Download or read book It s Not What You Sell It s What You Stand For written by Roy M. Spence Jr. and published by Penguin. This book was released on 2009-02-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is Roy Spence and what makes him the Pied Piper of Purpose? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It's the secret to developing a more fulfilling work life as well as a healthier bottom line. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, "It's your reason for being that goes beyond making money, and it almost always results in making more money than you ever thought possible." It's not soft stuff, as some might scoff. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. It deserves just as much attention as strategy, execution, and innovation. A real purpose can't just be words on a piece of paper. It has to get under the skin of every member of your organization like Southwest's purpose of democratizing the skies or Walmart's of saving people money so they can live better. If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning. No organization is too big or too small, too niche or too mundane, to benefit from a clearly defined purpose. Spence and coauthor Haley Rushing share their insider insights and case studies to help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. This book will force you to address some tough and profound questions: •What difference do we want to make in the world? •What do we really stand for? •Do we have purpose-based leaders in key roles? •Do our employees feel like what they do matters? •Would our customers miss us if we ceased to exist? •Do we bring our purpose to life everywhere we can both internally and externally? Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and with a little luck,make history.
Download or read book It s Not what You Sell It s what You Stand for written by Roy Spence and published by Penguin. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.
Download or read book It s Not what You Sell It s what You Stand for written by Roy Spence and published by . This book was released on 2009 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Summary It s Not What You Sell It s What You Stand For written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Roy Spence and Haley Rushing's book: "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose". This complete summary of the ideas from Roy Spence and Haley Rushing's book "It's Not What You Sell, It's What You Stand For" shows that high-performing companies are not always the ones with the best strategy or innovation. Often, they are the ones that have a purpose beyond making money, one that drives them. In their book, the authors explain that purpose deserves just as much care and attention as other aspects, because it is purpose that engenders passion and gives clear goals. This summary will teach you the three fundamental business building blocks of purpose and suggests ways to align people’s talents and passions with their job as well as how to look at every decision, big and small with your purpose in mind. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "It's Not What You Sell, It's What You Stand For" and discover the importance of having a purpose in your company.
Download or read book People Don t Buy what You Sell written by Martin Butler and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Download or read book Your Stand Is Your Brand written by Patrick Gentempo and published by Hay House, Inc. This book was released on 2022-03-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Stand and Deliver written by Dale Carnegie Training and published by Simon and Schuster. This book was released on 2011-03-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand and Delivergives you everything you need to know to become an incredibly poised, polished, masterful communicator. Someone who can hold an audience of 1, 10, or 1000 in the palm of your hand, from the first word you speak to them until the last. You will learn... •How to identify your authentic self so that you project an original and unique style •How to win over any audience in ONE MINUTE •A 5-point checklist that will make stage fright disappear •A powerful tactic for getting your listeners to act the way you want them to (works equally well with colleagues, children...anyone you talk to!) •The renowned "Magic Formula" technique -- a no-fail 3-step process that ensures your listeners not only remember what you say, but make immediate and positive changes based on it •The secrets to handling hostile or potentially embarrassing questions with ease and professionalism Stand and Deliveris packed with tips, strategies, and secrets you can use immediately to begin dramatically improving all of your communications. You'll be surprised and thrilled by how frequently you find yourself reaching into this amazing arsenal of techniques to help you achieve your goals, and what an enormous impact they will have on every facet of your life.
Download or read book What Money Can t Buy written by Michael J. Sandel and published by Farrar, Straus and Giroux. This book was released on 2012-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay? In What Money Can't Buy, Michael J. Sandel takes on one of the biggest ethical questions of our time: Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes an essential discussion that we, in our market-driven age, need to have: What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don't honor and that money can't buy?
Download or read book Will the Real You Please Stand Up written by Kim Garst and published by Morgan James Publishing. This book was released on 2015-01-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People buy from people they know and trust. That's always been true. What's changing, however, is how people are buying. Online purchasing is redefining the buyer/seller relationship and the winners will be those who can form meaningful, authentic relationships with their digital communities ... Kim Garst not only helps you find your authentic voice but use it to create meaningful, long-term, business-building relationships through the greatest marketing tool of our generation - social media"--Publisher's description.
Download or read book The Stand written by Stephen King and published by Anchor. This book was released on 2011 with total page 1474 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monumentally devastating plague leaves only a few survivors who, while experiencing dreams of a battle between good and evil, move toward an actual confrontation as they migrate to Boulder, Colorado.
Download or read book Let s Get Real or Let s Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds
Download or read book Six of Crows written by Leigh Bardugo and published by Henry Holt and Company (BYR). This book was released on 2015-09-29 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the Grishaverse come to life on screen with the Netflix series, Shadow and Bone -- Season 2 streaming now! Meet Kaz Brekker and his crew: Jesper, Inej, Wylan, and the star-crossed Nina and Matthias, on the heist of a lifetime in Six of Crows from #1 bestselling author, Leigh Bardugo. Ketterdam: a bustling hub of international trade where anything can be had for the right price—and no one knows that better than criminal prodigy Kaz Brekker. Kaz is offered a chance at a deadly heist that could make him rich beyond his wildest dreams. But he can't pull it off alone. . . . A convict with a thirst for revenge. A sharpshooter who can't walk away from a wager. A runaway with a privileged past. A spy known as the Wraith. A Heartrender using her magic to survive the slums. A thief with a gift for unlikely escapes. Six dangerous outcasts. One impossible heist. Kaz's crew is the only thing that might stand between the world and destruction—if they don't kill each other first. Six of Crows by Leigh Bardugo returns to the breathtaking world of the Grishaverse in this unforgettable tale about the opportunity—and the adventure—of a lifetime. Read all the books in the Grishaverse! The Shadow and Bone Trilogy (previously published as The Grisha Trilogy) Shadow and Bone Siege and Storm Ruin and Rising The Six of Crows Duology Six of Crows Crooked Kingdom The King of Scars Duology King of Scars Rule of Wolves The Language of Thorns: Midnight Tales and Dangerous Magic The Severed Moon: A Year-Long Journal of Magic The Lives of Saints
Download or read book A Little Life written by Hanya Yanagihara and published by Vintage. This book was released on 2016-01-26 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.
Download or read book How Will You Measure Your Life Harvard Business Review Classics written by Clayton M. Christensen and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
Download or read book The Custom of the Country written by Edith Wharton and published by e-artnow. This book was released on 2019-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Custom of the Country tells the story of Undine Spragg, a Midwestern girl who attempts to ascend in New York City society. The Spraggs, a family of midwesterners from the city of Apex who have made money through somewhat shady financial dealings, arrive in New York City at the prompting of their beautiful, ambitious, but socially-naive daughter, Undine. She marries Ralph Marvell, a would-be poet and member of an old New York family that has social status but no longer enjoys significant wealth. Before her wedding, Undine encounters an acquaintance from Apex named Elmer Moffatt. Undine, who had a relationship with Moffatt that might prove embarrassing to her, begs him not to do anything that will endanger her wedding to Ralph. Although Ralph dotes on Undine, his finances do not permit the extravagant lifestyle Undine desires, and Undine begins an affair with the nouveau riche Peter Van Degen, who is married to Ralph's cousin, Clare. She then divorces Ralph in the hope of marrying Peter, but this does not work out. As a divorcee, Undine loses her high position in society, and spends her next years living in North Dakota, New York, and Paris, scheming to scramble up the social ladder again.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
