Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Download or read book EYE Marty written by Marty Feldman and published by . This book was released on 2016-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completed before he died, thirty years ago, this is the newly discovered autobiography of one of the most influential comedians of recent times, Marty Feldman. Marty was a professional writer, and considered himself a writer first, and an actor second. Feldman created a number of immensely successful and influential shows such asMarty, The Frost Report and sketches forMonty Python. He was one of the most essential creative forces in British comedy embodied also by his close friends and creative partners fromBeyond the Fringe (especially Peter Cook and Dudley Moore) andMonty Python (especially John Cleese, Graham Chapman and Eric Idle). Marty played the fool, often very happily and with tremendous talent and volcanic, anarchic energy, for his entire life. His face is what many people most immediately remember. It was a face that David Frost, one of his bosses, characterized as 'too grotesque' for television -- see what Feldman has to say about Frost, and Francis Bacon, and John Lennon... Marty Feldman finished, and set asideeYE Marty soon before traveling to Mexico to shoot his final film. He did not know that he would die there, although he certainly felt he might die soon, and was haunted by the notion. The book is exactly as Feldman wrote it: Mark Flanagan had it transcribed, with even the photos inserted where Feldman had noted they should go. Hilarious, deeply charming, aphoristic, ironic, charged throughout with lust for life and filled with scenes of great vanished eras and and portraits of other performers and friends,eYE Marty is the amazing discovery of the story of a man who was at the heart of the British comedy revolution.
Download or read book Marty Feldman The Biography of a Comedy Legend written by Robert Ross and published by Titan Books. This book was released on 2011-10-25 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Myers thinks he was "a genius", while John Cleese regards him as "a true cultural icon". He was an architect of British comedy, paving the way for Monty Python, and then became a major Hollywood star, forever remembered as Igor in Mel Brooks' Young Frankenstein. A writer, director, performer and true pioneer of his art, he died aged only 48. His name was Marty Feldman, and here, at last, is the first ever biography. Acclaimed author Robert Ross has interviewed Marty's friends and family, including his sister Pamela, Tim Brooke-Taylor, Michael Palin and Terry Jones, and also draws from extensive, previously unpublished and often hilarious interviews with Marty himself, taped in preparation for the autobiography he never wrote. No one before or since has had a career quite like Marty's. Beginning in the dying days of variety theatre, he went from the behind-the-scenes scriptwriting triumphs of Round the Horne and The Frost Report to onscreen stardom in At Last the 1948 Show and his own hit TV series, Marty. That led to transatlantic success, his work with Mel Brooks including his iconic performance of Igor in Young Frankenstein, and a five-picture deal to write and direct his own movies. From his youth as a tramp on the streets of London, to the height of his fame in America - where he encountered everyone from Orson Welles to Kermit the Frog, before his Hollywood dream became a nightmare - this is the fascinating story of a key figure in the history of comedy, fully told for the first time.
Download or read book Milt Marty written by Tom Leopold and published by Virgin Books Limited. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This mockumentary in book form, by comedy writers Tom leopold and bob Sand, tells the story of how Milt Wagonman and his writing partner, Marty The X is Silent Sloyxne, finagled and stalked their way into the lives of america's greatest comics--from Milton berle to christopher guest. Milt & Marty, now in their 90s, have stopped at nothing on their quest for success. In the 1950s, they were so hard up for attention that they tried--unsuccessfully-- to get blacklisted as Communists. These days, they can be found sneaking onto movie sets to pitch their latest scripts and score free baklava. Most recently, Milt nailed Marty to one of the L's in the Hollywood sign in order to catch the eye (successfully) of Harry Shearer. A hybrid of truth and fiction, this story charts Milt & Marty's journey as seen through the eyes of real-life comedy writers Tom Leopold and Bob Sand, whose credits include Seinfeld and Cheers. Leopold & Sand tell the story of fictional Milt & Marty in a style similar to mockumentaries, like the film This Is Spinal Tap, even stepping into the tale themselves as characters. During lunch hour on their first day in show business, baby writers Leopold & Sand are spirited away from Paramount Studios by Milt & Marty--in the upholstery- less back seat of Marty's apple red Ford Falcon--to Milton Berle's home for an unforgettable initiation rite. But once Leopold & Sand start to make it themselves, the tables are turned and Milt & Marty begin to stalk them, going so far as to park in Sand's driveway until the younger pair takes pity and gives them work. The line between truth and fiction becomes even more hilariously blurred as some of the authors' real-life friends--such asHarry Shearer, Paul Shaffer, Martin Mull, Martin Short, and Catherine O'Hara--reveal why, despite having no great works to their names, Milt & Marty may well deserve their own stars on Hollywood Boulevard.
