Download or read book New Perfume Handbook written by N. Groom and published by Springer Science & Business Media. This book was released on 1997-06-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

Download or read book Plunkett s Retail Industry Almanac Retail Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

Download or read book Suzy Gershman s Born to Shop Italy written by Suzy Gershman and published by John Wiley & Sons. This book was released on 2008-01-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAVEL & HOLIDAY GUIDES. For nearly twenty years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now "Born to Shop Italy" is easier to use and packed with more up to date listings than ever before. Inside you'll find: the best of the shopping scene, from world class department stores and trendy boutiques to street markets and sample sales; excellent values, from antiques to Doc Martens; great gift ideas, even for a friend who has everything plus the best gifts for less than $10; and the best airfare, hotel, and dining values so you can maximize your shopping dollars.

Download or read book Tailored Fashion Design written by Pamela Powell and published by Bloomsbury Publishing USA. This book was released on 2010-07-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most tailoring books begin with the selection of ready-made patterns and conclude with the assembly of the various pieces, Tailored Fashion Design begins a few steps earlier-in the design process. Students will learn to consider tailoring as a design element, rather than just a method of garment assembly. The book guides readers from inspiration through pattern manipulation and garment construction of their own tailored jacket designs for both men and women. Students will gain a greater appreciation of tailoring as a valuable skill that will enable them to not only display their ability to put together garments, but also showcase their creativity as designers.

Download or read book 47th Publication Design Annual written by Society of Publication Designers and published by . This book was released on 2013-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Society of Publication Designers annual celebrating the most outstanding editorial design from 2011, created for publications across print, web and tablet platforms"--Page 4 of cover

Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Download or read book Fashion written by Michele M. Granger and published by A&C Black. This book was released on 2012-03-20 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.

Download or read book New York Magazine written by and published by . This book was released on 1993-10-25 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Download or read book Beautiful SCENT written by Joachim Mensing and published by Springer Nature. This book was released on 2023-07-07 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will make you a perfume insider. Discover the effects, trends and future of perfume. Perfumery is on the verge of its third revolution, neuroperfumery, due to new methods of brain research and current findings in fragrance psychology. With this exciting and well-written book, you will gain a comprehensive insight into the creation, world and practice of modern perfumery, as well as interesting insider information. Current findings in psychology, aromatherapy, brain research and neuroperfumery on the effects of fragrances make Beautiful SCENT a treasure trove of new insights. As a non-fiction book with an advice component, it is easy to read without prior knowledge and provides many practical tips. Among other things, you will learn that some perfumes can do much more than just smell good, how perfumers and marketers create their perfumes, which scent preferences prevail and how the effect of scent can specifically influence one's own experience and enjoyment of life. Target groups All those who love perfumes and fragrances and would like to learn more about the magical effect of perfumes on well-being and perhaps play with the idea of creating their own perfume one day. It is also ideal for those who work in the fragrance, cosmetics and beauty industry and would like to refresh their knowledge of perfumes. About the author Dr. Joachim Mensing is a qualified psychologist, sociologist and trained nose with over 30 years of professional experience in perfumery and fragrance therapy. At one of the largest fragrance manufacturers, he became a trend coach for perfumers and developed methods of perfume development and marketing. Many of the perfumes he worked on received coveted awards such as the Fifi Award, the Oscar for perfumes. He himself received the honorary award of the FRAGRANCE FOUNDATION for the development and marketing of the perfumes Cool Water by Davidoff, Joop! and Jil Sander, and he was also recognized for studies in neuroperfumery and neuropsychology.

Download or read book Perceived Brand Localness written by Jörg Igelbrink and published by Springer Nature. This book was released on 2019-11-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Download or read book Inside Design Now written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 2003-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Design Now takes the pulse of American design in the new millennium, providing a fascinating tour of cutting-edge trends in architecture, interiors, landscape, fashion, graphics, and new media. Featuring eighty emerging and established designers including 2 x 4, Mike Mills, Peter Eisenman, Fuse Project, Tod Machover, Paula Scher, Jennifer Siegal, and Isaac Mizrahi Inside Design Now illustrates the most innovative and provocative thinking in design today. Each designers work is presented with a double-page spread and a series of full-color images. Essays explore the role of the designer in todays culture, contemporary ideas of beauty and functionality, and what the future holds in the realm of design. Sensuous materials, lush patterns, and exquisite details come together with new technologies, pop imagery, and fresh approaches to scale, color, and construction in the works reproduced in this volume. Inside Design Now accompanies the exhibition of the same name at the Cooper Hewitt Museum of National Design beginning in April 2003.

Download or read book Who s Who in Fashion written by Holly Price Alford and published by Bloomsbury Publishing USA. This book was released on 2014-09-25 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Students of fashion design are eager to explore the history of their chosen field as well as keep up with new and emerging designers. Who's Who in Fashion captures the energy, drama, and excitement of the luminaries who make up the world of fashion. Profiles include design philosophies, mentors, and sources of inspiration, tracing the careers of many of the men and women who have contributed to fashion. Not only are today's major figures and legendary designers of the past profiled, but lesser-known individuals and newcomers worth watching are included as well. Also included are the interesting nonconformists--free spirits who prefer to work off the main fashion path. The picture would not be complete without the style-makers, those with an instinct and an eye for fashion, who interpret it for the public: the editors, photographers, and artists"--

Download or read book Fashion Design Referenced written by Alicia Kennedy and published by . This book was released on 2013-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Design, Referenced is a comprehensive visual guide to the central concepts, key terminology, and most significant practices in the field of fashion design.

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spent written by Avis Cardella and published by Little, Brown. This book was released on 2010-05-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a child, Avis Cardella devoured the glamorous images in her mother's fashion magazines. She grew up to be one of the people in them, living a life that seemed to be filled with labels and luxury. But shopping had become a dangerous addiction. She forwent food for Prada. Credit card debt blossomed like the ever-increasing pile of unworn shoes and clothing in the back of her closet. She defined herself by the things she owned and also lost herself in the mad hunt for the perfect pair of pants or purse that might make her feel whole. Spent is Avis Cardella's timely, deeply personal, and shockingly dramatic exploration of our cultural need to spend, and of what happens when someone is consumed by the desire to consume.

Download or read book Perfumes written by Luca Turin and published by Profile Books. This book was released on 2010-08-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've long wished perfumery to be taken seriously as an art, and for scent critics to be as fierce as opera critics, and for the wearers of certain "fragrances" to be hissed in public, while others are cheered. This year has brought Perfumes: The Guide by Luca Turin and Tania Sanchez, which I breathed in, rather than read, in one delighted gulp.' Hilary Mantel, Guardian Perfumes: The Guide is the culmination of Turin's lifelong obsession and rare scientific flair and Sanchez's stylish and devoted blogging about every scent that she's ever loved and loathed. Together they make a fine and utterly persuasive argument for the unrecognised craft of perfume-making. Perfume writing has certainly never been this honest, compelling or downright entertaining.

Download or read book Plunkett s Apparel and Textiles Industry Almanac 2006 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-04 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This carefully-researched book covers exciting trends in apparel and textile supply chains, manufacturing, design, womens fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types. It includes a thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 342 leading companies in all facets of the apparel and textiles industry. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.