Download or read book Keys for Writers with Webcard and Exercise Booklet Third Edition and Introduction to Fiction Sixth Edition and Smarthinking written by Raimes and published by . This book was released on 2002-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Present Day Corporate Communication written by Rudolf Beger and published by Springer. This book was released on 2018-06-22 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Download or read book Exploring Through Writing written by Ann Raimes and published by . This book was released on 1998 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Exploring Through Writing' has everything in one place: instruction and guidance, an anthology of readings, and a special section that focuses on grammar trouble spots.|PB
Download or read book Grammar Troublespots written by Ann Raimes and published by Cambridge University Press. This book was released on 2004-04-05 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grammar Troublespots, 3rd edition, provides an excellent aid for ESL writing students at the high intermediate level and above. It helps them identify and correct the typical errors that they are likely to make as they attempt to write, with the emphasis in this new edition on errors made in writing formal academic discourse. The book has 21 units. Each one examines an area of grammar, such as verb tense choice, article usage and modals, and then pinpoints the most troublesome grammar points within that area. Each unit provides a straightforward description of the grammar point, supported by plentiful clear examples, grammar charts and tables. The two-color new edition will be easier to use, with exercises such as error identification, error correction and sentence construction tasks consistently following each grammar point. Each unit ends with a writing assignment and a flowchart to help students diagnose their writing problems and edit their writing.
Download or read book Leading a Board written by Stanislav Shekshnia and published by Palgrave Macmillan. This book was released on 2019-05-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first cross-country study of the work of board chairs in Europe. It includes unique data collected through interviews with almost 200 experienced board chairs and their key stakeholders – board members, CEOs and shareholders. The book focuses on what board leaders actually do, rather than what they should do, and elaborates on a conceptual contingency framework for understanding chairs’ work in Europe. This includes a comprehensive list of chair practices – iterative behaviour strategies for getting things done, comparisons of contexts for chairs’ work and practices among nine countries, and identification of cross-European and country-specific trends that will shape the work of board leaders in the next decade. The book will benefit incumbent and future chairs, directors, shareholders, CEOs, executives and regulators in developing a systemic understanding of the work of a chair in the European business context and gaining insights into how the leader of the board deals with specific challenges.
Download or read book Keys for Writers written by Ann Raimes and published by Houghton Mifflin. This book was released on 1999 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise composition handbook offers innovative design features that make it the most accessible tabbed handbook available: moveable KeyTabs that allow students to personalize the book, a menu-driven Key to the Book, and color-coded divider tabs to help students find information quickly. Complete coverage of grammar and the writing, research, and documentation processes are complemented by helpful multilingual/ESL material, Writing Across the Curriculum elements, and The 5Cs of Style. In recent years, technology has touched every aspect of writing and research and the Third Edition of Keys for Writers keeps pace with students' changing needs. This thorough revision now offers a full-color design; substantial new material on evaluating sources and the use of technology for research and writing; expanded coverage of writing online and document design; the most up-to-date MLA, APA, CMS, CBE, and CGOS guidelines; integrated ESL resources; and an expanded section on argument. New! A new Part 5, Technology: For Communication, Document Design, and Work, presents the latest information on writing for online readers, e-mail discussion lists, and chatrooms. Ample illustrations--including a sample student web site and an online scannable resume--and easy-to-understand explanations address web site and document design as well as work-related documents. New! The new full-color design highlights important information and clearly depicts web graphics, charts, and other visuals. New! Completely up-to-date documentation coverage features the latest MLA and APA styles, as updated on their respective web sites, the Columbia Guide to Online Style, many new student examples, and a new student paper. Two rows of color-coded divider tabs aid students in finding information quickly. Red tabs (Parts 1-5) cover whole paper issues: the writing process, research and documentation, online and business writing, and document design. Gold tabs (Parts 6-10) cover sentence-level issues such as usage, grammar, punctuation, and mechanics. Color-coded Key to the Book, an initial menu page, aligns the table of contents with the divider tabs to help students flip directly to the part they need. Its colors correspond to those of the divider tabs. Unique moveable KeyTabs serve as bookmarks, extended margins, or note cards, and enable students to customize the book for quick access to the information they decide they need most. Key Points boxes present concise summaries and checklists to highlight vital information and encourage the development of editing and critical-thinking skills. New! Updated and expanded information includes a new section on evaluating sources, a new source list for 24 disciplines, compiled in consultation with 19 college librarians, and a thoroughly revised section on the process of writing a research paper. New! The expanded Writing an Argument section includes a sample student argument paper on telemarketing. Students learn to formulate an argument, support it with evidence, and address opposing views. New! Content changes and additions include integrated ESL coverage throughout, and increased emphasis on style, critical thinking, and writing across the curriculum.
Download or read book Techniques in Teaching Writing written by Ann Raimes and published by Oxford University Press, USA. This book was released on 1983-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tactics for Listening is a comprehensive three-level listening series that features high-interest topics to engage and motivate students.
Download or read book Designing Web Navigation written by James Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2007-08-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Download or read book 150th Anniversary of the Emancipation Proclamation written by and published by Government Printing Office. This book was released on 2013 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pocket Keys for Writers with APA 7e Updates Spiral bound Version written by Ann Raimes and published by Cengage Learning. This book was released on 2016-12-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: POCKET KEYS FOR WRITERS gives students big writing help in a small package. This indispensable pocket-style handbook covers the essentials of the writing process within a framework for critical thinking that helps students make decisions about audience, purpose, voice, and medium. It takes students through the research process, includes the mechanics of writing and using punctuation, and explains the evaluation and documentation of both print and electronic source materials. Concise, up-to-date, and practical, the book is designed to help students find the material they need easily and quickly. The sixth edition features Key Examples: three new extended examples to help students think critically about rhetorical contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Fundamentals Of Digital Marketing 2e written by Bhatia and published by Pearson Education India. This book was released on with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Staying true to its former, Fundamentals of Digital Marketing, second edition, is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from an external (non-Indian) lens or through the eyes of online training modules without delving into the building blocks that constitute this multi-disciplinary area of study. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits. Features: • Inclusion of Practical Exercises across digital marketing assessment and strategy phases including consumer analysis, market trend assessment, and competitive research • Implementation exercises on developing owned media and earned presence along with executing paid promotions • Project brief towards understanding and implementing multiple marketing analytics techniques deployed across the digital marketing landscape • Introduction of a new section on Google Analytics (GA) to help upcoming marketers gain a view of why GA is one of the most preferred analytics tools for marketers to understand website actions, engage better with visitors and analyze campaign data • Inclusion of digital marketing trends (that gained prominence in 2018) including voice marketing, micro-influencers, GDPR, growth hacking and conversion rate optimization Table of Contents: UNIT I: BASICS OF DIGITAL MARKETING Chapter 1: Introduction to Digital Marketing Chapter 2: Digital Marketing Models Creation Chapter 3: The Consumer for Digital Marketing UNIT II: DIGITAL MARKETING STRATEGY DEVELOPMENT Chapter 4: Digital Marketing Assessment Phase Chapter 5: Digital Marketing Strategy Definition UNIT III: DIGITAL MARKETING PLANNING AND SETUP Chapter 6: Digital Marketing Communications and Channel Mix Chapter 7: Digital Marketing Operations Set-up UNIT IV: DIGITAL MARKETING EXECUTION Chapter 8: Digital Marketing Campaign Management Chapter 9: Digital Marketing Execution Elements UNIT V: DIGITAL BUSINESS - PRESENT AND FUTURE Chapter 10: Digital Marketing-Landscape and Emerging Areas Chapter 11: A Career in Digital Marketing
Download or read book UX for Lean Startups written by Laura Klein and published by "O'Reilly Media, Inc.". This book was released on 2018-11-16 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product. Determine whether people will buy your product before you build it Listen to your customers throughout the product’s lifecycle Understand why you should design a test before you design a product Get nine tools that are critical to designing your product Discern the difference between necessary features and nice-to-haves Learn how a Minimum Viable Product affects your UX decisions Use A/B testing in conjunction with good UX practices Speed up your product development process without sacrificing quality
Download or read book Identities written by Ann Raimes and published by Cengage Learning. This book was released on 1996 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thematic reader explores the interplay of two compelling themes: identity and culture. The eight units are based on the categories of information one encounters on a standard information form: name, age, appearance, etc. Students explore these areas by making connections and finding greater meaning as they progress.
Download or read book Recommendations for Central Counterparties written by Group of Ten. Committee on Payment and Settlement Systems and published by . This book was released on 2004 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Keys for Writers with Assignment Guides written by Ann Raimes and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEYS FOR WRITERS WITH WRITING ASSIGNMENTS is a valuable resource for users who are in college and in the workplace. The authors' concise presentation clarifies key concepts, such as the writing process, critical thinking, grammar fundamentals, and integration and acknowledgment of sources.
Download or read book Investing in Children written by Library and Information Services Council (Great Britain). Working Party on Library Services for Children and Young People and published by Bernan Press(PA). This book was released on 1995 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emphasis of the conclusions of this report is on the need for all the relevant agencies within a given local authority area to develop a strategy for delivering library services to children and young people. The report makes 21 recommendations as a result of its research and findings.