Download or read book It s Marty written by Marty Morrissey and published by Penguin UK. This book was released on 2021-10-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marty Morrissey - GAA broadcaster extraordinaire and one of the hardest-working people in show business - has been to every corner of Ireland (and a few interesting ones further afield) in his illustrious career. Everywhere he goes, he makes friends and hears terrific stories - and sometimes he becomes a character in them. Now he's sharing them with us, in a book full of his trademark warmth, wit and energy. Starting with his childhood in the Bronx and west Clare, Marty introduces us to the people and places that have mattered most to him. He takes us through his adventures as a Gaelic footballer and hurler, schoolteacher, and coach of schools teams and underage sides for his beloved club, Kilmurry Ibrickane. And he tells the story of his remarkable rise as a broadcaster, from the back of tractors and trailers flatbed trucks to Croke Park on All Ireland finals days - despite having being told by RTÉ Sport that his voice on an early audition tape was 'too thin, too high-pitched'. Now, having established himself as a beloved figure across the full spectrum of the Irish airwaves, Marty is ready to show us who he really is. It's Marty! is an invitation to join the Marty Party, a rollicking ride through contemporary Irish life and sport, from a true national treasure. _______________________ 'There's a lot of craic and a lot of warmth in it' Newstalk 'Fantastic!' 2FM Breakfast 'A really good read . . . honest and really funny' Miriam O'Callaghan
Download or read book Unaccountable written by Marty Makary and published by Bloomsbury Publishing USA. This book was released on 2013-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues for more transparent, democratic and safer healthcare practices to keep patients better informed and hold poor-performing doctors and flawed systems accountable.
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Sid and Marty Krofft written by Hal Erickson and published by McFarland. This book was released on 2015-03-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: H.R. Pufnstuf, Lidsville, Sigmund and the Sea Monsters, Land of the Lost: For a generation of children growing up in the late sixties and early seventies, these were some of the most memorable shows on Saturday morning television. At a time when television cartoons had lost some of their luster, two puppeteers named Sid and Marty Krofft put together a series of shows that captivated children. Using colorful sets and mysterious lands full of characters that had boundless energy, the Kroffts created a new form of children's television, rooted in the medium's earliest shows but nevertheless original in its concept. This work first provides a history of the Kroffts' pretelevision career, then offers discussions of their 11 Saturday morning shows. Complete cast and credit information is enhanced by interviews with many of the actors and actresses, behind-the-scenes information, print reviews of the series, and plot listings of the individual episodes. The H.R. Pufnstuf feature film, the brothers' other television work, and their short-lived indoor theme park are also detailed.
Download or read book Sid and Marty Krofft written by Hal Erickson and published by McFarland. This book was released on 2007-04-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: H.R. Pufnstuf, Lidsville, Sigmund and the Sea Monsters, Land of the Lost: For a generation of children growing up in the late sixties and early seventies, these were some of the most memorable shows on Saturday morning television. At a time when television cartoons had lost some of their luster, two puppeteers named Sid and Marty Krofft put together a series of shows that captivated children. Using colorful sets and mysterious lands full of characters that had boundless energy, the Kroffts created a new form of children's television, rooted in the medium's earliest shows but nevertheless original in its concept. This work first provides a history of the Kroffts' pretelevision career, then offers discussions of their 11 Saturday morning shows. Complete cast and credit information is enhanced by interviews with many of the actors and actresses, behind-the-scenes information, print reviews of the series, and plot listings of the individual episodes. The H.R. Pufnstuf feature film, the brothers' other television work, and their short-lived indoor theme park are also detailed.
Download or read book Marty McGuire written by Kate Messner and published by Scholastic Inc.. This book was released on 2011-05-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fun & accessible chapter book, an irrepressible, third-grade tomboy is cast in the class play and brings her own chaotic spin to the show. Marty McGuire would rather spend recess catching frogs in the pond than playing dress-up with the other girls in third grade. So when her teacher casts Marty as the princess in the class play, Marty’s absolutely, positively sure that there’s been a huge mistake. But after a special lesson in the art of improvisation, Marty comes up with her OWN plan to IMPROVE the play: Why use stuffed-animal frog onstage when a live one would be so much better? In the end, Marty’s one-of-a-kind performance makes for an unforgettable show. Maybe Marty CAN live happily ever after, after all!
