Download or read book Big Kibble written by Shawn Buckley and published by Macmillan + ORM. This book was released on 2020-12-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A big, inside look at the shocking lack of regulation within the pet food industry, and how readers can dramatically improve the quality of their dogs’ lives through diet. What's really going into commercial dog food? The answer is horrifying. Big Kibble is big business: $75 billion globally. A handful of multi-national corporations dominate the industry and together own as many as 80% of all brands. This comes as a surprise to most people, but what’s even more shocking is how lax the regulations and guidelines are around these products. The guidelines—or lack thereof—for pet food allow producers to include ever-cheaper ingredients, and create ever-larger earnings. For example, “legal” ingredients in kibble include poultry feces, saw dust, expired food, and diseased meat, among other horrors. Many vets still don’t know that kibble is not the best food for dogs because Big Kibble funds the nutrition research. So far, these corporations have been able to cut corners and still market and promote feed-grade food as if it were healthful and beneficial—until now. Just as you are what you eat, so is your dog. Once you stop feeding your dog the junk that’s in kibble or cans, you have taken the first steps to improving your dog’s health, behavior and happiness. You know the unsavory side of Big Tobacco and Big Pharma. Now Shawn Buckley, Dr. Oscar Chavez, and Wendy Paris explain all you need to know about unsavory Big Kibble—and offer a brighter path forward for you and your pet.
Download or read book The Copywriter s Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Download or read book Girl Town written by Carolyn Nowak and published by IDW Publishing. This book was released on 2018-10-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diana got hurt—a lot—and she’s decided to deal with this fact by purchasing a life-sized robot boyfriend. Mary and La-La host a podcast about a movie no one’s ever seen. Kelly has dragged her friend Beth out of her comfort zone—and into a day at the fantasy market that neither of them will forget. Girl Town collects the Ignatz Award-winning stories “Radishes” and “Diana’s Electric Tongue” together with several other tales of young adulthood and the search for connection. Here are her most acclaimed mini-comics and anthology contributions, enhanced with new colors and joined by brand-new work. Bold, infatuated, wounded, or lost, Nowak’s girls shine with life and longing. Their stories—depicted with remarkable charm and insight—capture the spirit of our time.
Download or read book Dog Food Logic written by Linda P. Case, M.S. and published by Dogwise Publishing. This book was released on 2014-02-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing the right dog food in a world with too many choices
Walking down the dog food aisle in a pet supply superstore can present you with an overwhelming number of choices. Reading about dog food on the internet can make your head spin with so many opinions and stories. And judging the content that you find on dog food packaging can be confusing and misleading. How can the average dog owner make an informed choice in accordance with her dog’s age, size and condition? In her latest book, author Linda Case describes how to make logical, evidence-based decisions for what to feed your dog amid all the options available.
You will learn
• How pet food marketers appeal to your emotions to persuade you to buy a particular type of dog food.
• To distinguish between scientific, evidence-based information and the anecdotal evidence which is so pervasive—and often misleading—in the dog food arena.
• Is there a scientific basis for dog foods designed specifically for puppies, senior dogs, canine athletes—even various breeds of dogs?
• How to read and evaluate all of the material included on a typical package of dog food from the ingredients and label claims (“Natural,” “Anti-Oxidant,” “Low Fat”),to the Nutrient Analysis and Nutritional Adequacy statements.
• How to avoid choice paralysis and the cognitive traps that can interfere with clear decision making.
What experts are saying about Dog Food Logic
Pet food is like a religion for many—but now those strong emotional ties can be backed up with fact. Linda Case separates fact from fiction, explains the complex terms and offers a guide to pet nutrition in simple to comprehend language. Unlike other books on this topic, there is no agenda here—except to present facts and then allow pet owners to make their own logical conclusions, letting the kibble drop where it may.
Steve Dale, CABC, columnist Tribune Content Agency; radio host Black Dog Radio Productions and WGN Radio (Chicago); contributing editor USA Weekend; special correspondent Cat Fancy; author Good Cat!
Dog Food Logic is the indispensable guide to the science behind canine nutrition that will help us to make wise, well-informed choices about how and what we feed our dogs. It takes the fear out of trying to understand proper nutrition and will empower us to determine what is best for the health of our dogs.
Claudia Kawczynska, Founder and Editor-in-chief of The Bark
Don’t read this book if you want someone to tell you what to feed your dog. This is a book for people who want to learn, in a reasoned and thoughtful way, how to figure it out for themselves. Dog Food Logic goes way beyond the usual textbook list of nutritional requirements to cover the pet food industry in all its glory: the history, the business, the marketing, and best of all, the science. Case deftly navigates the most controversial topics in pet food and presents the big picture without interjecting judgment about what approach is best. There’s something here for everyone: pet care professionals and dog lovers alike will learn something new from this informative, easy to read, and well researched book.
