Download or read book Storytelling Case Archetype Decoding and Assignment Manual SCADAM written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2016-01-08 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

Download or read book Environmental Cooperation in Southeast Asia written by Paruedee Nguitragool and published by Routledge. This book was released on 2010-10-04 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging environmental threats to the ten countries of the Association of Southeast Asian Nations (ASEAN) has been the haze, the sickening and deadly cloud of smoky pollution caused by widespread burning of land and forests in Indonesia. This book examines both the threat and response to it by analysing environmental cooperation in Southeast Asia from an international regime perspective. Tracing the development of regional cooperation on the haze and evaluating the effectiveness of the cooperation, the author argues that the haze crisis, combined with the economic crisis of 1997, has profoundly challenged the ASEAN modus operandi, and resulted in ASEAN’s efforts to establish an environmental regime to cope with environmental challenges. The emerging ASEAN haze regime is a unique case study of a regional environmental institution in multi-levelled global environmental governance. Based on in-depth original research, this case study is integrated into international relations, political science, and comparative political analysis literatures and contributes to a better understanding of processes within the regional organisation.

Download or read book From Knowledge to Intelligence written by Helen Rothberg and published by Routledge. This book was released on 2007-03-14 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Download or read book Global Strategies for Emerging Asia written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2012-07-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.

Download or read book Selected Papers from the 19th International Conference on Micro and Nano Technology for Power Generation and Energy Conversion Applications Power MEMS 2019 written by Paweł Knapkiewicz and published by MDPI. This book was released on 2021-04-15 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: As users, we require more and more reliable and longer operation of electronic devices. Most often, the efforts of scientists and engineers related to energy management, energy conversion, and energy storage are overlooked. The PowerMEMS slogan in its meaning hides the science of materials enabling the construction of modern accumulators and batteries, so important for the developing consumer electronics and electromobility; energy harvesters used wherever conventional power sources cannot be used; and finally the methods and algorithms of energy processing and management that increase the efficiency of the devices they operate. This Special Issue contains six research papers selected from those presented at the 19th International Conference on Micro and Nanotechnology for Power Generation and Energy Conversion Applications (Power MEMS 2019), as and representative of all papers presented during the Conference.

Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Download or read book Beyond the Bamboo Curtain Understanding America s Invisible Minority written by Michael Soon Lee and published by Bookclick 360 Wordeee. This book was released on 2023-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian American, History, Memoir, Non-fiction | English Beyond The Bamboo Curtain: Understanding America’s Invisible Minority. This unique and informative book provides well-documented but little-known facts that will give readers a deeper understanding of the cultural experience of Asians in America. Michael Soon Lee powerfully reveals how he overcame prejudice and discrimination to achieve success despite these obstacles. Shedding light on the diverse Asian American experience mostly absent from history books and the media…or distorted by stereotypes such as the myth of the “model minority,” this book illuminates the many facets of Asian Americans lives and strives to educate to help reduce violence and anti-Asian sentiment. This work is a must-read for those seeking to understand and shed hidden prejudices toward Asians in America who could be your boss, co-worker, or neighbor.

Download or read book Mongolia s Economic Prospects written by Matthias Helble and published by Asian Development Bank. This book was released on 2020-06-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication examines Mongolia’s recent economic development and outlines reforms that would help the country take advantage of its many opportunities. Mongolia is rich in natural resources and, although landlocked, is well-placed to boost trade with its two giant neighbors. The country needs to diversify its economy beyond mining, enhance economic stability, and increase employment. To maximize Mongolia’s potential the government can improve macroeconomic management, enhance the skill base, and provide hard and soft infrastructure to promote trade and efficient logistics. Governance and institutional reforms are also crucial. The government will need to continue to drive reforms so that they are well implemented and deliver the intended change.

Download or read book Textile Asia written by and published by . This book was released on 2000 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AIDS Bibliography written by and published by . This book was released on 1994 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Asian Informal Workers written by Santosh K. Mehrotra and published by Routledge. This book was released on 2007-01-24 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a thoroughly researched volume, edited by key specialists in the field, along with an impressive team of contributors, that surveys the nature and extent of informal home work in Asia; examining and arguing for protection of the workers who are exploited.

Download or read book Building Brands in Asia written by Tim Andrews and published by Routledge. This book was released on 2017-05-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now. Through a variety of sector and country contexts – from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and clearly the value, meaning, auditing, aligning, extending and architecture of brands from the likes of Haier, Ah Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai Airways in markets as diverse as Japan, Laos, Korea and Singapore. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Download or read book Retail Design written by Ann Petermans and published by Taylor & Francis. This book was released on 2016-12-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Download or read book Frontiers in Physics Rising Stars Asia written by Wenxiang Xu and published by Frontiers Media SA. This book was released on 2022-03-07 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Professionalizing Leadership written by Anders Örtenblad and published by Springer. This book was released on 2018-07-26 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a lively debate surrounding the professionalization of leadership. With contributions from both sides of the argument, it considers the historical overview of leadership and management as a profession, questions what constitutes a profession, and critically addresses the practicality of professionalizing leadership. With a range of perspectives including political philosophy, behavioral professionalism and management history, the book intends to facilitate further discussion on the issues at stake. With a number of education programs beginning to focus on the art and practice of leading people, this debate is particularly timely.

Download or read book Introduction to Advertising written by Emmanuel Mogaji and published by Routledge. This book was released on 2021-05-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.