Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

Download or read book Contemporary Development Issues in Nigeria written by Olayinka Akanle and published by Cambridge Scholars Publishing. This book was released on 2015-04-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa today confronts, and is known for, daunting developmental challenges, despite the abundant human and material resources and significant global development assistance. A number of issues have been identified as causes of the continent’s poor development performance. However, a number of these implicated issues have been insufficiently unaccounted for, and the majority of existing analysis on them is too generic and misinformed. Against this background, this book uses Nigeria as an example to contribute knowledge and informed research to the wider African continent. Nigeria is the most populous nation in Africa, and is one of the continent’s most resource-endowed countries, but, despite this, it is one of the poorest countries in the entire world. While many studies have examined the country in depth, its continued development complications and its paradoxical status on the world stage suggest that there is still a need to better understand the country. Even though the issues of Nigeria are engaged with directly in this book, the findings have implications and relevance for the rest of the continent and many other developing countries in general. As such, this book will be of particular interest to all development students, scholars, practitioners and policy makers, especially those interested in the sustainable development of Africa, both now and in the future.

Download or read book Contemporary Issues in Branding written by Pantea Foroudi and published by Routledge. This book was released on 2019-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.

Download or read book Issues and Challenges of Creativity in Contemporary Nigerian Art written by and published by . This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE Publications. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly and extensively footnoted, the book is meant to be used as a sourcebook for anthropological research. . . . The book′s primary audience should be marketing and anthropology researchers, and graduate students, faculty, and researchers. --P. G. Kishel in Choice "As a business person responsible for the development of advertising strategies and advertising campaigns, I was impressed with the contributors′ willingness and desire to apply anthropological principles to real world problems. John Sherry Jr.′s comment sums it up nicely, ′Anthropology is a practical discipline, anchoring the blue sky thinking it encourages firmly to the local ground it inhabits.′ We need to encourage blue sky thinking so we don′t repeatedly get the same answers to our inquiries. Anthropologists can help us with these issues. . . "This book gives me enormous hope that applied anthropology will help restore the tremendous value that can be gained through qualitative research techniques. Today in marketing and advertising, focus groups are grossly overused, misused, and underanalyzed. I was encouraged and excited about the authors′ discussions of good ethnographies and focus groups that, for example, instead of simply asking respondents whether or not EMF causes cancer, a far more creative and insightful exercise was performed with consumers, and then was intensely analyzed by anthropologists. All too often today, qualitative research is carelessly and quickly administered and the analysis consists of a 30-minute debriefing at the end of the last focus group. . . "In the last few years, the need for cross-cultural consumer understanding has grown rapidly. This phenomenon makes it imperative that not only must we fully understand the meanings of brands and products to our domestic consumers, but we must know which meanings are ′transportable′ to consumers in other cultures. John Sherry Jr.′s book suggests that anthropologists could and should have a major role in cross-cultural consumer understanding." --Patricia A. Cafferata, President and Chief Executive Officer, Young & Rubicam Chicago "John Sherry Jr. and his contributors bring ′marketplace anthropology′ out of the shadows and into the dazzling piazza of contemporary social thought. Wide-ranging, lively, and often witty, the sourcebook raises many intriguing questions about the trajectory of anthropology and social science in general for the 21st century. Though readers might not always agree with the approaches used, these chapters are pointed reminders of vast fields of anthropological neglect on subjects of huge importance for today′s world, yet inspirations for the work reach back to the foundations of modern anthropology, from Malinowski to W. Lloyd Warner. . . "This book makes a convincing case for the role of marketplace anthropology in basic research on humankind. While many anthropologists might approach this collection with some apprehensiveness, the editor does not shrink from the ethical issues of business anthropology. Applied anthropologists in many fields can benefit from the insights and ideas presented here. This book goes a long way toward replacing the pop-anthropology so rampant in corporate circles these days with substantive anthropological materials and sets of ideas on advertising, organizational behavior, buying and selling, profit-making, consumer relations, and much more." --J. Anthony Paredes, Florida State University "Anyone concerned with understanding the consumer will find John F. Sherry Jr.′s new book invaluable. In the past decade, the most important contributions to the meaning of products, brands, and advertising in consumers′ lives have come from anthropology. Sherry and the contributors to this volume have been in the forefront of that movement. The chapters in this volume, whether on shampoo, electric utilities, or life histories of brand behavior, capture the excitement and illumination of looking at marketing and advertising through the lens of anthropology." --Myra Stark, Saatchi & Saatchi Advertising "This book is long overdue; anthropologists as consumer researchers have been a powerful underground force for the past 15 years of innovative marketing. Major companies, as well as government and private institutions, have looked to anthropologists to help when other research has failed. John Sherry Jr. has collected outstanding anthropological practitioners in this volume, and they have written cutting-edge chapters on product symbolism, consumer culture, advertising efficacy, and international marketing. The power of this collection lies in the fresh insights to each of these themes and the ability to reframe old problems to reperceive what it means to live the life of a consumer as we approach the next century." --Steve Barnett, Managing Director, Global Business Network Containing original articles and empirical substance, Contemporary Marketing and Consumer Behavior responds to a growing demand for scholarship more tuned to the empirical and practical realities of consumer culture. Written by leading anthropologists who specialize in marketing and consumer research, it is intended as a sourcebook for readers interested in consumption and its managerial consequences. The topics and their treatments run a gamut of concerns including elements of the marketing mix (such as goods and services), advertising and promotion, relationship management, managerial intervention and development, class-and-gender-linked consumer behaviors, and the production of consumption. Anthropological perspectives and methods employed by the authors range from materialistic to semiotic and both qualitative and quantitative methods are employed. Contributors range across time, space, and topics in pursuit of understanding. The result is a multifaceted perspective of marketing and consumer behavior. Also, the remarks of eminent senior Fellows of the Association for Consumer Research, who have drawn upon anthropology to make their own seminal contributions to a number of disciplines, punctuate this exceptional volume. A remarkable and extraordinary text, Contemporary Marketing and Consumer Behavior is ideal for scholars, students and professionals in marketing, cultural studies, gender studies, psychology, sociology, anthropology, and communication.

Download or read book Library and Information Science in Developing Countries Contemporary Issues written by Tella, A. and published by IGI Global. This book was released on 2011-11-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of library and information science is experiencing significant and continued transformation as a result of advancements in digital technology. Adapting to new technologies is crucial for librarians and other information professionals, but there exists a particularly acute gap in technology adoption among developing countries. Library and Information Science in Developing Countries: Contemporary Issues explores the relationship between global technology development and the impact of new technologies on library practice, library education, and information science. Book chapters and case studies in this work provide insight to and support for practitioners and executives concerned with the management of knowledge, information, and organizational development in different types of work environments and learning communities.

Download or read book Issues in the Contemporary Politics of Sub Saharan Africa written by G. Harrison and published by Springer. This book was released on 2002-06-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graham Harrison investigates contemporary African politics by privileging the dynamics of political struggle and resistance. Through the analysis of peasant politics, debt and structural adjustment, democratization and identity politics, the author shows the importance of resistance and agency. Detailed studies of Mozambique, Nigeria, and Burkina Faso demonstrate how political organization and resistance have been closely ingrained in particular post-colonial trajectories. An original and refreshing approach to the study of African politics, this will be a useful textbook for upper level undergraduates and postgraduate students.

Download or read book Contemporary Issues in Nigerian Art written by and published by . This book was released on 2006 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Issues in Nigerian Affairs written by A. E. Davies and published by . This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Green Business written by Information Resources Management Association and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations.

Download or read book Commonsense Direct and Digital Marketing written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007-06-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Download or read book Nigerian Cultural History and Challenges of Postcolonial Development written by Aderemi Suleiman Ajala and published by Cambridge Scholars Publishing. This book was released on 2023-04-05 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring editorial analysis and interpretation of aspects of Nigerian history, culture, and politics, from mankind’s archaeological past to ethnographic present, this book contextualises cultural history as instrument of sustainable development in postcolonial Nigeria. Nigeria’s rich cultural history defines its physical environment, cultural diversities, early industrial technology and even its various challenges of development. Yet, little is achieved in engaging cultural history as cultural experience for the country’s development. The gains of cultural history as a mirror of the past and inspiration for development is ignored. This difficulty in harnessing the potential for development in Nigeria found in the country’s cultural history leaves us vulnerable to repeating past mistakes. The book is accessible, and aimed at giving the readers a unique and expansive understanding of history, cultural knowledge, and their applications in Nigerian postcolonial development agendas. This makes the book essential for scholars of anthropology, archaeology, history, linguistics, sociology, political science, and geography, as well as policy makers.

Download or read book New Public Management in Africa written by Robert E. Hinson and published by Springer Nature. This book was released on 2021-10-25 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape to drive improved performance of public institutions. The book offers students, practitioners and researchers important insights on NPM and public sector institutions in Africa. The recommendations of the book will help government and policymakers implement appropriate public sector management policies for strengthening public sector service delivery in Africa.

Download or read book Making of an African Giant written by Dan Mou and published by AuthorHouse. This book was released on 2015-10-16 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: The performance of Nigeria has recently been vehemently criticized as not commensurate with her human and material potentialities. The hope that Nigeria is, by destiny, the African Giant appears to be fading. Some analysts, seeing this, have blamed it on the character defects of the leadership in Nigeria. They argue that because the leaders are predatory and corrupt, they have preoccupied themselves with their interests, which are primitive accumulation and luxurious lifestyles. Meanwhile, the rest of the citizens are suffering. This book argues that such character defects may indeed exist in some of Nigerian leaders. However, these are not the main reasons for their dismal performance regarding the welfare of the citizens. The main problem is that Nigerian leaders seem to have largely lost control over the state and its policies, which appear to have been captured by the dominant classes and groupslocal and international. Nigerias main problem is, therefore, a structural one. Nonetheless, the book concludesas the security, economic, political, and social crises intensifyNigerian leaders, even if it is simply for self-preservation, will be forced by the objective conditions to move against the interests of these dominant classes and groups. It is only then that Nigeria can realistically be restored to the possibility of becoming an African Giant.

Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Ethics written by Edward Spence and published by Prentice Hall. This book was released on 2005 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: . This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.