Download or read book Journal of Advertising Research majalah written by Advertising Research Foundation and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Advertising majalah written by American Academy of Advertising and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of advertising research written by Advertising Research Foundation and published by . This book was released on 1970* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Download or read book Journal of Advertising Research written by and published by . This book was released on 1974 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Current Issues and Research in Advertising majalah written by University of Michigan and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising The Uneasy Persuasion RLE Advertising written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Download or read book The Handbook of Magazine Studies written by Miglena Sternadori and published by John Wiley & Sons. This book was released on 2020-04-21 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.

Download or read book International Journal of Advertising written by and published by . This book was released on 1990 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising The Uneasy Persuasion written by Michael Schudson and published by Basic Books. This book was released on 1986-09-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.

Download or read book How to Get Published in the Best Tourism Journals written by Chris Cooper and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a wealth of knowledge and experience from leading tourism academics and journal editors, this practical How To guide offers clear-sighted advice on how to craft a high-quality paper in terms of contribution, positioning and submission. Accessible and comprehensive, it demystifies the process of getting published in the top tourism journals.

Download or read book Publishing in High Impact Factor Journals written by Moez Ltifi and published by Cambridge Scholars Publishing. This book was released on 2022-10-21 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a reference framework and guidelines to help researchers produce a manuscript of high scientific quality in order to meet the requirements of high-impact journals and to succeed in their publication endeavours. It offers a series of precise guidelines, tips and tricks with a detailed description of the different steps to be taken to achieve a solid publication with a high impact factor. As such, the book will be of interest to students and researchers alike.

Download or read book Manipulating Images written by Tawnya J. Adkins Covert and published by Lexington Books. This book was released on 2011-03-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

Download or read book Magazines written by Fred K. Paine and published by . This book was released on 1987 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Measurement of Page and Advertisement Exposure written by William Anthony Twyman and published by . This book was released on 1973 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book SPARC 12 Proceedings written by University of Salford and published by Lulu.com. This book was released on 2013-08-13 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings bring together a selection of papers from the 2012 Salford Postgraduate Annual Research Conference (SPARC). They reflect the breadth and diversity of research interests showcased at the conference, at which over 130 researchers from Salford, the North West and other UK universities presented their work. 21 papers are collated here from the humanities, arts, social sciences, health, engineering, environment and life sciences, built environment and business.