Download or read book Killer Headline written by Debby Giusti and published by Steeple Hill. This book was released on 2010-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two women in the witness protection program have been murdered in Montana. The connection? The mob…and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger—and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.

Download or read book Killer Weed written by Susan C. Boyd and published by University of Toronto Press. This book was released on 2014-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1990s, marijuana grow operations have been identified by media and others as a new and dangerous criminal activity of “epidemic” proportions. With Killer Weed, Susan C. Boyd and Connie Carter use their analysis of fifteen years of newspaper coverage to show how consensus about the dangerous people and practices associated with marijuana cultivation was created and disseminated by numerous spokespeople including police, RCMP, and the media in Canada. The authors focus on the context of media reports in Canada to show how claims about marijuana cultivation have intensified the perception that this activity poses “significant” dangers to public safety and thus is an appropriate target for Canada's war on drugs. Boyd and Carter carefully show how the media draw on the same spokespeople to tell the same story again and again, and how a limited number of messages has led to an expanding anti-drug campaign that uses not only police, but BC Hydro and local municipalities to crack down on drug production. Going beyond the newspapers, Killer Weed examines how legal, political, and civil initiatives that have emerged from the media narrative have troubling consequences for a shrinking Canadian civil society.

Download or read book Killer Headline written by Debby Giusti and published by HarperCollins Australia. This book was released on 2014-05-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two women in the witness protection program have been murdered in Montana. The connection? The mob...and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger––and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.

Download or read book The Copy Editing And Headline Handbook written by Barbara Ellis and published by Basic Books. This book was released on 2009-08-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.

Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Download or read book Headline Writing written by Sunil Saxena and published by SAGE. This book was released on 2006-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.

Download or read book Advertising Headlines That Make You Rich written by David Garfinkel and published by Morgan James Publishing. This book was released on 2018-10-02 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Download or read book The Advertising Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2016-10-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

Download or read book Jumpstart Your Writing Career and Snag Paying Assignments written by Beth Ann Erickson and published by Filbert Publishing. This book was released on 2022-07-11 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think it’ll take forever to earn a great living as a writer? Think again. With Jumpstart Your Writing Career, you’ll discover how easy it is to: * Think like a successful writer, someone who has the mindset to earn the big bucks * Hone your writing skills until they’re razor sharp. Cut through the tsunami of “competition” * Tackle the most lucrative branch of writing. Don’t waste time on unprofitable projects * Discover secrets of fiction that will dazzle your readers and keep them coming back for more * Organize your nonfiction articles so you can easily recycle information for unlimited markets * Craft powerful queries and prospecting letters that give you an edge when decision-makers consider your proposal * Forget expensive ads, you can promote your writing business for little or no money If you want to be a freelance writer who’s tired of working for peanuts and wants to snag more lucrative assignments, this book’s for you. Beth Ann Erickson lives in Minnesota with her husband, child, and a slew of Filbert Publishing mascots. She’s written hundreds of articles for publications throughout the nation, owns a full service publishing company, crafts promo materials for information products, and generally loves the freelance life she began in ‘01. If you want to make your writing sparkle, help you market smart, then hit “repeat” to start the cycle again, subscribe to Writing Etc., her free e-mag. You’ll get the free e-booklet “Power Queries” when you subscribe. Surf to FilbertPublishing.com.

Download or read book Hit the Headlines written by Colin MacFarlane and published by Routledge. This book was released on 2012 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercises, games and scenarios to encourage 9-15 year olds to seek out further knowledge in areas such as news, journalism, social issues, IT, data assessment, and 'intelligent observation'. Includes suggestions on assisting with editing, creating class or school newspapers or news websites and the employment of journalistic techniques to enhance study topics.

Download or read book Killer Headline Protecting the Witnesses Book 2 Mills Boon Love Inspired written by Debby Giusti and published by HarperCollins UK. This book was released on 2013-08-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two women in the witness protection program have been murdered in Montana. The connection? The mob...

Download or read book The Librarian s Nitty Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-06-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Download or read book Why We Do What We Do written by Dr Helena Boschi and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools and tips to lead a healthy and productive life The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide. Why We Do What We Do combines scientific research with concrete examples and illustrative stories to clarify the complex mechanisms of the human brain. It offers valuable insights into how our brain works every day, at home and at work, and provides practical ideas and tips to help us lead happy, healthy and productive lives. • Learn about how your brain functions • Find out how emotions can be overcome or last a lifetime • Access your brain’s natural ability to focus and concentrate • Think creatively The thoughts you have and the words that you speak all have an effect on your neural architecture — and this book explains what that means in a way you can understand.

Download or read book Six Steps you need to Follow to Guarantee the Success of Your Online Business written by and published by Rowdy Rhodes. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Headline Haiku 2006 written by Allan Revich and published by Lulu.com. This book was released on 2007-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365 Fluxus haiku, one composed every day of 2006 from the daily news headlines.

Download or read book Online Entrepreneur Motivation written by NISHANT BAXI and published by Scribl. This book was released on 2020-04-22 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Productivity Tips for the Home-Based Business Owner Working from home may sound like a luxury, and it is if you have a clear guideline of how to get your work done without letting the pleasures of your home get in the way. You have all heard of the saying “do not mix business with pleasure” right. This article will show you just how working from home can make you relax on your job and give you five productivity tips for the home business owner.

Download or read book The Omniscience Principle written by Paul Tranter and published by Lulu.com. This book was released on with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: