Download or read book John s Marketing Gems written by John Thomasen and published by John's Marketing Gems. This book was released on 2013-09-30 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: John’s Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Marketing Gems is filled with 25 priceless gems: Gem #1: Pay the Customer, Not the Media Company Gem #2: Incentives Work Gem #3: Tell Me a Story Gem #4: The Truth about Testing Gem #5: What is Marketing? Gem #6: Give Me the Features Gem #7: ROI is Almost Meaningless Gem #8: I Hate Surveys Gem #9: I Love Surveys Gem #10: Cause a Riot Gem #11: Find Your Position Gem #12: Swarm Them Gem #13: Keep Loyalty Programs Simple Gem #14: Outsource Everything Gem #15: How I Tripled Sales at a Major Computer Company Gem #16: Understand the Situation Gem #17: How I Helped Revitalize TiVo Gem #18: Are Brands Important? Gem #19: People Remember Images Gem #20: Understand Your Margins Gem #21: Leverage the Knowledge of Others Gem #22: Limit Choices Gem #23: The Value of a Customer Gem #24: The 3 Ms of Viral Marketing Gem #25: Learn from Vitamin Water Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Download or read book John s Online Marketing Gems written by John Thomasen and published by John's Marketing Gems. This book was released on 2013-09-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: John’s Online Marketing Gems is the remarkable culmination of John Thomasen’s career as a master marketer at some of the top companies in the world. Having worked at companies including eBay, TiVo, and Fujitsu, as well as various tech startups, Thomasen has acquired marketing insights that few others ever have. Now it is time to share that knowledge with the world. John’s Online Marketing Gems is filled with 25 priceless gems: Gem #1: My Best SEO Idea Ever Gem #2: Sweepstakes Work Gem #3: Does Email Matter? Gem #4: How I Increased Mobile User Acquisition 2147% Gem #5: Design Matters Gem #6: Retargeting Gem #7: The Real Psychology of Viral Marketing Gem #8: Alternative Keywords for Search Gem #9: Hack Your Growth Gem #10: The Great SEM Lab Gem #11: Reward Yourself Gem #12: Don’t Stress Over CPM, CPC, and CPA Gem #13: How Not to do Content Marketing Gem #14: How to do Content Marketing Gem #15: Inside Out Gem #16: How I Tripled Traffic for No Extra Cost Gem #17: Dramatic Visuals Gem #18: Stopping Power Gem #19: Acronyms Gem #20: Affiliate Marketing Gem #21: The 20% Rule of Social Media Marketing Gem #22: Is There a Point? Gem #23: Focus Gem #24: Start Near the Finish Line Gem #25: Involve Everyone in Marketing Industry media have shown praise for John’s Marketing Gems and John’s Online Marketing Gems. “Remarkable! The most inspiring marketing advice in years.” -- The San Francisco Chronicle “John Thomasen has done it. He has put together what can only be described as a classic.” -- Ivey Business Journal “Brilliant book. Thomasen provides plenty of useful examples. ” -- Buzzfeed
Download or read book Ruby and Sapphire written by Richard W. Hughes and published by . This book was released on 2017-01-01 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the dawn of time, ruby and sapphire have both attracted and fascinated humans in ways that few other items could.While objects of desire are found throughout the natural world, physical beauty is too often ephemeral. From the allure of a man, woman, flower or butterfly, through the fleeting moments of a sunset, there is little that lasts and practically nothing that can be passed down to our descendants. The exception is precious stones. Not only are they the most durable creations of mother nature, but their visual splendor is truly eternal.In this companion to his 2013 book, Ruby & Sapphire--A Collector's Guide, Richard Hughes examines these gems from the gemological standpoint, delving into these gems not just from the aesthetic, but also from the scientific point of view.The product of nearly 40 years of firsthand experience, it covers every aspect of the subject from A-Z. History, sources, prices, quality analysis, synthetics and treatments, everything is here. Ruby & Sapphire--A Gemologist's Guide represents the most comprehensive book ever written on a single precious stone. With over 1000 photos, maps and illustrations and 3500 references, it is nothing less than a tour-de-force of gemological scholarship.
