Download or read book The Truth about Trust in Business written by Vanessa Hall and published by Greenleaf Book Group. This book was released on 2011-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.
Download or read book Endless Referrals written by Bob Burg and published by McGraw-Hill Companies. This book was released on 2002 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Bob Burg's winning strategies have helped thousands of professionals and entrepreneurs to successfully network. Updated with all new information, this book contains diverse business opportunities, including the essential rules of networking etiquette.
Download or read book Selling You Know Me Like Me Trust Me written by Lauren Clemett and published by CreateSpace. This book was released on 2014-10-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who Are You? As a service provider, you are 'selling the invisible', battling competitors and spending too much of your precious time looking for new clients. Want to make it easier? Discover your personal brand and learn how to package your natural talent, skill and expertise into a valuable asset to become a sought-after expert. As an authority, you have a powerful and meaningful way to capture attention and engage with perfect prospects, who know exactly what you do to help them. These are the type of people you like working with and they will trust you to deliver what you promise. This is a compilation of the best selling series of Personal Branding Guidebooks called 'Selling You' and they will help you: - Find Your True North and develop the perfect 'Elevator Pitch' - Discover your target audience and your 'Inch-Wide, Mile-Deep' Niche - Learn how to truly connect with people by ensuring they really get to KNOW, LIKE & TRUST you instantly. - Stop struggling to 'win' business or beat the competition and package your expertise to stand out and become a sought after specialist. - Propel your expertise using personal brand and marketing tools based on Neurobranding science. "If you want definition of where to go and a path to get there 'Selling You' is incredibly powerful. I wish it was available when I was starting out." - Michael Aspinall, Pilot & Business Mentor. "A well written book that packs a lot of information with a very powerful approach." - Keith Erskine, Homebeach Media. "Exceptional. We should have read this before we branded ourselves!" - Maree Hume, Director, Effective Property Management.
Download or read book I Love You But I Don t Trust You written by Mira Kirshenbaum and published by Penguin. This book was released on 2012-02-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to restoring trust in broken relationships from a renowed couple’s therapist. Is my relationship worth saving? Will the trust ever come back? How can things be good between us again? Whether broken trust is due to daily dishonesties, a monumental betrayal, or even a history of hurts from the past, it can put a relationship at risk. This is the first book to show you exactly what to do to restore trust in your relationship, regardless of how it was damaged. In this complete guide, couples therapist Mira Kirshenbaum will also help you understand the stages by which trust strengthens when the rebuilding process is allowed to take place. And you will learn how the two of you can avoid the mistakes that prevent healing and discover how to feel secure with each other again.
Download or read book The Power of Trust written by Sandra J. Sucher and published by PublicAffairs. This book was released on 2021-07-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be. Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not. When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.
Download or read book Daring to Trust written by David Richo and published by Shambhala Publications. This book was released on 2011-07-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of How to Be an Adult in Relationships explains how to build trust—the essential ingredient in successful relationships—in spite of fear or past betrayals Most relationship problems are essentially trust issues, explains psychotherapist David Richo. Whether it’s fear of commitment, insecurity, jealousy, or a tendency to be controlling, the real obstacle is a fundamental lack of trust—both in ourselves and in our partner. Daring to Trust explores the importance of trust throughout our emotional lives: how it develops in childhood and how it becomes an essential ingredient in healthy adult relationships. It offers key insights and practical exercises for exploring and addressing our trust issues in relationships. Topics include: • How we learn early in life to trust others (or not to trust them) • Why we fear trusting • Developing greater trust in ourselves as the basis for trusting others • How to know if someone is trustworthy • Naïve trust vs. healthy, adult trust • What to do when trust is broken Ultimately, Richo explains, we must develop trust in four directions: toward ourselves, toward others, toward life as it is, and toward a higher power or spiritual path. These four types of trust are not only the basis of healthy relationships, they are also the foundation of emotional well-being and freedom from fear.
Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Download or read book The Speed of Trust written by Stephen M. R. Covey and published by Simon and Schuster. This book was released on 2008-09-04 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Stephen R. Covey's eldest son come a revolutionary book that will guide business leaders, public figures and their organizations towards unprecedented productivity and satisfaction. Trust, says Stephen M. R. Covey, is the very basis of the 21st century's global economy, but its power is generally overlooked and misunderstood. Covey shows you how to inspire immediate trust in everyone you encounter - colleagues, constituents, the marketplace - allowing you to forego the time-killing and energy-draining check and balance bureaucracies that are so often relied upon in lieu of actual trust.
