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EBookClubs

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Book The Invisible Sale

Download or read book The Invisible Sale written by Tom Martin and published by Que Publishing. This book was released on 2013-09-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers

Book Anonymous

    Book Details:
  • Author : Alicia Britt Chole
  • Publisher : Thomas Nelson
  • Release : 2011-09-05
  • ISBN : 1418576867
  • Pages : 192 pages

Download or read book Anonymous written by Alicia Britt Chole and published by Thomas Nelson. This book was released on 2011-09-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Anonymous, learn to recognize the riches in the uncelebrated seasons of your life. When your potential is unseen and your abilities are unappreciated, use those times as opportunities to develop an unshakable identity and to find rest in God's timing—just as Jesus did. Unsettling spaces are actually the surprising birthplace of true spiritual strength. Most of Jesus’ first thirty years went unnoticed by the world, but that season of quiet anonymity prepared Him for true greatness...and made Him unshakable when His time had come. Using Jesus' hidden years as inspiration, Alicia Chole memorably demonstrates how to: Resist resentment when your accomplishments go unnoticed Repurpose your own hidden years and experience deep growth Resolutely live out God's dreams for you with integrity and confidence We all experience times of hiddenness, when our potential is unseen and our abilities remain uncelebrated. This book will encourage you to not rush through those times by reminding you that these anonymous seasons of the soul hold enormous power to cultivate character traits that cannot be developed any other way!

Book Selling the Invisible

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Book Invisible Leviathan

Download or read book Invisible Leviathan written by Murray Smith and published by BRILL. This book was released on 2018-11-05 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated and expanded edition of Invisible Leviathan, Murray E.G. Smith critically explores and makes significant contributions to the debate surrounding Karl Marx’s ‘capitalist law of value’ and its corollary, the law of the falling rate of profit. A powerful case is presented that capitalism has exhausted its potential to contribute to human progress. Humanity confronts a fateful choice: to allow this obsolescent system – which necessarily measures ‘wealth’ in terms of ‘abstract social labour’ and money profit – to destroy human civilisation; or to make the leap toward a global, egalitarian-socialist society in which the satisfaction of human need is the starting-point and the all-round development of each and every human individual the goal of the socio-economic life process. First printed in 1994 as Invisible Leviathan: The Marxist Critique of Market Despotism Beyond Postmodernism by University of Toronto Press. This second and revised edition includes a new Foreword by Michael Roberts, and a Preface to the Second Edition.

Book Invisible Labor

Download or read book Invisible Labor written by Marion Crain and published by Univ of California Press. This book was released on 2016-06-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Demographic and technological trends have yielded new forms of work that are increasingly more precarious, globalized, and brand centered. Some of these shifts have led to a marked decrease in the visibility of work or workers. This edited collection examines situations in which technology and employment practices hide labor within the formal paid labor market, with implications for workplace activism, social policy, and law. In some cases, technological platforms, space, and temporality hide workers and sometimes obscure their tasks as well. In other situations, workers may be highly visible--indeed, the employer may rely upon the workers' aesthetics to market the branded product--but their aesthetic labor is not seen as work. In still other cases, the work occurs within a social interaction and appears as leisure--a voluntary or chosen activity--rather than as work. Alternatively, the workers themselves may be conceptualized as consumers rather than as workers. Crossing the occupational hierarchy and spectrum from high- to low-waged work, from professional to manual labor, and from production to service labor, the authors argue for a broader understanding of labor in the contemporary era. This book adopts an interdisciplinary approach that integrates perspectives from law, sociology, and industrial/labor relations"--Provided by publisher.

Book Invisible Advantage

Download or read book Invisible Advantage written by Jonathan Low and published by Basic Books. This book was released on 2002-05-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: IBM spends 3.5 billion dollars to acquire Lotus Development Corporation--and, more important, its chief programmer. French luxury-brands manufacturer LVMH invests in building its own retail shops to reinforce and control their image. Meanwhile, the Institute for Chartered Accountants in England and Wales issues a report that challenges the effectiveness of traditional corporate financial statements. In Invisible Advantage, Jonathan Low and Pam Kalafut explore the profound degree to which "intangible assets" are defining corporate value and driving decision making in all areas. The authors estimate that fully one-third of an organization's value is derived from elements that can't be seen, such as quality of leadership, strategy execution, reputation, and innovative culture. Invisible Advantage is a decoder ring to the intangibles economy--identifying the twelve "measures that matter" for any business today and outlining the new rules by which managers must play in order to attract the most talented employees, profitable customers, collaborative partners, and aggressive investors.

Book Landscape with Invisible Hand

Download or read book Landscape with Invisible Hand written by M. T. Anderson and published by Candlewick Press. This book was released on 2017-09-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award winner M. T. Anderson returns to future Earth in a sharply wrought satire of art and truth in the midst of colonization. When the vuvv first landed, it came as a surprise to aspiring artist Adam and the rest of planet Earth — but not necessarily an unwelcome one. Can it really be called an invasion when the vuvv generously offered free advanced technology and cures for every illness imaginable? As it turns out, yes. With his parents’ jobs replaced by alien tech and no money for food, clean water, or the vuvv’s miraculous medicine, Adam and his girlfriend, Chloe, have to get creative to survive. And since the vuvv crave anything they deem classic Earth culture (doo-wop music, still life paintings of fruit, true love), recording 1950s-style dates for the vuvv to watch in a pay-per-minute format seems like a brilliant idea. But it’s hard for Adam and Chloe to sell true love when they hate each other more with every passing episode. Soon enough, Adam must decide how far he’s willing to go — and what he’s willing to sacrifice — to give the vuvv what they want.

Book The Invisible Heart

Download or read book The Invisible Heart written by Nancy Folbre and published by . This book was released on 2001 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the image of "the invisible heart", a MacArthur Award-winning economist argues that if we don't establish a new set of rules defining the mutual responsibilities for caregiving, the penalties suffered by the needy--our very families--will increase.

Book Face Value

    Book Details:
  • Author : Autumn Whitefield-Madrano
  • Publisher : Simon and Schuster
  • Release : 2016
  • ISBN : 1476754047
  • Pages : 288 pages

Download or read book Face Value written by Autumn Whitefield-Madrano and published by Simon and Schuster. This book was released on 2016 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Whitefield-Madrano ... examines the relationship between appearance and science, social media, sex, friendship, language, and advertising to show how beauty actually affects us day to day. Through ... research and interviews with dozens of women across all walks of life, she reveals surprising findings, like that wearing makeup can actually relax you, that you can convince people you're better looking just by tweaking your personality, and the ways beauty can be a powerful tool of connection among women"--Amazon.com.

Book Invisible Language

    Book Details:
  • Author : Garth L. Hallett
  • Publisher : Lexington Books
  • Release : 2014-03-06
  • ISBN : 0739182870
  • Pages : 244 pages

Download or read book Invisible Language written by Garth L. Hallett and published by Lexington Books. This book was released on 2014-03-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Language: Its Incalcuable Significance for Philosophy reveals that although the use of language is visible or audible, the medium employed boasts neither of these attributes. Garth L. Hallet suggests that from Plato until now, the intangibility of language has exercised a far more profound influence in philosophy than even Wittgenstein came close to demonstrating. Indeed, without that pervasive factor of language, the history of philosophy would have been undeniably different. Yet philosophy is, and can legitimately aspire to be, much more than a struggle between language and human comprehension of it. Ultimately, this book suggests that philosophy’s positive possibilities, so often obscured by linguistically-inattentive practice, reach as far as human thought can reach.

Book Invisible Search and Online Search Engines

Download or read book Invisible Search and Online Search Engines written by Jutta Haider and published by Routledge. This book was released on 2019-03-04 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

Book Invisible Leviathan

Download or read book Invisible Leviathan written by Murray E. G. Smith and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Invisible Leviathan, Murray E.G. Smith refutes the main criticisms of Marx's theory of labour value and argues that human civilization is imperilled by the capitalist imperative to measure wealth in terms of 'abstract social labour' and money profit.

Book Invisible Wealth

Download or read book Invisible Wealth written by Arnold Kling and published by Encounter Books. This book was released on 2011-09-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of economics is not what it used to be. Over the last few decades, economists have begun a revolutionary reorientation in how we look at the world, and this has major implications for politics, policy, and our everyday lives. For years, conventional economists told us an incomplete story that leaned on the comfortable precision of mathematical abstraction and ignored the complexity of the real world with all of its uncertainties, unknowns, and ongoing evolution. What economists left out of the story were the positive forces of creativity, innovation, and advancing technology that propel economies forward. Economists did not describe the dynamic process that leads to new pharmaceuticals, cell phones, Web-based information services—forces that fundamentally alter how we live our daily lives. Economists also left out the negative forces that can hold economies back: bad governance, counterproductive social practices, and patterns of taking wealth instead of creating it. They took for granted secure property rights, honest public servants, and the willingness of individuals to experiment and adapt to novelty. From Poverty to Prosperity is not Tipping Point or Freakonomics. Those books offer a smorgasbord of fascinating findings in economics and sociology, but the findings are only loosely related. From Poverty to Prosperity on the other hand, tells a big picture story about the huge differences in the standard of living across time and across borders. It is a story that draws on research from the world’s most important economists and eschews the conventional wisdom for a new, more inclusive, vision of the world and how it works.

