Download or read book Analytics and Intuition in the Process of Selecting Talent written by Jürgen Deters and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-11-07 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human decisions, especially in management and personnel selection, are based on making judgments about people analytically and intuitively. Yet in business and scientific contexts, judgments are expected to be based on a rational analysis rather than intuitions or emotions. Intuition is often seen as something mystical that should not be trusted and thus eliminated from human decision-making. Our empirical and theoretical research shows that this is impossible when people are dealing with people. Instead, intuitions and emotions have significant power in the decision-making process. Neuroscience even shows that humans are incapable of switching off their emotions or intuitions when making decisions. Therefore, intuition and emotions as evolutionary achievements of human beings should be looked at more closely to use the wisdom they offer. This book provides an insight into the current state of research on rational-analytical procedures in personnel selection and complements this with research on intuitions and emotions in personnel diagnostics. By integrating scientifically verifiable rational-analytical decision-making procedures with the inner experiential knowledge of people, this book bridges two complementary ways of recognizing and making good decisions. It demonstrates how intuitions are developed and used in different fields of practice and cultures and how scientific research results from rational-analytical and intuitive-emotional selection procedures are successfully integrated by practitioners.

Download or read book Online Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2021-11-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Download or read book Competence Development in Controlling and Management Accounting written by Stephan Schöning and published by Springer Nature. This book was released on 2023-04-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is considered a guideline for systemic personnel development in controlling of nationally and internationally active companies on the basis of a targeted development of competencies. In particular, the challenges posed by digitalization and globalization are considered and substantiated with the help of empirical studies. Employees and managers in controlling as well as HR managers in companies gain a deeper understanding of the necessity and the components of systematic personnel development. The goals are the formation of high-performance teams in controlling as well as the identification of personal career paths on the way to top management tasks as CFO. The focus of the personnel development model is on the transfer of the competence-oriented development approach, which, in addition to the traditionally considered technical and methodological competencies, also takes into account social and personal competencies as well as additional digital and intercultural competencies. The book is rounded off by a survey of the current situation, the definition of a target situation to be aimed at, the discussion of suitable further training measures and the monitoring of the level of competency achieved, and illustrates concrete career concepts.

Download or read book Advances in Human Factors and Systems Interaction written by Isabel L. Nunes and published by Springer Nature. This book was released on 2020-06-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting-edge research on innovative system interfaces, highlighting both lifecycle development and human–technology interaction, especially in virtual, augmented and mixed reality systems. It describes advanced methodologies and tools for evaluating and improving interface usability, and discusses new models, case studies and good practices. The book addresses the human, hardware, and software factors in the process of developing interfaces for optimizing total system performance, while minimizing costs. It also highlights the forces currently shaping the nature of computing and systems, such as the importance of portability and technologies for reducing power requirements; the need for better assimilation of computation in the environment; and solutions to promote computer and system accessibility for people with special needs. Based on the AHFE 2020 Virtual Conference on Human Factors and Systems Interaction, held on July 16–20, 2020, the book offers a timely survey and a practice-oriented guide for systems interface users and developers alike.

Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

Download or read book K nstliche Intelligenz managen und verstehen written by Taras Holoyad and published by Beuth Verlag. This book was released on 2023-01-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selbstfahrende Autos, optimiertes Online-Shopping, Logistiklösungen, Chatbots oder automatisierte Fertigungsprozesse – die Liste der Anwendungen von KI ist lang, und sie wird mit jedem Tag länger. Umso wichtiger ist es, den Entwicklungen ein strukturelles Gerüst zu bieten, das mit festen Standards für Sicherheit und Systematik sorgt. Vergleichbarkeit und Transparenz sind vonnöten, um KI-Anwendungen besser in den Alltag zu integrieren. Analog zum „Nutriscore“ bei Lebensmitteln soll daher mit dem Konzept der „AI=MC2“-Bezeichnung eine Lösung zur eindeutigen Klassifizierung von KI-Produkten installiert werden. AI=MC2 (AI Methods, Capabilities and Criticality Grid) ist auch zentraler Gegenstand der Normungsroadmap KI des DIN, deren zweite Ausgabe im Dezember 2022 erschienen ist. Es besteht aus den drei Dimensionen KI-Methoden, KI-Fähigkeiten und Kritikalität einer KI-Lösung und ist das ideale Werkzeug, um Potenziale und Risiken einer KI-Anwendung zu analysieren und zu bewerten. Das Buch erläutert die Grundlagen und Zusammenhänge und das Vorgehen innerhalb des AI-MC2-Grids. Es enthält zudem eine Reihe von anschaulichen Praxisfällen, darunter den KI-basierten Kundenservice am Beispiel des Virtuellen Assistenten der HUK24 und die KI-basierte Objekterkennung auf Luftbildern. Praxisnah und anschaulich vermittelt „Künstliche Intelligenz managen und verstehen“ das nötige Wissen, um Einschätzungen und Entscheidungen im Bereich KI-Lösungen zu treffen. Das Buch richtet sich an: KI-Entwickler*innen, Entwicklerteams, Compliance-Verantwortliche, Behörden-Mitarbeiter*innen, Mitarbeiter*innen von KMU sowie Manager*innen

Download or read book Practice Oriented Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2023-03-08 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

Download or read book Responsible Management Education written by Principles for Responsible Management Education and published by Routledge. This book was released on 2021-12-24 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ebook is fully Open Access. Written by many of the key influencers at the Principles for Responsible Management Education (PRME), the book focuses on advancing sustainable development into education, research and partnerships at higher education institutions and, specifically, at business schools, with the purpose of educating responsible leaders for today and tomorrow. The book serves as a concrete source of inspiration for universities and other stakeholders in higher education on structures, processes and content for how to advance responsible management education and sustainable development. It articulates the importance of key themes connected with climate change, gender equality, anti-corruption, business for peace, anti-poverty and other topics that are related to the Sustainable Development Goals (SDGs). The book emphasizes the significance of local–global interaction, drawing on local action at management schools in combination with global knowledge exchange across the PRME community. In addition, the book clearly demonstrates the background, key milestones and successful achievements of PRME as a global movement by management schools in collaboration with a broader community of higher education professionals. It exemplifies action in various local geographies in PRME Chapters, PRME Working Groups and the PRME Champions work to advance responsible management education. The authors of the book are all globally experienced deans, professors, educators, executives and students with a global outlook, who are united to advance responsible management education locally and globally. The book will be invaluable reading for university leaders, educators, business school deans and students wanting to understand and embed responsible management education approaches across their institutions and curricula. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Artificial intelligence in application written by Thomas Barton and published by Springer Nature. This book was released on with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Trends in Disruptive Technologies Tech Ethics and Artificial Intelligence written by Juan F. de Paz Santana and published by Springer Nature. This book was released on 2021-10-29 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes recent research on disruptive technologies, tech ethics, and artificial intelligence. Due to the important advances in technologies such as artificial intelligence, big data, the Internet of Things or bioinformatics produced in recent years, it is necessary to conduct a thorough review of current ethical patterns. One of the research fields that is in full expansion and with a broad future is technology ethics or tech ethics. Just a few years ago, this type of research was a small part, and they did not have too many technology researchers involved. At present, due to the explosion of new applications of artificial intelligence, their problems and their legal barriers have flourished innumerable initiatives, declarations, principles, guides and analyses focused on measuring the social impact of these systems and on the development of a more ethical technology. It is, therefore, a problem that needs to be addressed from an academic and multidisciplinary point of view, where experts in ethics and behavior work together with experts in new and disruptive technologies. The international conference “Disruptive Technologies Tech Ethics and Artificial Intelligence” (DITTET 2021) provides a forum to present and discuss the latest scientific and technical advances and their implications in the field of ethics. It also provides a forum for experts to present their latest research in disruptive technologies, promoting knowledge transfer. It provides a unique opportunity to bring together experts in different fields, academics and professionals to exchange their experience in the development and deployment of disruptive technologies, artificial intelligence and their ethical problems. DiTTEt intends to bring together researchers and developers from industry, humanities and academia to report on the latest scientific advances and the application of artificial intelligence as well as its ethical implications in fields as diverse as climate change, politics, economy or security in today’s world. This book constitutes the refereed proceedings selected by an expert panel through a peer-review process. All these works will be presented by the experts in the different sessions organized at the DITTET congress to be held at the Pontifical University of Salamanca (Salamanca, Spain) on September 15, 26 and 17, 2021.

Download or read book AI for the Good written by Stefan H. Vieweg and published by Springer Nature. This book was released on 2021-04-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: While technology advances at a high pace in the age of machine learning, there is a lack of clear intent and framing of acceptable ethical standards. This book brings together the complex topic of "good" technology in a cross-functional way, alternating between theory and practice.The authors address the ever-expanding discussion on Artificial Intelligence (AI) and ethics by providing an orientation. Pragmatic and recent issues are especially taken into account such as the collateral effects of the COVID19 pandemic. An up-to-date overview of digitization - already a very broad field in itself - is presented along with an analysis of the approaches of AI from an ethical perspective. Furthermore, concrete approaches to consider appropriate ethical principles in AI-based solutions are offered. The book will be appealing to academics, from humanities or business or technical disciplines, as well as practitioners who are looking for an introduction to the topic and an orientation with concrete questions and assistance.

Download or read book Planning and Reporting in BI supported Controlling written by Dietmar Schön and published by Springer Nature. This book was released on 2023-07-24 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and reporting solutions in many companies still suffer from poor data quality, are insufficiently integrated and are often time and cost intensive. This practice-oriented book shows step by step how things can be done differently. It systematically shows how modern planning and reporting systems in BI-supported controlling can be set up with the use of data warehouse and big data technology and usefully supplemented with AI-supported features. For the 4th edition, the book has been comprehensively updated. The extensive controlling cockpit example has been expanded. It now contains suggestions for the areas of corporate management (operational and strategic controlling), sales, production, purchasing and project management. In addition, the latest developments in BI-supported controlling with the support of traditional and explorative BI are highlighted, including data mining, predictive analytics, artificial intelligence, RPA, chatbots, data discovery, data visualization, app technology, self-service BI and cloud computing. Further innovations concern the topics of data quality and data modeling. The final chapter is "Mobile BI", which deals with the expansion of powerful mobile analysis and planning solutions with the help of tablets, mobile phones and other mobile devices.

Download or read book Journal of Cultural Management and Cultural Policy Zeitschrift f r Kulturmanagement und Kulturpolitik written by Constance DeVereaux and published by transcript Verlag. This book was released on 2021-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of Cultural Management and Cultural Policy offers international perspectives on a wide range of issues in cultural management and cultural policy research and practice. This issue examines the effects digitization and digitalization have had on discourses, research designs, and processes of artistic production, distribution, and reception. Dealing with digital phenomena reconfigures social patterns of action, thinking, and organization in the arts and cultural sectors. These sectors are changing profoundly and rapidly, and with them their networks, audiences, the conditions of work and consumption. These issues are particularly acute during the ongoing COVID 19-pandemic with serious effects on the arts and cultural fields, showing the possibilities, but also the limits, of digitalization and digitization in the cultural sector. The authors discuss the challenges and opportunities digitalization and digitization imply for cultural management and cultural policy.

Download or read book Understanding Artificial Intelligence written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2019-09-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI ​​context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk

Download or read book Informations und Wissensverarbeitung in den Sozialwissenschaften written by Heinrich Best and published by Vs Verlag Fur Sozialwissenschaften. This book was released on 1994 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Beiträge behandeln aus verschiedenen Blickwinkeln einen durch die Begriffe Sozialwissenschaft-Informatik-Information abgegrenzten, interdisziplinären Themenkomplex. Gerade in den Sozialwissenschaften haben die qualitative Textinterpretation und die Suche nach typischen, einzelnen Fällen ihren festen Stellenwert, und automatische Informationssuche und Informationsaufbereitung sind zu unverzichtbaren Forschungsinstrumenten geworden. Dieser Band enthält eine Vielzahl von Fachbeiträgen, die im Rahmen entsprechender Spezialveranstaltungen entstanden sind oder eigens für diesen Band geschrieben wurden. Sowohl als Einführungen wie auch im Rahmen spezieller Fragestellungen werden Ansätze aus den Gebieten künstliche Intelligenz, Bilderkennung, Kommunikationsnetze, Hypertext, Szientometrie, Bibliometrie u. a., jeweils mit Bezug auf sozialwissenschaftliche Anwendung, vorgestellt.

Download or read book Process Oriented Analysis and Validation of Multi Agent Based Simulations written by Nicolas Denz and published by Logos Verlag Berlin GmbH. This book was released on 2014-12-31 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: In multi-agent-based simulation (MABS) the behavior of individual actors is modeled in detail. The analysis and validation of these models is rated as difficult and requires support by innovative techniques and tools. Problems include model complexity, the amount and often qualitative representation of simulation results, and the typical dichotomy between microscopic modeling and macroscopic observation perspectives. In recent years, data mining has been increasingly applied as a support technique in this context. A particularly promising approach is found in the field of process mining. Due to its rooting in business process analysis, process mining shares several process- and organization-oriented analysis perspectives and use cases with agent-based modeling. This thesis proposes a conceptual framework for the systematic application of process mining to the analysis and validation of MABS. As a foundation, agent-oriented analysis perspectives and simulation-specific use cases are identified and complemented with methods, techniques, and results from the literature. A partial formalization of perspectives and use cases is sketched by utilizing concepts from process modeling and software engineering. Beyond the conceptual work, process mining is applied in two case studies related to different modeling and simulation approaches.