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Book Love is Just Damn Good Business  Do What You Love in the Service of People Who Love What You Do

Download or read book Love is Just Damn Good Business Do What You Love in the Service of People Who Love What You Do written by Steve Farber and published by McGraw Hill Professional. This book was released on 2019-09-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results It’s time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership. To put it bluntly: love is just damn good business. That’s the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to: • Identify your passions—and share them with others • Create a culture of love at work—and spark innovation, productivity, and joy • Serve your customers, so they love how you treat them—and have them coming back for more • Invest time in making personal connections—that are mutually rewarding • Focus on serving the needs of others—they’re going to love it • Do what you love—and make it your business, so others love it, too The proven principles you’ll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business. In addition to Farber’s field-tested strategies, you’ll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.

Book Life  Business

Download or read book Life Business written by Brad Burton and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A motivational smack in the face! “Beneath the bluff exterior of the self-styled “fat bloke from Manchester” is a shrewd business brain.” The Times “…a northern Anthony Robbins!” Theo Paphitis Brad Burton, once a regular in the dole queue, burdened with unbearable levels of debt, is now the MD of a multi-million pound international business. If anyone knows about sorting your life out, it’s Brad. But this isn’t Brad’s story – this is about YOU. Brad is here to share practical, actionable steps – stuff you can actually do – to improve your life, both at home and in business. He’s learnt exactly how to motivate yourself, focus on your passion, face setbacks and keep on moving forward – and now Brad wants to share these lessons with as many people as possible. We all have it in us to improve our lives and succeed – we just need a friendly kick in the pants from Brad! Chapters include: If your only motivation is money it’s not enough 2 year plan. Forget it. More like 2 week plan No passion. No point Buy my stuff Eject. Eject. Eject. Ignore. Ignore. Ignore

Book It Really Is Just Good Business

Download or read book It Really Is Just Good Business written by Jill Poet and published by John Hunt Publishing. This book was released on 2023-08-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: It Really Is Just Good Business is essential reading for all solopreneurs, freelancers, as well as micro and small business owners who want to build and sustain a profitable business. Why? Quite simply, the rules of business have changed. Greed has been the defining god of the business world for far too long: Allegiance to the creed of money alone will ultimately result in failure. Organisations that believe that people and the planet are equally as important as profit will now, paradoxically, be the most profitable and sustainable for the longer term. It Really Is Just Good Business is a blueprint for anyone who wants their business to thrive, but who also wants to make a meaningful contribution to society. The author has 50 years’ experience working with small businesses at a grassroots level. Jill Poet is quick to point out that she is not an academic or a sustainability consultant, and that it is her wealth of experience, rather than academic theory, that informs this book. It is also her passion for those solopreneurs, freelancers, and micro and small business owners, combined with her hands-on business background, that ensures It Really Is Just Good Business is delivered in a pragmatic, common-sense, conversational style. It provides a thought-provoking yet realistic and easy-to-understand approach to a better way of operating with practical examples, business wisdom, and case studies. Jill doesn’t pull any punches. This book is peppered with examples of what can happen if you are inauthentic, including a few sections that might court controversy. Read this book to ensure you build a fantastic business that feeds your soul - as well as your bank account.

Book Just Business

    Book Details:
  • Author : Alexander Hill
  • Publisher : InterVarsity Press
  • Release : 2009-09-20
  • ISBN : 9780830875917
  • Pages : 240 pages

Download or read book Just Business written by Alexander Hill and published by InterVarsity Press. This book was released on 2009-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An ethical man is a Christian holding four aces." So said Mark Twain. But practicing Christians, at least, want to be ethical in all areas of life and work--not just when they are holding four aces. To those faced with the many questions and quandaries of doing business with integrity, Alexander Hill offers a place to begin. Alexander Hill carefully explores the foundational Christian concepts of holiness, justice and love. These keys to God's character, he argues, are also the keys to Christian business ethics. Hill then shows how some common responses to business ethics fall short of a fully Christian response. Finally, he turns to penetrating case studies on such pressing topics as employer-employee relations, discrimination and affirmative action, and environmental damage. This is an excellent introduction to business ethics for students and a bracing refresher for men and women already in the marketplace.

Book Just Good Business

    Book Details:
  • Author : Kellie A McElhaney Ph D
  • Publisher : ReadHowYouWant.com
  • Release : 2009-03-19
  • ISBN : 144297043X
  • Pages : 322 pages

Download or read book Just Good Business written by Kellie A McElhaney Ph D and published by ReadHowYouWant.com. This book was released on 2009-03-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of CSR is out there in the business world, but not a lot of it is effective, strategic, high-impact CSR. By the time you finish reading this book, you'll understand that creating a CSR strategy and a CSR program is only half the job. The other half is creating your CSR story and branding, and publicizing it regularly and widely. Of the effective, strategic CSR that is out there in the business world, very little of it is effectively communicated. With this book you have all the tools you'll need to do all that and more. Now it's your turn. I hope that someday I'll have the opportunity to write about your own successful CSR efforts. Finally, I believe that corporate responsibility, along with being just good business, can also help to provide and repair something that is desperately lacking in our world today: hope. Let us refuse to destroy HOPE. Corporate responsibility builds hope.

Book Just Business  Multinational Corporations and Human Rights  Norton Global Ethics Series

Download or read book Just Business Multinational Corporations and Human Rights Norton Global Ethics Series written by John Gerard Ruggie and published by W. W. Norton & Company. This book was released on 2013-03-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A true master class in the art of making the impossible possible." —Paul Polman One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground. In 2005, the United Nations appointed John Gerard Ruggie to the modest task of clarifying the main issues. Six years later, he had accomplished much more than that. Ruggie had developed his now-famous "Guiding Principles on Business and Human Rights," which provided a road map for ensuring responsible global corporate practices. The principles were unanimously endorsed by the UN and embraced and implemented by other international bodies, businesses, governments, workers’ organizations, and human rights groups, keying a revolution in corporate social responsibility. Just Business tells the powerful story of how these landmark “Ruggie Rules” came to exist. Ruggie demonstrates how, to solve a seemingly unsolvable problem, he had to abandon many widespread and long-held understandings about the relationships between businesses, governments, rights, and law, and develop fresh ways of viewing the issues. He also takes us through the journey of assembling the right type of team, of witnessing the severity of the problem firsthand, and of pressing through the many obstacles such a daunting endeavor faced. Just Business is an illuminating inside look at one of the most important human rights developments of recent times. It is also an invaluable book for anyone wanting to learn how to navigate the tricky processes of global problem-solving and consensus-building and how to tackle big issues with ambition, pragmatism, perseverance, and creativity.

Book Just Business

    Book Details:
  • Author : Elaine Sternberg
  • Publisher : Oxford University Press on Demand
  • Release : 2000
  • ISBN : 9780198296621
  • Pages : 302 pages

Download or read book Just Business written by Elaine Sternberg and published by Oxford University Press on Demand. This book was released on 2000 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring an Ethical Decision Model, this text explains why being ethical is fully compatible with doing business, discusses what business has to do in order to be ethical, and looks at how properly structured systems can promote ethical business conduct that maximizes owner value.

Book Honorable Business

Download or read book Honorable Business written by James R. Otteson and published by Oxford University Press. This book was released on 2019-01-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business has a bad name for many people. It is easy to point to unethical and damaging behavior by companies. And it may seem straightforward to blame either indivuduals or, more generally, ruthless markets and amoral commercial society. In Honorable Business, James R. Otteson argues that business activity can be valuable in itself. The primary purpose of honorable businesses is to create value-for all parties. They look for mutually voluntary and mutually beneficial transactions, so that all sides of any exchange benefit, leading to increasing prosperity not just for one person or for one group at the expense of others but simultaneously for everyone involved. Done correctly, honorable business is a positive-sum activity that can enable flourishing for individuals and prosperity for society. Otteson connects honorable business with the political, economic, and cultural institutions that contribute to a just and humane society. He builds on Aristotle's conception of human beings as purposive creatures who are capable of constructing a plan for their lives that gives them a chance of achieving the highest good for humanity, focusing on autonomy and accountability, as well as good moral judgment. This good judgment can enable us to answer the why of what we do, not just the how. He also draws on Adam Smith's moral philosophy and political economy, and argues that Smithian institutions have played a significant role in the remarkable increase in worldwide prosperity we have seen over the last two hundred years. Otteson offers a pragmatic Code of Business Ethics, linked to a specific conception of professionalism, and defends this Code on the basis of a moral mandate to use one's limited resources of time, talent, and treasure to provide value for oneself only by simultaneously providing value to others. The result is well-articulated parameters within which business can be an acceptable-perhaps even praiseworthy-activity.

Book Good to Great

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book QlikView Your Business

    Book Details:
  • Author : Oleg Troyansky
  • Publisher : John Wiley & Sons
  • Release : 2015-07-22
  • ISBN : 1118949579
  • Pages : 800 pages

Download or read book QlikView Your Business written by Oleg Troyansky and published by John Wiley & Sons. This book was released on 2015-07-22 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the meaning of your data with QlikView The Qlik platform was designed to provide a fast and easy data analytics tool, and QlikView Your Business is your detailed, full-color, step-by-step guide to understanding Qlikview's powerful features and techniques so you can quickly start unlocking your data’s potential. This expert author team brings real-world insight together with practical business analytics, so you can approach, explore, and solve business intelligence problems using the robust Qlik toolset and clearly communicate your results to stakeholders using powerful visualization features in QlikView and Qlik Sense. This book starts at the basic level and dives deep into the most advanced QlikView techniques, delivering tangible value and knowledge to new users and experienced developers alike. As an added benefit, every topic presented is enhanced with tips, tricks, and insightful recommendations that the authors accumulated through years of developing QlikView analytics. This is the book for you: If you are a developer whose job is to load transactional data into Qlik BI environment, and who needs to understand both the basics and the most advanced techniques of Qlik data modelling and scripting If you are a data analyst whose job is to develop actionable and insightful QlikView visualizations to share within your organization If you are a project manager or business person, who wants to get a better understanding of the Qlik Business Intelligence platform and its capabilities What You Will Learn: The book covers three common business scenarios - Sales, Profitability, and Inventory Analysis. Each scenario contains four chapters, covering the four main disciplines of business analytics: Business Case, Data Modeling, Scripting, and Visualizations. The material is organized by increasing levels of complexity. Following our comprehensive tutorial, you will learn simple and advanced QlikView and Qlik Sense concepts, including the following: Data Modeling: Transforming Transactional data into Dimensional models Building a Star Schema Linking multiple fact tables using Link Tables Combing multiple tables into a single fact able using Concatenated Fact models Managing slowly changing dimensions Advanced date handling, using the As of Date table Calculating running balances Basic and Advanced Scripting: How to use the Data Load Script language for implementing data modeling techniques How to build and use the QVD data layer Building a multi-tier data architectures Using variables, loops, subroutines, and other script control statements Advanced scripting techniques for a variety of ETL solutions Building Insightful Visualizations in QlikView: Introduction into QlikView sheet objects — List Boxes, Text Objects, Charts, and more Designing insightful Dashboards in QlikView Using advanced calculation techniques, such as Set Analysis and Advanced Aggregation Using variables for What-If Analysis, as well as using variables for storing calculations, colors, and selection filters Advanced visualization techniques - normalized and non-normalized Mekko charts, Waterfall charts, Whale Tail charts, and more Building Insightful Visualizations in Qlik Sense: Introducing Qlik Sense - how it is different from QlikView and what is similar? Creating Sense sheet objects Building and using the Library of Master Items Exploring Qlik Sense unique features — Storytelling, Geo Mapping, and using Extensions Whether you are just starting out with QlikView or are ready to dive deeper, QlikView Your Business is your comprehensive guide to sharpening your QlikView skills and unleashing the power of QlikView in your organization.

Book The Unspoken Rules

Download or read book The Unspoken Rules written by Gorick Ng and published by Harvard Business Press. This book was released on 2021-04-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.

Book Lean In

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.

Book Just Business

Download or read book Just Business written by Geraint Anderson and published by Headline. This book was released on 2012 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's murder in the city... Steve Jones, our Cityboy hero, wants out. He's looking to cash-in before the soul-stripping toil of coining it in London's financial heartland turns into a life sentence. All it will take is a handsome seven figure wedge in the bank and it's the good life for him and goodbye to the horrors of the Square Mile. Like the expert chancer he is, he sees an opportunity. Hacking into his boss's computer, he finds something that chills him to the bone. This is big time; there are bad men involved; there are millions at stake. So no change there then. But when he stumbles upon a murder and becomes the prime suspect, he has to go on the run. Together with his partner Gemma, he improvises ingenious ways of outwitting the authorities, a vicious drug cartel and even M15 in a chase that will send him half way round the world if he's going to stay alive...

Book Nothing Personal  Just Business

Download or read book Nothing Personal Just Business written by Howard F. Stein and published by Bloomsbury Publishing USA. This book was released on 2001-06-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the United States and indeed the world, organizations have become places of darkness, where emotional savagery and brutality are now commonplace and where psychological forms of violence--intimidation, degradation, dehumanization--are the norm. Stein succeeds in portraying this dramatically in his evocative, lucid new book, and in doing so he counters official pronouncements that simply because unemployment is low and productivity high, all is well. Through the use of symbolism and metaphor he gives us access to the interior experience of organizational life today. He employs a form of disciplined subjectivity, based on Freud's concept of counter-transference, and other methods to help us comprehend what such dominating notions as managed social change really mean. Downsizing, reengineering, managed care, endless organizational restructuring--all are presented as just business but in reality, says Stein, they are devastatingly personal in their effects. With numerous vignettes and anecdotes drawn from his formal and informal research, Dr. Stein shows us in often horrifying detail what work has come to be in so many of these dark places--but also what must happen, and can happen, to lift them into the light. Through consultations, observation, and personal experience, Stein documents the ordinary assaults on the human spirit, a form of violence in the workplace that usually escapes common classification. By that he means culturally sanctioned violence, such as everyday forms of intimidation, ridicule, goading, and doubling of workloads--all in an asserted effort to make the workplace more productive, more competitive. His examples, metaphors, symbols, images come from the Holocaust and the Vietnam War, and refer back to other horrors in other times, the Crusades and the Spanish Inquisition among them. His book demonstrates precisely how brutal so many of our rational business practices have become, and how disposable all of us ultimately are, at all levels, in all organizations. Stein draws upon a variety of research techniques, including a form of counter-transference based on Freud's concept, to understand the inner meanings and feelings contained in workplace metaphors and symbols. An incisive foreword by Dr. David B. Friedman, Associate Clinical Professor of Psychiatry at the New York University School of Medicine, comments on this, puts the book in perspective and offers additional insights into Stein's themes and how brilliantly he develops them.

Book It s More Than Just Business

Download or read book It s More Than Just Business written by Caleb McAfee and published by Evergreen Press (AL). This book was released on 2005-07-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the millions of people who dream of owning a successful business? If you answered yes, you're going to need a detailed, step-by-step guide to making it happen. Successful entrepreneur, Caleb McAfee, shows you how in this book. You'll learn how to: choose a business, develop a business plan, operate your business according to biblical principles, avoid deadly mistakes that can sabotage your success, and much more. It's More Than Just Business will serve not only as an excellent start-up guide for the novice, it also provides a proven blueprint for long-term success.

Book The Radical Leap

Download or read book The Radical Leap written by Steve Farber and published by Bard Press. This book was released on 2014-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, tenth anniversary edition of the leadership classic that was hailed as one of the 100 Best Business Books of All Time. In his exciting and timeless business parable, The Radical Leap, Steve Farber explores an entirely new leadership model, one in which leaders aren't afraid to take risks, make mistakes in front of employees, or actively solicit employee feedback. His book dispenses with the typical, tired notions of what it means to be a leader. Farber's modern parable begins on a sunny California beach where he has a strange and unexpected encounter with a surfer named Edg. Despite his unassuming appearance, the enigmatic Edg seems to know an awful lot about leadership and this brief interaction propels Steve into an unforgettable journey. Along the way, he learns about Extreme Leadership--and what it means to take the Radical Leap: Cultivate Love Generate Energy Inspire Audacity Provide Proof Geared to people at any level who aspire to change things for the better, The Radical Leap is creating legions of Extreme Leaders in business, education, non-profits and beyond.