Download or read book Is Happiness a Cigar Called Hamlet written by Sujit Bhattacharjee and published by Grosvenor House Publishing. This book was released on 2020-03-25 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being happy yourself has the potential to change other lives and foster a more caring society

Download or read book IS HAPPINESS a Cigar Called HAMLET written by Sujit Bhattacharjee and published by . This book was released on 2020-03-20 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being happy yourself has the potential to change other lives and foster a more caring society

Download or read book Creative Working in the Knowledge Economy written by Sai Loo and published by Routledge. This book was released on 2016-12-08 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in the knowledge economy, and the new types of job and ways of working associated with it. This book analyses how a particular group – creative knowledge workers – carry out their jobs and learn within it. Using empirical research from advertising and software development in Europe, Singapore and Japan, it develops a new conceptual framework to analyse the complexities of creative knowledge work. Focussing uniquely on the human element of working in the knowledge economy, it explores the real world of how people work in this emerging phenomenon and examines relationships between knowledge and creative dimensions to provide new frameworks for learning and working. It offers critical insights into how these workers apply their creative knowledge work capacities towards the production of innovative products and services, as well as using their creative abilities and knowledge to fashion both digital and tangible goods in the knowledge economy. Adding significantly to the on-going debate around knowledge work and creativity, this comprehensive examination will be of interest to researchers and educators in organisational learning, management and HRM and to anyone involved in devising ways to develop and support workers in lifelong and flexible creative work practices.

Download or read book Language and Popular Culture in Japan written by Brian Moeran and published by Routledge. This book was released on 2010-10-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: When this book was originally published it was the first work of its kind to examine the way in which language is used to express the ‘myth’ of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as ‘noodle westerns’ and high-school baseball uphold the well-known ideologies of ‘selflessness’, ‘diligence’, ‘compliance’ and ‘co-operation’ typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese ‘real’ people in their own right, or merely a nation acting out a part written for them by Western civilisation?

Download or read book Reminiscing Our Heritage written by Danny Walsh and published by Routledge. This book was released on 2017-07-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to be used by anybody working with older adults in residential, nursing and day care facilities. It provides a wealth of reminiscence material which can be used in a number of ways to rekindle memories and provide stimulating activity such as quizzes and discussion. Each year covered in the book is divided into the sections 'Major events', 'On the home front', 'Music', 'Television', 'Screen and page', 'Sport' and 'Do you remember?'. Many sections can be easily turned into quizzes and it would be simple to form a quiz from each year's material. One cannot cover all that happened in these years nor highlight all the associations each event or fact triggers, so the material is intended to be expanded on by the memories it triggers in clients during discussion. So, for example, where a film title is mentioned ask if people can recall the stars of the film, its plot and how it ended. The 'Major events' section will trigger lots of opinions too as it covers the political events of the decades so try to get the groups to discuss the ethical and moral dilemmas these posed at the time. The book is intended for use with individuals and groups but you will discover that in a group one persons memories will trigger another's and so what seems like a small topic can last for the whole session as we all try to tell our personal tales. While the content has a UK bias, it also covers the major world events of the decades but I have included a blank page for each year for you to record your own personal landmarks and achievements and also those of your local town or community.specialising in older adults mental health to a deeper level.

Download or read book What Fresh Lunacy is This written by Robert Sellers and published by Constable. This book was released on 2013-06-13 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver Reed may not have been Britain's biggest film star - for a period in the early 70s he came within a hairsbreadth of replacing Sean Connery as James Bond - but he is an august member of that small band of people, like George Best and Eric Morecambe, who transcended their chosen medium, became too big for it even, and grew into cultural icons. For the first time Reed's close family has agreed to collaborate on a project about the man himself. The result is a fascinating new insight into a man seen by many as merely a brawling, boozing hellraiser. And yet he was so much more than this. For behind that image, which all too often he played up to in public, was a vastly complex individual, a man of deep passions and loyalty but also deep-rooted vulnerability and insecurities. Why was a proud, patriotic, intelligent, successful and erudite man so obsessed about proving himself to others, time and time again? Although the Reed myth is of Homeric proportions, he remains a national treasure and somewhat peculiar icon. Praise for other books by Robert Sellers: Hellraisers: The Life and Inebriated Times of Richard Burton, Richard Harris, Peter O'Toole, and Oliver Reed: 'So wonderfully captures the wanton belligerence of both binging and stardom you almost feel the guys themselves are telling the tales.' GQ. Vic Armstrong: The True Adventures of the World's Greatest Stuntman: 'This is the best and most original behind-the-scenes book I have read in years, gripping and revealing.' Roger Lewis, Daily Mail. Don't Let the Bastards Grind You Down: '...a rollicking good read... Sellers has done well to capture a vivid snapshot of this exciting time.' Lynn Barber, Sunday Times.

Download or read book Advertising Concept Book 3E Think Now Design Later Third written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.

Download or read book Critical Reading and Writing written by Andrew Goatly and published by Routledge. This book was released on 2013-09-27 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing offers guidance on how to read texts critically and how to develop effective writing skills. Features include: * activities in analysis, writing and rewriting * an appendix of comments on activities * further reading sections at the end of each unit * a glossary of linguistics terms * suggestions for five extended writing projects. Written by an experienced teacher, Critical Reading and Writing has multidisciplinary appeal but will be particularly relevant for use on introductory English and Communications courses.

Download or read book Little Oxford Dictionary of Proverbs written by Elizabeth Knowles and published by Oxford University Press. This book was released on 2016-10-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Oxford Dictionary of Proverbs features over 2,000 proverbs and sayings from around the world, arranged across 250 subjects - from 'Books' and 'Borrowing' to 'Dreams' and 'Drink'. Each theme has a short introduction giving an overview of the proverbial treatment of the topic and each proverb is accompanied by information on its date, source, and meaning. Not only is this book a pleasure to browse but it is ideal for quick reference with its comprehensive index that makes it easy to find the exact phrase you're looking for. Beautifully produced and designed, it is the perfect gift for anyone who loves language. Drawing on Oxford's ongoing dictionary research and language monitoring, the second edition of this delightful book adds phrases that have come to prominence, or increased in popularity, since publication of the first edition, such as 'Never waste a good crisis' and 'Dress for the job you want, not for the job you have', which add a contemporary flavour to the selection of more traditional English proverbs, and the popular sayings used in the English-speaking world from Asia, Africa, Middle East, and many other cultures. Find phrases on all aspects of life in this fascinating little book.

Download or read book A History of the Royal College of Physicians of London written by Sir George Norman Clark and published by Oxford University Press. This book was released on 1964 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 4 examines the way in which the Royal College of Physicians has adapted to far-reaching changes in medical knowledge, social attitudes and the organization of health. At the same time it illuminates the history of the NHS and examines controversial public issues such as smoking.

Download or read book The Fundamentals of Creative Advertising written by Ken Burtenshaw and published by A&C Black. This book was released on 2011-08-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.

Download or read book Dad Dancing written by Ian Allen and published by Portico. This book was released on 2020-05-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's official: dads were put onto this planet to embarrass the rest of their families. This hilarious book is a spotter's guide to the innumerable ways Dad can achieve this, whether it's via ridiculous dancing, experimental facial hair, cringeworthy sportswear or putting his foot in it at funerals. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one. Contains a wealth of highly useful information for the discerning dad, including countdowns of the most embarrassing things Dads say in wedding speeches, the fashion fads Dad really shouldn't have bothered with and the 10 signs that Dad is having a midlife crisis, plus a handy diagrammatic guide to dancing like a dad and Dad's guides to travel, cleaning, hobbies, oneupmanship and many things besides. With all this plus a liberal scattering of charts, lists and jokes and illustrated with action shots of dads doing the things they love to do, this book is ideal for the dad in your life, or for any unsuspecting man who's about to become one.

Download or read book EBOOK Foundations of Marketing 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Download or read book Branding Your Business written by James Hammond and published by Kogan Page Publishers. This book was released on 2011-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.

Download or read book Critical Reading and Writing in the Digital Age written by Andrew Goatly and published by Routledge. This book was released on 2016-03-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres – such as fiction, poetry, advertisements and newspapers – this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.

Download or read book The Show That Never Ends The Rise and Fall of Prog Rock written by David Weigel and published by W. W. Norton & Company. This book was released on 2017-06-13 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The wildly entertaining story of progressive rock, the music that ruled the 1970s charts—and has divided listeners ever since. The Show That Never Ends is the definitive story of the extraordinary rise and fall of progressive (“prog”) rock. Epitomized by such classic, chart-topping bands as Yes, Genesis, Pink Floyd, Jethro Tull, and Emerson Lake & Palmer, along with such successors as Rush, Marillion, Asia, Styx, and Porcupine Tree, prog sold hundreds of millions of records. It brought into the mainstream concept albums, spaced-out cover art, crazy time signatures, multitrack recording, and stagecraft so bombastic it was spoofed in the classic movie This Is Spinal Tap. With a vast knowledge of what Rolling Stone has called “the deliciously decadent genre that the punks failed to kill,” access to key people who made the music, and the passion of a true enthusiast, Washington Post national reporter David Weigel tells the story of prog in all its pomp, creativity, and excess. Weigel explains exactly what was “progressive” about prog rock and how its complexity and experimentalism arose from such precursors as the Beach Boys’ Pet Sounds and the Beatles’ Sgt. Pepper. He traces prog’s popularity from the massive success of Procol Harum’s “Whiter Shade of Pale” and the Moody Blues’ “Nights in White Satin” in 1967. He reveals how prog’s best-selling, epochal albums were made, including The Dark Side of the Moon, Thick as a Brick, and Tubular Bells. And he explores the rise of new instruments into the prog mix, such as the synthesizer, flute, mellotron, and—famously—the double-neck guitar. The Show That Never Ends is filled with the candid reminiscences of prog’s celebrated musicians. It also features memorable portraits of the vital contributions of producers, empresarios, and technicians such as Richard Branson, Brian Eno, Ahmet Ertegun, and Bob Moog. Ultimately, Weigel defends prog from the enormous derision it has received for a generation, and he reveals the new critical respect and popularity it has achieved in its contemporary resurgence.

Download or read book Buttering Parsnips Twocking Chavs written by Martin H. Manser and published by Weidenfeld & Nicolson. This book was released on 2008-09-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A more-ishly browsable collection of words and phrases, linguistic quirks, lexical oddities and syntactic surprises. Our langauge is one of delight and curiosity. BUTTERING PARSNIPS, TWOCKING CHAVS is a guided tour of English, exploring the origins of words, their changing meaning, lexical peculiarities, word games and lost words, presented in lists, small passages of narrative text, amusing quotations and nuggets of amazing facts. This must-have compendium shows that words have a matchless power to entertain. Here you will find enough new words and phrases to last a lifetime. Idioms frolic beside cliches, catchphrases, proverbs, eponyms, acronyms, spoonerisms and split infinitives. Text messages cavort alongside business jargon and rap slang to produce a language that is both witty and bizarre, and sometimes frankly outstanding. So whether you're a yuppie or a woopie, a sinbad or dinky, a spod or even a wazzock, these pages will provide endless hours of delight and fascination.