Download or read book Investigating New Product Diffusion Speed written by Brian M. Hartman and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global marketing managers are interested in understanding the speed of the new product diffusion process and how the speed has changed in our ever more technologically advanced and global marketplace. Understanding the process allows firms to forecast the expected rate of return on their new products and develop effective marketing strategies. The most recent major study on this topic (Van den Bulte, 2000) investigated new product diffusions in the United States. We expand upon that study in three important ways. (1) Van den Bulte notes that a similar study is needed in the international context, especially in developing countries. Our study covers four new product diffusions across 31 developed and developing nations from 1980-2004. Our sample accounts for about 80% of the global economic output and 60% of the global population allowing us to examine more general phenomena. (2) His model contains the implicit assumption that the diffusion speed parameter is constant throughout the diffusion life cycle of a product. Recognizing the likely effects on the speed parameter of recent changes in the marketplace, we model the parameter as a semiparametric function allowing it the flexibility to change over time. (3) We perform a variable selection to determine that the number of internet users and the consumer price index are strongly associated with the speed of diffusion.

Download or read book Investigating New Product Diffusion Across Products and Countries written by Debabrata Talukdar and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As firms jockey to position themselves in emerging markets, firms need to evaluate the relative attractiveness of market expansion in different countries. Since the attractiveness of a market is a function of the eventual market potential and the speed at which the product diffuses through the market, a better understanding of the determinants of market potential and diffusion speed across different countries is of particular relevance to firms deliberating their market expansion strategies. Despite a recent spurt in research on multinational diffusion, there exist significant gaps in the literature. First, existing studies tend to limit their analysis to industrialized countries, thus reducing the ability to generalize the insights to many emerging markets. Second, these studies tend to focus on the coefficients of external and internal influence in the Bass diffusion model, but do not analyze the determinants of market potential. Third, the choice of variables that affect the parameters of the Bass diffusion model has been rather limited. In this paper, we seek to address these gaps in the literature. To address the scope issue, we assembled a novel dataset that captures the diffusion of 6 products in 31 developed and developing countries from Europe, Asia, North and South America. The set of countries in our dataset encompasses 60% of the world population and includes such emerging economies as China, India, Brazil and Thailand. This should provide us a stronger basis to make empirical generalizations about the diffusion process. For firms seeking to expand into emerging international markets, our findings about penetration potential have considerable significance. For example, we find that for the set of products that we analyze the average penetration potential for developing countries is about one-third (0.17 versus 0.52) of that for developed countries. We also find that it takes developing countries on average 17.9% (19.25 versus 16.33 years) longer to achieve peak sales. Thus, despite the well-known positive effect of product introduction delays on diffusion speed, we find that developing countries still continue to experience a slower adoption rate compared to developed countries. Our study also investigated the impact of several new macro-environmental variables on penetration potential and speed. For example, our findings indicate that a 1% change in international trade or urbanization level can potentially change the penetration potential by about 0.5% and 0.2% respectively. These are some of the key variables projected to change significantly over the coming years for developing countries. While business managers have relatively little influence on such variables, our findings can still serve as a valuable empirical guide for the variables that they should consider in evaluating diverse international markets, and for performing sensitivity analysis with respect to their projected trends. Finally, our study also holds implications for managers seeking to combine information about past diffusion patterns across products and countries for better prediction. We pool information efficiently across multiple products and countries using a Hierarchical Bayes estimation methodology. By sharing information across countries and products in a single, coherent framework, we find that this pooling approach leads to substantial improvements in prediction accuracy. Our technique is particularly superior in predicting sales and BDM parameter values in the early years of a new product introduction in a new country, when forecast estimates are managerially most useful. We also decompose the variance in the BDM model parameters into product, country and product-country components. These results give guidelines to managers about which market experience they should weigh more to arrive at forecasts of market potential and diffusion speed. We find that while past experiences of other products in a country (country effects) are relatively more useful to explain penetration level (cumulative sales), past experiences in other countries where a product was earlier introduced (product effects) are more useful to explain the coefficients of external and internal influence (and thus the speed with which the product will attain peak sales).

Download or read book New Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.

Download or read book A Comparative Study on New Product Diffusion Models written by Andreas F. Mayer and published by . This book was released on 1997 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The INSEAD Wharton Alliance on Globalizing written by Hubert Gatignon and published by Cambridge University Press. This book was released on 2004-09-20 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.

Download or read book Making Innovation Last Volume 2 written by Hubert GATIGNON and published by Springer. This book was released on 2015-11-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Download or read book A Comparative Study on New Product Diffusion Models a Scanner Data Based Study written by Andreas Frank Mayer and published by . This book was released on 1993 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism and Hospitality Management written by Metin Kozak and published by Emerald Group Publishing. This book was released on 2016-09-22 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking “tourism” to be a broader field than “hospitality.”

Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

Download or read book Consumer Innovators Versus Non innovators written by Thomas James Stanley and published by . This book was released on 1969 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating and Marketing New Products and Services written by Rosanna Garcia and published by CRC Press. This book was released on 2014-04-11 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Download or read book Tutorials in Operations Research written by Institute for Operations Research and the Management Sciences. National Meeting and published by INFORMS. This book was released on 2008 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 2008 Tutorials in Operations Research State of the Art Decision Making Tools in the Information Intensive Age written by and published by INFORMS. This book was released on with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Summary of Investigations written by Communicable Disease Center (U.S.) Technology Branch and published by . This book was released on 1961 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1996 Academy of Marketing Science AMS Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-19 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Game Theory and Applications II written by Leon Aganesovich Petrosi︠a︡n and published by Nova Publishers. This book was released on 1996 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game Theory & Applications Volume II

Download or read book Creating Theoretical Research Frameworks using Multiple Methods written by Sergey V. Samoilenko and published by CRC Press. This book was released on 2017-10-30 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now, it is commonly accepted that investments in information and communication technologies (ICTs) can facilitate macroeconomic growth in developed countries. Research standards in ICT for development (ICT4D) are high, and it is a basic expectation that a theoretically sound conceptual investigation should yield actionable results. An additional expectation is that an on-the-ground study conducted in each setting should add to the common body of knowledge based on theory. In other words, one is expected to make a connection between the world of concepts and the world of reality. Middle-range theories and frameworks could help connect the case studies with grand theories, by helping to create a theoretically sound and practically applicable research architecture of ICT4D. This book demonstrates how creative use of various data analysis methods (e.g., data mining [DM], data envelopment analysis [DEA], and structural equation modeling [SEM]) and conceptual frameworks (e.g., neoclassical growth accounting, chaos and complexity theories) may be utilized for inductive and deductive purposes to develop and to test, in step-by-step fashion, theoretically sound frameworks for a large subset of ICT4D research questions. Specifically, this book showcases the utilization of DM, DEA, and SEM for the following purposes: Identification of the relevant context-specific constructs (inductive application) Identification of the relationships between the constructs (inductive application) Development of a framework incorporating the constructs and relationships discovered (inductive application) Testing of the constructed framework (deductive application) The book takes a multi-theoretical perspective to economic development research. It starts with an overview of ICT4D. Next it covers such frameworks and theories as neoclassical growth accounting and the theory of complementarity, complex systems and chaos theories, and the product life cycle (PLC) theory. There are also nontechnical overviews of the DM and data analytic methods that can be used in this research. Also presented is evidence that human capital and investment capital are complementary and are reliable sources of economic growth. The book concludes with methodological frameworks to guide investment decisions and the formulation of strategic policy.