Download or read book Trust Agents written by Chris Brogan and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of
Download or read book Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
Download or read book Trust Funnel written by Brian G. Johnson and published by Morgan James Publishing. This book was released on 2015-02-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
Download or read book Living the Simply Luxurious Life written by Shannon Ables and published by . This book was released on 2018-10-07 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you uniquely give the world? We often sell ourselves short with self-limiting beliefs, but most of us would be amazed and delighted to know that we do have something special - our distinctive passions and talents - to offer. And what if I told you that what you have to give will also enable you to live a life of true contentment? How is that possible? It happens when you embrace and curate your own simply luxurious life. We tend to not realize the capacity of our full potential and settle for what society has deemed acceptable. However, each of us has a unique journey to travel if only we would find the courage, paired with key skills we can develop, to step forward. This book will help you along the deeper journey to discovering your best self as you begin to trust your intuition and listen to your curiosity. You will learn how to: - Recognize your innate strengths - Acquire the skills needed to nurture your best self - Identify and navigate past societal limitations often placed upon women - Strengthen your brand both personally and professionally - Build a supportive and healthy community - Cultivate effortless style - Enhance your everyday meals with seasonal fare - Live with less, so that you can live more fully - Understand how to make a successful fresh start - Establish and mastermind your financial security - Experience great pleasure and joy in relationships - Always strive for quality over quantity in every arena of your life Living simply luxuriously is a choice: to think critically, to live courageously, and to savor the everydays as much as the grand occasions. As you learn to live well in your everydays, you will elevate your experience and recognize what is working for you and what is not. With this knowledge, you let go of the unnecessary, thus simplifying your life and removing the complexity. Choices become easier, life has more flavor, and you begin to feel deeply satisfying true contentment. The cultivation of a unique simply luxurious life is an extraordinary daily journey that each of us can master, leading us to our fullest potential.
Download or read book The Decision to Trust written by Robert F. Hurley and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven model to create high-performing, high-trust organizations Globally, there has been a decline in trust over the past few decades, and only a third of Americans believe they can trust the government, big business, and large institutions. In The Decision to Trust, Robert Hurley explains how this new culture of cynicism and distrust creates many problems, and why it is almost impossible to manage an organization well if its people do not trust one another. High-performing, world-class companies are almost always high-trust environments. Without this elusive, important ingredient, companies cannot attract or retain top talent. In this book, Hurley reveals a new model to measure and repair trust with colleagues managers and employees. Outlines a proven Decision to Trust Model (DTM) of ten factors that establish whether or not one party will trust the other Filled with original examples from Daimler, PriceWaterhouse Coopers, Goldman Sachs, Microsoft, QuikTrip, General Electric, Procter and Gamble, AzKoNobel, Johnson and Johnson, Whole Foods, and Zappos Reveals how leaders in Asia, Europe, and North America have used the DTM to build high-trust organizations Covering trust building in teams, across functions, within organizations and across national cultures, The Decision to Trust shows how any organization can improve trust and the bottom line.
Download or read book Lessons from Mars written by Carlos Valdes-Dapena and published by John Hunt Publishing. This book was released on 2018-10-26 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into corporate team building within a global giant. Lessons from Mars challenges the prevailing orthodoxy of corporate team building and offers an alternative framework along with a set of tools and techniques. Based on the author's 20-plus years of experience working with teams and six years of research specifically on Mars teams, the book offers a unique view into this closely-held private company and how it has unlocked the power of collaboration. '...it turns out that while women are from Venus, valuable lessons in corporate management are from Mars, Inc.' Roy Sekoff, Founding Editor, The Huffington Post
Download or read book The Thin Book of Trust written by Charles Feltman and published by . This book was released on 2021-07-15 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New Handshake written by Joan C. Curtis and published by Praeger. This book was released on 2010-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors, Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. Then it goes on to describe each social network, explain how they work, and create a road map for a social media sales strategy, including how to empower salespeople to overcome their resistance to change.--[book cover]
Download or read book The Future of the Sales Profession written by Graham Hawkins and published by . This book was released on 2017-03-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B sales is harder than ever before. Product lifecycles are getting shorter, sales cycles are getting longer, there are more competitors entering the market, and buyers are doing most of their research online before they even call you. When you finally get the meeting, buyers only want your best price.Despite all of this, your manager keeps asking for more - more calls, more meetings, more pipeline, faster, faster, faster!You're stuck between a rock and a hard place - a more challenging sales environment than ever before on one side, and ever-increasing quotas and expectations on the other.How will you respond? Wait and see how it all unfolds? Or fight for your career and your livelihood? In The Future of the Sales Profession, sales leader Graham Hawkins shares the cold, hard truths about the new realities facing the sales profession, and how you can protect and enhance your career."The Future of the Sales Profession is a fascinating, sobering and enlightening book. If, as Graham suggests, over 20% of sales people will lose their jobs by 2020, then this book is the best survival guide you could ever hope for." - Cian McLoughlin, CEO of Trinity Perspectives"This book is a compelling and comprehensive insight into the changing nature of business in the 21st century. Sales people will all have to adapt, and Graham has articulate exactly how." - John Merakovsky, CEO SEEK Learning."Graham Hawkins has nailed the future of selling in this must-read for every sales person seeking to prosper in the age of automation and customer empowerment." - Tony J. Hughes MD of RSVPsellingGraham Hawkins is an author, speaker and the Founder of SalesTribe, the world's first career transition management company designed forB2B sales people. Businesses need access to modern sales best practices, and sales people need new opportunities. SalesTribe makes those connections.
