Download or read book Kiss Sell Writing for Advertising written by Robert Sawyer and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Download or read book Kiss and Sell written by C. K. Lendt and published by Watson-Guptill Publications. This book was released on 1997 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
Download or read book KISS written by Kieran James and published by Lulu.com. This book was released on 2017-12-06 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collective effort on the authorsÕ part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Arguably KISS was the first major act in rock music history to present rock music as Entertainment Product firstly and music only secondarily. We discuss the original, democratic concept of the Fab Four - Gene, Paul, Ace, and Peter - as well as SimmonsÕ and StanleyÕs subsequent American Dream ideology. We go on to analyse the current version of the band in the light of the original line-up. We find that the KISS fan base is divided with some fans accepting SimmonsÕ current view that the four personas can be utilized by anyone chosen by the bandÕs leadership; a second group which tries to correct the alleged historical injustices committed against Frehley and Criss; and a third group which is cynical about the current version of the band but mostly holds its peace. Includes bonus 68-page Metallica book.
Download or read book KISS and the Ideology of the American Dream written by Kieran James and published by Lulu.com. This book was released on 2017-11-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam-rock movement which preceded its rise, arguably KISS was the first major act in rock music history to present rock music as Entertainment Product firstly and music only secondarily. We discuss the original, democratic concept of the Fab Four - Gene, Paul, Ace, and Peter - as well as Gene Simmons' and Paul Stanley's subsequent American Dream ideology. We go on to analyse the current version of the band in the light of the original line-up and appearance. We find that the KISS fan base is divided with some fans accepting Simmons' current view that the four personas can be utilized by anyone chosen by the band's leadership; a second group which tries to correct the alleged historical injustices committed against Frehley and Criss; and a third group which is cynical about the current version of KISS but finds it fruitless to rehash old debates.
Download or read book Kiss and Sell written by C. K. Lendt and published by Watson-Guptill Publications. This book was released on 1997 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
Download or read book KISS and Philosophy written by Courtland Lewis and published by Open Court Publishing. This book was released on 2020-10-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: KISS is the most outrageous and yet the most enduring of rock bands, with an unparalleled, almost religious level of devotion from millions of die-hard fans. In KISS and Philosophy, professional thinkers of diverse outlooks provide much-needed insights into the motivating ideas and metaphysical foundations of the KISS take on life. According to some, the true message of KISS is self-actualization through the hard work of following your dreams. Others focus on the existential aspect of KISS thinking, drawing upon Camus and Sartre to show that KISS is preoccupied with empowering the individual to achieve self-greatness. By contrast, there is a view of KISS which identifies a “destroyer” attitude, leading some listeners to reject KISS outright, while encouraging others to become the most dedicated of followers. Yet another view sees KISS’s “letting loose” as essentially Dionysian. Some chapters gain access to KISS thinking by tracing the band’s cultural and historical impact, finding meaning in the way generations of fans make sense of KISS’s always evolving output, the changing line-up, and the archetypal characters represented by the band’s use of make-up and presentation. Other chapters look at the aesthetic quality of the band’s output, especially their most controversial album, Music from “The Elder.” Several chapters examine KISS’s orientation to bodily pleasures, notably sex, extracting the band’s philosophy of sex and love from different clues and indications. How does KISS’s unashamed indulgence relate to various pleasure-governed ethical systems throughout history? Is getting the most out of pleasure key to living the good life? And does a life of gratifying one’s body ultimately yield fulfillment? What are the limitations and hazards of a pleasure-oriented lifestyle? The biography of band members also provides material for reflection, looking at the nature of forgiveness through the lens of KISS’s notorious feuds, and determining how to reconcile the apparently conflicting accounts of some famous squabbles. The changing line-up of the band raises questions about the meaning of “KISS” and whether KISS could last forever
Download or read book Encyclopedia of KISS written by Brett Weiss and published by McFarland. This book was released on 2017-08-11 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-proclaimed "Hottest Band in the World," KISS is one of the most popular groups in the history of rock, having sold more than 100 million albums during their more than 40-year reign. With more gold albums than any other American band, they were inducted into the Rock and Roll Hall of Fame in 2014. KISS influenced a generation of musicians, from Garth Brooks and Motley Crue to Nirvana and the Red Hot Chili Peppers. The original leather-clad, makeup-wearing line-up--Ace "Spaceman" Frehley, Gene "Demon" Simmons, Paul "Starchild" Stanley and Peter "Catman" Criss--and their classic hits "Beth" and "Rock and Roll All Nite" are forever etched in pop culture consciousness. This encyclopedia of all things KISS provides detailed information on their songs, albums, tours, television and movie appearances, merchandise, solo work and much more, including replacement members Eric Carr, Vinnie Vincent, Bruce Kulick, Mark St. John, Eric Singer and Tommy Thayer.
Download or read book The Saturday Evening Post written by and published by . This book was released on 1919 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink written by and published by . This book was released on 1920 with total page 1446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book KISS FAQ written by Dale Sherman and published by Rowman & Littlefield. This book was released on 2012-07-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: KISS FAQ: EVERYTHING LEFT TO KNOW ABOUT THE HOTTEST BAND IN THE LAND
Download or read book Printers Ink written by and published by . This book was released on 1947-04 with total page 1914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1946 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How and what to Sell written by and published by . This book was released on 1925 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling and the Advertising Agency written by and published by . This book was released on 1940 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prentice Hall Business Digest Service written by and published by . This book was released on 1920 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Digest and Investment Weekly written by and published by . This book was released on 1920 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Digest and Investment Weekly written by Arthur Fremont Rider and published by . This book was released on 1920 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