Download or read book Gimme The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Download or read book Plug Your Book written by Steve Weber and published by Stephen Weber. This book was released on 2007 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Passing the Torch Without Getting Scorched written by Lawrence M. Gold and published by AuthorHouse. This book was released on 2013-08-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: If youve ever thought about succession planning and avoided it because it seemed too complex and daunting, this book is for you. If youre a business owner who has never thought about succession planning, this book is for you. This book is designed to be a primer, an overview of succession planning, written in language that you can understand. It will help you navigate the process of developing an effective succession plan for your business. In other words, it will help you pass the torch without getting scorched. Ive had a lot of experience with succession planning and the consequences of the absence of a succession plan, and I know first-hand how critical is the need for effective succession planning for any business, large or small. My goal is to demystify this topic and present you, the reader, with basic concepts that will remove your fears and replace them with a solid platform for the legacy you wish to pass on to the next generation.
Download or read book Photoatlas of Inclusions in Gemstones written by Eduard Josef Gübelin and published by . This book was released on 2005 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1967-03-25 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Gravitational Marketing written by Jimmy Vee and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Download or read book Advertising and Selling written by and published by . This book was released on 1922 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The WOW Factor written by Barney Adams and published by Skyhorse Publishing Inc.. This book was released on 2008-06-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Adams Golf and the inventor of Tight Lies, the most popular fairway wood of all time, tells his rags-to-riches story. In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity. He did this by designing the traditional head shape upside down, which not only lowered the center of gravity, but also increased the hitting surface. The result was a club that was easier to hit, and suddenly Adams and his club, after years of diligent work, became overnight sensations. As lean as those early years of Adams Golf were, the amazing success of Tight Lies more than made up for them. Sales skyrocketed beyond Adams's wildest expectations, and earned Adams Golf two placements on the Inc. 500 Fastest Growing Small Companies list, an Industry Week Top 25 Award for Growing Manufacturing Companies, several golf industry awards, and led to the largest IPO in the history of the golf industry in 1998. This is Barney's unvarnished story of how he made this happen, and how you, too, can make your entrepreneurial dreams come true.
Download or read book Patek Philippe in America written by John Reardon and published by . This book was released on 2008-01-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stay the Course written by John C. Bogle and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey through the Index Revolution from the man who started it all Stay the Course is the story the Vanguard Group as told by its founder, legendary investor John C. Bogle. This engrossing book traces the history of Vanguard—the largest mutual fund organization on earth. Offering the world’s first index mutual fund in 1976, John Bogle led Vanguard from a $1.4 billion firm with a staff of 28 to a global company of 16,000 employees and with more than $5 trillion in assets under management. An engaging blend of company history, investment perspective, and personal memoir, this book provides a fascinating look into the mind of an extraordinary man and the company he created. John Bogle continues to be an inspiring and trusted figure to millions of individual investors the world over. His creative innovation, personal integrity, and stubborn determination infuse every aspect of the company he founded. This accessible and engaging book will help you: Explore the history of some of Vanguard’s most important mutual funds, including First Index Investment Trust, Wellington Fund, and Windsor Fund Understand how the Vanguard Group gave rise to the Index Revolution and transformed the lives of millions of individual investors Gain insight on John Bogle’s views on values such as perseverance, caring, commitment, integrity, and fairness Investigate a wide range of investing topics through the lens of one of the most prominent figures in the history of modern finance The Vanguard Group and John Bogle are inextricably linked—it would be impossible to tell one story without the other. Stay the Course: The Story of Vanguard and the Index Revolution weaves these stories together taking you on a journey through the history of one revolutionary company and one remarkable man. Investors, wealth managers, financial advisors, business leaders, and those who enjoy a good story, will find this book as informative and unique as its author.
Download or read book Agriculture Decisions written by United States. Department of Agriculture and published by . This book was released on 1964 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Up to 1988, the December issue contains a cumulative list of decisions reported for the year, by act, docket numbers arranged in consecutive order, and cumulative subject-index, by act.
Download or read book Information Systems Development written by Rob Pooley and published by Springer Science & Business Media. This book was released on 2013-10-26 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Systems Development: Reflections, Challenges and New Directions, is the collected proceedings of the 20th International Conference on Information Systems Development held in Edinburgh, Scotland, August 24 - 26, 2011. It follows in the tradition of previous conferences in the series in exploring the connections between industry, research and education. These proceedings represent ongoing reflections within the academic community on established information systems topics and emerging concepts, approaches and ideas. It is hoped that the papers herein contribute towards disseminating research and improving practice
Download or read book Get Up to Speed with Online Marketing written by Jon Reed and published by Pearson Education. This book was released on 2012-05-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to: Create a website Get found on Google Get your email marketing right Create content your market will value with blogs, podcasts, video and images Promote your business with social networking sites such as Facebook, LinkedIn and Twitter Develop a coherent online marketing plan Manage your online marketing workload Measure your results