Jessica Vogelsang, DVM, CVJ, author, speaker, and CEO of Pawcurious Media
Download or read book Puppy Chow Is Better Than Prozac written by Bruce Goldstein and published by Da Capo Press. This book was released on 2009-02-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Bruce Goldstein-an edgy, twenty-something New Yorker trying to make his mark in advertising-just waking up in the morning was an ordeal. Underemployed and recently dumped, he was well into the downward spiral of bipolar disorder. Even with therapy, lithium, Paxil, Wellbutrin, and Prozac, he could not shake his rapid mood swings, his fear of dying, or the voice of Satan, who first visited him one sunny day in Central Park. Then came Ozzy, a black Labrador pup (named after metal's "Prince of Darkness") who leads Bruce toward recovery through complete, canine dependence. From the depths of his despair to a life remade, Bruce shows how learning to care for, train, and love the hilariously loyal Ozzy provided him with the structure and focus he needed to heal.
Download or read book Junkwraith written by Ellinor Richey and published by Top Shelf Productions. This book was released on 2022-01-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What she once possessed… now threatens to possess her. Sweden’s Ellinor Richey’s debut graphic novel is an epic quest for the things left behind, with icy-cool artwork and astonishing sci-fi settings. What happens when our most precious belongings... no longer belong? When something we loved suddenly becomes junk, a powerful energy is unleashed. One night, ice-skating prodigy Florence Sato is overwhelmed by pressure and throws away her skates. This fateful moment accidentally summons a “junkwraith,” a terrifying ghost which seeks revenge for its abandonment by attacking the memories of its former owner. Before she forgets who she is, and to find out who she really wants to be, Florence must set off (with her trusty digital assistant Frank) on a long journey into the Wastelands to put to rest the monster she created.
Download or read book CANINE NUTRIGENOMICS written by W. Jean Dodds, DVM and published by Dogwise Publishing. This book was released on 2014-12-30 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrigenomics is the new science of how diet affects gene expression at the cellular level, creating vibrant health or chronic disease. Optimum health begins in the cells—and this book shows you how to achieve it for your dog!
Download or read book The Forever Dog written by Rodney Habib and published by HarperCollins. This book was released on 2021-10-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller In this pathbreaking guide, two of the world’s most popular and trusted pet care advocates reveal new science to teach us how to delay aging and provide a long, happy, healthy life for our canine companions. Like their human counterparts, dogs have been getting sicker and dying prematurely over the past few decades. Why? Scientists are beginning to understand that the chronic diseases afflicting humans—cancer, obesity, diabetes, organ degeneration, and autoimmune disorders—also beset canines. As a result, our beloved companions are vexed with preventable health problems throughout much of their lives and suffer shorter life spans. Because our pets can’t make health and lifestyle decisions for themselves, it’s up to pet parents to make smart, science-backed choices for lasting vitality and health. The Forever Dog gives us the practical, proven tools to protect our loyal four-legged companions. Rodney Habib and Karen Becker, DVM, globetrotted (pre-pandemic) to galvanize the best wisdom from top geneticists, microbiologists, and longevity researchers; they also interviewed people whose dogs have lived into their 20s and even 30s. The result is this unprecedented and comprehensive guide, filled with surprising information, invaluable advice, and inspiring stories about dogs and the people who love them. The Forever Dog prescriptive plan focuses on diet and nutrition, movement, environmental exposures, and stress reduction, and can be tailored to the genetic predisposition of particular breeds or mixes. The authors discuss various types of food—including what the commercial manufacturers don’t want us to know—and offer recipes, easy solutions, and tips for making sure our dogs obtain the nutrients they need. Habib and Dr. Becker also explore how external factors we often don’t think about can greatly affect a dog’s overall health and wellbeing, from everyday insults to the body and its physiology, to the role our own lifestyles and our vets’ choices play. Indeed, the health equation works both ways and can travel “up the leash.” Medical breakthroughs have expanded our choices for canine health—if you know what they are. This definitive dog-care guide empowers us with the knowledge we need to make wise choices, and to keep our dogs healthy and happy for years to come.
Download or read book Gooseberry Falls State Park A Walking Guide written by and published by Rockflower Press LLC. This book was released on 2012 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Jaka s Story written by Dave Sim and published by [Kitchener, Ont.] : Aardvark-Vanaheim. This book was released on 1990 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects no. 114-136 of "Cerebus" comics, in which Cerebus, an amoral, anthropomorphic aardvark, meets up once again with his former love Jaka, a dancer in her landlord's tavern, and sets the stage for disaster when he becomes the houseguest of her and her husband, Rick.
Download or read book Give Your Dog a Bone written by Ian Billinghurst and published by Dogwise Publishing. This book was released on 1993 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Give your dog a bone' deals exclusively with feeding dogs. It is writtenb for people who want easy to read, commonsense guidance on feeding their dogs for maximum health, least cost and least impact on our environment"--Publisher's description.
Download or read book Kibbles amp Bits written by Paul York and published by Shook Up. This book was released on 2012-02-25 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Slang written by Paul Dickson and published by Bloomsbury Publishing USA. This book was released on 2010-09-01 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to be privy to the inside banter of the boardroom, backroom or the Washington Beltway, Slang is an indispensable resource, and a lot of fun. Slang is evidence that the spoken language is continually changing to meet new needs for verbal expressions, tailored to changing realities and perceptions. Unlike most slang dictionaries that list entries alphabetically, Slang takes on modern American English one topic at a time, from "auctionese" to "computerese", the drug trade and sports slang. Slang was originally published by Pocket Books in 1990 in paperback and revised in 1998 in hardcover and paperback. The new Slang has 50% new material, including new chapters on slang associated with work cubicles, gaming, hip hop, and coffeehouses. Dickson brings slang into the twenty-first century with such blogger slang as TMPMITW, which stands for "the most powerful man in the world" (the president). Whether you want to be privy to the inside banter of the boardroom, backroom or the Washington Beltway, Slang is an indispensable resource, and a lot of fun.
Download or read book The Maximortal written by Rick Veitch and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Maximortal tells the origin of the ultimate heroic idea made flesh, and its hidden impact on 20th century history. Beginning with a thunderous explosion over the Siberian subcontinent, through the atomic devastation of Hiroshima and beyond, The Maximortal is a true epic told through the astonishing stories of the human beings caught in its ever-widening wake.
Download or read book A Gentle Guide To Research Methods written by Rugg, Gordon and published by McGraw-Hill Education (UK). This book was released on 2006-11-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many students are unaware of how to get the most out of their research, whether in career terms or in terms of asking good research questions. This book addresses this issue, as well as dealing with how to move from the big picture to a specific research question.
Download or read book The Routledge Dictionary of Modern American Slang and Unconventional English written by Tom Dalzell and published by Routledge. This book was released on 2018-05-11 with total page 5135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Dictionary of Modern American Slang offers the ultimate record of modern, post WW2 American Slang. The 25,000 entries are accompanied by citations that authenticate the words as well as offer examples of usage from popular literature, newspapers, magazines, movies, television shows, musical lyrics, and Internet user groups. Etymology, cultural context, country of origin and the date the word was first used are also provided. In terms of content, the cultural transformations since 1945 are astounding. Television, computers, drugs, music, unpopular wars, youth movements, changing racial sensitivities and attitudes towards sex and sexuality are all substantial factors that have shaped culture and language. This new edition includes over 500 new headwords collected with citations from the last five years, a period of immense change in the English language, as well as revised existing entries with new dating and citations. No term is excluded on the grounds that it might be considered offensive as a racial, ethnic, religious, sexual or any kind of slur. This dictionary contains many entries and citations that will, and should, offend. Rich, scholarly and informative, The Routledge Dictionary of Modern American Slang and Unconventional English is an indispensable resource for language researchers, lexicographers and translators.
Download or read book Leave a Cheater Gain a Life written by Tracy Schorn and published by Running Press Adult. This book was released on 2016-05-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leave a Cheater, Gain a Life is a no-nonsense self-help guide for anyone who has ever been cheated on. Here's advice not based on saving your relationship after infidelity—but saving your sanity. When it comes to cheating, a lot of the attention is focused on cheaters—their unmet needs or their challenges with monogamy. But Tracy Schorn (aka Chump Lady) lampoons such blameshifting and puts the focus squarely on the-cheated-upon (chumps) and their needs. Combining solid advice that champions self-respect, along with hilarious cartoons satirizing the pomposity of cheaters, Leave a Cheater, Gain a Life offers a fresh voice for chumps who want (and need) a new message about infidelity. This book will offer advice on Stupid sh*t cheaters say and how to respond, Rookie mistakes of the recently chumped and how to disarm your fears, Why chumps take the blame and how to protect yourself, and more. Full of snark, sass, and real wisdom about how to bounce back after the gut blow of betrayal, Schorn is the friend who guides you through this nightmare and gives you hope for a better life ahead.
