Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Download or read book Visual Communication written by Janis Teruggi Page and published by John Wiley & Sons. This book was released on 2021-06-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Download or read book Essentials of Visual Communication written by Bo Bergström and published by Laurence King. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating greatinfographics Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) Shows how to market your skills with a visual, infographicresume Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.
Download or read book Audiobooks for Youth written by Mary Burkey and published by American Library Association. This book was released on 2013 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audiobooks are now a staple in most public and school libraries, and with good reason, since they have a clear role in the education of today's "born digital" generation. Burkey, who has been following their rise in popularity for years, combines a fascinating history of the medium and practical tips for using them in a readable guide applicable to school and public librarians as well as classroom teachers. Enriched with reflections and comments from authors, audiobook narrators, producers, reviewers, and librarians, this book Shows how audiobooks not only benefit struggling readers and bring families together but also fit neatly within newly accepted standards for early literacy education Demonstrates how to use audiobooks as classroom and library tools for learning Identifies how to locate “must-have” audiobooks and offers advice for maintaining a collection Including an overview of the major audiobook awards and lists of additional resources, Burkey’s guide will help librarians and educators unlock the educational potential of audiobooks for youth.
Download or read book The Visual Imperative written by Lindy Ryan and published by Morgan Kaufmann. This book was released on 2016-03-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is powerful. It separates leaders from laggards and it drives business disruption, transformation, and reinvention. Today’s most progressive companies are using the power of data to propel their industries into new areas of innovation, specialization, and optimization. The horsepower of new tools and technologies have provided more opportunities than ever to harness, integrate, and interact with massive amounts of disparate data for business insights and value – something that will only continue in the era of the Internet of Things. And, as a new breed of tech-savvy and digitally native knowledge workers rise to the ranks of data scientist and visual analyst, the needs and demands of the people working with data are changing, too. The world of data is changing fast. And, it’s becoming more visual. Visual insights are becoming increasingly dominant in information management, and with the reinvigorated role of data visualization, this imperative is a driving force to creating a visual culture of data discovery. The traditional standards of data visualizations are making way for richer, more robust and more advanced visualizations and new ways of seeing and interacting with data. However, while data visualization is a critical tool to exploring and understanding bigger and more diverse and dynamic data, by understanding and embracing our human hardwiring for visual communication and storytelling and properly incorporating key design principles and evolving best practices, we take the next step forward to transform data visualizations from tools into unique visual information assets. Discusses several years of in-depth industry research and presents vendor tools, approaches, and methodologies in discovery, visualization, and visual analytics Provides practicable and use case-based experience from advisory work with Fortune 100 and 500 companies across multiple verticals Presents the next-generation of visual discovery, data storytelling, and the Five Steps to Data Storytelling with Visualization Explains the Convergence of Visual Analytics and Visual discovery, including how to use tools such as R in statistical and analytic modeling Covers emerging technologies such as streaming visualization in the IOT (Internet of Things) and streaming animation
Download or read book Getting Everything You Can Out of All You ve Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
Download or read book Visual Content Marketing written by Stephen Gamble and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Download or read book Social Media written by Peggy J. Parks and published by Referencepoint Press. This book was released on 2016-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 2.2 billion people worldwide are active on social media--a full 30 percent of the global population. In this book readers will learn how Twitter, Facebook, Instagram, Tumblr, and other social media, have become an integral part of people's lives, affecting their attitudes, relationships, mental health--and personal safety.
Download or read book The Visual Story written by Bruce Block and published by Taylor & Francis. This book was released on 2013-04-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure. The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.
Download or read book Successful Learning Simplified written by Fiona McPherson and published by Wayz Press. This book was released on with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being smart helps. Working hard helps more. But working effectively helps most of all. There's a great deal that research can now tell us about how to study effectively. For 20 years, I've been reporting on research into memory and learning, and explaining how these findings can be translated into practical advice. In earlier books, I have presented a lot of detail on strategies in specific areas: note-taking, mnemonics, practice and revision. In this guide, I attempt to provide an overview of how to approach your learning, and the strategies you should consider using. The book covers: * preparing for learning * approaching a text * reading * taking notes * building understanding * navigating non-linear environments * dealing with lectures * memorizing * revising * building expertise in skills * how specific subjects differ in their needs & demands. The book can be used as an adjunct and quick reference for those who have the more in-depth workbooks, or as a simplified guide for those who want the bottom-line without the detail. This is not a book for students who want a magic bullet, who want a five-minute 'answer' to effortless study! But students who want to know that their time and effort are being used wisely, that their diligence will be rewarded with better marks and more long-lasting learning, this guide may be the answer they've long been looking for. Keywords: best study strategies for college students, textbook reading strategies for college, study skills, college study, successful learning
Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Download or read book Visual Language written by Jos van den Broek and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.
Download or read book Writing for Visual Media written by Anthony Friedmann and published by CRC Press. This book was released on 2014-04-16 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank. Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
Download or read book Silent Selling written by Judy Bell and published by Bloomsbury Publishing USA. This book was released on 2017-08-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen students' understanding of the material, plus full-page color photographs of the latest retail concept stores.
Download or read book Visual Research An Introduction to Research Methodologies in Graphic Design written by Ian Noble and published by AVA Publishing. This book was released on 2005 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
