the twenty-first century: sustainability, ethics, market orientation, the impact of technology and globalisation. "Marketing beyond the consumer! Recognition of stakeholders and the wider responsibilities of companies - an invaluable guide to marketing theory and techniques for the twenty-first century." Paul Reilly, Commercial Director, Philips, Central Europe Geared toward undergraduate and postgraduate students, as well as practitioners, "Marketing Strategies: A Twenty-first Century Approach" offers both a philosophical and a practical approach to marketing and includes the following key features: Discussion of the changing nature of marketing and the impact of technology Analysis of the fragmentation of markets and new strategies for working within this new marketplace Insights into the stakeholder perspective Comprehensive look at how analysis and segmentation is practiced and some of the associated pitfalls Thearguments for sustainability and ethics are developed and practical ways of implementing these types of marketing strategies are explained Numerous examples of different strategies A range of cases that illustrate the arguments posed Global examples Emphasis of the holistic nature of marketing Highlights the need to understand cultural dynamics when implementing marketing strategies Consideration of how branding relationships are changing "A refreshing and critical review of marketing that challenges existing orthodoxies. By addressing the critical themes of sustainability, ethics, technology and globalisation, new perspectives of marketing are developed. The use of international cases and blend of theory and practice makes this book timely and essential for academics and practitioners." Professor Margaret Bruce, Manchester Business School A comprehensive package of supplements is available to assist students and instructors in using this book. To access Teaching Tips, Cases, PowerPoint Presentations and Links to Other Sites visit www.booksites.net/ranchhod Ashok Ranchhod is Faculty Professor in Marketing at Southampton Business School. "Ashok Ranchhod addresses the ever increasing complexity of marketing and delivers a superb text that considers the key factors which should be considered when developing a marketing strategy and provides a wealth of practical as well as theoretical advice." Peter Woolston, Head of Group Marketing, Centrica PLC