Download or read book Outside In Marketing written by James Mathewson and published by IBM Press. This book was released on 2016-04-08 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Download or read book Dynamic Capabilities written by Constance E. Helfat and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating, adapting to, and exploiting change is inherently entrepreneurial. To survive and prosper under conditions of change, firms must develop the “dynamic capabilities” to create, extend, and modify the ways in which they operate. The capacity of an organization to create, extend, or modify its resource base is vital. Since the concept of dynamic capabilities was first introduced, much research has elaborated the initial idea. This important book by Constance Helfat and her team of leading scholars provides a timely focus on in-depth examples of corporate dynamic capabilities. Examining these in the different contexts of alliances, acquisitions, and management, the book gives students and researchers a succinct, up-to-date definition of dynamic capabilities and the strategic management theories around them.

Download or read book E Business and Supply Chain Integration written by Ozlem Bak and published by Kogan Page Publishers. This book was released on 2018-02-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities. E-Business and Supply Chain Integration explains how a number of tools can be used to produce an e-supply chain and achieve higher productivity. This essential book examines supply chain theories along with real life cases and examples from industry to illustrate how e-business can enhance supply chain integration and highlights the negative outcomes when it is poorly managed. Dr Ozlem Bak and a team of expert contributors from practice and academia assess the impact of e-business on numerous different sectors, such as automotive, healthcare, logistics, higher education, and professional services. E-Business and Supply Chain Integration explains the strategic implications of new technologies and provides guidance on effective supply chains in e-businesses.

Download or read book Leveraging the New Infrastructure written by Peter Weill and published by Harvard Business Press. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.

Download or read book Sources of Industrial Leadership written by David C. Mowery and published by Cambridge University Press. This book was released on 1999-10-13 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes and analyzes how seven major high-tech industries evolved in the United States, Japan, and Western Europe. The industries covered are machine tools, organic chemical products, pharmaceuticals, medical devices, computers, semiconductors, and software. In each of these industries, firms located in one or a very few countries became the clear technological and commercial leaders. In a number of cases, the locus of leadership changed, sometimes more than once, over the course of the histories studied. The focus of the book is on the key factors that supported the emergence of national leadership in each industry, and the reasons behind the shifts when they occurred. Special attention is given to the national policies that helped to create or sustain industrial leadership.

Download or read book IT Capabilities and Firm Performance written by Dale Stoel and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous empirical studies examining the relationship between IT capability and accounting-based measures of firm performance report mixed results. We argue that extant research (1) has relied on aggregate overall measures of the firm's IT capability, ignoring the specific type and nature of IT capability; and (2) has not fully considered important contextual (environmental) conditions that influence the IT capability-firm performance relationship. Drawing on the resource-based view (RBV), we advance a contingency perspective and propose that IT capabilities' impact on firm resources is contingent on the "fit" between the type of IT capability/resource a firm possesses and the demands of the environment (industry) in which it competes. Specifically, using publicly available rankings as proxies for two types of IT capabilities (internally-focused and externally-focused capabilities), we empirically examines the degree to which three industry characteristics (dynamism, munificence, and complexity) influence the impact of each type of IT capability on measures of financial performance. After controlling for prior performance, the findings provide general support for the posited contingency model of IT impact. The implications of these findings on practice and research are discussed.

Download or read book Digital Business Transformation written by Rocco Agrifoglio and published by Springer Nature. This book was released on 2020-09-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent surge of interest in “digital transformation” is changing the business landscape and posing several challenges, both organizational and sectoral. This transformation involves the application of digital technology in all aspects of business, and enables organizations to create new products and services, and to find more efficient ways of doing business. Moreover, the digital transformation is happening within and across organizations of all types and in every industry, producing a disruptive innovation that can break down the barriers between people and organizations, and help create more adaptive processes. In the information age, it is imperative for organizations to develop IT-related capabilities that allow them to leverage the potential of digital technologies. Due to the pervasive effects of this transformation on processes, firms and industries, both scholars and practitioners are interested in better understanding the key mechanisms behind the emergence and evolution of the digital business transformation. This book presents a collection of research papers focusing on the relationships between technologies (e.g., digital platforms, AI, blockchain, etc.), processes (e.g., decision-making, co-creation, financial, compliance, etc.), and organizations (e.g., smart organizations, digital ecosystems, Industry 4.0, collaborative networked organizations, etc.), which have been categorized into three major areas: organizing, managing and controlling. It also provides critical insights into how the digital transformation is enhancing organizational processes and firms’ performance through an exploration and exploitation of internal resources, and through the establishment of external connections and linkages. The plurality of views offered makes this book particularly relevant for users, companies, scientists, and governments. The content of the book is based on a selection of the best papers (original double-blind peer-reviewed contributions) presented at the annual conference of the Italian chapter of the AIS, which was held in Naples, Italy in September 2019.

Download or read book The Impact of IT Capabilities on Firm Performance written by Hefu Liu and published by . This book was released on 2014 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers and practitioners regard information technology (IT) as a competitive tool. However, current knowledge on IT capability mechanisms that affect firm performance remains unclear. Based on the dynamic capabilities perspective and the view of a hierarchy of capabilities, this article proposes a model to examine how IT capabilities (i.e., flexible IT infrastructure and IT assimilation) affect firm performance through absorptive capacity and supply chain agility in the supply chain context. Survey data show that absorptive capacity and supply chain agility fully mediate the influences of IT capabilities on firm performance. In addition to the direct effects, absorptive capacity also has indirect effects on firm performance by shaping supply chain agility. We conclude with implications and suggestions for future research.

Download or read book Modern Evolutionary Economics written by Richard R. Nelson and published by Cambridge University Press. This book was released on 2018-05-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evolutionary economics sees the economy as always in motion with change being driven largely by continuing innovation. This approach to economics, heavily influenced by the work of Joseph Schumpeter, saw a revival as an alternative way of thinking about economic advancement as a result of Richard Nelson and Sidney Winter's seminal book, An Evolutionary Theory of Economic Change, first published in 1982. In this long-awaited follow-up, Nelson is joined by leading figures in the field of evolutionary economics, reviewing in detail how this perspective has been manifest in various areas of economic inquiry where evolutionary economists have been active. Providing the perfect overview for interested economists and social scientists, readers will learn how in each of the diverse fields featured, evolutionary economics has enabled an improved understanding of how and why economic progress occurs.

Download or read book Technological Know how Organizational Capabilities And Strategic Management Business Strategy And Enterprise Development In Competitive Environments written by David J Teece and published by World Scientific. This book was released on 2008-09-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy — including licensing strategy — are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.

Download or read book Competence Based Strategic Management written by Aimé Heene and published by . This book was released on 1997-02-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of the competence concept in management has meant new concepts for developing better approaches to strategic management in organisations. The authors outline this latest method of assessing assets and capabilities in companies

Download or read book The Impact of Dynamic IT Capability and Organizational Culture on Firm Performance written by Li Xiao and published by ProQuest. This book was released on 2000 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Download or read book ADKAR written by Jeff Hiatt and published by Prosci. This book was released on 2006 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first complete text on the ADKAR model, Jeff Hiatt explains the origin of the model and explores what drives each building block of ADKAR. Learn how to build awareness, create desire, develop knowledge, foster ability and reinforce changes in your organization. The ADKAR Model is changing how we think about managing the people side of change, and provides a powerful foundation to help you succeed at change.

Download or read book Strategic Responses for a Sustainable Future written by Torben Juul Andersen and published by Emerald Group Publishing. This book was released on 2021-09-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Responses for a Sustainable Future considers how modern organizations can respond to and deal with increasingly uncertain environmental conditions with the aim of creating effective solutions that can sustain business growth and performance.

Download or read book Information Technology Investment written by Marc J. Schniederjans and published by World Scientific. This book was released on 2010 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the individual to the largest organization, everyone today has to make investments in IT. Making a smart investment that will best satisfy all the necessary decision-making criteria requires careful and inclusive analysis. This textbook provides an up-to-date, in-depth understanding of the methodologies available to aid in this complex process of multi-criteria decision-making. It guides readers on the process of technology acquisition ? what methods to use to make IT investment decisions, how to choose the technology and justify its selection, and how the decision will impact the organization.Unique to this textbook are both financial investment models and more complex decision-making models from the field of management science so that readers can extend the analysis benefits to enhance and confirm their IT investment choices. The wide range of methodologies featured in the book gives readers the opportunity to customize their best-fit solutions for their unique IT decision situation. This textbook is especially ideal for educators and students involved in programs dealing with technology management, operations management, applied finance, operations research, and industrial engineering.A complimentary copy of the ?Instructor's Manual and Test Bank? and the PowerPoint presentations of the text materials are available for all instructors who adopt this book as a course text. Please send your request to [email protected].

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together