Download or read book Never Settle written by Marty Smith and published by Twelve. This book was released on 2019-08-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country. You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America. Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.
Download or read book THE WONDERFUL WORLD OF DISNEY TELEVISION written by Bill Cotter and published by . This book was released on 1997-09-22 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first-ever history of Disney television is perfectly timed to coincide with the return of "The Wonderful World of Disney" to Sunday night prime time on ABC.From the much-beloved Disneyland and That Darn Cat to recent hits like Ellen and Home Improvement, Disney televisions a cultural institution that has added joy and laughter to the lives of millions of Americans from the 1950s to today. The Wonderful World of Disney Television is a fascinating, comprehensive history of all the Disney television shows ever produced, from the ones we loved to watch as children to today's top-rated programming. Rich with photographs, little-known details, anecdotes, and vital statistics, this fascinating collection fully describes each of the Walt Disney television shows, including complete schedules of aired episodes, seasonal highlights, production details, behind-the-scenes stories, full cast and crew listings, and plot synopses -- and shares important moments in Disney's television history such as how Walt got into television in the first place!A treasure trove of nostalgia, coinciding perfectly with the primetime return of The Wonderful
Download or read book Shirley Jones and Marty Ingels written by Shirley Jones and published by SP Books. This book was released on 1993 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shirley Jones is the Oscar-winning actress who became the Partridge Family mom after movies like Oklahoma. Marty Ingels is a Brooklyn comedian who starred in the Sixties TV comedy I'm Dickens, He's Fenster. Here is the true story of Hollywood's most improbable and heartwarming romance. Photos.
Download or read book Marty the Dinosaur written by Regina Peloso and published by Page Publishing Inc. This book was released on 2020-12-22 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marty is a lovable young dinosaur, but neither Marty nor any of his neighborhood friends ever see him as being different in any way. Marty tends to get overexcited and creates chaos wherever he goes or whatever he does. These stories show how with a little kindness and a lot of humor it can make it easier to overcome diversity!
Download or read book Working with Walt written by Don Peri and published by Univ. Press of Mississippi. This book was released on 2010-07-27 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes interviews with Ken Anderson, Les Clark, Larry Clemmons, Jack Cutting, Don Duckwall, Marcellite Garner, Harper Goff, Floyd Gottfredson, Dick Huemer, Wilfred Jackson, Eric Larson, Clarence Nash, Ken O'Connor, Herb Ryman, and Ben Sharpsteen. Walt Disney created or supervised the creation of live-action films, television specials, documentaries, toys, merchandise, comic books, and theme parks. His vision, however, manifested itself first and foremost in his animated shorts and feature-length cartoons, which are loved by millions around the world. Working with Walt: Interviews with Disney Artists collects revealing conversations with animators, voice actors, and designers who worked extensively with Disney during the heyday of his animation studio. The book includes fifteen interviews with artists who directed segments of such classic animated features as Dumbo and Fantasia. Some interviewed were part of Disney’s famed team dubbed “The Nine Old Men of Animation,” and some worked closely with Disney on Steamboat Willie, his first cartoon with sound. Among the subjects the interviewees discuss are the studio’s working environment, the high-water mark of animation during Hollywood's Golden Age, and Disney’s mixture of childlike charm and hard-nosed business drive. Through these voices, Don Peri preserves an account of the Disney magic from those who worked closely with him.
Download or read book Mind and Language On the Philosophy of Anton Marty written by Guillaume Fréchette and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-11-07 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anton Marty (Schwyz, 1847–Prague, 1914) contributed significantly to some of the central themes of Austrian philosophy. This collection contributes to assessing the specificity of his theses in relation with other Austrian philosophers. Although strongly inspired by his master, Franz Brentano, Marty developed his own theory of intentionality, understood as a sui generis relation of similarity. Moreover, he established a comprehensive philosophy of language, or "semasiology", based on descriptive psychology, and in which the utterer’s meaning plays a central role, anticipating Grice’s pragmatic semantics. The present volume, including sixteen articles by scholars in the field of the history of Austrian philosophy and in contemporary philosophy, aims at exposing some of Marty’s most important contributions in philosophy of mind and language, but also in other fields of research such as ontology and metaphysics. As archive material, the volume contains the edition of a correspondence between Marty and Hans Cornelius on similarity. This book will interest scholars in the fields of the history of philosophy in the 19th and 20th centuries, historians of phenomenology, and, more broadly, contemporary theoretical philosophers.
Download or read book Dream It Do It written by Marty Sklar and published by Disney Electronic Content. This book was released on 2013-08-13 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.