Book Making the Invisible Visible

Download or read book Making the Invisible Visible written by Donald A. Marchand and published by John Wiley & Sons. This book was released on 2001-03-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new way of seeing the business value of information, people and IT as well as a way of measuring and managing these capabilities in order to improve business performance. Packed with real-world examples, the book presents the best and worst practices companies have implemented to address these issues. Case studies from more than thirty international companies are strategically used throughout the book, including Banco Bilbao Vizcayo, Philips Business Electronics, Amazon, Dell Europe, Ernst Young, General Electric, IKEA, Ritz Carlton Hotels, and Wal Mart. This fascinating guide offers a diagnostic tool that senior managers can use to evaluate the three information capabilities of their company. Plus, the book provides hands-on management prescriptions on how to improve a company s information capabilities and how to use these capabilities in achieving business strategies and in the implementating change. We are all experiencing an information overload, be it internal to the organization or due to external influences of our own information intensive society. Much has been written on how companies should "tame the beast of information" and make it work in the organization's favour. What has not yet been covered is how an organization can actually comprehensively measure whether or not they are using information effectively to achieve better business performance, or in other words, how senior managers within an organization can measure "Information Orientation". Following a major 2 year global research project in conjunction with Andersen Consulting, the authors of this book have been able to demonstrate that when a company is high on IO it will be high on business performance. However, beyond just using IO as a diagnostic tool or a benchmark for the effective use of an organization's information, it can also predict the organization's business performance. Invariably, a company does not make the best use of available information. Having assessed why and where the failings are, this book will provide ways in which senior managers can actively manage the different elements of their Information Capabilities to improve the usage of information. Information Capabilities are defined in three ways: 1. Information Behaviours/Values 2. Information Management Practices 3. Information Technology practices. It is the total interaction of these three elements and the effective management of them that permits superior business performance. IO Maturity can be gained, but the authors illustrate that it is an iterative process that grows and changes in line with a turbulent environment. Managers of a high IO company realize the need to continually refine and improve their information use and to keep learning more about their business. IO begins at the top. It takes more than authorizing an IT investment and training staff to use information. It calls for different behaviours, values and practices by senior managers. This book provides the means to move towards IO maturity. It is the step beyond Information Technology to actually managing information. The aim of this book is to make a previously invisible dimension of business management visible. A manager, after reading this book, will be able to see, measure and manage the information resources, people and IT in the company and improve business performance.

Book Accounting for Value in Marx s Capital

Download or read book Accounting for Value in Marx s Capital written by Robert Bryer and published by Lexington Books. This book was released on 2017-09-07 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars discuss Marx’s Capital from many perspectives, but Accounting for Value uniquely advances and defends an ‘accounting interpretation’ of his theory of value, that he used it to explain capitalists’ accounts. It confirms and builds on the Temporal Single-System Interpretation’s refutation of the charge that Marx’s illustration of the ‘transformation from values to prices’ is inconsistent, and its defense of his ‘Law of the Tendential Fall in the Rate of Profit’. It rejects other interpretations by showing that only a ‘temporal’, ‘single-system’ interpretation is consistent with Marx’s accounting. The book shows that Marx became seriously interested in accounts from the late 1850s during an important period in the development of his critique of political economy, asking Engels for information and explanations. Examining their letters in the context of Marx’s evolving work, it argues, supports the hypothesis that discovering he could explain them with his theory of value gave him the breakthrough he needed to decide how to present his work and explains why, in 1862, he decided to change its title to Capital. Marx’s explanations of capitalist accounting, it concludes, amount to an ‘accounting theory’ that explains how individual capitalists and the capital market use what is, for many, the ‘invisible hand’ of accounting to control the production and distribution of surplus value. Marx claimed his theory of value was a work of ‘science’, a critique of political economy that would deliver a ‘theoretical blow’ from which the bourgeoisie would ‘never recover’. He failed, critics argue, because his critique depends on hypothetical entities, which we cannot directly observe, such as ‘value’ and ‘abstract labour’, ‘surplus value’, which means his theory is not open to empirical refutation. The book, however, argues that he used his theory of value to explain the ‘phenomenal forms’ of ‘profit’, ‘rate of profit’, etc., by explaining the observable accounting principles and practices capitalists use to calculate and control them, in which, as he said, we can ‘glimpse’ the determination of value by socially necessary labor time, which experience could have refuted.

Book Farm Journal

Download or read book Farm Journal written by and published by . This book was released on 1925 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: