Download or read book IRB Rugby World Cup Guide 2011 written by Chris Hawkes and published by Carlton Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Official IRB Rugby World Cup 2011 Guide provides excellent background information about the host nation, New Zealand, key details of the venues along with tourist highlights. It includes a must-have tournament fill-in chart, to keep fans in-tune and involved with the matches."--Publisher's description.
Download or read book Ambush Marketing the Mega Event Monopoly written by Andre M. Louw and published by Springer Science & Business Media. This book was released on 2012-06-06 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model. It examines ambush marketing of events and the law’s treatment of ambushing (specifically in the form of sui generis event legislation) in a review of 10 major jurisdictions selected on the basis of the importance of the events they are to host in the near future or have hosted recently, and the relevant domestic legislation. It critically examines the legitimacy of such commercial rights protection by means of the use of laws in the context of accepted principles of intellectual property law, competition law and human rights law. Specifically, it questions the legitimacy of the creation of statutory ‘association rights’ to mega-events, and considers potential future developments in respect of the law’s treatment of mega-event commercialisation. Valuable for practitioners and academics (in the fields of sportslaw/sponsorship/marketing/intellectual property law); sports administrators (sports governing bodies); corporate sponsors of sports and other events; potential mega-event host governments and law-makers; civil rights organisations.
Download or read book Official Rugby World Cup 2011 Travel Guide written by Keryn Baker and published by . This book was released on 2011-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Other Sport Mega Event Rugby World Cup 2011 written by StevenJ. Jackson and published by Routledge. This book was released on 2017-07-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.
Download or read book Rugby World Cup 2011 written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rugby World Cup 101 written by Peter Burns and published by Birlinn Ltd. This book was released on 2019-06-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rugby World Cup 101 is a compendium of fascinating facts, stats, stories, personalities and trivia – perfect for all fans of rugby from around the world. From the genesis of the tournament in 1987 all the way through to the present day, the Rugby World Cup's rich history is distilled into 101 facts, stats and stories. This entertaining volume is an instructive, if sometimes irreverent – but always affectionate – guide to some of the groundbreaking firsts, controversies, innovations, characters, achievements and disasters that have taken place in rugby's marquee event. Whether an expert or a novice, this is the perfect companion for rugby lovers around the world.
Download or read book Strategic Sport Marketing written by David Shilbury and published by Routledge. This book was released on 2020-07-25 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Download or read book Rugby World Cups 2003 and 2015 written by Paul Tait and published by Andrews UK Limited. This book was released on 2013-11-20 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: History was made on November 22 2003 - England was crowned the World Champion. Everything was ready for rugby to explode in England, for the national team to kick-on, for the level of the domestic game to continue growing and for the sport to truly become prominent nationwide. It did not eventuate. England lost far too many matches and the Aviva Premiership does not match the French Top 14. The result for Rugby World Cup 2015 is a match schedule allocating more games to Wales than to the north of England. Understanding how this came about and also how and why Wales secured matches is an important part of the puzzle and carries substantial implications for future Rugby World Cups. Local and global issues including decision making, rival sports and nationalized players are all tackled in an analysis that seeks to offer realistic and viable solutions for the benefit of English and global rugby.
Download or read book The Last Word written by Stephen Townshend and published by . This book was released on 2011 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: During September and October 2011, New Zealand welcomes 20 teams and hosts 48 matches as part of the seventh Rugby World Cup. Over six weeks, more than 85,000 visitors will pour into the country, while over four billion global viewers will be glued to their TV sets to watch 3,840 minutes of body-denting action. In this sharp and insightful book, Stephen Townshend provides an entertaining and tongue-in-cheek lowdown on one of the world's top sporting events. Crammed with off-the-wall facts and satirical commentary, THE LAST WORD - RUGBY WORLD CUP 2011 is a rugby enthusiast's guide to the history of the Cup, the players, the teams and the country hosting the tournament.
Download or read book The Complete Rugby Union Compendium written by Keith Young and published by Birlinn. This book was released on 2015-09-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2015 Rugby World Cup in England is set to be the biggest, brightest and most successful tournament to date, as the world's top teams compete for the coveted Webb Ellis Cup and inspire new participants and fans worldwide across 44 days and 48 matches. With over three million tickets set to be sold for the matches, the Rugby World Cup will be viewed in over 207 territories worldwide.However, for all the fanfare of the third biggest sporting event in the world (after the Olympics and FIFA World Cup), it is astonishing that, until now, there has been no single reference book in the marketplace that contains all the rugby internationals, in chronological order, played by the world's major rugby nations since the game's inception. Keith Young has spent six years compiling such a compendium to fill this gap in the market and has undertaken a colossal amount of research in the process.The Complete Rugby Union Compendium contains over 5,200 entries, organized in such a way that details of all matches can beeasily accessed by the reader. It is laid out in a visually engaging and informative format and will be invaluable to every dedicated rugby enthusiast.
Download or read book Insight Guides Kenya written by Insight Guides and published by Apa Publications (UK) Limited. This book was released on 2013-02-15 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight Guide Kenya is illustrated throughout with hundreds of specially commissioned colour photographs. Our inspirational Best of Kenya section illustrates the country's highlights, from wildlife safaris to dive sites and Swahili landmarks to tropical beaches - making sure you don't miss anything. With a longer and more in-depth history and culture section than its competitors, this guide provides an essential introduction to Kenya's archaeological importance, colonial history and transition to a modern republic and tourist magnet. The informative text, written by regional experts, is a pleasure to read and accompanied by stunning photography. A fact-filled wildlife section covers mammals, reptiles and birds and a handy gazetteer provides an on-the-spot reference source to help identify animals on safari. Lavish Photo Features offer a unique insight into the country's bird and plant life, and the Maasai tribes people and Swahili culture. All major sights are cross-referenced with the maps, and the travel tips section provides a wealth of practical information on how to plan your trip, choosing a safari, plus carefully selected hotel and restaurant listings.
Download or read book Insight Guides Kenya Travel Guide eBook written by Insight Guides and published by Apa Publications (UK) Limited. This book was released on 2016-05-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight Guide Kenya is illustrated throughout with hundreds of specially commissioned colour photographs. Our inspirational Best of Kenya section illustrates the country's highlights, from wildlife safaris to dive sites and Swahili landmarks to tropical beaches - making sure you don't miss anything. With a longer and more in-depth history and culture section than its competitors, this guide provides an essential introduction to Kenya's archaeological importance, colonial history and transition to a modern republic and tourist magnet. The informative text, written by regional experts, is a pleasure to read and accompanied by stunning photography. A fact-filled wildlife section covers mammals, reptiles and birds and a handy gazetteer provides an on-the-spot reference source to help identify animals on safari. Lavish Photo Features offer a unique insight into the country's bird and plant life, and the Maasai tribes people and Swahili culture. All major sights are cross-referenced with the maps, and the travel tips section provides a wealth of practical information on how to plan your trip or choose a safari. Insight Guide Kenya now includes the Walking Eye app, free to download to smartphones and tablets on purchase of the book. The Kenya app includes our independent selection of the best hotels and restaurants, plus activity, event and shopping listings. About Insight Guides: Insight Guides has over 40 years' experience of publishing high-quality, visual travel guides. We produce around 400 full-color print guide books and maps as well as picture-packed eBooks to meet different travelers' needs. Insight Guides' unique combination of beautiful travel photography and focus on history and culture together create a unique visual reference and planning tool to inspire your next adventure. 'Insight Guides has spawned many imitators but is still the best of its type.' - Wanderlust Magazine
Download or read book Strategic Sport Marketing written by Adam Karg and published by Routledge. This book was released on 2020-07-25 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. Integrating the unique characteristics of sport with traditional marketing theory, Strategic Sport Marketing presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. 'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe Strategic Sport Marketing does this rather well.' - Sport Management Review '. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - Journal of Sport Management
Download or read book Rugby Union and Professionalisation written by Mike Rayner and published by Routledge. This book was released on 2017-12-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The game of rugby has changed significantly in the course of its history. In the early part of the 19th century it evolved from a folk game played by the working class to a recreational activity for public schoolboys. From the 1820s rugby represented an opportunity for gentlemen to demonstrate physical prowess and masculinity and in more recent times it has developed into an activity that reflects the changing attitudes towards professional sport. For the most part of the last one hundred years, rugby union became an important international sport that represented the nationalistic ideals of a number of countries. However, a number of developments, including the increasing influence of a business ethos within sport during the latter decades of the twentieth century, exposed rugby union to the realities of commercialism and all the factors associated with it, especially the demands of a more diverse spectating public. Drawing on interview material with forty-eight elite level rugby union players from England, Wales, Scotland, France, Ireland, South Africa, New Zealand and Australia who participated in elite level rugby union either before, in the overlapping period or after the declaration of professionalism, this book traces the evolution of attitudes towards professionalism from a players’ perspective and develops a critical review of the impact that professionalism has had upon the sport of rugby union. Rugby Union and Professionalisation: Elite Player Perspectives is fascinating reading for all students and scholars with an interest in rugby union, sport history, sport policy, sport management and the sociology of sport.
Download or read book The Complete Guide to Rugby World Cup written by and published by Sports Compendium. This book was released on 2019-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Complete Guide To Rugby World Cup' is an essential companion for the pinnacle tournament of world rugby, and is a collection of detailed information across the 32 year history of Rugby World Cup.
Download or read book IRB World Rugby Yearbook 2011 written by Paul Morgan and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: RUGBY FOOTBALL. The latest edition of the acclaimed IRB World Rugby Yearbook, the most comprehensive rugby yearbook on the planet. With 640 fully illustrated pages of features, stats and records from every major rugby playing nation, since being revived and revamped four years ago the IRB World Rugby Yearbook has become a 'must have' book for rugby followers. The 2011 edition will feature extensive preview of the 2011 Rugby World Cup in New Zealand.
Download or read book The 100 Sporting Events You Must See Live written by Robert Tuchman and published by BenBella Books, Inc.. This book was released on 2009-04-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the casual armchair fan to the fan who dreams of a front row seat at the games, The 100 Sporting Events You Must See Live provides invaluable information about tickets and travel as well as the parties and the pageantry for the top games across the sporting landscape. A detailed travel guide from Robert Tuchman, founder and president of the global leader in sports and entertainment promotion, TSE Sports & Entertainment, the book is replete with insider knowledge and expert advice. We are a list-obsessed people and sports-obsessed to boot, so this is a book that quenches our insatiable appetites for both. From the obvious to the obscure, Tuchman's list of must-see events is as thorough as it is controversial. What events made the top 100 and where did they rank? The book is sure to fire up sports fans everywhere. But more than a mere list, for each event the reader learns a detailed history of their favorite contests and all the background information to make a successful pilgrimage. Featuring also a list of honorable mentions that just missed the cut and a list of the top sports cities with arguments for what makes each city the perfect sports mecca, The 100 Sporting Events You Must See Live is a must for every sports fan's library.
