Download or read book IWSR Vinexposium Report 2020 written by IWSR. and published by . This book was released on 2020 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The IWSR Vinexpo Report 2017 written by IWSR. and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book IWSR Organic Wine Report written by IWSR. and published by . This book was released on 2019 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion and Marketing Communications written by Umut Ayman and published by BoD – Books on Demand. This book was released on 2020-07-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
Download or read book The Palgrave Handbook of Wine Industry Economics written by Adeline Alonso Ugaglia and published by Springer. This book was released on 2019-03-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Download or read book A History of Wine in Europe 19th to 20th Centuries Volume II written by Silvia A. Conca Messina and published by Springer Nature. This book was released on 2019-12-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection analyses the evolution of wine production in European regions across the nineteenth and twentieth centuries. France and Italy in particular have shaped modern viticulture, by improving oenological methods and knowledge, then disseminating them internationally. This second volume looks closely at wine markets and trade, also examining the role of institutions and quality regulation.
Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Download or read book Brewing Beer and Pubs written by I. Cabras and published by Springer. This book was released on 2016-04-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.
Download or read book Panorama of Mughal Architecture written by Professor R Nath and published by Independently Published. This book was released on 2020-06-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a concise study of Mughal Architecture, with reference to its representativebuildings, e.g. forts, palaces, tombs, mosques, gardens, commemorative gateways andminarets, canals, tanks, bridges, sarais and hammams, from Babur to Shah Jehan (1526-1658 A.D.).
Download or read book Champagne written by Peter Liem and published by Ten Speed Press. This book was released on 2017-10-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2018 James Beard Foundation Cookbook Award in "Reference, History, Scholarship" Winner of the 2017 André Simon Drink Book Award Winner of the 2018 International Association of Culinary Professionals (IACP) Cookbook Award for "Wine, Beer & Spirits" From Peter Liem, the lauded expert behind the top-rated online resource ChampagneGuide.net, comes this groundbreaking guide to the modern wines of Champagne--a region that in recent years has undergone one of the most dramatic transformations in the wine-growing world. This luxurious box set includes a pullout tray with a complete set of seven vintage vineyard maps by Louis Larmat, a rare and indispensable resource that beautifully documents the region’s terroirs. With extensive grower and vintner profiles, as well as a fascinating look at Champagne’s history and lore, Champagne explores this legendary wine as never before.
Download or read book The Sommelier s Atlas of Taste written by Rajat Parr and published by Ten Speed Press. This book was released on 2018-10-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious André Simon Drink Book Award The first definitive reference book to describe, region-by-region, how the great wines of Europe should taste. This will be the go-to guide for aspiring sommeliers, wine aficionados who want to improve their blind tasting skills, and amateur enthusiasts looking for a straightforward and visceral way to understand and describe wine. In this seminal addition to the wine canon, noted experts Rajat Parr and Jordan Mackay share everything they've learned in their decades of tasting wine. The result is the most in-depth study of the world's greatest wine regions ever published. There are books that describe the geography of wine regions. And there are books that describe the way basic wines and grapes should taste. But there are no books that describe the intricacies of the way wines from various subregions, soils, and appellations should taste. Now, for the first time ever, you can learn about the differences between wines from the 7 grand crus and 40 premier crus of Chablis, or the terroirs in Barolo, Champagne, and Bordeaux. Paying attention to styles, winemakers, soils, and the most cutting-edge of trends, this book explains how to understand the wines of the world not in the classical way, but in the modern way--appellation by appellation, soil by soil, technique by technique--making it an essential reference and instant classic.
Download or read book Thinking about Wine written by Elin McCoy and published by Simon & Schuster. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description -- McCoy and Walker are among today's top wine tasters and critics, but this book goes beyond tasting notes and references. The authors' prestige and position have given them access to the world's top estates and invitations to extraordinary wine gatherings, and they bring fresh insights, controversial opinions, and charming stories to their reportage. Here, for instance, are an eye-opening critique of the growing tendency to rank wines by number, an illuminating short course on matching wines with food, a firsthand account of the pitfalls of investing in wine, and an idiosyncratic tour of Bordeaux, California, and the rest of the wine world (including the Loire, Portugal, and yes, Maryland).